Red Bull is an energy drink launched in 1987 that was derived from a Thai drink. It contains caffeine, taurine, B vitamins and sugar. It aims to increase performance, concentration, reaction speed and vigilance. It is popular with athletes, students, and those who need energy boosts. In Pakistan it is distributed through warehouses and sold at universities, parties and sports events. Competitors include other energy drinks and the company addresses challenges through reliable distributors and promotional activities.

3. Red Bull - more than a myth

4. History Red Bull energy drink has been derived from a Thai energy drink by the name of Krating Daeng GmbH launched the Red Bull energy drink in 1987. Red Bull entered its first foreign market (Hungary) in 1992, and the United States (via California) in 1997

5. Red Bull is an Energy Drink that really works!! Wanna Know How??

6. Hot Secret Red Bull ® Energy Drink has always been and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, such as the overworked taxi driver, the stressed manager, the exam-anxious student and the pressured journalist…. It is used by surfers in the summer and snowboarders in the winter.

7. THE EFFECTS OF RED BULL increases performance increases concentration and reaction speed improves vigilance improves the emotional status stimulates metabolism

8. BENEFIT Red Bull Energy Drink is a functional beverage with a unique combination of ingredients. It has been specially developed for times of increased mental and physical exertion. Energy Drink vitalizes body and mind

9. INGREDIENTS TAURINE GLUCURONOLACTONE CAFFIEN B-GROUP VITAMINS SUCROSE [CONTAINED ONLY IN RED BULL ENERGY DRINK] GLUCOSE [CONTAINED ONLY IN RED BULL ENERGY DRINK] ACESULFAME K [CONTAINED ONLY IN RED BULL SUGARFREE] ASPARTAME/SUCRALOSE [CONTAINED ONLY IN RED BULL SUGARFREE]

10. Pakistani scenario Events Inter university contest Long range most air time Most Acrobatic Rallies Thar desert rally Jhal Maksi rally Kara Film Festival

11. Other Events Universities, colleges, farewell and dance parties. Catwalk fashion shows. Lux Style Awards 2008 -Golf Club. Sports event covered by Red Bull Hockey, cricket, football, badminton

12. Distribution and sales S.Chawla and global Warehouse Worker Distribution

13. Relaxant Whenever you need to boost your energy or concentration! To best feel its effects, you should drink it at times of increased mental and physical strain.

14. EXAMPLE On long sleep-inducing motorways, during intensive working days, prior to demanding athletic activities or before tests and exams. It is recommended to drink one can of Red Bull Energy Drink before the start of a concentration task, the start of a race or game in sports.

15. Sales strategies Retail Marketing Impulse Account G.T (general trade shop) Key Account Horika Side Sale and brand activation of product (universities, school, club, restaurant and etc)

16. Mini coopers

17. Problem Faced by them Reliable distributor Giant Competitors

18. COMPETITORS

19. PR Based Media Adnan Malik Nomi Ansari Faria Altaf Sports Shahid Afridi Faisal Iqbal Ehsam ul Haq