Media language, ideology and values, genre, representation, audience, and institutions are key concepts in media studies. Media language refers to the codes used to convey messages to audiences. Ideology and values consist of beliefs held by groups to sustain their way of life. Genre identifies conventions. Representation is how media construct versions of people and events. Audiences are the targeted consumers. Institutions determine ideology, structure, content and distribution and regulate media texts. Narrative explores how plot and characters are used to tell a story.

1. Key Concepts
M.I.G.R.A.I.N

2. M-edia language
• Language is the code used within the particular
medium to convey messages to the audience.
I-deology &Values
• Consists of a set of attitudes, beliefs and values held in
common by a group of people and culturally produced
within a community to sustain a way of life.

3. • G-enre
• Identified by the occurrence of distinctive features/conventions
•Representation
• The process whereby the media construct versions of people places
and events in images.
•Audience
• The group of targeted individuals as the intended consumers of media
texts.

4. Institutions
• institutions determine and contain the ideology, structure, content
and distribution of media texts and are involved in the regulation and
control of those texts.
Narrative
Allows us to explor how plot/storyline has been put together, and how
characters are integral to how the narrative is executed