This document outlines the new product development and commercialization strategy of Viresolve Group-05. It discusses conducting preliminary market and technical assessments to identify virus removal as a promising application. Two new products, Viresolve/70 and Viresolve/180, were developed targeting the bio-pharmaceutical market. The strategy involved product testing, trial installations, costing and pricing analysis, and commercialization by targeting biopharmaceutical customers and bundling the product with training. Key success factors included properly identifying the product type and launch strategy while addressing potential issues like market penetration, pricing challenges, and competition.
This document provides an overview of key concepts for setting product strategy. It discusses defining a product, different levels of products from core to potential benefits. It outlines classifications like durability, tangibility, consumer vs industrial goods. It also covers differentiating products based on form, features, customization, quality levels. The document discusses product hierarchies, lines, mixes and pricing approaches. It briefly introduces co-branding, ingredient branding, packaging objectives, labels, warranties and guarantees.
This document discusses Parle's product mix. It defines a product as anything that satisfies a customer's needs, including physical goods, services, organizations, and ideas. A company's product mix refers to all the product lines it carries at a given time. The document outlines Parle's wide range of biscuit, sweet, and snack products. It notes that Parle has 43 total products across these categories. The consistency of Parle's product mix is that it only includes food items.
Marketing Experiment - Part II: Analysis Minha Hwang
This document outlines an experiment conducted for a marketing research class. It discusses different types of experimental designs, including between-subjects and within-subjects designs. It also covers the trade-offs between field and lab experiments. Finally, it provides an overview of statistical analysis techniques like ANOVA and regression that can be used to analyze experimental data, including an example experiment involving different advertising themes and price levels.
The document discusses the Indian lubricant industry market. It notes that India has the 5th largest lubricant market in the world, growing at 3-4% annually compared to the global rate of 0-2%. However, India's per capita lubricant consumption of 1 kg per year is much lower than countries like the US and Western Europe. The automotive sector in India is growing over 10% annually but the lubricant industry only grows at 3-4%, facing challenges like high competition, prices, and spurious products. The document presents results from a marketing research study on lubricant purchasing behaviors and preferences in India. It identifies opportunities for e-commerce to play a role in the lubricant distribution and sales process in India
This document outlines the new product development and commercialization strategy of Viresolve Group-05. It discusses conducting preliminary market and technical assessments to identify virus removal as a promising application. Two new products, Viresolve/70 and Viresolve/180, were developed targeting the bio-pharmaceutical market. The strategy involved product testing, trial installations, costing and pricing analysis, and commercialization by targeting biopharmaceutical customers and bundling the product with training. Key success factors included properly identifying the product type and launch strategy while addressing potential issues like market penetration, pricing challenges, and competition.
This document provides an overview of key concepts for setting product strategy. It discusses defining a product, different levels of products from core to potential benefits. It outlines classifications like durability, tangibility, consumer vs industrial goods. It also covers differentiating products based on form, features, customization, quality levels. The document discusses product hierarchies, lines, mixes and pricing approaches. It briefly introduces co-branding, ingredient branding, packaging objectives, labels, warranties and guarantees.
This document discusses Parle's product mix. It defines a product as anything that satisfies a customer's needs, including physical goods, services, organizations, and ideas. A company's product mix refers to all the product lines it carries at a given time. The document outlines Parle's wide range of biscuit, sweet, and snack products. It notes that Parle has 43 total products across these categories. The consistency of Parle's product mix is that it only includes food items.
Marketing Experiment - Part II: Analysis Minha Hwang
This document outlines an experiment conducted for a marketing research class. It discusses different types of experimental designs, including between-subjects and within-subjects designs. It also covers the trade-offs between field and lab experiments. Finally, it provides an overview of statistical analysis techniques like ANOVA and regression that can be used to analyze experimental data, including an example experiment involving different advertising themes and price levels.
The document discusses the Indian lubricant industry market. It notes that India has the 5th largest lubricant market in the world, growing at 3-4% annually compared to the global rate of 0-2%. However, India's per capita lubricant consumption of 1 kg per year is much lower than countries like the US and Western Europe. The automotive sector in India is growing over 10% annually but the lubricant industry only grows at 3-4%, facing challenges like high competition, prices, and spurious products. The document presents results from a marketing research study on lubricant purchasing behaviors and preferences in India. It identifies opportunities for e-commerce to play a role in the lubricant distribution and sales process in India
NASCAR Team MRD Motorsports Sponsorship PresentationEmilyHarkins
MRD Motorsports is a NASCAR race team based in North Carolina that is seeking a sponsor. The team is owned by Dave Malcolmson, a respected businessman, and is professionally run. In 2009, the team had strong results including 2 second place finishes and 11 top ten finishes. MRD Motorsports can provide sponsors with extensive brand exposure and activation opportunities through its racing program and partnerships.
Incest adalah hubungan seksual antar anggota keluarga yang masih memiliki hubungan darah. Faktor penyebabnya adalah faktor internal seperti biologis dan psikologis, serta faktor eksternal seperti ekonomi keluarga, pengetahuan, dan lingkungan sosial. Incest berdampak buruk seperti gangguan psikologis, hasil cacat mental, dan kemungkinan terjerumus nanti. Untuk mencegahnya perlu memperkuat iman,
The group learned several technologies through creating their film project. They used Celtx to write a script for their preliminary task, finding it easy to use. Microsoft Word was also heavily used, particularly for organizing shot lists and other information in a grid. The group's preliminary filming taught them how to properly use the camera and fix any issues, making the actual filming for their film go more smoothly. For editing, they used Final Cut Pro, which allowed them to easily assemble the scenes and add title sequences. Finally, they uploaded their finished film to YouTube to gather feedback and share their work.
Our trip to diu- a very memorable one. Instead of forming a narrative around it like last time, i have just tried to make it funny or do something. hope u guys like it and show it to ur frnds, or frnds frnds.. or even ur frndies.
This document appears to be a collection of short captions from photos of a young girl named Sophia over her first year. It shows her at 1 month old, on her 12th birthday, with her brother and building a snowman, wondering why people are looking at her, and with friends Jennifer and Coco. The last caption is of her with her "boo" or boyfriend.
Erectile dysfunction can be diagnosed without formal tests. Determining if a patient ever has an erection can distinguish physiological from psychological causes, as the inability to have erections likely signals a physical problem. Diagnostic tools for erectile dysfunction include duplex ultrasound to evaluate blood flow in the penis, tests of penile nerve function like the bulbocavernosus reflex test, and nocturnal penile tumescence testing to check for normal nocturnal erections during sleep. Additional tests are penile biothesiometry to evaluate penile sensitivity and dynamic infusion cavernosometry to measure blood flow.
This document discusses the rise of big data and its implications. It notes that increases in data, computing power, and storage have led to more data being collected and analyzed. Big data refers to things that can be done at large scale that cannot be done smaller. It marks a shift from causation to correlation. The document outlines how various entities like companies, individuals, and governments are turning more aspects of life into data. It also discusses some of the privacy and surveillance issues that arise from big data collection and use.
This document discusses the use of comics as a content medium and for branding strategies. It outlines different types of comics like web comics, graphic novels, and comic strips. It also notes that consumption of digital comics is rising due to reducing attention spans. The document then describes Orange Radius Arts, a publishing firm that creates original comic content across genres. It provides examples of how brands have used comics to entertain, educate and convince audiences. Finally, it encourages contacting the directors for more information.
This document provides a marketing plan for a new Bangla movie called "Trivuj" produced by a new production house. The 3 sentence summary is:
The marketing plan details strategies across various channels including print, online, outdoor, and events to promote the movie from pre-launch through post-launch periods. Financial projections estimate over 5.5 crore taka in revenue from theatrical release, television and digital distribution rights, with a net profit of over 4.3 crore taka. Segmentation and targeting analyses identify geographic, demographic and psychographic groups that align with the movie's themes of romance, family entertainment and Bangladeshi culture.
The document discusses the state of modern marketing and argues that traditional advertising approaches are ineffective. It suggests that companies should focus less on advertising, hype, and senseless jargon, and more on creating great products and experiences that people genuinely care about. The key message is that true success in business comes from prioritizing customers and their needs and emotions above all else.
This document provides a semiotic analysis of Vodafone's Zoozoo advertising campaign. It analyzes the characters, symbols, and meanings conveyed through the use of Zoozoo figures. The Zoozoos are characterized as cute, genderless creatures meant to invoke feelings of familiarity and childhood. Their simplistic designs are meant to appear non-threatening and approachable. Through the use of mundane settings and situations, the ads aim to spoof simple everyday problems and show that connectivity can help address them.
This proposal outlines John Kimbrell Motorsports' marketing and sponsorship opportunities for the 2015 NHRA season. Kimbrell will run a Chevy Monza in the Super Pro class and plans to compete in the Summit Bracket Racing Series and other NHRA support races. The proposal details various sponsorship packages from $500-10,000 that provide branding on the race car and transporter, tickets to events, meet and greets, and website/social media exposure. The goal is to gain sponsors to help fund the 2015 season and promote businesses to NHRA's large fan base.
Tracey Gardiner and Maureen Hascher are an all-woman rally driving team that has established itself as the fastest national "All Woman" team after two rounds of the 2012 season. The document outlines sponsorship opportunities for TagRallySport, their team, ranging from $100,000 for primary sponsorship with branding on vehicles and appearances, to $40,000 for associate sponsorship, to $5,000 for supporting sponsorship. Sponsorship offers branding, advertising, and opportunities to generate leads through contests for business partners seeking exposure to rally racing's millions of fans internationally.
The Jeep® Renegade team wants millennials to see the Renegade as more than just a car, but as a loyal companion for adventures. The document provides background on the Renegade as the most lightweight and eco-friendly subcompact SUV. It then defines the target audience as outdoor-loving and active men and women ages 18-34 who enjoy nature. The proposed marketing strategy includes partnering with Tough Mudder races in 2016 to promote the Renegade.
Ryan Ondrejko Motorsports is proposing sponsorship opportunities for their NHRA Top Sportsman race team. They have won multiple championships and races. Sponsorship would provide marketing exposure through signage on their transporter, race car, apparel and other avenues. This would reach over 300,000 people through magazines and thousands more at races. They detail their successes, drivers and crew to convince sponsors of the team's potential to provide exposure.
The document provides information about the Going Pro Tour partnership presentation, including a summary of the tour, sample community event details, the 2010 national race schedule, partnership strategies, background on Drew Price, references from past sponsors and coaches, demographics on Drew, details on AMA Pro Road Racing, and contact information. The presentation aims to promote partnerships for the Going Pro Tour, which will have Drew Price and his father promote partners while competing in AMA Pro Road Racing events nationwide.
SRP International aims to provide corporate sponsors access to the lucrative extreme sports market through their Slater Skins product and sponsorships. They plan to license agreements and sell sponsorships to organizations and riders, while advertising clients through additional media opportunities. SRP has over 10 years of experience in the motocross industry and founder John Slater has deep knowledge from his racing career. They see an opportunity to capitalize on the growth of motocross and freestyle action sports by taking a comprehensive approach similar to how NASCAR marketed to corporate sponsors.
ITG Motorsports is proposing a sponsorship package for $250,000 that includes primary sponsorship of their Funny Car for 4 races, associate sponsorship for the other 20 races, branding and promotional opportunities through their hospitality program and driver appearances, and visibility to millions of NHRA fans through on-site, online and television exposure. The goal is to leverage NHRA's fan loyalty and deliver sponsors a strong return on their investment through increased brand awareness, sales and qualified leads.
NASCAR Team MRD Motorsports Sponsorship PresentationEmilyHarkins
MRD Motorsports is a NASCAR race team based in North Carolina that is seeking a sponsor. The team is owned by Dave Malcolmson, a respected businessman, and is professionally run. In 2009, the team had strong results including 2 second place finishes and 11 top ten finishes. MRD Motorsports can provide sponsors with extensive brand exposure and activation opportunities through its racing program and partnerships.
Incest adalah hubungan seksual antar anggota keluarga yang masih memiliki hubungan darah. Faktor penyebabnya adalah faktor internal seperti biologis dan psikologis, serta faktor eksternal seperti ekonomi keluarga, pengetahuan, dan lingkungan sosial. Incest berdampak buruk seperti gangguan psikologis, hasil cacat mental, dan kemungkinan terjerumus nanti. Untuk mencegahnya perlu memperkuat iman,
The group learned several technologies through creating their film project. They used Celtx to write a script for their preliminary task, finding it easy to use. Microsoft Word was also heavily used, particularly for organizing shot lists and other information in a grid. The group's preliminary filming taught them how to properly use the camera and fix any issues, making the actual filming for their film go more smoothly. For editing, they used Final Cut Pro, which allowed them to easily assemble the scenes and add title sequences. Finally, they uploaded their finished film to YouTube to gather feedback and share their work.
Our trip to diu- a very memorable one. Instead of forming a narrative around it like last time, i have just tried to make it funny or do something. hope u guys like it and show it to ur frnds, or frnds frnds.. or even ur frndies.
This document appears to be a collection of short captions from photos of a young girl named Sophia over her first year. It shows her at 1 month old, on her 12th birthday, with her brother and building a snowman, wondering why people are looking at her, and with friends Jennifer and Coco. The last caption is of her with her "boo" or boyfriend.
Erectile dysfunction can be diagnosed without formal tests. Determining if a patient ever has an erection can distinguish physiological from psychological causes, as the inability to have erections likely signals a physical problem. Diagnostic tools for erectile dysfunction include duplex ultrasound to evaluate blood flow in the penis, tests of penile nerve function like the bulbocavernosus reflex test, and nocturnal penile tumescence testing to check for normal nocturnal erections during sleep. Additional tests are penile biothesiometry to evaluate penile sensitivity and dynamic infusion cavernosometry to measure blood flow.
This document discusses the rise of big data and its implications. It notes that increases in data, computing power, and storage have led to more data being collected and analyzed. Big data refers to things that can be done at large scale that cannot be done smaller. It marks a shift from causation to correlation. The document outlines how various entities like companies, individuals, and governments are turning more aspects of life into data. It also discusses some of the privacy and surveillance issues that arise from big data collection and use.
This document discusses the use of comics as a content medium and for branding strategies. It outlines different types of comics like web comics, graphic novels, and comic strips. It also notes that consumption of digital comics is rising due to reducing attention spans. The document then describes Orange Radius Arts, a publishing firm that creates original comic content across genres. It provides examples of how brands have used comics to entertain, educate and convince audiences. Finally, it encourages contacting the directors for more information.
This document provides a marketing plan for a new Bangla movie called "Trivuj" produced by a new production house. The 3 sentence summary is:
The marketing plan details strategies across various channels including print, online, outdoor, and events to promote the movie from pre-launch through post-launch periods. Financial projections estimate over 5.5 crore taka in revenue from theatrical release, television and digital distribution rights, with a net profit of over 4.3 crore taka. Segmentation and targeting analyses identify geographic, demographic and psychographic groups that align with the movie's themes of romance, family entertainment and Bangladeshi culture.
The document discusses the state of modern marketing and argues that traditional advertising approaches are ineffective. It suggests that companies should focus less on advertising, hype, and senseless jargon, and more on creating great products and experiences that people genuinely care about. The key message is that true success in business comes from prioritizing customers and their needs and emotions above all else.
This document provides a semiotic analysis of Vodafone's Zoozoo advertising campaign. It analyzes the characters, symbols, and meanings conveyed through the use of Zoozoo figures. The Zoozoos are characterized as cute, genderless creatures meant to invoke feelings of familiarity and childhood. Their simplistic designs are meant to appear non-threatening and approachable. Through the use of mundane settings and situations, the ads aim to spoof simple everyday problems and show that connectivity can help address them.
This proposal outlines John Kimbrell Motorsports' marketing and sponsorship opportunities for the 2015 NHRA season. Kimbrell will run a Chevy Monza in the Super Pro class and plans to compete in the Summit Bracket Racing Series and other NHRA support races. The proposal details various sponsorship packages from $500-10,000 that provide branding on the race car and transporter, tickets to events, meet and greets, and website/social media exposure. The goal is to gain sponsors to help fund the 2015 season and promote businesses to NHRA's large fan base.
Tracey Gardiner and Maureen Hascher are an all-woman rally driving team that has established itself as the fastest national "All Woman" team after two rounds of the 2012 season. The document outlines sponsorship opportunities for TagRallySport, their team, ranging from $100,000 for primary sponsorship with branding on vehicles and appearances, to $40,000 for associate sponsorship, to $5,000 for supporting sponsorship. Sponsorship offers branding, advertising, and opportunities to generate leads through contests for business partners seeking exposure to rally racing's millions of fans internationally.
The Jeep® Renegade team wants millennials to see the Renegade as more than just a car, but as a loyal companion for adventures. The document provides background on the Renegade as the most lightweight and eco-friendly subcompact SUV. It then defines the target audience as outdoor-loving and active men and women ages 18-34 who enjoy nature. The proposed marketing strategy includes partnering with Tough Mudder races in 2016 to promote the Renegade.
Ryan Ondrejko Motorsports is proposing sponsorship opportunities for their NHRA Top Sportsman race team. They have won multiple championships and races. Sponsorship would provide marketing exposure through signage on their transporter, race car, apparel and other avenues. This would reach over 300,000 people through magazines and thousands more at races. They detail their successes, drivers and crew to convince sponsors of the team's potential to provide exposure.
The document provides information about the Going Pro Tour partnership presentation, including a summary of the tour, sample community event details, the 2010 national race schedule, partnership strategies, background on Drew Price, references from past sponsors and coaches, demographics on Drew, details on AMA Pro Road Racing, and contact information. The presentation aims to promote partnerships for the Going Pro Tour, which will have Drew Price and his father promote partners while competing in AMA Pro Road Racing events nationwide.
SRP International aims to provide corporate sponsors access to the lucrative extreme sports market through their Slater Skins product and sponsorships. They plan to license agreements and sell sponsorships to organizations and riders, while advertising clients through additional media opportunities. SRP has over 10 years of experience in the motocross industry and founder John Slater has deep knowledge from his racing career. They see an opportunity to capitalize on the growth of motocross and freestyle action sports by taking a comprehensive approach similar to how NASCAR marketed to corporate sponsors.
ITG Motorsports is proposing a sponsorship package for $250,000 that includes primary sponsorship of their Funny Car for 4 races, associate sponsorship for the other 20 races, branding and promotional opportunities through their hospitality program and driver appearances, and visibility to millions of NHRA fans through on-site, online and television exposure. The goal is to leverage NHRA's fan loyalty and deliver sponsors a strong return on their investment through increased brand awareness, sales and qualified leads.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members. If you live in Arizona, check out CardinaleWay Mazda's eCommerce website at http://www.Cardinale-Way-Mazda.com
Jonathan Mawhinney Sponsorship *NASCAR K&N Pro Series WestJMRacing
2012 Marketing Partners for Jonathan Mawhinney Racing are available in multiple levels of sponsorship. He is a 20 year old marketable NASCAR driver that will promote your business and expose your logo to millions of racing fans with the NASCAR K&N Pro Series NASCAR Camping World Truck Series, NASCAR Nationwide Series & Arca Series.
The document provides information about the Florida Gumball 2015 rally that will take place from February 28th to March 1st. The rally will involve a 732 mile route across Florida from Miami to Daytona Beach over two days, with checkpoints at various locations. Sponsorship packages ranging from $0 to $1,000 are outlined that provide various promotional benefits for sponsors, including vehicle branding, press coverage, and social media promotion. The document introduces the drivers, Benoit Duverneuil and Dorian Roque, and their 1969 Camaro ZL1 vehicle. It encourages long-term partnerships that would extend sponsorship across multiple American Gumball Rally events in different states.
Itg Motorsports NHRA 2011 season sponsorship proposalJeff Flasco
ITG Motorsports is seeking sponsorship to expand fan engagement and involvement. They propose sponsorship packages for their Funny Car and Pro Stock Motorcycle teams, including signage on vehicles and uniforms. They also offer a "Reverse Tradeshow" hospitality program, which uses their racing events to connect sponsors with customers through promotional activities and networking opportunities. ITG believes this unique sponsorship approach will deliver a strong return on investment for sponsors.
Case 6 NasCaR’s Drive for Diversity Can They Reach the Finish Li.docxwendolynhalbert
Case 6: NasCaR’s Drive for Diversity: Can They Reach the Finish Line?
(Ref Contemporary Organizational Behavior, From Ideas to Action – Kimberly D. Elsbach, Anna Kayes, D. Chris Kayes) p. 571
1 Sonya Jewell University of California, Davis Kimberly D. Elsbach University of California, Davis I t’s Sunday morning. You slowly wake up to the first sounds of life outside the walls of your camper and open the door to a sea of RVs and tents. Beer cans, beaded neck laces, and smoking fire pits remind you of the Mardi Gras-like partying that ended only a few hours ago. As more fans awake and gather themselves, eggs and beer cans are cracked open in perfect harmony. The familiar smells of barbeque and burning rubber remind you what’s happening today...it’s race day! From your seat in the grandstand at the Bristol Motor Speedway you can feel the an ticipation building. The smell of sweat and exhaust fills your senses. The grand marshal takes the stand and 170,000 fans catch their breath as they await those famous words. 1This case was prepared to stimulate class discussion. It is not intended as a policy statement or recommendation. flag, the race begins. Welcome to NASCAR. Deeply rooted in Southern tradition, NASCAR (or the National Association for Stock Car Auto Racing) is one of America’s most popular and well-attended sports. Many of the values embraced by NASCAR define much of contemporary American culture, including small-town and rural values, working-class ideals, and a deep respect for patriotism and the military. 1 NASCAR’s affiliation with the military is especially notable, and extends from team sponsorships (e.g., the Army and the National Guard both sponsor race cars), to military color guards and flyovers at every Sprint Cup event, to a large presence of military personnel in the stands. Because the military is so diverse in its membership, NASCAR’s strong affilia tion with it has increased the diversity of fans in the stands. Yet, in the last decade, NASCAR has been criticized for its lack of diversity on the track. 2 In fact, it has been almost 50 years since the only African-American to ever win a NASCAR Cup Series race claimed his victory.3 In 2004, executives at NASCAR launched Drive for Diversity, a program aimed at at tracting minority and female drivers and crew members to the sport of professional stock car racing. NASCAR said that the program was designed to bring drivers from under represented minority groups to the top echelons of the sport. Yet, by 2012 (the time of this case study), they had failed to bring in one such driver to their Cup Series. So why was a program labeled “NASCAR’s top corporate initiative” having such dif ficulty producing results? What follows is an in-depth look at the implementation of the Drive for Diversity program and the role of diversity in NASCAR’s culture. NASCAR4 At the time of this case study, NASCAR was a family-owned and operated business, founded in 1947, that sanctioned and governed ...
Red Bull Global Rallycross is a motorsports racing series that features high-powered cars racing on challenging short courses with jumps and tight turns. It aims to attract younger audiences through its fusion of motorsports and action sports. Key points:
- Races will air on NBC and NBCSN through a new broadcasting deal, expanding the series' reach.
- Red Bull is a new title partner, providing financial support and marketing resources to further grow the series.
- The series features famous action sports stars and drivers to appeal to younger audiences through their large social media followings. It averages 660,000 viewers per race.
The Pink Panthers Cycling Team is an elite amateur cycling team based in South Florida composed of road cyclists, mountain bikers, and a triathlete. They have state champions and top ranked masters teams. In 2011, they will focus on winning state points competitions and major races in the USA, Caribbean, and Americas to promote breast cancer awareness and sharing the road. They are seeking sponsors to support their $65,000 budget to fund equipment, clothing, competition expenses, and promote their sponsors at over 20 races in 2011.
ITG Motorsports is a NHRA drag racing team that is proposing sponsorship opportunities to expand fan experience and involvement. They offer per-race sponsorship of their Funny Car for $45,000 and primary sponsorship of their Pro Stock Motorcycle for $250,000. They also have a hospitality program where sponsors can promote their brands and network with clients through a tent and kiosks at races for $10,000-$5,500 per race.
Bracket racing has seen increasing popularity as a more affordable and accessible form of drag racing. Ron Leek is credited with creating a bracket racing format in the 1970s that allowed average racers to remain competitive with average budgets. Bracket racing participation numbers have increased in recent years with sanctioning bodies like IHRA and NHRA reporting gains of over 15% from 2014 to 2015. Bracket racing appeals to racers due to its affordability and the emphasis on driver skill over expensive equipment. Track operators aim to attract bracket racers by hosting special high-payout bracket events and improving the overall racer experience.
Slater Racing Products seeks to capitalize on the growing extreme sports market by providing licensing agreements and sponsorships that allow major corporations to advertise to motocross fans. Specifically, SRP sells "Slater Skins" products and sponsorship opportunities to penetrate this lucrative market in a similar way that NASCAR has successfully marketed to broad audiences. The company plans to take a comprehensive approach and work with various media outlets to promote corporate clients and maximize their exposure to motocross fans.
Similar to Leg Daddy Racing Sponsorship Proposal (20)
2. On behalf of Val Apple Motorsports and the Leg Daddy
Racing rally team we appreciate the opportunity to
introduce you to the world of Rally Racing. This
presentation is designed to provide a first look into the
demographics, fan base, consumer loyalty, and buying
power of the Rally Racing fan. In addition to this we have
added information about our driver, Dan Brode, and a brief
overview of some of the promotional opportunities available
through a sponsorship relationship.
We feel that every company is truly different and to win your
business we need to provide you with a marketing plan that
will meet and exceed your objectives, and give you the
return on your investment that you expect. After your
review of this introduction we look forward to being able to
meet to discuss your specific goals and then present you Rally Racing
with a custom marketing plan. Please feel free to contact
me, directly, with any questions.
Very Truly Yours,
Val Apple
3. Team Driver: Dan Brode
Rally Racing is a form of auto racing
that takes place on public and private
roads using specialty built road-legal
cars.
Rally Racing is an individual car racing
from point-to-point in a timed segment
event, either by speed, or a specific
Team Owner: Val Apple time to reach the check in point. Most
events have 20 segments or more.
Rallycross is multiple cars racing at the
same time over a course. The X-
Games utilizes this format.
4. Rally Racing is sanctioned by three
Rally America, USRC, and GRC major sanctioning bodies—Rally
America, United States Rally
Championship, and Global Rally Cross
Championship.
Rally America has events from January
to October in all types of weather
conditions, from Minnesota, to New
Jersey, to Oregon.
USRC has events concentrated on the
West Coast, and New York.
Global Rally Cross is multiple cars
racing at the same time over a course.
GRC utilizes existing racing facilities for
their events (Texas Motor
Speedway, Charlotte Motor
Speedway, New Hampshire Motor
Speedway). GRC also sanctions the X-
Games.
5. Leg Daddy Racing Girls
75% of Global Rally Cross audience is male; 25% is female.
66% of fans are between the ages of 16 and 34.
77% watch other sports (53% watch baseball, 43% watch
football).
Only 5% watch NASCAR.
Fans are young, educated, and skilled.
They have a high income-earning potential.
Nearly 50% showed an income of over $75,000.
Fans are tech savvy users of the Internet, mobile devices, and
games.
They are action sports enthusiasts.
6. Rally Racing
OPEN PADDOCK-fans can
see the drivers, cars, and
teams without paying extra.
AUTOGRAPH SESSIONS-
every event has an open
autograph session for fans.
OPEN VICTORY LANE-fans
have the opportunity to be a
part of the driver and team post
race celebrations.
8. X-Games:
1.95 million household
reached at the peak times.
66% male, 34% female, 72% Grand Rallye Poster
between 18-49.
2011 was the second highest
viewed event.
Targa Newfoundland:
Canada’s 2nd largest
sporting event with over
175,000 in attendance.
Event is broadcast to over
175 countries, with a
potential 220 million
households.
The Targa Newfoundland
Website receives over 12
million hits annually.
9. Dan Brode at Legathon Event
Dan Brode has driven every form of race
car from NASCAR, to Indy Car, Dirt Late
Models, & Sports Cars.
Brode is considered one of the “Rising
Stars” in motorsports.
Dan Brode
D.O.B. March 16, 1985
Height: 6’0” Weight: 160lbs
Dan Brode at Legathon Event
10. 2012:
Sept. 8-15 TARGA Newfoundland, Canada
Sept. 29Las Vegas, NV
Oct. 20 Forestburgh, NY
Nov. 17, Milville, NJ
2013:
May 5, Portland, OR
May 18, Milville, NJ
Val Apple Motorsports, Inc. May 25, Charlotte, NC
June 8, Ft. Worth, TX
June 29, X-Games
July 13, Loudon, NH
July 20, Milville, NJ
Aug. 23, Ridgecrest, CA
Sept. 1 TBA
Sept. 7-14 TARGA Newfoundland, Canada
Sept. 28, Las Vegas, NV
Oct. 19, Forestburgh, NY
Nov. 17, Milville, NJ
11. Leg Daddy Racing will
promote your company’s
products and services
through:
Dealer promotions
Retail location
appearances
At-race promotions and Legathon Dealer Marketing Event
giveaways
Leg Daddy Racing Girls
13. What can the Show Car
Transporter Look like?
Show Car Transporter
14. Where can the Sponsor Logos be Located
on the Uniform?
Uniform
15. Primary Sponsor of the No. 37 Val Apple
Motorsports/Leg Daddy Racing MINI Cooper for 12
Rally Events, and the Targa Newfoundland. Car
colors and graphics scheme to be sponsor’s choice.
Rights to use the 37 number, logo and style, as well
as team name included.
Mini Legathon Logo 26 driver “meet and greets” (two per race) with key
clients and guests at the team
hauler, tradeshows, and or retail locations surround
rally event.
VIP credentials and Pit Passes for the race events.
Racing Public Relations program provided by team.
Team will work with sponsor to generate new
business through its relationships with existing
companies, new companies, and other business
entities.
Team will work with sponsor to sell, promote, and
best represent the company and products and
services.
Financial Commitment: $xxx for the season. Terms:
negotiable
16. Leg Daddy Racing
Tom Legeman: Commercial Director
Leg Daddy Racing/Val Apple Motorsports
1409 West Green Drive, High Point, NC 27260
Office: 704.454.7775
Cell: 781.844.2041
Email: tom@valapplemotorsports.com
Website: www.legdaddyracing.com
Editor's Notes
PLEASE NOTE- When a graphic with a hyperlink (URL to appropriate website) is shown, it will gradually circle onto the slide it has been placed on. When the URL should be shown, just click on the icon (such as the Facebook or LinkedIn Logo and the question mark button). It will take the user to the right sight that has been identified and when the user is done searching the site, just exit out and it will automatically be on the slide that was it left off on. The hyperlinked graphics are only on slides 1 through 2. PLEASE NOTE- When there is a hyperlinked URL, it will be a different color then the rest of the text and will be underlined. Simply click on the underlined URL to show either the website or Email. The only hyperlinked URLs are on slide 13. When the site needs to be closed, exit out and the current slide of the Power Point will be shown once again.