The document describes the Winning 2010 Partnership Program involving NASCAR driver Ward Burton. It highlights Burton's racing success and involvement in conservation. Partnership opportunities with Burton include corporate sponsorship, promotional programs, and VIP events. 919 Marketing and Ward Burton Enterprises have extensive experience activating athlete endorsements and sponsorships. Their partnership with State Water Heaters using Burton as a spokesperson generated measurable results. Case studies also show how their partnership with Unilever brands leveraging a NASCAR team sponsorship achieved a 5:1 return on investment.