Content audit
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The document provides tips for conducting a successful content audit. It defines a content audit as tracking and analyzing all current content to understand what exists, who maintains it, how users find it, if it meets user needs, and if it is up-to-date. This information gathering lays the foundation for an effective content strategy. The document recommends creating a detailed audit plan that determines the goal and scope of the audit and evaluates available resources before examining content systematically section by section.
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Content audit
- 1. 8/29/2016 Footer 1 TIPS AND TRICKS TO CONDUCTING A SUCCESSFUL CONTENT AUDIT By Denise Kadilak Information Architect/Team Manager
- 2. 8/29/2016 Footer 2 ABOUT ME • 17 years experience • Creating and maintaining 1000s of pages of user-end documentation • Technical-project lead investigating new tools, best practices, and workflows for a 22-member documentation team • Led team’s move four years ago to MadCap Flare Part-time instructor at John Carroll University in Cleveland, OH • Teach the Technical Writing course included in the school’s Professional Writing program Past presentations: • Flare workshop at 2014 WritersUA, Palm Springs • Link your Way to Successful Content Management in Flare at the CMS/DITA North America 2013 conference • Moving from FrameMaker to Flare at the 2011 WritersUA Information Architect/Team Manager
- 3. 8/29/2016 Footer 3 ABOUT ME Webinar: • Moving from Adobe FrameMaker to Flare Website: • Writing with a Flare More stuff
- 4. 8/29/2016 Footer 4 AGENDA • What is a Content Audit • How it fits in a Content Strategy • What is a Content Strategy • Where to start • Tips • Q&A What we’ll cover…
- 5. 8/29/2016 Footer 5 WHAT IS A CONTENT AUDIT? • Tracking of all content you currently publish • Foundation of a successful content strategy In very broad terms
- 6. 8/29/2016 Footer 6 WHAT IS A CONTENT AUDIT? • Quantitative analysis that answers 5 basic questions about your content: • What’s there? • Who’s responsible for the content? • How are users locating what they need? • Is it satisfying the users’ needs? • Is it up-to-date? A bit more specific
- 7. 8/29/2016 Footer 7 SO WHAT IS A CONTENT STRATEGY? Kristina Halvorson or Brain Traffic offers the most used definition: • It “plans for the creation, publication, and governance of useful, usable content.”
- 8. 8/29/2016 Footer 8 SO WHAT IS A CONTENT STRATEGY? A more comprehensive explanation can be found in Sarah O’Keefe and Alan Pringle’s Content Strategy 101: Transform Technical Content into a Business Asset. • Free Epub download • Crowd-sourced development • Comprehensive • Broad range of considerations regarding content strategy
- 9. 8/29/2016 Footer 9 SO WHAT IS A CONTENT STRATEGY? • It does not mean simply figuring out how you plan to manage thousands of content- carrying topics or hundreds of chapter- bearing files. In short:
- 10. 8/29/2016 Footer 10 SO WHAT IS A CONTENT STRATEGY? • That is an element in the strategy equation, but because documentation teams nowadays do so much more than traditional “documentation” and work with so many departments outside of their own, a successful content strategy involves orchestrating a number of related elements. In short:
- 11. 8/29/2016 Footer 11 SO WHAT IS A CONTENT STRATEGY? • For example, • Determining what deliverables will best satisfy your users’ needs: videos, visual walkthroughs, tip sheets, getting stated documentation, traditional help, printed manuals, combination package? • What outside departments have a stake in the content you deliver, and what exactly should their input be? In short:
- 12. 8/29/2016 Footer 12 WHERE DOES A CONTENT AUDIT FIT? • Content audit is just one element – a very important element – in this very large process
- 13. 8/29/2016 Footer 13 WHERE DOES A CONTENT AUDIT FIT? • A list is a content inventory • Catalog all contents • Includes all information assets on a website: • Html pages • Meta elements, such as keywords, page title, images, audio and video files, document files It’s more than just a list…
- 14. 8/29/2016 Footer 14 WHERE DOES A CONTENT AUDIT FIT? • An audit evaluates content • Results in a better understanding of the content • May find things you didn’t know existed • Spot duplication • Identify all kinds of relationships in the content • Can also serve as a precursor to a more comprehensive content analysis It’s more than just a list…
- 15. 8/29/2016 Footer 15 WHERE TO START? • What do you want to accomplish? • What are you going to do with content you remove? • Resources available • Evaluation process • Keep Cleanup in mind • Size of the audit Create a solid audit plan that addresses:
- 16. 8/29/2016 Footer 16 AUDIT PLAN • What do you want to accomplish? • More Website traffic? • More Help File traffic? • Fewer support calls? • Fewer complaints about outdated/missing content? Determine the goal of your audit
- 17. 8/29/2016 Footer 17 AUDIT PLAN • Condition? • Archive? • Delete? How to handle unnecessary content
- 18. 8/29/2016 Footer 18 AUDIT PLAN • Helps you determine scope • Don’t want to bite off more than you can chew • You have to act on what you find! Evaluate your resources
- 19. 8/29/2016 Footer 19 AUDIT PLAN • Some way to: • ID content that needs to be addressed • Allows you to prioritize the cleanup process • Keep cleanup in mind Create an evaluation process
- 20. 8/29/2016 Footer 20 AUDIT PLAN • Ideal if you can do this in the content itself • If not, a spreadsheets works • Flexible • Arrange a lot of information • Easy to share Record findings
- 21. 8/29/2016 Footer 21 AUDIT PLAN • Depends on size of audit • Record info for pages that need work • Location of content • Comments/Notes on what you found What to record
- 22. 8/29/2016 Footer 22 AUDIT PLAN • Full audit: • Every piece of content currently in your system • Partial audit: • Varies, but usually focuses on the top few levels in your information hierarchy • Or, content created during a specific time period (past three months, oldest- to-newest) Determine the size of your audit
- 23. 8/29/2016 Footer 23 AUDIT PLAN • Sample content (good starting point) • Least detailed • A random collection of content Determine the size of your audit
- 24. 8/29/2016 Footer 24 FINAL TIPS • Section by section • Level by level • Checklist helpful Be methodical
- 25. 8/29/2016 Footer 25 FINAL TIPS • Check all links • Thoroughly record findings • Restrict audit time – don’t plan on doing this all day
- 26. 8/29/2016 Footer 26 RESOURCES • Content Inventory and Audit Resources – a compilation page • Content Audit Guide and Template • How to Conduct a Content Audit • How to do a Content Audit – Step-by-step
- 27. 8/29/2016 Footer 27 QUESTIONS? denise.kadilak@blackbaud.com My contact information:
Editor's Notes
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- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output
- Also used for print Framemaker and Word output