This document outlines EPiServer's product strategy and roadmap. It discusses how the digital landscape is constantly evolving as audiences move online and access content in new ways. EPiServer's solution combines content, community, commerce, and communication capabilities. The roadmap details plans to enhance the solution with features like multi-channel publishing, personalization, tools for content contributors, and analytics. The overall strategy is to provide a comprehensive solution that can adapt to changing needs.

1. EPiServer Product Strategy and Roadmap
May 3, 2011
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2. The Digital Challenge
Is a Moving Target
1,900,000,000 people are online
Your audience is online
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3. The Digital Challenge
Is a Moving Target
1,000,000,000,000 pages of content
122,000,000 web domains
294,000,000,000 emails per day
Your audience is online
With lots of choice
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4. The Digital Challenge
Is a Moving Target
6,000,000,000 minutes per day on Facebook
Social surpasses Search in 2010
Your audience is online
With lots of choice
Seeking content in new ways
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5. The Digital Challenge
Is a Moving Target
800,000,000 people use mobile Internet
Your audience is online Accessing in new ways
With lots of choice
Seeking content in new ways
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6. The Digital Challenge
Is a Moving Target
with 300,000,000 smart phones,
and 85,000,000 are iPhone/iPad
Your audience is online Accessing in new ways
With lots of choice And with new devices
Seeking content in new ways
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7. The Digital Challenge
Is a Moving Target
$165,400,000,000 US e-commerce last year
Your audience is online Accessing in new ways
With lots of choice And with new devices
Seeking content in new ways And purchasing more than ever
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8. EPiServer Platform Strategy
Built with
• Partner Network
• EPiServer World
Customer Sites • EPiServer Extras
• EPiServer Training
Online Center Dashboard
Connected to
Marketing • CRM
CMS • ERP
Commerce Community Arena
“Content” • Analytics
“Communication”
Running
Everweb • On-premise
• Cloud-based
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9. Journey so far
» Combined 4 C’s with focus on
engagement and conversion
Attract
» Additional elements focused
on removing risk
Engage
» Model is suitable for
- Digital marketing
- Online communication Convert
- E-Commerce
» Boundaries are dissolving
Build Operate Measure
» Content is King
» But not just on your site
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10. P&O Cruises www.pocruises.com
» Combines Content, Community, Commerce and Communication
» Improved conversion rates through better data mining
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11. Our Safe Neighborhood www.onzebuurtveilig.nl
» Public-Private collaboration
» Social and location-based to improve engagement
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12. Libris www.libris.no
» Commerce site with social features
» Personalized to improve conversion
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13. EPiServer Strategy for Future
» Comprehensive Solution that addresses…
- Multi-channel
- Personalized content
- Empower Content Contributors
- Measure and Optimize
- Development and Operational Environments
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14. Roadmap
Now Near-term Long-term
(1H11) (2H11) (2012)
Multi-channel Multi-channel Multi-channel
• Community integration • Mobile Web apps • Content Mgmt for social channels
• OpenID, RSS, Atom, Syndication • Improved multi-site Commerce • Mobile apps
• Social Commerce • Social attributes for any content • Integrated marketing
Personalized Personalized Personalized
• Personalization Criteria • Additional Criteria • Engagement management
• Personalization Blocks • Criteria integration • Automated Criteria Suggestions
Contributors Contributors Contributors
• Content lock • Layout control • Editor collaboration
• Autosave • Improved Global Search • Improved Digital Asset
• Improved On-Page Edit • Catalog Management (PIM) Management (DAM)
• Improved Order Management • Web-based editorial training Measure & Optimize
Measure & Optimize Measure & Optimize • Deep Google Analytics integration
• Mail inside Online Center • Commerce metrics • Campaign Automation
• CMO gadgets • Integrated campaign management • Everweb reporting and monitoring
Environments Environments Environments
• Performance & Scalability • Performance & Scalability • Performance & Scalability
• .NET 4, HTML 5, MVC 2, VS2010 • “App Store” for developers • “App Store” for site owners
• EPiServer Cloud • MVC for templates • Template sites
• Template sites • MS Azure support • Web-based developer training
• EPiMore Commerce partners • Commerce integration services
• Modular Template sites
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15. Summary
» EPiServer solution solves today’s problems
» EPiServer strategy addresses future needs
» Meets or exceeds needs of developers, marketers,
editors, and sales
» Solution is
- Quick to create template-driven sites
- Flexible to adapt to custom requirements
- Robust and Scalable
- Limits risk
- Available immediately
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16. Thanks for listening!
» Questions?
Bob Egner
Vice President, Product Management and Global Marketing
bob.egner@episerver.com
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