Tracey Gardiner and Maureen Hascher are an all-woman rally driving team that has established itself as the fastest national "All Woman" team after two rounds of the 2012 season. The document outlines sponsorship opportunities for TagRallySport, their team, ranging from $100,000 for primary sponsorship with branding on vehicles and appearances, to $40,000 for associate sponsorship, to $5,000 for supporting sponsorship. Sponsorship offers branding, advertising, and opportunities to generate leads through contests for business partners seeking exposure to rally racing's millions of fans internationally.
Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series WestJMRacing
2012 Marketing Partners for Jonathan Mawhinney Racing are available in multiple levels of sponsorship. He is a 20 year old marketable NASCAR driver that will promote your business and expose your logo to millions of racing fans with the NASCAR K&N Pro Series NASCAR Camping World Truck Series, NASCAR Nationwide Series & Arca Series.
The focus of TMG is to race competitively in the NASCAR Nationwide Series with top racing talent, also give affordable opportunities to up and coming drivers; Introduce and guide new companies into building successful marketing and activation programs through motorsports.
Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series WestJMRacing
2012 Marketing Partners for Jonathan Mawhinney Racing are available in multiple levels of sponsorship. He is a 20 year old marketable NASCAR driver that will promote your business and expose your logo to millions of racing fans with the NASCAR K&N Pro Series NASCAR Camping World Truck Series, NASCAR Nationwide Series & Arca Series.
The focus of TMG is to race competitively in the NASCAR Nationwide Series with top racing talent, also give affordable opportunities to up and coming drivers; Introduce and guide new companies into building successful marketing and activation programs through motorsports.
A work in progress, Kimbrell Motorsports are running the NHRA Summit Bracket Challenge series. the proposal is still being upgraded as more information comes in from the team.
updated marketing partnership proposal for Mickelson Motorsports. If you are interested in becoming a Marketing partner please contact me for details.
Thank you,
Calvin Neel
CJ Motorsports Design
A work in progress, Kimbrell Motorsports are running the NHRA Summit Bracket Challenge series. the proposal is still being upgraded as more information comes in from the team.
updated marketing partnership proposal for Mickelson Motorsports. If you are interested in becoming a Marketing partner please contact me for details.
Thank you,
Calvin Neel
CJ Motorsports Design
2016 sponsorship slide presentation for Mickelson Motorsports. We cover every aspect of what potential sponsors can expext from our team as well as what we plan on racing this season with the right sponsorship.
The Revolution Racing Academy based in Mooresville, NC is NASCAR’s premier driver and pit crew development academy. The academy’s mission is to create the ideal training and educational environment for drivers and pit crew athletes aspiring to pursue a career in motor sports.
Case 6 NasCaR’s Drive for Diversity Can They Reach the Finish Li.docxwendolynhalbert
Case 6: NasCaR’s Drive for Diversity: Can They Reach the Finish Line?
(Ref Contemporary Organizational Behavior, From Ideas to Action – Kimberly D. Elsbach, Anna Kayes, D. Chris Kayes) p. 571
1 Sonya Jewell University of California, Davis Kimberly D. Elsbach University of California, Davis I t’s Sunday morning. You slowly wake up to the first sounds of life outside the walls of your camper and open the door to a sea of RVs and tents. Beer cans, beaded neck laces, and smoking fire pits remind you of the Mardi Gras-like partying that ended only a few hours ago. As more fans awake and gather themselves, eggs and beer cans are cracked open in perfect harmony. The familiar smells of barbeque and burning rubber remind you what’s happening today...it’s race day! From your seat in the grandstand at the Bristol Motor Speedway you can feel the an ticipation building. The smell of sweat and exhaust fills your senses. The grand marshal takes the stand and 170,000 fans catch their breath as they await those famous words. 1This case was prepared to stimulate class discussion. It is not intended as a policy statement or recommendation. flag, the race begins. Welcome to NASCAR. Deeply rooted in Southern tradition, NASCAR (or the National Association for Stock Car Auto Racing) is one of America’s most popular and well-attended sports. Many of the values embraced by NASCAR define much of contemporary American culture, including small-town and rural values, working-class ideals, and a deep respect for patriotism and the military. 1 NASCAR’s affiliation with the military is especially notable, and extends from team sponsorships (e.g., the Army and the National Guard both sponsor race cars), to military color guards and flyovers at every Sprint Cup event, to a large presence of military personnel in the stands. Because the military is so diverse in its membership, NASCAR’s strong affilia tion with it has increased the diversity of fans in the stands. Yet, in the last decade, NASCAR has been criticized for its lack of diversity on the track. 2 In fact, it has been almost 50 years since the only African-American to ever win a NASCAR Cup Series race claimed his victory.3 In 2004, executives at NASCAR launched Drive for Diversity, a program aimed at at tracting minority and female drivers and crew members to the sport of professional stock car racing. NASCAR said that the program was designed to bring drivers from under represented minority groups to the top echelons of the sport. Yet, by 2012 (the time of this case study), they had failed to bring in one such driver to their Cup Series. So why was a program labeled “NASCAR’s top corporate initiative” having such dif ficulty producing results? What follows is an in-depth look at the implementation of the Drive for Diversity program and the role of diversity in NASCAR’s culture. NASCAR4 At the time of this case study, NASCAR was a family-owned and operated business, founded in 1947, that sanctioned and governed ...
Case 6 NasCaR’s Drive for Diversity Can They Reach the Finish Li.docx
Sponsorship
1. Your Invitation...
Take your brand
where it’s never been before…..
Formed at the beginning of
the 2010 season
TAGRALLYSPORT’s all
woman team; Driver Tracey
and Co-driver Maureen have
instantly established
themselves in the sport. This is
your opportunity to share
their success.
2. PRO. RALLY DRIVER
Tracey Gardiner
•Tracey was born and raised in Rhode Island. A stay
at home Mom for 16 years, Tracey started and ran a
decorative concrete business for three years before
concentrating completely on her motorsport business
in 2011.
•Tracey is at the top of her game and made a name
for herself in her rookie year (2011) by finishing
second in class in the eastern series.
•After 2 rounds of the 2012 season, Tracey and her
co-driver Maureen are currently the fastest national
“All Woman” team
•Both Tracey’s performance and her involvement in
promoting the sport insures she is receiving much
media attention, articles in industry magazines,
internet followers as well as television time and
interviews.
From Left: Alex Gelsomino, Tracey Gardiner, Maureen Hascher, Ken Block
3. TAGRALLYSPORT
Sponsorship opportunity
TAGRALLYSPORT
has a number of
bespoke sponsorship
opportunities
available for our
“A recognized platform for generating business partners.
your brand awareness… street legal
race cars that look similar to what you
see in a showroom draw attention”….
4. cars r in g
Tou s Indy Man
s
CAR
Rall
y
cars Le NAS
car
15 35 40 42
Typical Audience Age
5. The most challenging motorsport competition in the world.
Millions of racing enthusiasts
around the world follow rally
as spectators, the exposure for
your ROI is great with ESPN
television coverage, live
streaming as well as active
websites dedicated to the
sport of motor rally.
Endurance
Action
Exposure
6. Rally America National Championship 2012
For 2012, the Rally America
National Championship will
consist of 6 events beginning
January and ending in
September, crisscrossing the
country from Maine to
Washington State.
Event Location Date
Sno*Drift Atlanta, MI January 27 - 28
Rally in the 100 Acre Wood Salem, MO February 24 – 25
Oregon Trail Rally Portland & The Dalles, OR May 4 - 6
Susquehannock Trail Rally Wellsboro, PA June 1 - 2
New England Forest Rally Newry, ME July 13-14
Olympus Rally Seattle, WA September 22 – 23
7. Return On Investment
Our sponsorship package influences consumer purchasing and is
designed to give you a return on your investment. Rally fans are
proven to have a positive attitude towards brands involved in
motorsports.
Let us enhance consumer perception of your brand
8. Another great way to measure your
ROI on this program
The transport vehicles travel over 20,000 miles annually to
reach each venue. Using the DOT estimate of 101.4 impressions
per mile would give you more than 2,000,000 impressions in
2012.
And it would look great wrapped in your company colors…...
Imagine your company wrap here
10. Package A – Primary Sponsorship
Naming rights to entire team a “Your Company name” rally team
Advertising Positioning
$100,000
• Paid in four quarterly payments of only $25,000
• Primary position for 6 event/cross year season on car, transporter, Drivers and crew members
• Online Contest opportunities created for fans for lead generation
• Branding opportunities with series
• Special appearance for VIP meet and greets at your location or company gatherings
11. Package B – Associate Sponsorship
$40,000
• Paid in four quarterly payments of only $10,000 per quarter
• Associate position for entire season on cars, transporters, Drivers and crew
members
• Contest opportunities can be created for fans for lead generation
• Branding opportunities with series
• Four special appearances for VIP meet and greets along with special display
appearances at your location or company gatherings
Advertising Positioning
12. Package C – Support Sponsorship
(two available)
Advertising
Positioning
$5,000
• Supporting position for entire season on cars, transporters, Drivers
and crew members
• One appearance for VIP meet and greet along with special
display appearance at your location or company gathering
13. For more information:
Tracey Gardiner
President/CEO
TagRallySport
http://www.tagrallysport.com
(401) 556 8172 mobile
(401) 270 0700 Office