This document provides an overview and update on AudioCodes session border controller (SBC) products. It summarizes that AudioCodes is a market leader in SBCs, with the fastest growing market share. It highlights key SBC products like the Mediant 9000 and features such as advanced routing management, global partner strategy, and a comprehensive product portfolio. The document aims to showcase AudioCodes' SBC technology and momentum in the enterprise voice and data market.

1. AudioCodes SBC Update
October 2014
John D’Annunzio, VP Sales

2. Introduction
• Market leader in VoIP networking Products
• Ranked #1 in low and mid density media gateways for service providers
• Ranked #2 in enterprise session border controllers
• Deployed in over than 100 countries in service provider and enterprise
networks
• OEM Partnerships with Genesys, Alcatel-Lucent, Avaya, & Interactive
Intelligence for both MGWs and SBCs
• Dominant Player in Lync Voice Services Market with One Voice for Lync
Suite of Products

3. AudioCodes: A Brief Intro
• Market leader in VoIP networking Products
• Ranked #1 in low and mid density media gateways for service providers
• Ranked #3 in enterprise session border controllers
• Deployed in over than 100 countries in service provider and enterprise networks
• Over 1M Contact Center ports deployed in 100+ countries with Genesys
• Almost 6,000 SBAs deployed including Microsoft IT with over 600 SBAs
• Case Studies: http://www.audiocodes.com/case-studies?solution=35251&l=solution
• Strong brand for quality & performance
• 20 years of VoIP expertise
• Public since 1999

4. Global Partner Strategy
Building successful, innovative, low TCO VoIP
networks requires openness and interoperability

5. Enterprise Voice & Data – It’s What We Do
Corporate Focus
• Over 250 engineers all focused on Enterprise Voice & Data
• Enterprise is not an afterthought, we are innovators in the space
• Common Architecture & Code Base across Products
• World Class expertise in key technologies
DSP, Real Time Computing, SIP, PSTN, OAM, Security
Comprehensive Functional Suite
• Media Gateway & Session Border Controller,
• Transcoding & Voice Quality Management
• IP Phones
Available in a Single Product Suite
Broad Scaling
• Product coverage from a few lines to thousands of sessions
• Appliance, Server, and VMware options available
Built from the Same Software Base

6. AudioCodes Products Portfolio
E-SBC
& Media
Gateway Mediant 800 Mediant 1000 Mediant 2600 Mediant 3000 Mediant 4000 Mediant 9000
IP Phones
High
Availability
Gateways
Mobility
Solutions
310HD 420HD 320HD
Mediant 3000 Mediant 8000
IP FaxRinegcording
SOHO
Gateways
Media Pack 11x/2xx
MSBR
Mediant™ 500 Mediant™ 800 Mediant™ 850 Mediant™ 1000
Rich palette of products
provides the breadth
required for any
configuration

7. AudioCodes SBC momentum

8. Fastest Growth of ESBC Market Share
• AudioCodes ranked #2 among top five vendors, with an %12.2 market share
• Nearly 100% Year over Year Growth!
• AudioCodes was the only
vendor to post 3 consecutive
quarters of growth
• AudioCodes market share
grew 35% from 1Q14 to 2Q14,
more than any vendor
Source: Infonetics Enterprise Session Border Controllers
Quarterly Worldwide and Regional Market Share, Size,
and Forecasts: 2Q14
August 29, 2014

9. SMB Market Contributes Majority of SMB Shipments
# System Sessions
“Shipments of sessions by customer
size (i.e., number of employees) are
predominantly to medium enterprises
with 101-5,000 employees, and they
made up 72% of SBC session shipments
in 2Q14. This is a large swath of
businesses worldwide and a sweet spot
for SIP trunking. “
Source: Infonetics Enterprise Session Border
Controllers Quarterly Worldwide and Regional Market
Share, Size, and Forecasts: 2Q14
August 29, 2014
AudioCodes uniquely provides:
• Coverage across this key segment with a single technology
• High Availability options for the entire segment
• Software and Appliance based options

10. E-SBC Market Recognition by Gartner
• June 18, 2014 – Gartner released first-ever ESBC Market
Survey and AudioCodes is among the top vendors.
• “AudioCodes has built a global reputation for providing high-quality
SBCs and media gateways that work with virtually any IP telephony
or UC platform to support IP and TDM connectivity for trunks and
devices.”

11. The Other Guys
Incomplete Portfolios
• Big SBCs but not Small SBCs
• SBCs built on different technologies
• Appliance but no SW/VM/COTS option
• No MGWs, MGWs on different technologies
• No Phone Solution
All drive more complex multi-vendor solutions
• Multiple technologies to manage, support,
and maintain
No other vendor is positioned as well for One Voice Packaging
Product Gaps
• No Answering Machine Detection
• Not SIP REC validated with Verint & Nice
• No Survivability - Hunt Group Distribution
• Complicated & restrictive provisioning -
The AudioCodes Advantage
• Complete portfolio – Single Technology
• Solution Partnership with Genesys
• VQ Solution integrating SBC, MGW, IPP
• Designed for Enterprise users
designed for Carrier instead of Enterprise

12. AudioCodes SBC
Update

13. Advanced VoIP Service – (SBC) Session Border Controller
Interoperability Quality of Experience/Service Security
 Voice Transcoding
 NAT Traversal
 SIP Normalization
 DTMF Conversion
 IPv4 to IPv6 Dual Stack
 Fax Conversion
 Protocol/Coder Policing
 QoE monitoring with SEM
 Call Admission Control
 SLA assurance
 SIP mediation
 Media transcoding
 Test call agent
BroadSoft
 Intrusion Detection & Prevention
 Dynamic Whitelist/Blacklists
 VoIP traffic classification rules
 Call control/Media encryption
 Denial of Service protection
 Call Theft and Fraud protection
 Remote Workers with Security
IP PBX
Nomadic Users
TDM PBX
PRI
IP
Full SBC
package
MPLS/VPN
AT&T IPFR/IPTF
Public WAN
Full Perimeter Defense, Routing & Interoperability
 License is used for maximum flexibility
in SIP Trunking or Hosted applications.
 Ensure Survivability, High Voice
Quality, Interoperability and Security
for SIP Trunking environments.
 SBC license is designed to allow full
control of routing, multitenant access,
and remote worker security.
Hosted

14. Product Target Market
Max. SBC
Sessions
Mediant 500
SMB 250
Mediant 2600
SME 600
Mediant 4000
Large Entreprises 5,000
Mediant 9000 Large Enterprises,
Service Providers
28,000
Mediant VE
Virtualized data
centers
2,000
Mediant SE
Large Entreprises,
Service Providers
28,000
AudioCodes SBC Line
Pure SBCs Hybrid SBCs (IP and TDM)
Product
Target
Market
Max. SBC
Sessions
Max. TDM
Channels
Mediant 800b
SMB 250 60
Mediant 1000
SMB/SME 150 192
Mediant 3000 Large
Entreprises
1,000 2,016
Multiple Form Factors
for Optimized Performance
• Appliances for low to mid range
• MGW/SBC Hybrids for legacy and migration
support
• Server & VM based SW SBCs leverage powerful
commercial multi-core technology
• All run the same code base
Widest line of SBCs to optimally fit any customer size and need

15. Introducing the Mediant 9000 SBC
• The AudioCodes Mediant 9000 is a highly scalable Session Border
Controller (SBC) designed for:
• Large enterprises
• Large contact center locations
• Access SBC for service provider environments
• Supporting up to 28,000 concurrent sessions
• The Mediant 9000 supports:
• Extensive SIP connectivity with wide-ranging interoperability
• Enhanced perimeter defense against cyber-attacks
• Advanced voice quality monitoring

16. Interface Flexibility
Mediant 9000 brings 12 GB Ethernet Ports
• Sonus 5x00 brings 6, Acme 3820 brings 7
Capacity and Flexibility
• Assign interfaces to Services/Domains as required
• Sonus and Acme is fixed
Fixed Interface
Configurations
Imposes Limitations
Sonus
• 2 Media, 2 Mgmt, 2 HA – All Required
• Dual Ethernet or (not and) physical LAN
WAN separation (5100 & 5200)
• Dual Ethernet or (not and) 2 GB media
capacity (5100). 20K Session Max at G.711
(5200)
• No physical domain separation
Acme
• Simplex fixed Mgmt Interface, 4 interfaces
for signaling and media.
AudioCodes
• Physical Separation and (not or)
Service Separation if required
• Physical Separation between LAN-WAN
and multiple WAN
• Alternately, run all Services/Domains
on same ports if ports are scarce
• Configure Multiple Media Interfaces
for high bandwidth requirements (e.g.
WB audio or video)

17. Transcoding
The best transcode is the one that isn’t required
• The SBC can enforce the “right” coder from the Service Provider
based on detailed message criteria.
Sometimes can’t be avoided
• AudioCodes has the most flexible Transcoding options
Light Transcoding Needs
• Tone detectors & exception handling
SW Transcoding on CPU Core in SW SBC
Heavy Transcoding Needs
• Volume Transcoding
External DSP modules augment COTS SBC HW
Unique Decomposed
Solution Provides
Maximum Flexibility
Independent Session & Media Scaling
• Not constrained by proprietary DSP cards
• N+1 sparing of DSP instead of 1+1
• Add more modules for high complexity coders
• Re-usable across COTs Server upgrades

18. AudioCodes Application API
Bell-Heads and the ITU meet Net-Heads and the IETF
• Telephony has accumulated many domain specific protocols: SNMP,
TR-69, ENUM, TCAP, etc. They provide all the capabilities that the
last 5 decades of use have shown to be required.
• Contact Centers live in the Web 2.0 world of pan-application
protocols like REST and SOAP, and telephony protocols don’t fit
Wouldn’t it be cool…
• If all those valuable capabilities became available via a simple to
develop to REST Interface.
Introducing the AudioCodes Application API
Representational State Transfer (REST)
• HTTP/S based – eliminates firewall
problems faced by telephony protocols
• Simple HTTP URI lexicon and Methods
(GET, POST, PUT, DELETE)
Provides Unparalleled 3rd Party Access
• Update Configurations & perform Resets
• Performance Metrics, Logs, & Alarms
• Real time routing instructions
• Message Manipulation

19. Opus and the Contact Center
Two Primary Use Cases
• Classic use-case: Incoming call from
Customer’s WebRTC enabled browser
• Off-label use-case: NB connections to Work-at-
Home Agents
Un-Managed
Internet
Service
Provider
Opus
Opus
G.711
• Transcode to G.711 with AUDC SBC
(v7.0) for connection to SIP Trunk
• Avoid G.729 (dual transcode)
• Even with SIP Trunk on competitor SBC
• Works for MGW/PRI just as well
AUDC
SBC
Opus Call legs OTT via ISP,
not via ITSP SIP Trunk
SIP Trunk

20. Voice Recording Comparisons
• Voice recordings made at AudioCodes-Genesys joint lab
• Constant 15% network loss impairment introduced
G.711 G.729 OPUS
Opus’ superior performance
is compellingly evident
• Bit-rates from 6 kb/s to 510 kb/s
• Sampling rates from 8 kHz (NB) to 48 kHz (fullband)
• Frame sizes from 2.5 ms to 60 ms
• Constant bit-rate (CBR) &variable bit-rate (VBR)
• Audio bandwidth from narrowband to fullband
• Speech and music, mono and stereo
• Support for mono and stereo
• Up to 255 channels (multistream frames)
• Dynamically adjustable bitrate, audio bandwidth,
and frame size
• Excellent loss robustness & packet loss
concealment (PLC)

21. SIP Rec
Recording Server (SRS)
cordin
Recording Client (SRC)
AudioCodes SBC/GW
SIP IP Phones
or Call Center
SIP & RTP system
SIP Trunks or
PSTN Trunks
SIP Meta Data
Communication Session
Recording
Session
Standards Compliant (RFC 6341)
• ”…extensions to SIP that will manage
delivery of RTP media to a recording
device”
• Transforms gateways and SBCs into
smart tapping devices
Interoperability
• Metadata management includes
passing keys for encrypted media
• IOT with Verint & Nice
Competitor implementations
are partial/proprietary
w/out encryption support

22. One Voice
Operations Center
provides added
SBC Value

23. Element Management
Central Control Point for large numbers of VoIP
network elements including MGs, SBCs, & IP Phones
Day 1 Operations:
• SBC wizard - INI file generation according to simple step-by-step instructions
• Devices auto-discovery - Add to the Element Management the entire set of
network component automatically
• Zero touch provisioning - Automatically
pushing configuration files to devices on reset
Day 2 Operations:
• Single control point for s/w upgrades and
generic configurations
• Provisioning, Fault Alerting, Performance &
Security Management
• Online graphs and search capabilities
• Activity Journal. View the set of device actions
• SBA Pro Connect - mass update and upgrade tool

24. Shared License Management
SBC License Pools
• Customer purchases licenses and adds them to the Pool
• Customer allocates pool licenses to any set of devices in
their network
• No AudioCodes involvement required to allocate and re-allocate
pool licenses.
Benefits of a Shared Resource
• Add sessions where you need them, when you need them.
• Change the allocations when the network changes
• No AudioCodes involvement required to allocate and re-allocate
pool licenses.
Session Pools help maximize the value of an SBC investment

25. Advanced Routing Management Headquarter
SBC HQ
Flowroute
LAN
Users - HQ
VoIP
Remote
Users - HQ Level 3
Boston Branch
SBC Boston NY Office
Verizon
AT&T
SBC NY
LAN
Users – Boston1
LAN
Users - NY
LAN
Users – Boston2
Centralized Management for VoIP routing
• Consolidate and centralize all of the routing and
subscriber planning and information
• Facilitates resilient, distributed architecture
Separate Network Routing from individual PBXs
• PBX focus on users and features, not network routing
5 Steps
1. Add SBCs and Interfaces via EMS
2. ARM imports network topology
3. ARM imports relevant User info
4. Administrator sets network routing policies
5. Routing information distributed to SBCs
Graphical network view and route calculations
• Flexible routing rules using high level “language”
Optimize and Simplify Ent. network usage
• Least Cost Routing, QoE based Routing, …
From
To
PBX NY

26. © 2005 AudioCodes Ltd.
All rights reserved.