updated marketing partnership proposal for Mickelson Motorsports. If you are interested in becoming a Marketing partner please contact me for details. Thank you, Calvin Neel CJ Motorsports Design

2. RACING INTO THE FUTURE

3. Mickelson Racing is a late model team based in Duncan, SC.
Owner/driver Ted Mickelson is an experienced driver who’s raced in several series including three of which
are sanctioned by NASCAR.
After starting as a pit crew member for other drivers in the 1990’s, he formed his own team. He’s a two time
champion of the Competitive Edge Racing School. He has several top five and top ten finishes. Winning
Rookie of the Year in the NASCAR Whelen All American Series at Yakima Speedway in Wa. for 2001.
From 2002 to 2005 he competed in several NASCAR Elite Division NW races
In 2006 after relocating to South Carolina he competed with the NASCAR Elite Division SE with one top five
and four top tens. He retired after this season when NASCAR shut down the Elite series.
In 2013 the lure of the track came calling again. He began competing in the Pro All Stars Series with top five
and top ten finishes. Running the PASS Series aga, in in 2014he finished 8th in series points.
His plans for 2015 include running the PASS series as well as competing in the CARS racing tour.
Mickelson Motorsports is currently staffed with a full-time team of professional technicians and mechanics
who work together to sustain a highly competitive racing operation. Our team displays unwavering top notch
sportsmanship and work ethics, and believes in the never-ending improvement of standards and quality.
We hope you will find the following information useful in confirming how Motorsports Marketing will play a
key role in reaching your company’s goals.
Thank you,

4. Business # 864-431-4730
Mobil # 864-561-5071
Opened in 2013 Mickelson Racing is a late model team
based in Duncan, SC.
Owner/driver Ted Mickelson is an experienced driver
who’s raced in several series including three of which
are sanctioned by NASCAR.
After starting as a pit crew member for other drivers in
the 1990’s, he formed his own team. He’s a two time
champion of the Competitive Edge Racing School. He
has several top five and top ten finishes. Winning
Rookie of the Year in the NASCAR Whelen All
American Series at Yakima Speedway in Wa. for 2001.

5. MMMM is unique
Mickelson Motorsports is a 100% Debt Free racing
operation.

6. Team Performance
In 2013 the lure of the track
came calling again.
He began competing in the Pro All
Stars Series with top five and
top ten finishes.
Running the PASS Series again in
2014
he finished 8th in series
points.

8. Attendance: An average of 15,000+ fans attended each PASS/CARS Series event
in 2014 with multiple events attracting nearly 50,000 fans or more
Marketing: 10-month racing season is one of the longest of all major U.S.
sports, creating sustained marketing opportunities
Brand building: Major brands rely on the PASS/CARS racing series

9. Lead changes per
race,
on average
Different
race
winners
Different Pole
Award winners
Number of races
with victory under
1 second

10. NSCS, NNS, NCTS Tracks

12. TELEVISION PRINT MULTIMEDIA
 Through existing and new media partnerships, PASS/CARS racing series fans have
more access, while sponsors have more outlets to reach fans than ever before
Joyce Julius & Associates have reported media values for air
time that are 3x or more to that of the money the individual
team sponsor invested.
RACEFEEDX

14. Fans are part of a community with shared values and a
passion for racing
They are among the most passionate fans in all of sports
They are by far the most brand loyal and sponsor supportive
Source: ESPN Sports Poll 2007 (18+) and Scarborough USA+ 2007 / *Ipsos Insight, NASCAR Research 2007
Racing fans are 3X as likely to try and purchase RACING sponsors’ products and services.*
Fan Base Demographics:
 Gender neutral 60% male/40% female
 One-third 18-34 (100 index)
 One-half 18-44 (102 index)
 One-half $50,000+ (100 index)
 Two out of five w/kids under 18 (103
index)
 One in five fans is a minority
(9.0% Hispanic / 8.2% African-American)

16. Source: Ipsos Insight, 2008
“SERIES drivers use the products
they endorse.” 78%
“PASS Series team sponsors are just as
important as CARS Series Sponsors” 87%
“CARS drivers could not run their cars without
sponsors’ support.” 88%
“PASS/CARS sponsorship is the best buy in marketing. The
combination of awareness, favorability and effectiveness is
unparalleled in the sports world or anywhere else.”
Larry DeGaris, Former Director of the Center for Sports Sponsorship, JMU
% of NASCAR Avid Fans Who Agree
“I support SERIES sponsors more
than sponsors of other sports.” 61%

17. Whose fans do you think are the most
aware of league sponsors?
Whose fans do you think are the
most loyal to league sponsors?
NASCAR 65%
NFL 13%
MLB 6%
NBA 4%
MLS 3%
PGA Tour 3%
NHL 2%
Source: Turnkey Sports Poll (among sports executives), November 2007
NASCAR Fans Are The Most Sponsor
Loyal Fans in All of Sports!
NASCAR 60%
NFL 20%
MLB 8%
MLS 4%
NBA 4%
PGA Tour 2%
NHL 1%

19. Advertising and promotions
Special paint schemes
Show cars
Victory lane
Licensing opportunities
Business-to-business
Local in-market programs
Driver appearances
Driver endorsements
At-track marketing
Product and service
promotions
Track signage
Promotional displays
Sampling and activation
Hospitality programs
Mickelson Motorsports and PASS/CARS series
give your company the following competitive
advantages:

20. Endless Exposure-As our team sponsor, your brand
automatically integrates into television, radio, web, print,
licensed products and other high-profile media outlets.
Target Markets-Finding the right team partnership
will help you reach a specific demographic group, while
still having the benefit of reaching the entire brand loyal
series audience.
Brand recognition second to none-PASS/CARS series
team sponsorships are directly incorporated into the
action. Brands are synonymous with our team. When the
fans cheer for our team, they cheer for your brand also .

21. PASS/CARS series brings a benefit that is
completely unattainable through any other form of
Marketing, Increased Employee Moral.
Increases company morale by:
Creating a sense of pride within employees
Employees displaying positive support towards one another
Creating a team like atmosphere among employees
Decreases employee absentness
Arriving to work motivated after an exciting weekend of racing
Operational improvements:
Improved workflow efficiency and quality
Decreasing product/service delivery time
Increased customer satisfaction ratings

22. Business to Business
•Find new business opportunities through
other series sponsors.
•Build relationships with individual Track
Owners .
Track Side Promotions
•Endless opportunity to use the excitement
of the Track ‘s Sponsors Midway to
approach your potential customers.
•Network with other track side promoters

23. •Sunoco racing fuel
•Hoosier race tires
Racing electronics
Miller welders
Cv products
•Southern Maine
Chrysler Dodge Jeep
PASS SERIES CARS RACING TOUR
Aero Race Wheels

24. The following survey was conducted by Gfk Roper September 11 through
October 10 of 2014, and asked adults (18 and older):
“What do you do during TV commercials?”
52% - “Talk to others without paying attention to the
commercials”
51% - “Get up and do something else before the show
comes back on”
44% - “Switch to another channel”
43% - “Fast-forward through the commercials while
using a DVR”
26% - “Turn the sound down on the TV or mute it”
Only 13% of respondents stated they
“Sit and watch the commercials”

25. How do the findings in the last slide make you feel
about television advertising?
At a racing event, the commercials are the race cars. When a fan watches a
race, either in person or on television, they’re NOT going to:
• talk to another person to avoid seeing the sponsors
• get up and do something else
• switch to another channel
• fast-forward through the race
• turn the volume down or mute it
The Midway at a motorsports event is more like a carnival, where fans can
buy merchandise, get autographs and have a good time… all the while
being positively bombarded with marketing messages!

26. MM gives your company an opportunity of partnering with a
motorsports team that has proven longevity and integrity to
make your transition into PASS/CARS series one that will be a
true success now and in the future.
Why become a PASS/CARS series team sponsor for TEAM MM ?
It is a proven and effective marketing platform.
It is the ultimate form of brand integration.
It is a strong return on investment.
It is a symbol of success for employee moral.
PASS/CARS series sponsors have been a part of the sport’s
heritage since the beginning. Sponsors see a positive impact
from their involvement, whether it is in the first season or a
long-term partnership.

28. •Motorsports has access to more fortune 500 companies than any
other sport.
• Networking opportunity at all USAC Racing series events for
the entire season.

29. Full Time MM Sponsor Coordinator—Full time Mickelson
Motorsports employee assigned to coordinate with sponsor's staff,
business partners and employees, be assigned as host to sponsor's
employees and business partners at the track and act as liaison to
sponsor's marketing staff. Additional responsibilities would include
the integration of sponsor's marketing theme into PASS/CARS.
Coordinate business to business opportunities with sponsor's staff,
be available for attendance at trade conventions and help
implement any at track sponsor promotions.

30. Sponsor graphics on race vehicle as follows:
Sponsor approved graphics and logo's on Hood, Upper Quarter
Panels, TV Panel and Rear Deck Lid graphic.
Team Race Car Transporter:
Graphics as created by sponsor to cover 75% of sides and rear of
team transporter. Refer attached presentation graphic.
Team Uniforms-
Sponsor approved team and driver uniforms subject to PASS/CARS
approval with logos prominently displayed at mid chest, legs,
sleeves, collar and back.
Other Signage-
Sponsor logo will be displayed on pit box, tool boxes and related
equipment.
16 foot sponsor Pit Banner to be displayed during race

31. Exclusive Primary Sponsor option 1: 8 Race sponsorship as the
Exclusive Primary Sponsor consisting of 6 race events in the 2015
PASS SERIES and 3 in the CARS tour Base Cost $150,000.00
Exclusive Primary Sponsor option 2: 16 Race sponsorship as
the Exclusive Primary Sponsor consisting of the entire 13 race event
PASS SERIES and 3 race events in the 2015 CARS RACING Tour. Base
Cost $270,000.00
Associate sponsorship packages are also available by request.

32. Personal appearance by the
driver with the guests and
employees of sponsor at the
track
Personal Appearances
• Driver and Crew Chief will be made available a reasonable
amount of personal appearances at places designated by
sponsor.
• Driver and Crew Chief will be available for personal
appearances at all race events.
• Price to be determined

36. Kind Regards,
Calvin Neel
CJ Motorsports Design
Phone: 704-933-8124
We appreciate you taking the time to learn how motorsports marketing will
continually accomplish your company’s goals. With benefits that are unattainable
through any other form of marketing.
Mickelson Motorsports strives to offer the best value in motorsports marketing
and has many different options to fit your specific needs.
We would like the opportunity to meet with your marketing representatives to
further explain how we can work with you in creating the best plan to accomplish
your goals using what all three of the NASCAR series has to offer and the best way
of integrating your company’s marketing philosophy into Mickelson Motorsports.
We all look forward to a partnership that is filled with
growth and integrity while holding the leading edge on both
yours and our competition. We would be honored with the
opportunity to work with you in the delivery of your
company’s message to the millions of extremely brand loyal
fans in the NASCAR nation.