This document provides an overview of Microsoft's history and success as well as some product failures. It discusses how Microsoft was founded in 1975 and became very successful by creating the OS for IBM in 1980 and later Windows and Office products. While many products like Windows 95/XP/7 and Office were big successes, some products failed like Windows Bob, Windows ME/Vista, and the Zune. It also includes a SWOT analysis and compares Microsoft to other companies.

1. A CASE STUDY IN CORPORATE
SUCCESS (FAILURE)

3. ● HISTORY
● MISSION AND VISION
● WORLD WIDE COMPANY STRENGTH
● SUCCESSFUL PRODUCTS
● FAILURE PRODUCTS
● SWOT ANALYSIS
● MICROSOFT VS OTHERS
OVERVIEW

4. ● Bill gates and paul Allen
● Traf-O-data
● 1975:BASIC program for MITS Altair 88oo
● MICROSOFT was founded on April 4,1975
● OS for IBM in 1980
● 1984-94: Windows and Office
● 1986’s initial public offering ,subsequent increase in
share price created 3 billionaires and 12000
millionaires
HISTORY

5. ● A computer on every desk,and in every
home
MISSION
● Help people and businesses throughout
the world realize their full potential
VISION

7. Vs

8. Vs

9. ● MS OFFICE
● XBOX 360/LIVE
● WINDOWS 95/XP/7
● WINDOWS PHONE
● AZURE
SUCCESSFUL PRODUCTS

10. ● WINDOWS BOB
● WINDOWS ME/VISTA
● ZUNE
● MICROSOFT KIN
● INTERNET EXPLORER 6
● MSN SMART WATCH
FAILURES

11. ● Advertising campaign for Windows Vista
● Tried to prove that Vista is not faulty
● Creating positive impression for Vista
MOJAVE EXPERIMENT

14. Thank You