This proposal outlines John Kimbrell Motorsports' marketing and sponsorship opportunities for the 2015 NHRA season. Kimbrell will run a Chevy Monza in the Super Pro class and plans to compete in the Summit Bracket Racing Series and other NHRA support races. The proposal details various sponsorship packages from $500-10,000 that provide branding on the race car and transporter, tickets to events, meet and greets, and website/social media exposure. The goal is to gain sponsors to help fund the 2015 season and promote businesses to NHRA's large fan base.

1. 2015 NHRA
SUMMIT DRAG RACING SERIES
MARKETING PROPOSAL

2. Could your company use some new positive attention in
2015-2016?
Look no further than KIMBRELL RACING!

3. Born November 20, 1990
Graduated from Fred J Page High School
Graduated from Elizabethtown Community and Technical College
Employed at MTD Products as a Powder Coater and Sand Blaster from November 2013
through the present.
A Father of 2
Has lived in Brentwood, TN and Shelbyville, TN. Finally settling in Martin TN.
Has been drag racing for 12 years in various series.
This season is concentrating on the Summit Bracket Racing Series.
Also planning on running a Dixie Doorslammer event if possible.

4. Started drag racing 2003 in JR dragsters working his way up the ranks from jr. to
altered and now to super stock. We ran a limited schedule in 2012 due to finances,
making the semi -finals 2 out of 3 races. In 2013 we drove a mustang in the pro class
and we won quite a few races on a limited budget till we wrecked near the end of the
season. In 2014 we ran a Chevy Monza in the pro class at Gleason Dragway had some
problems with the car while working out the bugs of a new car and engine package.
We feel confident that we have all the bugs worked out and are ready to dominate
the competition. We are planning to run a full season at Beacon drag way running the
summit bracket racing series this year. I also plan on racing in the heads up races that
may only be once a month. Also a few NHRA Mello Yello series support races.
Continue to read how we plan to help
your company grow, while winning
races, and fans from all over the
country.
THANK YOU for taking an interest in learning more about the family of John Kimbrell
Motorsports.

5. We are in the process of reserving new sponsors for the 2014 season, as well as looking for a major sponsor to
join these fine companies as we build up for the 2015 season. Let us show the customers at the race track, in
news letters, and on our website that your company has so much to offer.
We believe you will find that drag racing is an extremely underestimated and untapped market. Our
team prides itself on professionalism and results.
As you look through this proposal, you’ll find the following:
Boundless marketing opportunities to suit every need
How we can expose your business to millions of people nationwide
Understanding the demographics of the NHRA / IHRA
Tapping into other markets, outside of your industry
Find out where we are going in 2015-2016
Should you have any further questions, please feel free to contact me. I am more than willing to dis-
cuss all the possibilities that can benefit your company, and help us to have a successful 2015 season.
I look forward to hearing from you,
My best regards,
Calvin Neel
CJ Motorsports Design
(704)933-8124

6. Marketing Opportunities that we can bring to you….
Imagine seeing the name of your business by hundreds of thousands, even millions of spectators. Seeing
the name of your business in a national publication as a supporter of one of the greatest racing sports in
America. The opportunities are endless and we have a package that will enhance your business.
Race car graphics: We will custom design a scheme which will include your company colors or logo.
There are limitless options to get the best visual exposure.
Transporter signage: The race car transporter acts as a rolling billboard with average mileage totaling
well over 15,000 miles a year. With the National Highway Association calculation of our major highways,
we can get an average of 31 views per mile. That is a total about half a million viewers on the highways
alone.
Personal Appearances: Arrange events for meet and greet opportunities with your customers at auto
shows, local attractions, grand openings, and trade shows. Ever want to bring more people to your booth
at a trade show? Nothing better than having a high performance race car in your booth, representing your
company.

7. The National Hot Rod Association (NHRA), founded in 1951 by Wally Parks has been an ever expanding
racing community. Never forgetting the grassroots racers, the NHRA has built upon this base to include
faster, more exciting events that appeals to both men and women of all ages. There are over 22 million
Americans (age 12+) who are de-voted fans. (Top Box Interest ESPN Sports Poll)
The NHRA encourages family participation both as fans and as participants beginning with the Junior Drag
Racing League with racers as young as the age of eight to the most prestigious Full Throttle Series. When the
saying comes out, “there is something for everyone”, drag racing is the epitome of that statement.
Interaction is encouraged! Attending a race is a pure adrenaline rush with unprecedented speed and
sensory impact at any level.
NHRA drag racing is an open and accessible experience that’s shared with genuine people; the fans,
drivers and teams. It is one of the few sports where the fans are encouraged to interact with the drivers by
allowing access to the pit areas where they see the drivers and crew while they perform maintenance and
preparation for the races.

8. NHRA by the numbers:
According to Scarborough Research, 33.8 million or 15.3% of the
US population has an interest in the NHRA Drag Racing.
Male: 78% Female: 22%
Age 18—24: 17%
Age 25—34: 20.1%
Age 35—49: 33.5%
Household income: $29,999 or less: 20% $30K—$49,999: 26.9% $50K—$99,999: 37.5%
$100K—$149,999: 10% $150K+: 5.6%
White: 77.1% African American: 7.5% Hispanic: 10.6%
Single: 43.7% Married: 56.3%
Household size 3+: 61.2%

9. 1 or more children in House Hold: 44.9%
1 or more teenagers in House Hold: (12—17) 22.4%
47% growth in viewership from 2000 to 2007
2,000,000 + spectators annually
ALL National events televised on ESPN2
NHRA fans demonstrate high sponsor loyalty and actively try new NHRA Sponsor products, services and
promotions. (Source: EventCorp Services, Inc.)
98% feel positively about NHRA Sponsors. 89% Support NHRA Sponsors.
88% Likely to purchase NHRA Sponsor products over non-sponsor
66% Switched brands to support NHRA Sponsor. 90% Likely to try new product/service if sponsor of NHRA
89% Likely to take part in NHRA promotions.
NHRA achieved top scores in sponsor satisfaction.

10. NHRA by the numbers, continued:
NHRA Fan Education:
Some high school or less: 12.6% High School: 45% Some College: 28.8%College+: 13.6%
Vocational / Tech School: 38.7%
NHRA publication:
National Dragster: For 50 years, drag racers and fans have looked to National Dragster for accurate, in-depth
NHRA drag racing coverage and insider information. Every week, 48 times a year, 80,000 NHRA members
know they can also count on National Dragster to bring them the hottest product information and the first
look at what's new.

11. March
15 Test & Tune (1 p.m. – 6 p.m.), Swap Meet (starts at 7 a.m)
22 First Summit Series Points Race - Super Pro, No Box, Street/Trophy, Jr Dragster
NHRA Remote Chassis Certification
29 Summit Series Points Race - Super Pro, No Box, Street/Trophy, Jr Dragster, Motorcycles
April
5 Summit Series Points Race - Super Pro, No Box, Street/ Trophy, Jr Dragster
12 Summit Series Points Race - Super Pro, No Box, Street/Trophy, Jr Dragster
19 Summit Series Points Race - Super Pro, No Box, Street/Trophy, Jr Dragster
26 Summit Series Points Race - Super Pro, No Box, Street/Trophy, Motorcycles, Jr Dragster
May
3 Closed due to PIR Event
4 $5000 to win Super Pro Special - minimum 75 entries, Double entries allowed. Guaranteed $2,500 to win.
No Box regular program
10 Summit Series Points Race - Super Pro, No Box, Street/Trophy, Jr Dragster, Motorcycles, 6.00 & 7.00 Index
Classes (80% Payback)
17 Beacon Dragway Birthday Bash - Nitro Funny Cars, Dixie Doorslammers, Super Pro, No Box, 6.00 & 7.00
Index Classes (80% Payback)
18 Street Cars Only – Must be street legal, driven to the track, with current registration and insurance
200 treadwear tires. Bracket and Heads-up Class. Car Show
24 $5000 True Footbrake Special – $100 Entry Fee (Double Entry Allowed), Buybacks 1st or 2nd round
No delay box, No trans brake, Electric or air shifters allowed. Super Pro, No Box regular program

12. 25 $2500 True Footbrake Special – $75 Entry Fee (Double Entry Allowed), Buybacks 1st or 2nd round
No delay box, No trans brake, Electric or air shifters allowed. Super Pro, No Box regular program
31 Summit Series Points Race – Super Pro, No Box, Street/Trophy, Motorcycles. Double Points Race
June
6 Test & Tune – DRO Funny Car Challenge
7 DRO Funny Car Challenge – Super Pro , No Box
14 Sport Compact (heads up &bracket class) Super Pro, No Box, Street/ Trophy, Jr Dragster
21 NOS Nitrous Only True 10.5 – No other power adder (turbo, procharger, or blower) Super Pro, No Box
28 Summit Series Points Race(Double Points) & Swap Meet (opens at 7 a.m.)
Super Pro, No Box, Street/Trophy, Motorcycle, and 6.50 & 7.50 Index Classes (80% Payback)
July
4 Night of Fire – Jet Cars, Wheel Stander, Nostalgia Super Stock Exhibition
5 Nostalgia Super Stock/Nostalgia Muscle Car Combo $2500 to win, Summit Series Points Race
Super Pro, No Box, and Jr Dragster
12 $5000 to win Super Pro Special – $100 Entry Fee (Double Entry Allowed), Buybacks 1st or 2nd round
No Box regular program
13 $2500 to win Super Pro Special – $75 Entry Fee (Double Entry Allowed), Buybacks 1st or 2nd round
No box regular program
19 Summit Series Points Race – Super Pro, No Box, Street/Trophy, and Motorcycles
26 $5000 True Footbrake Special – $100 Entry Fee (Double Entry Allowed), Buybacks 1st or 2nd round
No delay box, No trans brake, Electric or air shifters allowed. Super Pro, No Box regular program
27 $2500 True Footbrake Special – $75 Entry Fee (Double Entry Allowed), Buybacks 1st or 2nd round

13. No delay box, No trans brake, Electric or air shifters allowed. Super Pro, No Box regular program
August
2 OSCA Outlaw Street car Association – Super Pro, No Box
9 Hot August Night Summit Series Point Race (Double Points) – Super Pro, No Box, Street/ Trophy, Jr Dragster
16 National Dragster Challenge Summit Series Points Race – Super Pro, No Box, Street/Trophy Jr Dragsters,
and Motorcycles.
22-24 Midwest Jr Dragsters – KC Jones Jet Cars. Top Fuel Champion Antron Brown No other classes.
30 Summit Series Points Race - Super Pro, No Box, Street/ Trophy, Jr Dragsters.
September
6 JEG’s Super Quick Series. Super Pro and No Box only. No Street /Trophy, Jr Dragsters , or Motorcycles
11-13 Division 3 Finals @ Indy. Closed. Good Luck Team Beacon Dragway
19 Pro Mods Test-n-Tune
20 Pro Mods – Super Pro, No Box
26-27 TBD
October
3 Geezer Gassers and Test & Tune
4 Nostalgia Weekend/Car Show – Pre ’72 cars
11 Ratoberfest – Dixie Door Slammers
18 Track Champions Race
25 Super Pro, No Box, Street Trophy, Junior Dragster

14. November
1 Super Pro, No Box, Street Trophy, Junior Dragster
8 Super Pro, No Box, Street Trophy, Junior Dragster
15 Super Pro, No Box, Street Trophy, Junior Dragster
22 Super Pro, No Box, Street Trophy, Junior Dragster

15. Sponsorship Packages:
Total Package: $10,000
Total Sponsor package consists of the following:
This is a PRIMARY SPONSORSHIP for the ENTIRE season. With this package, the paint
theme is designed after your company and Kimbrell Racing. Example would be doors and front and rear
bumpers, as well as the only
logo inside the car.
Your company will enjoy a COMPLETE CUSTOM TAILORED TEAM DESIGN for your
company.
Photo opportunities with media acknowledgement of the sponsorship.
Meet and greet with the driver and crew
2 Complimentary tickets for each event that we’re attending,
A framed, signed photo from Kimbrell Racing displaying your product.
Continued…

16. Fresh paint job, and your company logo all over the car, mostly down the doors and across
the front bumper.
Custom designed team shirts with your company logo as our primary sponsor.
The car and team will be available for trade shows baring any NHRA event, for a transport fee.
Your company logo will be on the Kimbrell Racing website as the Primary sponsor of
the team. Your company will also have advertising ad’s on our website. Facebook, LinkedIn, Twitter,
included.

17. Platinum Package: $5,000
Platinum package consists of the following:
This is a Co SPONSORSHIP for the ENTIRE season. Only 2 Available. We will display your company logo’s along
with other companies, and our main sponsor. Example would be lower doors, front of hood, and rear quarter
panels.
Your company will enjoy a COMPLETE CUSTOM TAILORED TEAM DESIGN.
Photo opportunities with media acknowledgement of the sponsorship.
Meet and greet with the driver and crew
Complimentary tickets to each event.
A framed, signed photo from Kimbrell Racing displaying your product.
Continued...

18. Fresh paint job, logos on the lower doors.
Primary sponsors custom designed team shirts with your company logo as a sponsor.
The car and team will be available for trade shows for a transport fee.
Your company logo will be on the Kimbrell Racing website as a main sponsor of the team.
Your company will also have advertising ad’s on our website, Facebook, LinkedIn, Twitter all included.

19. Silver Package: $1000
Silver package consists of the following:
This is a SILVER SPONSORSHIP for the ENTIRE season. We will be displaying your company logo’s as well as
other companies along with our main sponsors Approx 3” x 6”
Your company will enjoy a COMPLETE CUSTOM TAILORED TEAM DESIGN.
Photo opportunities with media acknowledgement of the sponsorship.
Meet and greet with the driver and crew
2 Complimentary tickets to 1 event.
A framed, signed photo from Kimbrell Racing displaying your product.
Fresh paint job, logos on the car, and truck.
The car and team will be available for trade shows for a fee.
Your company logo will be on the Kimbrell Racing website as a sponsor of the team.
Your company will also have advertising ad’s on our website.

20. Bronze Package: $500
Bronze package consists of the following:
This is a SPONSORSHIP for 1-3 races . We will be displaying your company logo along with
other companies, and our main sponsors. 2 logo’s approx. 3” x 6”
Photo opportunities with media acknowledgement of the sponsorship.
Meet and greet with the driver and crew
A framed, signed photo from Kimbrell Racing displaying your product.
Fresh paint job, logos on the car.

21. The car is a Chevy Monza with a full round tube chassis. The front of the car has actually been stretched 9
inches over factory to get a better weight distribution and increased driveability with the power it has. It is
powered by a 496 ci big block Chevy built by B&D Racing Engines in North Carolina. Fallowed by a TCI
Performance Powerglide and convertor into a Dana 60 rear axle dressed out with Mark Williams axles and
Wildwood 4 wheel disc brakes. The car ran a Consistent 5.72 all year on a conservative tune up on gas. I
have made several changes since and am going to run a brand new killer rons toilet injection setup on
methanol and am predicting 5.35-5.50s. The motor on gas made 835hp and is setup to run nitrous as well.
The car is NHRA/IHRA certified currently for a 8.50 1/4 mile I have a couple updates and I will be able to
recertify at a 7.50 with a few bars added.
The car will be displayed on the Kimbrell Racing website for our fans to follow, and ask questions.
We will be using all the social media available, like Facebook, Twitter, LinkedIn.
We will have pictures, video and updates while traveling so all of our fans and sponsors will
have the very latest news, as it happens.

22. We hope you will join Kimbrell Racing on our quest.
If we can be of further assistance, please do not hesitate to call. We look forward to welcoming you into our
family.
Thank you,
Calvin Neel
CJ Motorsports Design
(704) 933-8124
cal@cjmotorsportsdesign.com