Audio codes webinar___ms_uc__2_

1. © 2011 AudioCodes Ltd.
All rights reserved.
AudioCodes Confidential Proprietary
AudioCodes Solutions for…..
Every type of UC Deployment
February 2011
Ian Woolner
Enterprise Sales Director – UK
ian.woolner@audiocodes.com

2. This session will give you…
• An Overview of Audio Codes
• A summary or our product range
• Some of the challenges we help solve
• How we make the deployment of Microsoft Lync easy

3. 2010 Overview

4. Strong growth
 Revenues grew ~20% YoY
 Earnings grew more than 300% YoY
 Positive Cash flow – above $15M
 Operating Margin of 11.7%
Networking grew above 30% over 2009
Significant growth in sales through Channels
Increased revenues from Services [Support for the Channel]
The Global leader in Gateways that address the needs of the Enterprise
2010 Financial Performance

5. Last 5 Quarters Key Financials

6. UC Trends

7. UCC Market Trends
• Major UCC and IP-PBX vendors
• Increase focus on UC applications & features
• Move away from peripherals such as media gateways and E-SBC
• Migrating from proprietary IP protocols to the SIP standard
• …therefore more willing to collaborate with Best-of-Breed
vendors such as AudioCodes

9. PSTN Gateways – Wide Interoperability
• Certification with all major UCC vendors worldwide
• Avaya (with Nortel)
• Alcatel-Lucent
• Siemens (SEN)
• NEC
• Aastra
• Mitel
• Toshiba
• Shoretel
• 3Com (HP Networking)
• Interactive Intelligence Enterprise Equipment Market Share 2009 (Infonetics)

10. Audio Codes Features

11. SmallSmall
BusinessBusiness
LargeLarge
EnterpriseEnterprise
SMESME
E-SBC Offering
• Technology
• Core AudioCodes DSP
• Extensive line of voice Codecs
• Deep transcoding densities
• Smooth migration from
Gateways to E-SBCs
• Mediant 1000 NGN will support
up to 5000 sessions
E-SBC Max # of
Sessions
Mediant 800 24
Mediant 1000 150
Mediant 3000 1000
Mediant 5000 3000
Mediant 8000 8000

12. Terminal Adaptors – Analog VoIP Gateways
• MediaPack 1xx Analog VoIP Gateways
• Connecting phones, modems, fax machines, PBX or PSTN
• Spans a range of 2 to 24 analog FXS/FXO ports
• Mature 3rd
generation MediaPack product line
• Superior VoIPerfect™ quality with competitive price per port
• Large variety of interoperable SoftSwitches and PBXs
• PSTN Fallback and Standalone survivability
• Comprehensive management tool for configuration and maintenance
• Very rich SIP implementation with routing manipulation options
MediaPack 112/114/118 MediaPack 124D

13. PSTN Gateways - SAS
• Standalone Survivability (SAS) for service continuity
• Maintains basic features to registered SIP Phones in case of WAN failure
– Make and receive calls, Intra-branch calls
• Automatically learns dial plan via REGISTER
• Advanced telephony features during emergency mode
– Hold, Transfer, Conference
– Shared call appearance
– Emergency message on screen
• One of our strongest features entering
into vendors’ certification lists (Avaya, ALE..)

14. Enterprise Session Border Controller (E-SBC)
• Key component in smooth migration of
Enterprise customers to VoIP
• Almost all IP-PBX vendors rather avoid
dealing directly with IP-to-IP interop
• Connecting through AudioCodes E-SBC
• The E-SBC provides the enterprise
• PSTN Connectivity
• Interoperability
• Survivability
• Security
• Quality assurance
• E-SBC enables SIP Trunking
• Connecting the Enterprise TDM/IP PBX to
an ITSP (VoIP service provider)
• Toll bypass
InternetInternet
ITSPITSP
WANWAN
Enterprise LANEnterprise LAN
PSTNPSTN
E-SBCE-SBC

15. One Platform connects all

16. Gateways / E-SBC / MSBG – Unique Selling Points
• Mediant 1000 MSBG and Mediant 3000 E-SBC are certified by
Avaya DevConnect for worldwide use
• Cost effective alternative to Acme Packet for Avaya Customers
• Hybrid platform – Gateway & Session Border Controller in One unit
• Compatible gateways for CS-1000
• Investment protection for huge base of ex-Nortel VARs and end-customers
• CS-1000 to Aura connectivity (Mediant 1000/3000)
• CS-1000 to PSTN connectivity
• Analog lines (MediaPack 11x)
• Mediant 1000 with HP and Lync
• Mediant 1000 (inc. MSBG) being certified by HP Enterprise Services for use with
Lync and SIP Carriers

17. Connecting to Applications –
IP Remote Agents and Contact Centers
Challenges:
•Agents in Remote Offices
•Agents in Home Offices
•Security
•NAT Traversal
Solution:
•Enterprise SBC
•Protects Enterprise
•Enables VPN Connection to Remote
office
•Solves NAT Traversal issues to
“work at home” agents
InternetInternet
Remote LANRemote LAN
Remote
Agents
Remote
“Work at
Home”
Agents
NAT
Local
Agents
IP Contact
Center
Enterprise
SBC
V
P
N
Bad Stuff
SRTP/TLS

18. Connection to Applications
• BlackBerry (RIM) Mobile Voice System (MVS)
• Fixed Mobile Convergence (FMC) application
• Unifying desk phone with BlackBerry Smartphone
• Calls are anchored in the Enterprise PBX
• Gateway / E-SBC is needed to connect the IP-PBX to the BES/MVS servers
• RIM & AudioCodes together are certified by Avaya DevConnect
• Strong selling point among Avaya’s VARs
• This is a pure channel play, demand to be generated at the VAR level
• RIM is planning similar certifications with more IP-PBX vendors (SEN, Mitel)

19. AudioCodes
Mediant 1000 MSBG
With E-SBC features
Avaya SES
Avaya Aura
Communications
Manager
Avaya Meeting
Exchange
WAN
LAN
Connect Service
Connecting to Applications –
Skype Connect and Avaya (ROI Networks)

20. Microsoft Lync

21. Converged Communications
Delivering on Critical Communications

22. AudioCodes Ecosystem with Microsoft Unified Communications
Microsoft
Unified
Communications
Solutions
3rd
party Analog and SIP
based Phone Support
Media Gateway
Legacy TDM PBX
Media Gateway
E1/T1/BRI/FXO
PBX
Legacy Fax & other
Analog devices
Media Gateway
Non certified IP PBX
Media Gateway IP-PBX
SIP
IP
Phones
AudioCodes Mobile
Soft Client
Media Gateway
SIP
PSTN Networks
Media Gateway
….
TDM Trunks
SP PSTN
Secured SIP
Trunking
Media Gateway
….
SP IP WAN
SIP Trunks
Recording
solution
SmartTAP Call Recorder
Survivability
Lync
PSTNPSTNWANWAN
Survivable Branch
Appliance
Media Gateways

23. Typical Network Layout – Office Communications Server 2007 R2
Mediant 1000
“Basic Hybrid” Gateway PBX
Big Branch
Mediant 2000
“Basic” Gateway
Mediant 3000
“Basic” Gateway
PBX
HeadquartersOffice
Communications
Server 2007
Mediation
Server
Mediation
Server
TDM
G.711, SIP/TCP, RTP
RTA , SIP/TLS, SRTP
PSTNPSTN
Third-party IP Phones
optimized for Microsoft
PSTNPSTN
PSTNPSTN
IP-PBX
IP Phones
IP
IPIP IPIP
Small Office

24. Typical Network Layout – Lync Server 2010
Mediant 1000
SBA PBX
Small Office
Big Branch Mediant 2000
SBA
Mediant 3000
“Enhanced” Gateway
PBX
Headquarters
Mediation
Server
PSTNPSTN
Third-party IP Phones
optimized for Microsoft
PSTNPSTN
PSTNPSTN
IP-PBX
IP Phones
IPIP IPIP
TDM
G.711, SIP/TCP, RTP
RTA , SIP/TLS, SRTP
IP

25. Microsoft OIP Certifications for Enhanced Gateways & SBAs

26. Unmatched Stability & Performance
AudioCodes uses separate processing engines for different gateway
functionalities:
Embedded CPU for AudioCodes VoIP services
DSP farm for offloading media-intensive applications from the CPU
Intel-based server for Mediation Server / SBA software
Result: AudioCodes provides better performance and better stability
Mediant 1000

27. Office Interoperability
• Interoperability with numerous TDM PBXs
• Interoperability with non Microsoft-certified IP-PBXs
• Quick time-to-market
• No need to invest in the existing equipment
Microsoft UC Network Non-Certified IP-PBXs
Other SIP IP-PBXMicrosoft SIP
Media Gateway
And more…
IP Phones
Office
Communications
Server / Lync Server
Office Communicator/Lync
E1/T1/BRI/FXO
PBX

28. What are the most important features that customers want
out of an E-SBC?

29. Large Enterprise
WAN (IP)
PSTN Fallback
Gateway
IP Phones
Intranet
SIP Trunk SBC
PSTN
PBX
IP-PBX
IP
TDM
Fax
Firewall Router
Exchange server
Lync
Lync
Analog Phone
Mediant 3000 E-SBC / Enhanced
UcSIPT Architecture – Large Enterprise
MP1xx

30. Small to Medium Enterprise
WAN
(IP)
Router
PSTN Fallback
Gateway
IP Phones
Intranet
SIP Trunk
Firewall SBC
PSTN
PBX
IP-PBX (Optional)
SBA
IP
TDM
Fax
Lync
Lync
Analog Phone
Mediant 1000 E-SBC / SBA
The Integrated Multi Service Business Gateway
WAN
Access

31. SBA Monitoring – SCOM
• AudioCodes offers a SCOM Plug-In to monitor the SBAs and Enhanced gateways
through a single, familiar and easy to use interface - Microsoft centralized System
Center Operations Manager
• Providing Gateway insights of health and performance information as well as
alerts. (e.g. Power Supply, Number of Busy calls etc.)

32. Third-party IP Phones
optimizing for Microsoft
Office Communicator / Lync
Microsoft Unified
Communications
AudioCodes SIP
Phone Support
AudioCodes Mobile
Soft Client
AudioCodes 300HD
Series IP Phones
Third-party SIP
IP & Soft Phones
Analog Phones
Enabling SIP-Phones, Analog Phones and Mobile handset connectivity

33. OCS / Lync Server IP Phone Applications
Microsoft OCS / Lync Pool
IM, Presence Audio, Video,
Conferencing, IVR
Inbound Routing
Outbound Routing
Voice Mail Routing
OC / Lync
User D
Mediant 1000 with SPS
External Server with SPS
User B
3rd
party IP Phone
SIP
User C
AudioCodes 300HD IP
Phone
SIP SIP
User A
Analog Phone
MP1xx MP2xx
PSTN

34. Enables most market leading IP Phones install base to
connect to OCS / Lync Server via SPS
Third Party Phone Support using SPS
A short interoperability test is recommended to get the most out of the OCS/Lync Server features
with additional 3rd IP Phones vendors
AVAYA9620
AVAYA9630
AAstra57i/6757i
Aastra L32 DECT
SNOM300
xLite Soft Phone
Polycom320
Polycom450
Polycom550
Polycom650
Polycom670
Cisco CP7960
Cisco CP7940

35. © 2011 AudioCodes Ltd.
All rights reserved.
AudioCodes Confidential Proprietary
Thank you
February 2011
Ian Woolner
Enterprise Sales Director – UK
ian.woolner@audiocodes.com