SlideShare a Scribd company logo
ICT and GREEN
A NATURAL PARTNERSHIP
TO NURTURE
Shaping a sustainable globalization
and redesigning the ‘good life’


Prof. Carlota Perez
Universities of Cambridge, Tallinn and Sussex

CUD Global Conference September 2008
Amsterdam, September 23-24
Is global growth
environmentally sustainable ?

Is full globalization compatible
with the so-called “American way of life”?

Why do so many people around the world
think
that the “American way of life”
is the best?

Could there be better?

Is ICT part of the problem or
part of the solution?

UNDERSTANDING
TECHNOLOGICAL REVOLUTIONS
AND PARADIGM SHIFTS
CAN HELP ANSWER THOSE QUESTIONS
Some crucial relationships to examine



        TECHNOLOGY                     SOCIETY




                         MARKET
                         PROFILE



The historical analysis reveals a process of mutual shaping
WITH MAJOR MARKET CHANGES EVERY HALF-CENTURY
FIVE TECHNOLOGICAL REVOLUTIONS IN 240 YEARS

                                   Britain   1771    The ‘Industrial Revolution’ (machines, factories and canals)
Each begins in a core country…




                                   Britain   1829    Age of Steam, Coal, Iron and Railways

                                   Britain
                                     USA     1875    Age of Steel and Heavy Engineering (electrical, chemical, civil, naval)
                                 Germany

                                     USA     1908    Age of the Automobile, Oil, Petrochemicals and Mass Production


                                     USA     1971    Age of Information Technology and Telecommunications
                                   USA?
                                 Europe?
                                   Both?     200??   Age of Biotech, Bioelectronics, Nanotech and new materials?
                                  Other?

                        Each takes 40-60 years to spread across the world and reach maturity
Why call them revolutions?
           Because they transform the whole economy!
   NEW INDUSTRIES              and   NEW PARADIGM FOR ALL
                                        New generic technologies,
       A powerful cluster                   infrastructures and
  of visible new and dynamic         organizational principles capable
            industries                        of modernizing
       and infrastructures              the existing industries too




         Explosive                             A quantum
          growth                                 jump in
       and structural                        innovation and
          change                               productivity
                                             potential for all

         A massive change in the direction of change

CHANGING THE OPPORTUNITY SPACE AND RESHAPING SOCIETY
Each technological revolution provides a new inter-related set
       of life-shaping goods and services at ‘affordable’ prices

                                                            The British ‘middle classes’ establish
Age of Steam, Coal,      VICTORIAN                              an industry-based urban lifestyle
iron and railways        LIVING             different from that of the country-based aristocracy.
                                                     It spreads to new upper classes elsewhere


Age of Steel and                                               British, European and American
Heavy Engineering        THE BELLE EPOQUE                  upper and middle classes establish
First Globalization                                                      a cosmopolitan lifestyle
                                                    spreading to the upper classes of the world

                                                American upper and middle classes establish
Age of the Automobile,                                   a suburban energy-intensive lifestyle
Oil, Petrochemicals      THE AMERICAN                        spreading to the working classes
and Mass Production      WAY OF LIFE
                                                                    of the advanced countries
                                             and to the middle classes of the developing world
                                            Will the affluent educated classes of the developed


                                       ?
Age of Information       SUSTAINABLE                                       and emerging countries
Technology and           GLOBAL                    establish an ICT-intensive knowledge society
Telecommunications       LIFESTYLES                     with a variety of environmentally friendly
                                                          lifestyles and consumption patterns???

Each new style becomes the embodiment of progress and comfort
   shaping the “good-life” desires and dreams of the majority
The emergence of the ‘American Way of Life’
                      as the paradigm shift from the 1910s…
    FROM ENERGY-SCARCE LIVING                        TO ENERGY-INTENSIVE HOMES AND MOBILITY
Energy is expensive and often inaccessible            Energy is cheap and its availability unlimited
     Trains, horses, carriages, stage coaches,          Automobiles, buses, trucks,
                            ships and bicycles          airplanes and motorcycles

  Local newspapers, posters, theaters, parties          Mass media, radio, movies and television

                      Ice boxes and coal stoves         Refrigerators and central heating

                     Doing housework by hand            Doing housework with electrical equipment

 Natural materials (cotton, wool, leather, silk..)      Synthetic materials

 Paper, cardboard, wood and glass packaging             Preference for disposable plastics of all sorts

                        Fresh food bought daily         Refrigerated, frozen or preserved food
                     from specialized suppliers         bought periodically in supermarkets

           Urban or country living and working          Suburban living separate from work

          …all strongly aided by advertising, business strategies
                         and government policies
THE CURRENT TECNO-ECONOMIC PARADIGM SHIFT
            beginning in the 1970s

     FROM THE LOGIC                          TO THE LOGIC
  OF CHEAP ENERGY (oil)                  OF CHEAP INFORMATION
  for transport, electricity,                 its processing
  synthetic materials, etc.          transmission and productive use




                                      Huge potential
  Excessive use                       for savings in
  of energy,                          energy and materials
  materials and
  tangible products                   Preference
                                      for intangible value



Each paradigm opens different new routes for making profits
      as well as for achieving socially desirable goals
Three of the many new directions of the current paradigm shift
      Mass production                            ICT- Flexible production

                                         Adaptability (including upgrading as change)
                                                           Niche markets; ‘the long tail’
  HOMOGENEITY                  DIVERSITY
                                              Potential for a great variety of lifestyles
                                                            on a common ICT platform

                                                                        Global economy
                                                                       with differentiated
  NATIONAL ECONOMIES           GLOBALIZATION
                                                                  national, supranational
                                                                        and local spaces

                                                   Measurement, monitoring and control
                              CAPACITY FOR                 Recycling and refurbishing
  UNAVOIDABLE
                              ENVIRONMENTAL         Conservation; closed-loop systems
  ENVIRONMENTAL DAMAGE        PROTECTION                  Avoiding pollution and waste


                But the shift to the new opportunity space
                        has not fully happened yet
THE NEW PARADIGM IS STILL WRAPPED IN THE OLD
Mass production disposability and high use of energy and materials is still with us

              It’s just like the first automobiles
              that began looking like horse driven carriages




              An automobile in 1898                      Reproduction: L.De Vries. 1972


                  WHY? Because cheap oil and cheap Asian labor
     favored the stretching of the old consumption patterns in the crucial 1990s
CAN THE NEW PARADIGM PREVAIL?

YES
IF economic circumstances change
IF it becomes an aspiration of the majorities
IF it is a positive sum game
between business and society

Sustainability must at the same time…
“create economic opportunities and
improve the quality of life”
President Bill Clinton
CUD 2008 Conference, San Francisco

…and
IF governments become proactive
and define a new playing field
clearly tilted towards “green”
Quality of life is measured by fulfilment of values and aspirations
           Those aspirations are historically determined
by the way society shapes each successive technological potential
           The “luxury” life:                             ENABLERS
     values and aspirations under
 THE MASS PRODUCTION PARADIGM
                                               •   Low cost of products
                                               •   Consumer credit
                                               •   Unemployment insurance
• Brand new is better than old                 •   Official trade unions
• Bigger is better than smaller                •   Savings and loan banks
                                               •   Low cost housing
• More is better than less
                                               •   Easy mortgages
• Synthetic is better than natural
• Fabricated is better than hand-made                  OPINION SHAPERS
• Disposable is comfortable
                                               •   Role models
• Leisure is rest (not exercise)
                                               •   Advertising
• Shopping is a leisure activity               •   Movies, TV
• If you don’t keep up with the Jones’,        •   Relative prices
  you are falling behind                       •   Marketing strategies
The shift to “ICT-green”
          consumption patterns is possible
            IF NOT BY GUILT AND FEAR
                BUT BY DESIRE AND
                    ASPIRATION



           Through shaping and enabling
a change in our notions of luxury and the “good life”



               BUT IT MUST HAPPEN
                FIRST AND VISIBLY
          IN THE ADVANCED COUNTRIES
The notions of luxury and good taste
                  emerge at the top of the income scale
                        and spread by imitation
      PART OF THE PARADIGM SHIFT IS ALREADY HAPPENING


        •   Small is better than big
        •   Natural materials are better than synthetic
        •   Multipurpose is better than single function
        •   ‘Gourmet’ food is better than standard
        •   Fresh organic fruit and vegetables are healthier
        •   Exercise is important for well being
        •   Global warming is a real danger
        •   Not commuting to work is possible and preferable
        •   Solar power is luxurious
        •   Internet communications, shopping, learning
            and entertainment are better than the old ways , etc.

BUT RELATIVE PRICES AND WIDER INTERESTS HAVE TO FOLLOW! WILL THEY?
Major transformations to expect (or to participate in)

                                               Energy systems
                                Freight transport & distribution
RISING COSTS OF ENERGY,           New materials and recycling
MATERIALS AND TRANSPORT           Packaging and conservation
                                                Waste disposal
POTENTIAL OF INFORMATION
AND COMMUNICATIONS                                    Education
TECHNOLOGIES
                                          Health and well being
GROWING                                      Sports and leisure
ENVIRONMENTAL THREATS
                                              Cultural activities
                                                Third Age living
                               Architecture and urban planning
                                                       Etc. etc.
An example of future innovation paths

THE IMBALANCES IN THE GLOBAL LOGISTICS INFRASTRUCTURE

    5th surge technologies              5th surge paradigm
      deeply transforming               modernizing
        4th surge telephony             3rd and 4th surge technologies




          DIGITAL
         TRANSPORT
                              ≠              PHYSICAL
                                            TRANSPORT




       Rapidly expanding                Slowly expanding
            Ultra efficient             Modernizing
         Cost decreasing                Cost increasing
THE CURRENT ROUTE TO GLOBALIZATION IS AN EXPLOSION IN FREIGHT TRAFFIC
              Since the 1990s goods trade grows more than twice as fast as production

                                            Global merchandise production and trade in volume 1950-2004
                                                                                 Micro-processor
                                                                                 Micro-                                                                     NASDAQ
                                                                                    Big-bang
                                                                                    Big-                                                                    collapse

                                      350
                                                    Deployment 4th                                                Installation 5th                                 T.P. World Merchandise
                                                                                                                                                                                 Exports
                                      300
                   Index 1980 = 100




                                      250

                                      200
                                                                                                                                                                                 World Merchandise
                                                                                                                                                                                 Production
                                      150

                                      100

                                      50
Source: WTO




                                       0
                                                                                      1968
                                                                                             1971
                                                                                                    1974
                                                                                                           1977
                                                                                                                  1980
                                                                                                                         1983
                                                                                                                                1986
                                                                                                                                       1989
                                                                                                                                              1992
                                                                                                                                                     1995
                                                                                                                                                            1998
                                                                                                                                                                   2001
                                                                                                                                                                          2004
                                            1950
                                                   1953
                                                          1956
                                                                 1959
                                                                        1962
                                                                               1965




                                                  Massive innovation will be needed
                                             to cope with (or to avoid) the consequences
IN THE CURRENT PATTERN OF GLOBALIZATION
              THE LION’S SHARE OF THE NEW TRADE IS IN GOODS; NOT IN SERVICES

                                                U.S. Exports and Imports of Goods and Services
                                                       (current billions US$), 1970-2002
                                  1400
                                                               Installation 5th                        TP
                                  1200                                                                         Goods Imports

                                  1000
                    Billion US$




                                  800
                                                                                                               Goods Exports
                                  600

                                  400
                                                                                                               Services Exports
                                  200                                                                          Services Imports
Source: WTO




                                     0
                                                              1982




                                                                                         1994
                                                                      1986


                                                                                  1990




                                                                                                1998
                                                1974




                                                                                                        2002
                                         1970




                                                       1978




                                     MUCH INNOVATION WILL HAVE TO COME FORTH
                        TO MAKE GLOBALIZATION ENVIRONMENTALLY FRIENDLY
THE NEW INNOVATION PATHS IN DEPLOYMENT
                                Information and logistics infrastructure
                   Business
  Digital          models
  networks
                                           Re-design                Coordination

                                               Post-sales
             ICT                               maintenance          Packaging
                      User
Etc.                  participation

                                       Service at                            Handling
                                       destination     PHYSICAL
        Technical                                      PRODUCTS
        services                  Energy

                                                                       Land/water/air
                                            Storage                    Transport

                                                             Distribution
                                                                             Materials
                                                             systems
                                       Environmental
…and ICT                               management
is the most powerful complement
to advance in the new directions!
A sustainable development path
for a positive-sum global future
is possible
BUT IT WILL NOT HAPPEN AUTOMATICALLY

Even with the likely price changes,
uncertainty would refrain investment
THE MARKET CANNOT DO IT ALONE

WE ARE PRECISELY
AT THE HISTORICAL MOMENT
WHEN THE STATE
MUST COME BACK INTO THE PICTURE

To understand this statement
we must look into
HOW TECHNOLOGIES PROPAGATE
EACH TECHNOLOGICAL REVOLUTION PROPAGATES IN TWO DIFFERENT PERIODS
                           The first half sets up the infrastructure and lets the markets pick the winners
                                    the second half reaps the full economic and social potential
                                                   INSTALLATION                                                                       DEPLOYMENT
                                                    INSTALLATION                                                                      DEPLOYMENT
                                                                           Turning
                                                                            Point




                                                                            Recessions, institutional recomposition and role shift
                                               “Creative destruction”                                                                             “Creative
                                               Learning the new                                                                               construction”
                 Degree of diffusion
   of the new technological potential




                                               unlearning the old                                                                                     Led by
                                               A great                                                                                   production capital
                                               market experiment                                                                     Applying the paradigm
                                               Led by                                                                                           to innovate
                                               financial         Major                                                                    across all sectors
                                                              technology                                                                      and to spread
                                               capital          bubble
                                               Ending in                                                                                 the social benefits
                                               a stock market                                                                                  more widely
                                               crash                                                                                          Until maturity
                                                                                                                                            and exhaustion


                                                                            ???                                                                                      Time
                                                                                                                                                            Next
                                        big-bang    2O - 30 years                                                                       2O - 30 years     big-bang

                                                                     We are here
The historical record: bubble prosperities, recessions and golden ages
                                                    TURNING
                  INSTALLATION PERIOD                POINT            DEPLOYMENT PERIOD
                                         Bubble               Golden Age

     1771                                                     Great
     Britain                         Canal mania 1793–97
                                                 1793–
                                                              British leap


     1829
     Britain                       Railway mania 1848–50
                                                 1848–        The Victorian Boom

      1875           London funded global market
  Britain / USA                                               Belle Époque (Europe)
                           infrastructure build-up 1890–95
                                                   1890–
   Germany             (Argentina, Australia, USA)            “Progressive Era” (USA)
                                                    Europe
     1908                             The roaring   1929–33
                                                    1929–     Post-war
     USA                                 twenties     USA     Golden age
                                                    1929–43
                                                    1929–

     1971                 Telecom mania, Internet
     USA                       emerging markets 2000/7–? Sustainable global
                                                  2000/7–
                                   and NASDAQ             knowledge-society ”golden age”?



                Each Golden Age has been facilitated
by enabling regulation and policies for shaping and widening markets
The sequence of propagation has four phases and a break
                                                                   20 – 30 years                                    20 – 30 years
                                                             INSTALLATION PERIOD                             DEPLOYMENT PERIOD
  Degree of diffusion of the technological revolution




                                                                                                                            MATURITY


                                                                                                            SYNERGY




                                                                                           TURNING POINT
                                                                                                                                  Market
                                                                                                                               saturation
                                                                           Financial
                                                                                                                                     and
                                                                           Bubble
                                                           Technological                                                           social
                                                           explosion                                           Golden Age         unrest

                                                                           FRENZY


                                                              IRRUPTION



                                                                                                                                                  Time

                                                        big-bang                                           Institutional               Next
                                                                                   Crash                   recomposition               big-bang
And the focus and intensity of innovation change with each phase

      Focus of inovation in                      Focus of inovation in
        INSTALLATION                               DEPLOYMENT

                                      TURNING
     Irruption        Frenzy           POINT    Synergy         Maturity



    NEW                   FINANCE        ALL INSTITUTIONS        All industries
    TECHNOLOGY                 NEW       ALL INDUSTRIES       Future industries
    INDUSTRIES      TECHNOLOGY           AND ACTIVITIES     […and social rebels]
    Finance           INDUSTRIES
                 and modernization
                    of the old ones




             The logic of the techno-economic paradigm
                    guides innovation in each area
         as the focus shifts among the actors and the agents
How much
      institutional innovation
          was put in place
  to enable the full deployment
of the mass production paradigm
            and bring on
    the Post War Golden Age?



            ?
POLICIES TO FAVOR AND EXPAND DEMAND FOR MASS PRODUCTION

                        Welfare State:
                        Progressive income tax for redistribution,
                        Unemployment insurance and pensions (safety nets)
                        Universal access to electricity, roads, telephone, education, etc.

                        Facilitating “mass consumerism”:
                        Consumer credit systems
                        Reduction of the labor day, week and year,
                        Institutionalized labor unions (for salary increases),
                        Accessible savings, loan and mortgage systems for
                        suburban housing, etc.

                        Widening government demand:
                        Increasing taxes for State expenditure
                        Defense, mass education and health systems,
                        Infrastructures, public services, etc.

                        Marshall Plan
                        For reconstructing European production and
                        consumption capacity

  The welfare state and the facilitators of the suburban living model
  incorporated the workers into the middle income consumer layers
And further institutional innovation
regulated international trade and finance and kept relative peace



        • Bretton Woods (US dollar backed by gold)
        • International Monetary Fund (IMF)
        • World Bank
        • General Agreement on Tariffs and Trade (GATT)
        • Political independence for colonies
        • The United Nations
        • The Cold War
        • Etc.




     We will need equivalent imagination and determination
to innovate towards the Global Knowledge Society Golden Age
Setting up the framework for a sustainable knowledge society
   THE LEVELS
   Global                                              THE ACTORS
   National                                            Government
   Regional                                            Business
                                        THE GOAL
   Local                                               Civil society (especially
                                   A “green economy”
                                        A global       NGOs)
                                   “man-on-the-moon”   Universities
                                         project       Media



                                THE MEANS
          Building a widespread consensus
                           Innovative policies
                to change market conditions
      A tilted playing field on a global scale

To be effective, the changes and the policies must be clear, reliable,
 enforceable, long-term and commanding widespread agreement
INNOVATING
TO SHIFT THE DIRECTION OF INNOVATION
WILL NOT BE EASY


Due to more than half a century
of the mass-production cheap-energy paradigm
habits, previous investments and externalities
are all in favor of high carbon technologies


A “level playing field”
for high carbon and low carbon competitors,
will require changing it
strongly in favor of low carbon
TILTING THE FIELD BOLDLY IN FAVOR OF “GREEN”



ENHANCE                                  MODIFY
THE SOCIO-         Business decisions:   THE POLICY
ECONOMIC                                 CONTEXT
CONTEXT               INNOVATION
                       LOCATION          Incentives:
                      INVESTMENT         Cost offsets
Relative costs            Etc.           tax breaks, etc.
and prices
                                         Disincentives:
Other costs:       Consumer decisions:   Taxes, tariffs,
Time, risk, etc.                         charges, etc.
                     EXPENDITURE
                                         Rules and
Public attitudes      LOCATION
                                         regulations:
and opinions          BEHAVIOR
                                         Recycling, caps,
                         ETC.
                                         etc.
John Chambers, Cisco CEO
CUD 2008 Conference, San Francisco
“It is important to have supportive governments…
“We must all collaborate to paint a vision
and realize a new architecture…
I wouldn’t have said this ten years ago”

The pure market ideology and practice
already played its role
facilitating the installation of the ICT paradigm.

Today, market fundamentalism
is as much an obstaclefor full deployment
as State fundamentalism was for Installation before

THE TIME IS RIPE FOR THE STATE
TO COME BACK INTELLIGENTLY
AND PROMOTE A CONSENSUS VISION
The answer to whether
sustainable global growth is feasible
is, therefore, YES!

But neither pure “free markets”
nor simple “environmentalism”
will get us there

The innovation potential of the ICT paradigm
can and must be collectively redirected
towards new patterns
of environmentally friendly well being
and a new profit-making dynamic for business

But it depends on us
AND THE TIME TO ACT IS NOW!
THANK YOU!

More Related Content

What's hot

Intro to industrial revolution
Intro to industrial revolutionIntro to industrial revolution
Intro to industrial revolution
vscriven
 
Industrial revolution
Industrial revolutionIndustrial revolution
Industrial revolution
ferjuarez_
 
Industrial Revolution
Industrial RevolutionIndustrial Revolution
Industrial Revolution
mdevega
 
CAMBRIDGE AS HISTORY: REVISION INDUSTRIAL REVOLUTION
CAMBRIDGE AS HISTORY: REVISION INDUSTRIAL REVOLUTIONCAMBRIDGE AS HISTORY: REVISION INDUSTRIAL REVOLUTION
CAMBRIDGE AS HISTORY: REVISION INDUSTRIAL REVOLUTION
George Dumitrache
 
Jeetendra saini
Jeetendra sainiJeetendra saini
Jeetendra saini
jeetu saini
 
Industrial Revolution and America
Industrial Revolution and AmericaIndustrial Revolution and America
Industrial Revolution and America
ljhsblog
 
Robin Murray Methods And Tools July 2009
Robin Murray Methods And Tools July 2009Robin Murray Methods And Tools July 2009
Robin Murray Methods And Tools July 2009
SIX
 
Indian Revolution
Indian Revolution Indian Revolution
Indian Revolution
Vivek Garg
 
The Industrial Revolution
The Industrial RevolutionThe Industrial Revolution
The Industrial Revolution
montathomas
 
The Industrial Revolution
The Industrial RevolutionThe Industrial Revolution
The Industrial Revolution
mariasorey
 
To be useful and to have a market
To be useful and to have a marketTo be useful and to have a market
To be useful and to have a market
Marco Bicocchi Pichi
 
Industrial Revolution slides
Industrial Revolution slidesIndustrial Revolution slides
Industrial Revolution slides
Eric Castro
 
Europe Pre-WWI
Europe Pre-WWIEurope Pre-WWI
Europe Pre-WWI
rakochy
 
The Industrial Revolution
The Industrial RevolutionThe Industrial Revolution
The Industrial Revolution
Fahd Alhazmi
 
The Industrial Revolution and the Labour Movement
The Industrial Revolution and the Labour MovementThe Industrial Revolution and the Labour Movement
The Industrial Revolution and the Labour Movement
papefons Fons
 
Industrial Revolution Presentation (history grade 12)
Industrial Revolution Presentation (history grade 12)Industrial Revolution Presentation (history grade 12)
Industrial Revolution Presentation (history grade 12)
Amanda Iliadis
 
Industrial Revolution - some ideas
Industrial Revolution - some ideasIndustrial Revolution - some ideas
Industrial Revolution - some ideas
Nathan Roher
 
Industrial Revolution 1750-1900
Industrial Revolution 1750-1900Industrial Revolution 1750-1900
Industrial Revolution 1750-1900
Nathan Roher
 
Various stages of industrial revolution
Various stages of industrial revolution Various stages of industrial revolution
Various stages of industrial revolution
vedjain3
 
Fab Lab Society?
Fab Lab Society?Fab Lab Society?
Fab Lab Society?
Peter Troxler
 

What's hot (20)

Intro to industrial revolution
Intro to industrial revolutionIntro to industrial revolution
Intro to industrial revolution
 
Industrial revolution
Industrial revolutionIndustrial revolution
Industrial revolution
 
Industrial Revolution
Industrial RevolutionIndustrial Revolution
Industrial Revolution
 
CAMBRIDGE AS HISTORY: REVISION INDUSTRIAL REVOLUTION
CAMBRIDGE AS HISTORY: REVISION INDUSTRIAL REVOLUTIONCAMBRIDGE AS HISTORY: REVISION INDUSTRIAL REVOLUTION
CAMBRIDGE AS HISTORY: REVISION INDUSTRIAL REVOLUTION
 
Jeetendra saini
Jeetendra sainiJeetendra saini
Jeetendra saini
 
Industrial Revolution and America
Industrial Revolution and AmericaIndustrial Revolution and America
Industrial Revolution and America
 
Robin Murray Methods And Tools July 2009
Robin Murray Methods And Tools July 2009Robin Murray Methods And Tools July 2009
Robin Murray Methods And Tools July 2009
 
Indian Revolution
Indian Revolution Indian Revolution
Indian Revolution
 
The Industrial Revolution
The Industrial RevolutionThe Industrial Revolution
The Industrial Revolution
 
The Industrial Revolution
The Industrial RevolutionThe Industrial Revolution
The Industrial Revolution
 
To be useful and to have a market
To be useful and to have a marketTo be useful and to have a market
To be useful and to have a market
 
Industrial Revolution slides
Industrial Revolution slidesIndustrial Revolution slides
Industrial Revolution slides
 
Europe Pre-WWI
Europe Pre-WWIEurope Pre-WWI
Europe Pre-WWI
 
The Industrial Revolution
The Industrial RevolutionThe Industrial Revolution
The Industrial Revolution
 
The Industrial Revolution and the Labour Movement
The Industrial Revolution and the Labour MovementThe Industrial Revolution and the Labour Movement
The Industrial Revolution and the Labour Movement
 
Industrial Revolution Presentation (history grade 12)
Industrial Revolution Presentation (history grade 12)Industrial Revolution Presentation (history grade 12)
Industrial Revolution Presentation (history grade 12)
 
Industrial Revolution - some ideas
Industrial Revolution - some ideasIndustrial Revolution - some ideas
Industrial Revolution - some ideas
 
Industrial Revolution 1750-1900
Industrial Revolution 1750-1900Industrial Revolution 1750-1900
Industrial Revolution 1750-1900
 
Various stages of industrial revolution
Various stages of industrial revolution Various stages of industrial revolution
Various stages of industrial revolution
 
Fab Lab Society?
Fab Lab Society?Fab Lab Society?
Fab Lab Society?
 

Viewers also liked

Presentation Krakow G.Schmitt 01.10.2010
Presentation Krakow G.Schmitt 01.10.2010Presentation Krakow G.Schmitt 01.10.2010
Presentation Krakow G.Schmitt 01.10.2010
Segodnya Multimedia JSC
 
Vernon Turner - Using innovative green ICT to create Enviromental Sustainability
Vernon Turner - Using innovative green ICT to create Enviromental SustainabilityVernon Turner - Using innovative green ICT to create Enviromental Sustainability
Vernon Turner - Using innovative green ICT to create Enviromental Sustainability
innoforum09
 
LSW OMG WTF
LSW OMG WTFLSW OMG WTF
LSW OMG WTF
Steve Lawson
 
Ict personnel maturity towards green ict in kenya
Ict personnel maturity towards green ict in kenyaIct personnel maturity towards green ict in kenya
Ict personnel maturity towards green ict in kenya
Alexander Decker
 
Dangers of Green ICT Compliance
Dangers of Green ICT ComplianceDangers of Green ICT Compliance
Dangers of Green ICT Compliance
mylespilkington
 
Green ICT in Singapore - Path to responsible and sustainable growth
Green ICT in Singapore - Path to responsible and sustainable growthGreen ICT in Singapore - Path to responsible and sustainable growth
Green ICT in Singapore - Path to responsible and sustainable growth
Vikas Sharma
 
Lao presentation on Green ICT
Lao presentation on Green ICTLao presentation on Green ICT
Lao presentation on Green ICT
Lao Network Operators Group
 
Connecting Bristol Presentation
Connecting Bristol PresentationConnecting Bristol Presentation
Connecting Bristol Presentation
Voscur Staff
 
Lcs for green ict
Lcs for green ictLcs for green ict
Lcs for green ict
Nares Damrongchai
 
Andrew Houghton - Green ICT in the European Union
Andrew Houghton - Green ICT in the European UnionAndrew Houghton - Green ICT in the European Union
Andrew Houghton - Green ICT in the European Union
iMinds conference
 
การใช้ Green ict ในองค์กร
การใช้ Green ict ในองค์กรการใช้ Green ict ในองค์กร
การใช้ Green ict ในองค์กร
Yasinee Kittiwattanachot
 
Green ICT and its transformation in Korea (Green Startups)
Green ICT and its transformation in Korea (Green Startups)Green ICT and its transformation in Korea (Green Startups)
Green ICT and its transformation in Korea (Green Startups)
Hoon Jung
 
Green ict front presentation
Green ict front presentationGreen ict front presentation
Green ict front presentation
Tanguy Swinnen
 
2012 07 Low Carbon Green Building Performance Design
2012 07 Low Carbon Green Building Performance Design2012 07 Low Carbon Green Building Performance Design
2012 07 Low Carbon Green Building Performance Design
Steve Lojuntin
 
Implementing patents : ICT & Green Technologies market in China opportunities...
Implementing patents : ICT & Green Technologies market in China opportunities...Implementing patents : ICT & Green Technologies market in China opportunities...
Implementing patents : ICT & Green Technologies market in China opportunities...
Dragonstarproject
 
Webinar: "Green ICT" from Green Digital Charter
Webinar: "Green ICT" from Green Digital CharterWebinar: "Green ICT" from Green Digital Charter
Webinar: "Green ICT" from Green Digital Charter
ICT FOOTPRINT .eu
 
Green ICT
Green ICTGreen ICT
Green ICT
Sandeep Goel
 
Editure Green ICT workshop March 2011
Editure Green ICT workshop   March 2011Editure Green ICT workshop   March 2011
Editure Green ICT workshop March 2011
Editure
 
Green it sympo
Green it sympoGreen it sympo
Green it sympo
Greenology
 
Green ICT 2015
Green ICT 2015Green ICT 2015
Green ICT 2015
Self employed
 

Viewers also liked (20)

Presentation Krakow G.Schmitt 01.10.2010
Presentation Krakow G.Schmitt 01.10.2010Presentation Krakow G.Schmitt 01.10.2010
Presentation Krakow G.Schmitt 01.10.2010
 
Vernon Turner - Using innovative green ICT to create Enviromental Sustainability
Vernon Turner - Using innovative green ICT to create Enviromental SustainabilityVernon Turner - Using innovative green ICT to create Enviromental Sustainability
Vernon Turner - Using innovative green ICT to create Enviromental Sustainability
 
LSW OMG WTF
LSW OMG WTFLSW OMG WTF
LSW OMG WTF
 
Ict personnel maturity towards green ict in kenya
Ict personnel maturity towards green ict in kenyaIct personnel maturity towards green ict in kenya
Ict personnel maturity towards green ict in kenya
 
Dangers of Green ICT Compliance
Dangers of Green ICT ComplianceDangers of Green ICT Compliance
Dangers of Green ICT Compliance
 
Green ICT in Singapore - Path to responsible and sustainable growth
Green ICT in Singapore - Path to responsible and sustainable growthGreen ICT in Singapore - Path to responsible and sustainable growth
Green ICT in Singapore - Path to responsible and sustainable growth
 
Lao presentation on Green ICT
Lao presentation on Green ICTLao presentation on Green ICT
Lao presentation on Green ICT
 
Connecting Bristol Presentation
Connecting Bristol PresentationConnecting Bristol Presentation
Connecting Bristol Presentation
 
Lcs for green ict
Lcs for green ictLcs for green ict
Lcs for green ict
 
Andrew Houghton - Green ICT in the European Union
Andrew Houghton - Green ICT in the European UnionAndrew Houghton - Green ICT in the European Union
Andrew Houghton - Green ICT in the European Union
 
การใช้ Green ict ในองค์กร
การใช้ Green ict ในองค์กรการใช้ Green ict ในองค์กร
การใช้ Green ict ในองค์กร
 
Green ICT and its transformation in Korea (Green Startups)
Green ICT and its transformation in Korea (Green Startups)Green ICT and its transformation in Korea (Green Startups)
Green ICT and its transformation in Korea (Green Startups)
 
Green ict front presentation
Green ict front presentationGreen ict front presentation
Green ict front presentation
 
2012 07 Low Carbon Green Building Performance Design
2012 07 Low Carbon Green Building Performance Design2012 07 Low Carbon Green Building Performance Design
2012 07 Low Carbon Green Building Performance Design
 
Implementing patents : ICT & Green Technologies market in China opportunities...
Implementing patents : ICT & Green Technologies market in China opportunities...Implementing patents : ICT & Green Technologies market in China opportunities...
Implementing patents : ICT & Green Technologies market in China opportunities...
 
Webinar: "Green ICT" from Green Digital Charter
Webinar: "Green ICT" from Green Digital CharterWebinar: "Green ICT" from Green Digital Charter
Webinar: "Green ICT" from Green Digital Charter
 
Green ICT
Green ICTGreen ICT
Green ICT
 
Editure Green ICT workshop March 2011
Editure Green ICT workshop   March 2011Editure Green ICT workshop   March 2011
Editure Green ICT workshop March 2011
 
Green it sympo
Green it sympoGreen it sympo
Green it sympo
 
Green ICT 2015
Green ICT 2015Green ICT 2015
Green ICT 2015
 

Similar to Carlota Perez - ICT and GREEN: A Natural Partnership To Nurture

GTP Presentation: Introduction and Contextualisation: Imagining the Future
GTP Presentation: Introduction and Contextualisation: Imagining the FutureGTP Presentation: Introduction and Contextualisation: Imagining the Future
GTP Presentation: Introduction and Contextualisation: Imagining the Future
Greater_Tygerberg_Partnership
 
The Infinite Economy
The Infinite EconomyThe Infinite Economy
The Infinite Economy
Richard Lum
 
Governing Infrastructure Interdependencies, Jim Watson, UKERC
Governing Infrastructure Interdependencies, Jim Watson, UKERCGoverning Infrastructure Interdependencies, Jim Watson, UKERC
Governing Infrastructure Interdependencies, Jim Watson, UKERC
UK Energy Research Centre (UKERC)
 
Text Design
Text DesignText Design
Text Design
Jill Little
 
ppt4industrialsociety-150523221541-lva1-app6892.pptx
ppt4industrialsociety-150523221541-lva1-app6892.pptxppt4industrialsociety-150523221541-lva1-app6892.pptx
ppt4industrialsociety-150523221541-lva1-app6892.pptx
VidyaKesavaram1
 
Future Cape for CEOs Forum 22 Feb 2012
Future Cape for CEOs Forum 22 Feb 2012Future Cape for CEOs Forum 22 Feb 2012
Future Cape for CEOs Forum 22 Feb 2012
Cape Town Partnership
 
Science & technology - Jacqueline.pptx
Science & technology - Jacqueline.pptxScience & technology - Jacqueline.pptx
Science & technology - Jacqueline.pptx
AdvKorah
 
Ger maas ectp
Ger maas ectpGer maas ectp
Ger maas ectp
eurekabuild2
 
SAAFoST 2017 - DuPont presentations
SAAFoST 2017 - DuPont presentationsSAAFoST 2017 - DuPont presentations
SAAFoST 2017 - DuPont presentations
Nutrition & Biosciences
 
ISLE Professionalization Fair 5. Istvan Kenyeres: “What kind of Knowledge, Sk...
ISLE Professionalization Fair 5. Istvan Kenyeres: “What kind of Knowledge, Sk...ISLE Professionalization Fair 5. Istvan Kenyeres: “What kind of Knowledge, Sk...
ISLE Professionalization Fair 5. Istvan Kenyeres: “What kind of Knowledge, Sk...
ISLE Network
 
LECTURE 2 : The Role of Technology in the Creation of Wealth
LECTURE 2 : The Role of Technology in the Creation of WealthLECTURE 2 : The Role of Technology in the Creation of Wealth
LECTURE 2 : The Role of Technology in the Creation of Wealth
BC Chew
 
Challenges for EU Agri-Food and implications for research
Challenges for EU Agri-Food and implications for researchChallenges for EU Agri-Food and implications for research
Challenges for EU Agri-Food and implications for research
Krijn Poppe
 
Bionic Urbanism 2014 - McGregor Coxall
Bionic Urbanism 2014 - McGregor Coxall Bionic Urbanism 2014 - McGregor Coxall
Bionic Urbanism 2014 - McGregor Coxall
McGregor Coxall
 
industrial society
industrial societyindustrial society
industrial society
Brijesh Kumar
 
2. Wolter Lemstra - TU Delft & Enrode Business Universiteit
2. Wolter Lemstra - TU Delft & Enrode Business Universiteit2. Wolter Lemstra - TU Delft & Enrode Business Universiteit
2. Wolter Lemstra - TU Delft & Enrode Business Universiteit
Dutch Power
 
Energy in 2050: trends, scenarios and ideas
Energy in 2050: trends, scenarios and ideasEnergy in 2050: trends, scenarios and ideas
Energy in 2050: trends, scenarios and ideas
Guillaume R. Fery
 
4.1 Towards Social Equity And Cohesion
4.1 Towards Social Equity And Cohesion4.1 Towards Social Equity And Cohesion
4.1 Towards Social Equity And Cohesion
LeNS_slide
 
Disruptive Innovation Naveed presentation
Disruptive Innovation Naveed presentationDisruptive Innovation Naveed presentation
Disruptive Innovation Naveed presentation
Dr. Naveed Siddiqui
 
EFOW : Year 2018- "In Focus"
EFOW : Year 2018- "In Focus"EFOW : Year 2018- "In Focus"
EFOW : Year 2018- "In Focus"
Energy for One World
 
4.1 Towards Social Equity And Cohesion Vezzoli 07 08 (28.10.08)
4.1 Towards Social Equity And Cohesion Vezzoli 07 08 (28.10.08)4.1 Towards Social Equity And Cohesion Vezzoli 07 08 (28.10.08)
4.1 Towards Social Equity And Cohesion Vezzoli 07 08 (28.10.08)
vezzoli
 

Similar to Carlota Perez - ICT and GREEN: A Natural Partnership To Nurture (20)

GTP Presentation: Introduction and Contextualisation: Imagining the Future
GTP Presentation: Introduction and Contextualisation: Imagining the FutureGTP Presentation: Introduction and Contextualisation: Imagining the Future
GTP Presentation: Introduction and Contextualisation: Imagining the Future
 
The Infinite Economy
The Infinite EconomyThe Infinite Economy
The Infinite Economy
 
Governing Infrastructure Interdependencies, Jim Watson, UKERC
Governing Infrastructure Interdependencies, Jim Watson, UKERCGoverning Infrastructure Interdependencies, Jim Watson, UKERC
Governing Infrastructure Interdependencies, Jim Watson, UKERC
 
Text Design
Text DesignText Design
Text Design
 
ppt4industrialsociety-150523221541-lva1-app6892.pptx
ppt4industrialsociety-150523221541-lva1-app6892.pptxppt4industrialsociety-150523221541-lva1-app6892.pptx
ppt4industrialsociety-150523221541-lva1-app6892.pptx
 
Future Cape for CEOs Forum 22 Feb 2012
Future Cape for CEOs Forum 22 Feb 2012Future Cape for CEOs Forum 22 Feb 2012
Future Cape for CEOs Forum 22 Feb 2012
 
Science & technology - Jacqueline.pptx
Science & technology - Jacqueline.pptxScience & technology - Jacqueline.pptx
Science & technology - Jacqueline.pptx
 
Ger maas ectp
Ger maas ectpGer maas ectp
Ger maas ectp
 
SAAFoST 2017 - DuPont presentations
SAAFoST 2017 - DuPont presentationsSAAFoST 2017 - DuPont presentations
SAAFoST 2017 - DuPont presentations
 
ISLE Professionalization Fair 5. Istvan Kenyeres: “What kind of Knowledge, Sk...
ISLE Professionalization Fair 5. Istvan Kenyeres: “What kind of Knowledge, Sk...ISLE Professionalization Fair 5. Istvan Kenyeres: “What kind of Knowledge, Sk...
ISLE Professionalization Fair 5. Istvan Kenyeres: “What kind of Knowledge, Sk...
 
LECTURE 2 : The Role of Technology in the Creation of Wealth
LECTURE 2 : The Role of Technology in the Creation of WealthLECTURE 2 : The Role of Technology in the Creation of Wealth
LECTURE 2 : The Role of Technology in the Creation of Wealth
 
Challenges for EU Agri-Food and implications for research
Challenges for EU Agri-Food and implications for researchChallenges for EU Agri-Food and implications for research
Challenges for EU Agri-Food and implications for research
 
Bionic Urbanism 2014 - McGregor Coxall
Bionic Urbanism 2014 - McGregor Coxall Bionic Urbanism 2014 - McGregor Coxall
Bionic Urbanism 2014 - McGregor Coxall
 
industrial society
industrial societyindustrial society
industrial society
 
2. Wolter Lemstra - TU Delft & Enrode Business Universiteit
2. Wolter Lemstra - TU Delft & Enrode Business Universiteit2. Wolter Lemstra - TU Delft & Enrode Business Universiteit
2. Wolter Lemstra - TU Delft & Enrode Business Universiteit
 
Energy in 2050: trends, scenarios and ideas
Energy in 2050: trends, scenarios and ideasEnergy in 2050: trends, scenarios and ideas
Energy in 2050: trends, scenarios and ideas
 
4.1 Towards Social Equity And Cohesion
4.1 Towards Social Equity And Cohesion4.1 Towards Social Equity And Cohesion
4.1 Towards Social Equity And Cohesion
 
Disruptive Innovation Naveed presentation
Disruptive Innovation Naveed presentationDisruptive Innovation Naveed presentation
Disruptive Innovation Naveed presentation
 
EFOW : Year 2018- "In Focus"
EFOW : Year 2018- "In Focus"EFOW : Year 2018- "In Focus"
EFOW : Year 2018- "In Focus"
 
4.1 Towards Social Equity And Cohesion Vezzoli 07 08 (28.10.08)
4.1 Towards Social Equity And Cohesion Vezzoli 07 08 (28.10.08)4.1 Towards Social Equity And Cohesion Vezzoli 07 08 (28.10.08)
4.1 Towards Social Equity And Cohesion Vezzoli 07 08 (28.10.08)
 

More from Shane Mitchell

John Chambers - Enabling Transformation of Communities Through Network Techno...
John Chambers - Enabling Transformation of Communities Through Network Techno...John Chambers - Enabling Transformation of Communities Through Network Techno...
John Chambers - Enabling Transformation of Communities Through Network Techno...
Shane Mitchell
 
Josep Roig - Partnerships for Urban Innovation
Josep Roig - Partnerships for Urban InnovationJosep Roig - Partnerships for Urban Innovation
Josep Roig - Partnerships for Urban Innovation
Shane Mitchell
 
Urban Sensing and Mapping: Cisco Pavilion Showcase Session, 18th June 2010
Urban Sensing and Mapping: Cisco Pavilion Showcase Session, 18th June 2010Urban Sensing and Mapping: Cisco Pavilion Showcase Session, 18th June 2010
Urban Sensing and Mapping: Cisco Pavilion Showcase Session, 18th June 2010
Shane Mitchell
 
Stanley Yip - Low Carbon Cities in China: from Policies to Economics
Stanley Yip - Low Carbon Cities in China: from Policies to EconomicsStanley Yip - Low Carbon Cities in China: from Policies to Economics
Stanley Yip - Low Carbon Cities in China: from Policies to Economics
Shane Mitchell
 
Lev Gonick - Building the Smart Connected City – Piloting a Landmark FTTH Inn...
Lev Gonick - Building the Smart Connected City – Piloting a Landmark FTTH Inn...Lev Gonick - Building the Smart Connected City – Piloting a Landmark FTTH Inn...
Lev Gonick - Building the Smart Connected City – Piloting a Landmark FTTH Inn...
Shane Mitchell
 
Cindy Kubitz - Urban Design and Networked Development
Cindy Kubitz - Urban Design and Networked DevelopmentCindy Kubitz - Urban Design and Networked Development
Cindy Kubitz - Urban Design and Networked Development
Shane Mitchell
 
Dan Hill - Creative City, Soft City
Dan Hill - Creative City, Soft CityDan Hill - Creative City, Soft City
Dan Hill - Creative City, Soft City
Shane Mitchell
 
Urban Mobility Innovation: Cisco Pavilion Showcase Session, 18th June 2010
Urban Mobility Innovation: Cisco Pavilion Showcase Session, 18th June 2010Urban Mobility Innovation: Cisco Pavilion Showcase Session, 18th June 2010
Urban Mobility Innovation: Cisco Pavilion Showcase Session, 18th June 2010
Shane Mitchell
 
18th June Expo Tour Briefing
18th June Expo Tour Briefing18th June Expo Tour Briefing
18th June Expo Tour Briefing
Shane Mitchell
 
Bas Boorsma - Connected Urban Development: The Double U Network Experience in...
Bas Boorsma - Connected Urban Development: The Double U Network Experience in...Bas Boorsma - Connected Urban Development: The Double U Network Experience in...
Bas Boorsma - Connected Urban Development: The Double U Network Experience in...
Shane Mitchell
 
Tony Kim - Smart and Connected Urban Mobility: Concept and Examples in Korea
Tony Kim - Smart and Connected Urban Mobility: Concept and Examples in KoreaTony Kim - Smart and Connected Urban Mobility: Concept and Examples in Korea
Tony Kim - Smart and Connected Urban Mobility: Concept and Examples in Korea
Shane Mitchell
 
Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovati...
Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovati...Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovati...
Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovati...
Shane Mitchell
 
Robin Chase - Smart and Connected Urban Mobility: Finding the Right Path
Robin Chase - Smart and Connected Urban Mobility: Finding the Right PathRobin Chase - Smart and Connected Urban Mobility: Finding the Right Path
Robin Chase - Smart and Connected Urban Mobility: Finding the Right Path
Shane Mitchell
 
Chris Borroni-Bird - Reinventing the Automobile (Electric Networked –Vehicle,...
Chris Borroni-Bird - Reinventing the Automobile (Electric Networked –Vehicle,...Chris Borroni-Bird - Reinventing the Automobile (Electric Networked –Vehicle,...
Chris Borroni-Bird - Reinventing the Automobile (Electric Networked –Vehicle,...
Shane Mitchell
 
Paul Brubaker - Introduction: Smart and Connected Urban Mobility
Paul Brubaker - Introduction: Smart and Connected Urban MobilityPaul Brubaker - Introduction: Smart and Connected Urban Mobility
Paul Brubaker - Introduction: Smart and Connected Urban Mobility
Shane Mitchell
 
Gordon Falconer - Sustainable Success Case Study
Gordon Falconer - Sustainable Success Case StudyGordon Falconer - Sustainable Success Case Study
Gordon Falconer - Sustainable Success Case Study
Shane Mitchell
 
Dr Kwon - u-City Busan, Development of Sustainable Cities
Dr Kwon - u-City Busan, Development of Sustainable CitiesDr Kwon - u-City Busan, Development of Sustainable Cities
Dr Kwon - u-City Busan, Development of Sustainable Cities
Shane Mitchell
 
Molly Webb - Session Outline - Sustainable Cities: Challenges and Solutions
Molly Webb - Session Outline - Sustainable Cities: Challenges and SolutionsMolly Webb - Session Outline - Sustainable Cities: Challenges and Solutions
Molly Webb - Session Outline - Sustainable Cities: Challenges and Solutions
Shane Mitchell
 
Richard Price - Real Estate Investment Management
Richard Price - Real Estate Investment ManagementRichard Price - Real Estate Investment Management
Richard Price - Real Estate Investment Management
Shane Mitchell
 

More from Shane Mitchell (20)

John Chambers - Enabling Transformation of Communities Through Network Techno...
John Chambers - Enabling Transformation of Communities Through Network Techno...John Chambers - Enabling Transformation of Communities Through Network Techno...
John Chambers - Enabling Transformation of Communities Through Network Techno...
 
Josep Roig - Partnerships for Urban Innovation
Josep Roig - Partnerships for Urban InnovationJosep Roig - Partnerships for Urban Innovation
Josep Roig - Partnerships for Urban Innovation
 
Urban Sensing and Mapping: Cisco Pavilion Showcase Session, 18th June 2010
Urban Sensing and Mapping: Cisco Pavilion Showcase Session, 18th June 2010Urban Sensing and Mapping: Cisco Pavilion Showcase Session, 18th June 2010
Urban Sensing and Mapping: Cisco Pavilion Showcase Session, 18th June 2010
 
Stanley Yip - Low Carbon Cities in China: from Policies to Economics
Stanley Yip - Low Carbon Cities in China: from Policies to EconomicsStanley Yip - Low Carbon Cities in China: from Policies to Economics
Stanley Yip - Low Carbon Cities in China: from Policies to Economics
 
Lev Gonick - Building the Smart Connected City – Piloting a Landmark FTTH Inn...
Lev Gonick - Building the Smart Connected City – Piloting a Landmark FTTH Inn...Lev Gonick - Building the Smart Connected City – Piloting a Landmark FTTH Inn...
Lev Gonick - Building the Smart Connected City – Piloting a Landmark FTTH Inn...
 
Cindy Kubitz - Urban Design and Networked Development
Cindy Kubitz - Urban Design and Networked DevelopmentCindy Kubitz - Urban Design and Networked Development
Cindy Kubitz - Urban Design and Networked Development
 
Dan Hill - Creative City, Soft City
Dan Hill - Creative City, Soft CityDan Hill - Creative City, Soft City
Dan Hill - Creative City, Soft City
 
Urban Mobility Innovation: Cisco Pavilion Showcase Session, 18th June 2010
Urban Mobility Innovation: Cisco Pavilion Showcase Session, 18th June 2010Urban Mobility Innovation: Cisco Pavilion Showcase Session, 18th June 2010
Urban Mobility Innovation: Cisco Pavilion Showcase Session, 18th June 2010
 
18th June Expo Tour Briefing
18th June Expo Tour Briefing18th June Expo Tour Briefing
18th June Expo Tour Briefing
 
Bas Boorsma - Connected Urban Development: The Double U Network Experience in...
Bas Boorsma - Connected Urban Development: The Double U Network Experience in...Bas Boorsma - Connected Urban Development: The Double U Network Experience in...
Bas Boorsma - Connected Urban Development: The Double U Network Experience in...
 
Tony Kim - Smart and Connected Urban Mobility: Concept and Examples in Korea
Tony Kim - Smart and Connected Urban Mobility: Concept and Examples in KoreaTony Kim - Smart and Connected Urban Mobility: Concept and Examples in Korea
Tony Kim - Smart and Connected Urban Mobility: Concept and Examples in Korea
 
Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovati...
Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovati...Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovati...
Mark de Kuijik - Smart and Connected Urban Mobility: Amsterdam as an innovati...
 
Robin Chase - Smart and Connected Urban Mobility: Finding the Right Path
Robin Chase - Smart and Connected Urban Mobility: Finding the Right PathRobin Chase - Smart and Connected Urban Mobility: Finding the Right Path
Robin Chase - Smart and Connected Urban Mobility: Finding the Right Path
 
Chris Borroni-Bird - Reinventing the Automobile (Electric Networked –Vehicle,...
Chris Borroni-Bird - Reinventing the Automobile (Electric Networked –Vehicle,...Chris Borroni-Bird - Reinventing the Automobile (Electric Networked –Vehicle,...
Chris Borroni-Bird - Reinventing the Automobile (Electric Networked –Vehicle,...
 
Paul Brubaker - Introduction: Smart and Connected Urban Mobility
Paul Brubaker - Introduction: Smart and Connected Urban MobilityPaul Brubaker - Introduction: Smart and Connected Urban Mobility
Paul Brubaker - Introduction: Smart and Connected Urban Mobility
 
Gordon Falconer - Sustainable Success Case Study
Gordon Falconer - Sustainable Success Case StudyGordon Falconer - Sustainable Success Case Study
Gordon Falconer - Sustainable Success Case Study
 
Dr Chengri Ding -
Dr Chengri Ding - Dr Chengri Ding -
Dr Chengri Ding -
 
Dr Kwon - u-City Busan, Development of Sustainable Cities
Dr Kwon - u-City Busan, Development of Sustainable CitiesDr Kwon - u-City Busan, Development of Sustainable Cities
Dr Kwon - u-City Busan, Development of Sustainable Cities
 
Molly Webb - Session Outline - Sustainable Cities: Challenges and Solutions
Molly Webb - Session Outline - Sustainable Cities: Challenges and SolutionsMolly Webb - Session Outline - Sustainable Cities: Challenges and Solutions
Molly Webb - Session Outline - Sustainable Cities: Challenges and Solutions
 
Richard Price - Real Estate Investment Management
Richard Price - Real Estate Investment ManagementRichard Price - Real Estate Investment Management
Richard Price - Real Estate Investment Management
 

Recently uploaded

RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptx
RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptxRPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptx
RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptx
SynapseIndia
 
Data Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining DataData Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining Data
Safe Software
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
HackersList
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
Zilliz
 
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc
 
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and OllamaTirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Zilliz
 
Pigging Unit Lubricant Oil Blending Plant
Pigging Unit Lubricant Oil Blending PlantPigging Unit Lubricant Oil Blending Plant
Pigging Unit Lubricant Oil Blending Plant
LINUS PROJECTS (INDIA)
 
Calgary MuleSoft Meetup APM and IDP .pptx
Calgary MuleSoft Meetup APM and IDP .pptxCalgary MuleSoft Meetup APM and IDP .pptx
Calgary MuleSoft Meetup APM and IDP .pptx
ishalveerrandhawa1
 
IPLOOK Remote-Sensing Satellite Solution
IPLOOK Remote-Sensing Satellite SolutionIPLOOK Remote-Sensing Satellite Solution
IPLOOK Remote-Sensing Satellite Solution
IPLOOK Networks
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
SynapseIndia
 
Recent Advancements in the NIST-JARVIS Infrastructure
Recent Advancements in the NIST-JARVIS InfrastructureRecent Advancements in the NIST-JARVIS Infrastructure
Recent Advancements in the NIST-JARVIS Infrastructure
KAMAL CHOUDHARY
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Muhammad Ali
 
How to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptxHow to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptx
Adam Dunkels
 
The Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF GuideThe Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF Guide
Shiv Technolabs
 
DealBook of Ukraine: 2024 edition
DealBook of Ukraine: 2024 editionDealBook of Ukraine: 2024 edition
DealBook of Ukraine: 2024 edition
Yevgen Sysoyev
 
The Evolution of Remote Server Management
The Evolution of Remote Server ManagementThe Evolution of Remote Server Management
The Evolution of Remote Server Management
Bert Blevins
 
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
Kief Morris
 
Three New Criminal Laws in India 1 July 2024
Three New Criminal Laws in India 1 July 2024Three New Criminal Laws in India 1 July 2024
Three New Criminal Laws in India 1 July 2024
aakash malhotra
 
Applying Retrieval-Augmented Generation (RAG) to Combat Hallucinations in GenAI
Applying Retrieval-Augmented Generation (RAG) to Combat Hallucinations in GenAIApplying Retrieval-Augmented Generation (RAG) to Combat Hallucinations in GenAI
Applying Retrieval-Augmented Generation (RAG) to Combat Hallucinations in GenAI
ssuserd4e0d2
 
Comparison Table of DiskWarrior Alternatives.pdf
Comparison Table of DiskWarrior Alternatives.pdfComparison Table of DiskWarrior Alternatives.pdf
Comparison Table of DiskWarrior Alternatives.pdf
Andrey Yasko
 

Recently uploaded (20)

RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptx
RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptxRPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptx
RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptx
 
Data Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining DataData Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining Data
 
How Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdfHow Social Media Hackers Help You to See Your Wife's Message.pdf
How Social Media Hackers Help You to See Your Wife's Message.pdf
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
 
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-InTrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
TrustArc Webinar - 2024 Data Privacy Trends: A Mid-Year Check-In
 
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and OllamaTirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
Tirana Tech Meetup - Agentic RAG with Milvus, Llama3 and Ollama
 
Pigging Unit Lubricant Oil Blending Plant
Pigging Unit Lubricant Oil Blending PlantPigging Unit Lubricant Oil Blending Plant
Pigging Unit Lubricant Oil Blending Plant
 
Calgary MuleSoft Meetup APM and IDP .pptx
Calgary MuleSoft Meetup APM and IDP .pptxCalgary MuleSoft Meetup APM and IDP .pptx
Calgary MuleSoft Meetup APM and IDP .pptx
 
IPLOOK Remote-Sensing Satellite Solution
IPLOOK Remote-Sensing Satellite SolutionIPLOOK Remote-Sensing Satellite Solution
IPLOOK Remote-Sensing Satellite Solution
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
 
Recent Advancements in the NIST-JARVIS Infrastructure
Recent Advancements in the NIST-JARVIS InfrastructureRecent Advancements in the NIST-JARVIS Infrastructure
Recent Advancements in the NIST-JARVIS Infrastructure
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
 
How to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptxHow to Build a Profitable IoT Product.pptx
How to Build a Profitable IoT Product.pptx
 
The Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF GuideThe Role of IoT in Australian Mobile App Development - PDF Guide
The Role of IoT in Australian Mobile App Development - PDF Guide
 
DealBook of Ukraine: 2024 edition
DealBook of Ukraine: 2024 editionDealBook of Ukraine: 2024 edition
DealBook of Ukraine: 2024 edition
 
The Evolution of Remote Server Management
The Evolution of Remote Server ManagementThe Evolution of Remote Server Management
The Evolution of Remote Server Management
 
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
[Talk] Moving Beyond Spaghetti Infrastructure [AOTB] 2024-07-04.pdf
 
Three New Criminal Laws in India 1 July 2024
Three New Criminal Laws in India 1 July 2024Three New Criminal Laws in India 1 July 2024
Three New Criminal Laws in India 1 July 2024
 
Applying Retrieval-Augmented Generation (RAG) to Combat Hallucinations in GenAI
Applying Retrieval-Augmented Generation (RAG) to Combat Hallucinations in GenAIApplying Retrieval-Augmented Generation (RAG) to Combat Hallucinations in GenAI
Applying Retrieval-Augmented Generation (RAG) to Combat Hallucinations in GenAI
 
Comparison Table of DiskWarrior Alternatives.pdf
Comparison Table of DiskWarrior Alternatives.pdfComparison Table of DiskWarrior Alternatives.pdf
Comparison Table of DiskWarrior Alternatives.pdf
 

Carlota Perez - ICT and GREEN: A Natural Partnership To Nurture

  • 1. ICT and GREEN A NATURAL PARTNERSHIP TO NURTURE Shaping a sustainable globalization and redesigning the ‘good life’ Prof. Carlota Perez Universities of Cambridge, Tallinn and Sussex CUD Global Conference September 2008 Amsterdam, September 23-24
  • 2. Is global growth environmentally sustainable ? Is full globalization compatible with the so-called “American way of life”? Why do so many people around the world think that the “American way of life” is the best? Could there be better? Is ICT part of the problem or part of the solution? UNDERSTANDING TECHNOLOGICAL REVOLUTIONS AND PARADIGM SHIFTS CAN HELP ANSWER THOSE QUESTIONS
  • 3. Some crucial relationships to examine TECHNOLOGY SOCIETY MARKET PROFILE The historical analysis reveals a process of mutual shaping WITH MAJOR MARKET CHANGES EVERY HALF-CENTURY
  • 4. FIVE TECHNOLOGICAL REVOLUTIONS IN 240 YEARS Britain 1771 The ‘Industrial Revolution’ (machines, factories and canals) Each begins in a core country… Britain 1829 Age of Steam, Coal, Iron and Railways Britain USA 1875 Age of Steel and Heavy Engineering (electrical, chemical, civil, naval) Germany USA 1908 Age of the Automobile, Oil, Petrochemicals and Mass Production USA 1971 Age of Information Technology and Telecommunications USA? Europe? Both? 200?? Age of Biotech, Bioelectronics, Nanotech and new materials? Other? Each takes 40-60 years to spread across the world and reach maturity
  • 5. Why call them revolutions? Because they transform the whole economy! NEW INDUSTRIES and NEW PARADIGM FOR ALL New generic technologies, A powerful cluster infrastructures and of visible new and dynamic organizational principles capable industries of modernizing and infrastructures the existing industries too Explosive A quantum growth jump in and structural innovation and change productivity potential for all A massive change in the direction of change CHANGING THE OPPORTUNITY SPACE AND RESHAPING SOCIETY
  • 6. Each technological revolution provides a new inter-related set of life-shaping goods and services at ‘affordable’ prices The British ‘middle classes’ establish Age of Steam, Coal, VICTORIAN an industry-based urban lifestyle iron and railways LIVING different from that of the country-based aristocracy. It spreads to new upper classes elsewhere Age of Steel and British, European and American Heavy Engineering THE BELLE EPOQUE upper and middle classes establish First Globalization a cosmopolitan lifestyle spreading to the upper classes of the world American upper and middle classes establish Age of the Automobile, a suburban energy-intensive lifestyle Oil, Petrochemicals THE AMERICAN spreading to the working classes and Mass Production WAY OF LIFE of the advanced countries and to the middle classes of the developing world Will the affluent educated classes of the developed ? Age of Information SUSTAINABLE and emerging countries Technology and GLOBAL establish an ICT-intensive knowledge society Telecommunications LIFESTYLES with a variety of environmentally friendly lifestyles and consumption patterns??? Each new style becomes the embodiment of progress and comfort shaping the “good-life” desires and dreams of the majority
  • 7. The emergence of the ‘American Way of Life’ as the paradigm shift from the 1910s… FROM ENERGY-SCARCE LIVING TO ENERGY-INTENSIVE HOMES AND MOBILITY Energy is expensive and often inaccessible Energy is cheap and its availability unlimited Trains, horses, carriages, stage coaches, Automobiles, buses, trucks, ships and bicycles airplanes and motorcycles Local newspapers, posters, theaters, parties Mass media, radio, movies and television Ice boxes and coal stoves Refrigerators and central heating Doing housework by hand Doing housework with electrical equipment Natural materials (cotton, wool, leather, silk..) Synthetic materials Paper, cardboard, wood and glass packaging Preference for disposable plastics of all sorts Fresh food bought daily Refrigerated, frozen or preserved food from specialized suppliers bought periodically in supermarkets Urban or country living and working Suburban living separate from work …all strongly aided by advertising, business strategies and government policies
  • 8. THE CURRENT TECNO-ECONOMIC PARADIGM SHIFT beginning in the 1970s FROM THE LOGIC TO THE LOGIC OF CHEAP ENERGY (oil) OF CHEAP INFORMATION for transport, electricity, its processing synthetic materials, etc. transmission and productive use Huge potential Excessive use for savings in of energy, energy and materials materials and tangible products Preference for intangible value Each paradigm opens different new routes for making profits as well as for achieving socially desirable goals
  • 9. Three of the many new directions of the current paradigm shift Mass production ICT- Flexible production Adaptability (including upgrading as change) Niche markets; ‘the long tail’ HOMOGENEITY DIVERSITY Potential for a great variety of lifestyles on a common ICT platform Global economy with differentiated NATIONAL ECONOMIES GLOBALIZATION national, supranational and local spaces Measurement, monitoring and control CAPACITY FOR Recycling and refurbishing UNAVOIDABLE ENVIRONMENTAL Conservation; closed-loop systems ENVIRONMENTAL DAMAGE PROTECTION Avoiding pollution and waste But the shift to the new opportunity space has not fully happened yet
  • 10. THE NEW PARADIGM IS STILL WRAPPED IN THE OLD Mass production disposability and high use of energy and materials is still with us It’s just like the first automobiles that began looking like horse driven carriages An automobile in 1898 Reproduction: L.De Vries. 1972 WHY? Because cheap oil and cheap Asian labor favored the stretching of the old consumption patterns in the crucial 1990s
  • 11. CAN THE NEW PARADIGM PREVAIL? YES IF economic circumstances change IF it becomes an aspiration of the majorities IF it is a positive sum game between business and society Sustainability must at the same time… “create economic opportunities and improve the quality of life” President Bill Clinton CUD 2008 Conference, San Francisco …and IF governments become proactive and define a new playing field clearly tilted towards “green”
  • 12. Quality of life is measured by fulfilment of values and aspirations Those aspirations are historically determined by the way society shapes each successive technological potential The “luxury” life: ENABLERS values and aspirations under THE MASS PRODUCTION PARADIGM • Low cost of products • Consumer credit • Unemployment insurance • Brand new is better than old • Official trade unions • Bigger is better than smaller • Savings and loan banks • Low cost housing • More is better than less • Easy mortgages • Synthetic is better than natural • Fabricated is better than hand-made OPINION SHAPERS • Disposable is comfortable • Role models • Leisure is rest (not exercise) • Advertising • Shopping is a leisure activity • Movies, TV • If you don’t keep up with the Jones’, • Relative prices you are falling behind • Marketing strategies
  • 13. The shift to “ICT-green” consumption patterns is possible IF NOT BY GUILT AND FEAR BUT BY DESIRE AND ASPIRATION Through shaping and enabling a change in our notions of luxury and the “good life” BUT IT MUST HAPPEN FIRST AND VISIBLY IN THE ADVANCED COUNTRIES
  • 14. The notions of luxury and good taste emerge at the top of the income scale and spread by imitation PART OF THE PARADIGM SHIFT IS ALREADY HAPPENING • Small is better than big • Natural materials are better than synthetic • Multipurpose is better than single function • ‘Gourmet’ food is better than standard • Fresh organic fruit and vegetables are healthier • Exercise is important for well being • Global warming is a real danger • Not commuting to work is possible and preferable • Solar power is luxurious • Internet communications, shopping, learning and entertainment are better than the old ways , etc. BUT RELATIVE PRICES AND WIDER INTERESTS HAVE TO FOLLOW! WILL THEY?
  • 15. Major transformations to expect (or to participate in) Energy systems Freight transport & distribution RISING COSTS OF ENERGY, New materials and recycling MATERIALS AND TRANSPORT Packaging and conservation Waste disposal POTENTIAL OF INFORMATION AND COMMUNICATIONS Education TECHNOLOGIES Health and well being GROWING Sports and leisure ENVIRONMENTAL THREATS Cultural activities Third Age living Architecture and urban planning Etc. etc.
  • 16. An example of future innovation paths THE IMBALANCES IN THE GLOBAL LOGISTICS INFRASTRUCTURE 5th surge technologies 5th surge paradigm deeply transforming modernizing 4th surge telephony 3rd and 4th surge technologies DIGITAL TRANSPORT ≠ PHYSICAL TRANSPORT Rapidly expanding Slowly expanding Ultra efficient Modernizing Cost decreasing Cost increasing
  • 17. THE CURRENT ROUTE TO GLOBALIZATION IS AN EXPLOSION IN FREIGHT TRAFFIC Since the 1990s goods trade grows more than twice as fast as production Global merchandise production and trade in volume 1950-2004 Micro-processor Micro- NASDAQ Big-bang Big- collapse 350 Deployment 4th Installation 5th T.P. World Merchandise Exports 300 Index 1980 = 100 250 200 World Merchandise Production 150 100 50 Source: WTO 0 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 1950 1953 1956 1959 1962 1965 Massive innovation will be needed to cope with (or to avoid) the consequences
  • 18. IN THE CURRENT PATTERN OF GLOBALIZATION THE LION’S SHARE OF THE NEW TRADE IS IN GOODS; NOT IN SERVICES U.S. Exports and Imports of Goods and Services (current billions US$), 1970-2002 1400 Installation 5th TP 1200 Goods Imports 1000 Billion US$ 800 Goods Exports 600 400 Services Exports 200 Services Imports Source: WTO 0 1982 1994 1986 1990 1998 1974 2002 1970 1978 MUCH INNOVATION WILL HAVE TO COME FORTH TO MAKE GLOBALIZATION ENVIRONMENTALLY FRIENDLY
  • 19. THE NEW INNOVATION PATHS IN DEPLOYMENT Information and logistics infrastructure Business Digital models networks Re-design Coordination Post-sales ICT maintenance Packaging User Etc. participation Service at Handling destination PHYSICAL Technical PRODUCTS services Energy Land/water/air Storage Transport Distribution Materials systems Environmental …and ICT management is the most powerful complement to advance in the new directions!
  • 20. A sustainable development path for a positive-sum global future is possible BUT IT WILL NOT HAPPEN AUTOMATICALLY Even with the likely price changes, uncertainty would refrain investment THE MARKET CANNOT DO IT ALONE WE ARE PRECISELY AT THE HISTORICAL MOMENT WHEN THE STATE MUST COME BACK INTO THE PICTURE To understand this statement we must look into HOW TECHNOLOGIES PROPAGATE
  • 21. EACH TECHNOLOGICAL REVOLUTION PROPAGATES IN TWO DIFFERENT PERIODS The first half sets up the infrastructure and lets the markets pick the winners the second half reaps the full economic and social potential INSTALLATION DEPLOYMENT INSTALLATION DEPLOYMENT Turning Point Recessions, institutional recomposition and role shift “Creative destruction” “Creative Learning the new construction” Degree of diffusion of the new technological potential unlearning the old Led by A great production capital market experiment Applying the paradigm Led by to innovate financial Major across all sectors technology and to spread capital bubble Ending in the social benefits a stock market more widely crash Until maturity and exhaustion ??? Time Next big-bang 2O - 30 years 2O - 30 years big-bang We are here
  • 22. The historical record: bubble prosperities, recessions and golden ages TURNING INSTALLATION PERIOD POINT DEPLOYMENT PERIOD Bubble Golden Age 1771 Great Britain Canal mania 1793–97 1793– British leap 1829 Britain Railway mania 1848–50 1848– The Victorian Boom 1875 London funded global market Britain / USA Belle Époque (Europe) infrastructure build-up 1890–95 1890– Germany (Argentina, Australia, USA) “Progressive Era” (USA) Europe 1908 The roaring 1929–33 1929– Post-war USA twenties USA Golden age 1929–43 1929– 1971 Telecom mania, Internet USA emerging markets 2000/7–? Sustainable global 2000/7– and NASDAQ knowledge-society ”golden age”? Each Golden Age has been facilitated by enabling regulation and policies for shaping and widening markets
  • 23. The sequence of propagation has four phases and a break 20 – 30 years 20 – 30 years INSTALLATION PERIOD DEPLOYMENT PERIOD Degree of diffusion of the technological revolution MATURITY SYNERGY TURNING POINT Market saturation Financial and Bubble Technological social explosion Golden Age unrest FRENZY IRRUPTION Time big-bang Institutional Next Crash recomposition big-bang
  • 24. And the focus and intensity of innovation change with each phase Focus of inovation in Focus of inovation in INSTALLATION DEPLOYMENT TURNING Irruption Frenzy POINT Synergy Maturity NEW FINANCE ALL INSTITUTIONS All industries TECHNOLOGY NEW ALL INDUSTRIES Future industries INDUSTRIES TECHNOLOGY AND ACTIVITIES […and social rebels] Finance INDUSTRIES and modernization of the old ones The logic of the techno-economic paradigm guides innovation in each area as the focus shifts among the actors and the agents
  • 25. How much institutional innovation was put in place to enable the full deployment of the mass production paradigm and bring on the Post War Golden Age? ?
  • 26. POLICIES TO FAVOR AND EXPAND DEMAND FOR MASS PRODUCTION Welfare State: Progressive income tax for redistribution, Unemployment insurance and pensions (safety nets) Universal access to electricity, roads, telephone, education, etc. Facilitating “mass consumerism”: Consumer credit systems Reduction of the labor day, week and year, Institutionalized labor unions (for salary increases), Accessible savings, loan and mortgage systems for suburban housing, etc. Widening government demand: Increasing taxes for State expenditure Defense, mass education and health systems, Infrastructures, public services, etc. Marshall Plan For reconstructing European production and consumption capacity The welfare state and the facilitators of the suburban living model incorporated the workers into the middle income consumer layers
  • 27. And further institutional innovation regulated international trade and finance and kept relative peace • Bretton Woods (US dollar backed by gold) • International Monetary Fund (IMF) • World Bank • General Agreement on Tariffs and Trade (GATT) • Political independence for colonies • The United Nations • The Cold War • Etc. We will need equivalent imagination and determination to innovate towards the Global Knowledge Society Golden Age
  • 28. Setting up the framework for a sustainable knowledge society THE LEVELS Global THE ACTORS National Government Regional Business THE GOAL Local Civil society (especially A “green economy” A global NGOs) “man-on-the-moon” Universities project Media THE MEANS Building a widespread consensus Innovative policies to change market conditions A tilted playing field on a global scale To be effective, the changes and the policies must be clear, reliable, enforceable, long-term and commanding widespread agreement
  • 29. INNOVATING TO SHIFT THE DIRECTION OF INNOVATION WILL NOT BE EASY Due to more than half a century of the mass-production cheap-energy paradigm habits, previous investments and externalities are all in favor of high carbon technologies A “level playing field” for high carbon and low carbon competitors, will require changing it strongly in favor of low carbon
  • 30. TILTING THE FIELD BOLDLY IN FAVOR OF “GREEN” ENHANCE MODIFY THE SOCIO- Business decisions: THE POLICY ECONOMIC CONTEXT CONTEXT INNOVATION LOCATION Incentives: INVESTMENT Cost offsets Relative costs Etc. tax breaks, etc. and prices Disincentives: Other costs: Consumer decisions: Taxes, tariffs, Time, risk, etc. charges, etc. EXPENDITURE Rules and Public attitudes LOCATION regulations: and opinions BEHAVIOR Recycling, caps, ETC. etc.
  • 31. John Chambers, Cisco CEO CUD 2008 Conference, San Francisco “It is important to have supportive governments… “We must all collaborate to paint a vision and realize a new architecture… I wouldn’t have said this ten years ago” The pure market ideology and practice already played its role facilitating the installation of the ICT paradigm. Today, market fundamentalism is as much an obstaclefor full deployment as State fundamentalism was for Installation before THE TIME IS RIPE FOR THE STATE TO COME BACK INTELLIGENTLY AND PROMOTE A CONSENSUS VISION
  • 32. The answer to whether sustainable global growth is feasible is, therefore, YES! But neither pure “free markets” nor simple “environmentalism” will get us there The innovation potential of the ICT paradigm can and must be collectively redirected towards new patterns of environmentally friendly well being and a new profit-making dynamic for business But it depends on us AND THE TIME TO ACT IS NOW!