This document outlines key concepts in media studies: - Language is the code used within a particular medium to convey messages to the intended audience. - Ideology consists of the attitudes, beliefs and values held in common by a group and produced culturally within a community. - Genre is identified by distinctive features and conventions that occur within a medium. - Representation is the process by which media construct versions of people, places, and events in images.

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The Key concepts
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2. M- Language is the code used within a particular medium to convey messages to
the audience.
I- Consists of a set of attitudes, beliefs and values held in common by a group of
people and culturally produced within a community to sustain a way of life.
G-Identified by the occurrence of distinctive features/conventions.
R-The process whereby the media construct versions of people places and events
in images.
A-The groups of individuals targeted by producers as the intended consumers of
media text.
I-Institution determine and constrain the ideology, structure, content and
distribution of media texts and are involved in the regulation and control of those
texts.
N-Allows us to explore how plot/storyline has been put together, and how
characters are integral to how the narrative is executed.