New concepts in Dutch hospitality industry
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The document discusses concepts related to blue ocean strategy and its application in different industries. It provides examples of how Zara and low-cost carriers like Ryanair have achieved success through blue ocean approaches. It then discusses potential blue ocean opportunities in the meetings and events industry by moving away from traditional models and leveraging new technologies and social media.
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New concepts in Dutch hospitality industry
- 1. RONALD VAN DEN HOFF agile development animoto authenthic avatar bewust ondernemen bloggen blogosphere blue ocean branding city marketing co-creation coach coaching collective intelligence covergence communication conflictbemiddeling contactmoment corporate citizenship corporate storytelling creative class crowdforcing cyberdigma delicious digg event-driven communication eye opener free music gadgets hotellerie hotello hospitality human potential idea infotainment inspiration internet leadership lovemark MVO meeting masters mindz.com network no-frills ontology ontmoeten ontwikkeling overheid people personal branding planet plezier in je werk profit reality game rdf rfid Ryan Air scalability scim seats2meet second life sellaband semantic web social capital social networking social media stakeholders stories story telling tag tagopshere talent toerisme transumer trends trendslation trendslator trend watcher trend watching trust ubiquitous computing user-generated content vergaderen vertrouwen W eb2.0 wiki you zara zelfontplooiing zzp
- 2. ERA OF NEW CONCEPTS…
- 3. ERA OF NEW CONCEPTS IN THE HOSPITALITY INDUSTRY…
- 4. BLUE OCEAN COMPANIES MARKETSHARE EUROPE 2006: 15% 24% ZARA COMPETITION Operating Profit: 10% < 5% Shop visits by consumer: 17 4 Unsold goods: < 10% >20% Rack rate sales: 85% 60% Cycle: demand design production shop: 15 days ?months source: Harvard Business Review. LOW-COST CARRIERS… Ryan Air easyJet Passengers** 2004 : 30.000 24.000 2005: 33.000 30.000 2006 : 35.000 33.000 Profit margin 20%-30% 5%-10% Number of aircraft 91 109 ** X 1000 Source: websites Ryan Air, Easy Jet.
- 5. BLUE OCEAN BUSINESS MODEL … CREEREN VAN NIEUWE MARKTEN, ZONDER CONCURRENTIE, MET EEN NIEUWE WAARDEKETEN VOOR ALLE STAKEHOLDERS. … IN STAAT ZIJN SCHIJNBARE CULTURELE EN/OF ECONOMISCHE TEGENSTELLINGEN OM TE ZETTEN IN KANSEN… VISIE BRANDING S.C.I.M. LEADERSHIP CULTUUR
- 11. VERGADERMARKT… MEDEWERKERS SCHAARS MEER PERSOONLIJKE AANDACHT, KORTE TERMIJN BOEKEN, SNELLE OFFERTES/BEVESTIGINGEN. UNIFORME VOORWAARDEN VRIJHEID/FLEXIBILITEIT/ZELFBEWUST/PROFESSIONEEL. MEER OMZET-HOGER RENDEMENT KLANT PASSIEF/VERWEND, OUDE COMMUNICATIE WERKT NIET MEER EN IS KOSTBAAR. PRIJZEN STAAN ONDER DRUK. KLASSIEKE BIJEENKOMST VERDWIJNT, E-MAIL, VIDEO-CONFERENCING. BOEKER IS “OP ZOEK”. TOENEMENDE CONCURRENTIE VAN ALLERLEI LOCATIES.
- 16. VIRAL RECRUITMENT & STAFF TRAINING USING SOCIAL MEDIA
- 17. “ VOOR EEN SUCCESVOLLE TOEKOMST VAN EEN BEDRIJF IS NIETS ZO GEVAARLIJK ALS EEN SUCCESVOL VERLEDEN…” PETER F. DRUCKER