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SID LEE | Brand Identity EN

Sid Lee is an agency that provides branding services including brand positioning, brand platform development, style guides, training, and execution. They take a holistic approach to ensure brands have an authentic and distinct voice. Their multi-disciplinary team develops creative brand tools and stories. They have studios in multiple cities and work with clients around the world.

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brand identity Overview and Portfolio
SHAPING AND LEVERAGING BRANDS THAT GENERATE WORD OF MOUTH.
Our Approach Our to branding services Building a brand that we love to talk about involves much more Our branding services include: than just simple design aesthetics. Thanks to our multi-discipli- nary team made up of experts in all the relative fields, Sid Lee is able to leverage your brand as a whole. As a result of this • Brand positioning holistic approach, we develop an authentic, distinct voice - Strategic planning and behaviour for the brand, ensuring that it remains in the • Brand platform minds of consumers and builds a successful following that extends far into the future. - Conceptualization of creative toolbox (graphic style, signature, logo, imagery, typography) - Elaboration of brand story • Style guide - Elaboration of brand book - Examples of specific applications • Training - Transfer of knowledge and training of internal teams • Execution - Internal and external communications plan
Who Our WE ARE AGENCY MODEL • Established in 1993 In addition to brand identity, Sid Lee offers a flexible model • 550 professionals that draws a thread through the full spectrum of consumer- brand touchpoints, above and beyond other agencies. • teliers in Amsterdam, Montreal, Paris, Toronto and Austin A • lients in more than 16 cities around the world C • Entrepreneurial and independent Interactive • Multicultural and multilingual and Social Media • Partner owned and managed Technology Marketing Solutions • gency of the year in 2009, 2010 and 2011 A – Marketing Magazine Mobile Branded Marketing Content • orldwide Agency of the year finalist in 2009 – Ad Age W Brand strategy Retail Emergent Account Brand Interior Architecture Design management monitoring Traditional Activity planning Events Brand Identity Activation Direct Advertising Marketing
gaz métro - Life in Blue - Challenge: Until quite recently, natural gas was still seen as a “dangerous” commodity. Solution: To turn around its negative image, we associated natural gas with warmth and comfort. Gaz Métropolitain became Gaz Métro, and the company logo was redesigned to make it more organic. The result is a brand image that is reassuring, human, friendly and appealing.
logo AND tagline brochures and BOOKLETS CORPORATE TRUCKS SID LEE – BRAND IDENTITY - 10 -
TV AD WEBSITE SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 12 - - 13 -
SAQ signature - Touch of Modernity - Challenge: To accentuate the redesign of their premium Signature store, the SAQ Signature brand needed a touch of modernity. Solution: We created a brand image that diverged from the traditional by adopting the elegant. This artistic direction not only resulted in the new SAQ Signature logo, it also inspired the look for an entire house of brands including a magazine, private cellars and an exclusive club.
LOGO COLOuRS AND MATERIALS process black PMS 877 PMS 5185 corporate imagery N ER O N G VI { { RÉSU LTATS Q U E C ELU ID U N ’ PRO D U I PLU S SAVO U REU X A T J M A I TRAVA I A S L J M A I TRAVA I A S L VI { { N ’ PRO D U I PLU S SAVO U REU X A T G N ER O N RÉSU LTATS Q U E C ELU ID U Invitation to the opening SID LEE – BRAND IDENTITY - 16 -
Boxes, gift cards and bottle labels retail design SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 18 - - 19 -
SAQ - Experiential Stores - Challenge: The SAQ wanted to improve the in-store shopping experience by making customers the focus. Solution: The Sid Lee+Ædifica team created a store that speaks to customers, both through its archi- tecture and its signage. The minimalist architecture display furnishings put the focus on the bottles and their labels, letting the products speak for themselves. The signage features a new way to classify wines based on taste and origin rather than region. This gives customers the tools they need to increase their knowledge about wine and improve their shopping experience.
IN-STORE SIGNAGE IN-STORE SIGNAGE ta s te tag s red wines white wines lighter - + full-bodied lighter - + full-bodied print ads, booklet and brochure SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 22 - - 23 -
STM - Society in Motion - Challenge: The STM was due for a makeover in order to keep it in line with service improvements and a green shift. The new brand identity flowed from the STM’s desire to motivate its users to mobilize and join a movement promoting cleaner air through collective transportation. Solution: A new campaign entitled ‘‘Society in Motion’’ was born and featured freshly designed imagery. The benefits of collective transport are illustrated using the combination of the STM’s blue icon and user’s yellow icon to make green. A complete toolbox including both typography and iconography was developed to create an immersive environment.
logo AND tagline advertising official fonts STM Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È official and secondary coloUrs Pantone 108 Pantone 355 PANTONE PROCESS CYAN corporate ICONS MERCI DE CHOISIR LE TRANSPORT COLLECTIF SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 26 - - 27 -
PRINT ADS usage examples CONCEPT EXECUTION SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 28 - - 29 -
Pratt Whitney Canada - Dependable Engines - Challenge: In the increasingly cutthroat aerospace industry, differentiation has become a matter of survival. Pratt Whitney Canada (PWC) desperately needed to carve out a place for itself by communicating its greatest strength—dependability. Solution: The new brand platform developed for PWC features bold colours and powerful typography that evoke a sense of prestige, pride and dependability.
redesigned logo redesigned brand element brand subsections official font Knockout 51 Middleweight abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È official colours PMS BLACK 7 PMS 300 PMS 110 PMS 877 PMS 361 corporate imagery SID LEE – BRAND IDENTITY - 32 -
consumer brochure STATIONERY AND TECHNICAL cardS DEPENDA BLE WWW.PWC.CA DVD LOREM IPSUM LOREN IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISICING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP EX EA COMMODO CONSEQUAT. DUIS AUTE IRURE DOLOR promotional items DEPENDABLE SUPPORT reginal airlines engines AROUND CLOCK our markets government programs THE Business and general aviation engines industrial engines PROUD Heritage Lorem ipsum sit amet dolor sit AROUND THE Lorem ipsum dolor sit amet, consectetuer adi- piscing elit. Aenean nunc purus, rhoncus at, la- cinia vitae, laoreet vel, lorem. Quisque vehicula nonummy risus. Sed elementum condimentum lacus. Sed urna. Donec nec eros. Proin adipis- cing justo tristique sapien. Nam diam. Class aptent taciti sociosqu ad litora torquent per co- nubia nostra, per inceptos hymenaeos. Donec a GLOBE mi. Vivamus pretium consectetuer mi. Lorem ip- sum dolor sit amet, consectetuer adipiscing elit. Donec eu est. Pellentesque adipiscing risus et urna. Etiam commodo lacinia nulla. Nulla vitae velit. Pellentesque in ipsum. Vestibu- lum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Nam in turpis. Aliquam risus. Integer viverra, tortor ac tempor luctus, eros justo consectetuer dui, vel gravida lacus arcu a sem. Suspendisse id quam. Aenean or- nare ipsum ac lorem. Aenean ultrices quam eget 365 est. Proin facilisis quam eu orci. In neque eros, 24 HOURS viverra et, sodales ac, fermentum nec, augue. Aliquam quis velit vel risus bibendum congue. Maecenas lorem neque, eleifend et, rutrum ut, DAYS lacinia in, lorem.Etiam luctus lectus vel nisl. Nulla mollis mi a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nam eget nunc. In hac habitasse platea dictumst. Aenean id tortor. Mor- bi vehicula. Aenean adipiscing faucibus nulla. WWW.PWC.CA INFO@PWC.CA Vestibulum fermentum gravida lacus. Etiam eget nisi. Proin tortor ipsum, vehicula quis, luctus sit amet, consectetuer eu, tortor. Nullam vitae erat vel mi tincidunt posuere. corporate truck SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 34 - - 35 -
80th anniversary celebration advertising Pratt Whitney Canada engine don't waste time. An At $20 a pound, fresh lobster can't wait. essential ingredient to susi pudjiastuti's modest Especially for its flight fish-trading come massive seafood processing business. With thress Pratt Whitney powered Cessna grand caravan airplanes to tra nsport her fresh fish across northern asia, dependability is of the essence. Susi's clients depend on freshness. And her business depends on our support. WWW.PWC.CA/SUPPORT MAYBE SOMEDAY. POSSIBLY ONE DAY. DEFINITELY THIS YEAR. Pratt Whitney Canada’s PW308 turbofan engine is going to space in 2008. It’s poised to power White- KnightTwo, the mother ship that will launch the first commercial passenger spaceship ever. This innova- tion alone makes the dream of space travel real for aspiring astronauts around the world. Their dreams depend on this mission. And this mission de- pends on our innovation. INNOVATION WWW.PWC.CA/INNOVATION SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 36 - - 37 -
Alexis de Portneuf - Fine Cheese Makers - Challenge: When the Cayer and Caron cheese factories merged and were acquired by Saputo, the new owner was suddenly faced with promoting a line of cheeses that included a wide range of little-known products that were hard to distinguish from all the others. Solution: We created the Alexis de Portneuf brand which conveys the authenticity and spirit of the artisan cheesemaker. Given the diversity of products available, we also developed the brand architecture and packaging around a branding strategy that respects the differentiating attributes of each cheese.
logoS MD/® MD/® packaging SID LEE – BRAND IDENTITY - 40 -
print ads B2B COMMUNICATION LAUNCH INVITATION (APRON) RETAIL BOOKLET SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 42 - - 43 -
Beauty is the sum of its parts Functionalab - Building a Company from Scratch - Challenge: Functionalab is a revolutionary new brand in nutri-cosmetics. To ensure no aspect would be forgotten in building the brand, Functionalab partnered with Sid Lee on an equity basis. Solution: From the initial positioning and communications strategy to the packaging and retail design, Sid Lee was behind the development of the new company every step of the way. Functionalab launched recently at Henri Bendel on 5th Avenue in New York.
logo packaging TI ONAL HEALTHY DROPS NC A U F B • • NU TICALS TRICO EU S C E M TI A R C S • NUT A DVA N C E D N U T R I C O S M E T I C S N U T R AC E U T I C A L S OFFICIAL FONTS BEAUTY DOSE Gotham Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È Gotham Light TONIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È VITAMINS, BASIC NUTRIENTS BEAUTY PACK official colours PMS BLACK white PERSONALIZED PACK tagline BEAUTY IS THE SUM OF ITS PARTS SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 46 - - 47 -
Website In-store Display brochure SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 48 - - 49 -
Retail store SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 50 - - 51 -
Première Moisson - The Essential Ingredient - Challenge: For gourmets and foodies alike, Première Moisson bakeries represent a world of pleasures for the palate. Without losing sight of its traditional artisanal approach, Première Moisson continues to innovate, both product-wise and store-wise. In 2010, the brand’s image would undergo a transformation, seeking to strike the perfect balance between traditional and modern. Solution: The Première Moisson logo and packaging as well as the design of the “gourmet station” (a new space dedicated to ready-to-eat meals) were touched by the new visual identity. The harvester was replaced with a glorious letter P, adorned with a bundle of wheat, in honour of the baking traditions of yore. The new identity is fully documented in a brand book in order to ensure the success of future executions.
logo and tagline store front and interior design official FONTS Times Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz gourmet station – retail 1234567890$%?*( )!Ó#;:,Ç È BERTHOLD AKZIDENZ GROTESK Regular All Caps ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%?*( )!Ó#;:,Ç È official colours and texture yellow 5 % black PMS 131 C PMS 382-- C corporate imagery SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 54 - - 55 -
packaging christmas catalogue print ads in-store screens Pour une durée limitée Pour une durée limitée découvrez notre nouvelle collection de baguettines découvrez notre nouvelle collection de baguettines AUGUST 22 - 31 AOÛT VOS ACHATS 1 café régulier 1,39 1 muffin 1,25 VOS ACHATS sous-total 2,64 TPS 0,11 1 café régulier 1,39 TVQ 0,19 1 muffin 1,25 sous-total 2,64 TPS 0,11 TVQ 0,19 NOUVEAU new TROIS délectez-vous FOCACCIAS dans l’ambiance TOTAL 2,94 $ QUI GOÛTEnt chaleureuse de notre salle L’ÉTÉ à manger. • Plus de 40 variétés de pains faits de façon artisanale • Des pâtisseries fines oliveset 3 fromages olive et 3 fromages • Des viennoiseries 100 % pur beurre l’art du vrai! • Des charcuteries maison PREMIÈRE MOISSON REPENTIGNY TOTAL 2,94 $ offerts tout l’été OFFERT tOUt l’été • Des mets cuisinés sur place à même l’épicerie Métro Marquis 150, rue Louvain, Repentigny 450 585-3022 SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 56 - - 57 -
quebec’s casinos - We’re All Play - Challenge: Younger generations viewed Quebec’s Casinos as outdated and bland. Solution: We revamped the brand by emphasizing the “playing” aspect of gambling rather than the pres- tige of the casinos themselves. The brand world was created with a new focus on playing cards as icons.
logos official fontS Gotham Medium abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È official colours PMS BLACK PMS 159 PMS 193 PMS 7455 PMS 562 icons tagline WE’RE ALL PLAY SID LEE – BRAND IDENTITY - 60 -
ADVERTISING website PROMOTIONAL ITEMS SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 62 - - 63 -
Videotron - The Infinite Power - Challenge: Videotron needed to upgrade its look to match a new service offer of infinite possibilities. Solution: Capitalizing on a strong consumer association, we kept the yellow and black colour scheme and applied it to a brand new icon: the Videotron Cube. The Cube’s conception was driven by both the idea of empowering and inspiring the consumer with simple and unified access to an infinite number of service possibilities.
logo and tagline official FONTS Blender Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%?*( )!Ó#;:,Ç È Blender Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz THE POWER TO CHANGE 1234567890$%?*( )!Ó#;:,Ç È FOR THE BETTER. official colours — CREATE YOUR TRIO PACKAGE AND SAVE. • witchtothefastestInternet S Save and most reliable† digital TV 120 Pantone 123 black $ • witchtofreelong-distance S calls between residential Videotron telephone subscribers1 ICONS • witchtothebestcustomer S PA C K A G E S service, with installation service D E TA I L S WHEN YOU SUBSCRIBE OFFER* offered 7 days a week, in the TO 3 SERVICES evening and on weekends2 Sub-Brand SID LEE – BRAND IDENTITY - 66 - 1-88-VIDEOTRON | 514-281-1711 VIDEOTRON.COM/MOVING
print ads Hockey Campaign ANJOU Galeries d’Anjou BROSSARD Archambault Mail Champlain Quartier DIX30 GATINEAU Galeries de Hull Promenades de l’Outaouais GRANBY Galeries de Granby LASALLE Carrefour Angrignon LAVAL Carrefour Laval Centre Laval LONGUEUIL Le pouvoir de Place Longueuil JOLIETTE Galeries Joliette MONTRÉAL Archambault Berri Centre Eaton Centre Rockland Complexe Desjardins Place Versailles LE POUVOIR D’ARRIVER AU BUT AVANT TOUT LE MONDE. téLéch avant POINTE-CLAIRE Fairview Pointe-Claire REPENTIGNY Galeries Rive Nord ROSEMÈRE L’INTERNET LE PLUS RAPIDE ET LE PLUS FIABLE†. Place Rosemère SHERBROOKE POINT FINAL. Carrefour de l’Estrie SAINT-BRUNO Promenades St-Bruno même d’avoir Le SAINT-JÉRÔME Carrefour du Nord SAINT-LAURENT Place Vertu SOREL 274, boul. Fiset BELŒIL temps de Le dire. 250, boul. Sir-Wilfrid-Laurier BLAINVILLE 803A, boul. Curé-Labelle BOUCHERVILLE 455, boul. de Mortagne BROSSARD 8200, boul. Taschereau BUCKINGHAM — 746, av. Buckingham CHAMBLY 1201, boul. De Périgny CHÂTEAUGUAY 180, boul. d’Anjou GATINEAU 210, ch. d’Aylmer LE POUVOIR D’ÊTRE 28, boul. du Mont-Bleu 355, boul. Greber GRANBY INTC-AFF-PRO-010-0912.indd 1 09/12/09 12:55 PM 574, rue Principale L’internet Le pLus rapide et Le pLus fiabLe. GREENFIELD PARK AUX PETITS OISEAUX. 3698, boul. Taschereau point finaL. JOLIETTE 10, rue Papineau christmas campaign LA PLAINE 5333, boul. Laurier — LASALLE 7579, boul. Newman L’ASSOMPTION 840, boul. de L’Ange-Gardien Nord LAVAL 965, boul. d’Auteuil 995$ • Ihita volorio ribus, comnihi tatinct emquam, utendi deliqui te dolupti VOICI TGV 15, LE PETIT DERNIER DE LA FAMILLE TGV. 523, boul. Curé-Labelle 150, boul. des Laurentides 2236, boul. des Laurentides odi doloria veles suscili • Ut vollat rehentia ipit, con pos apietur DEUX FOIS PLUS RAPIDE QUE LA HAUTE VITESSE, 241, boul. Samson LAVALTRIE 275, rue Saint-Antoine Nord dipsam audicat ibeaturenim • iliquas eum dipsam audicat ectate vit À PRIX ABORDABLE. LE GARDEUR 515, boul. Lacombe I nter net LONGUEUIL DétaI ls eum sandanis volorepedis alibus mos 2930, ch. Chambly Offr e evellatet arumqui necersperit MASCOUCHE 1070, montée Masson MONTRÉAL 54 • Idéal pour les amateurs de téléchargement 2552, rue Beaubien Est qui veulent passer au niveau supérieur 6425, rue Beaubien Est 95$ • Vitesse de connexion : 15 Mbit/s en aval et 1 Mbit/s en amont • Capacité mensuelle de transfert 1770, av. de l’Église 1747, rue Fleury Est 5632, boul. Henri-Bourassa Est 9770, rue Lajeunesse 3101, rue Masson de données de 60 go combinés /mois DÉ TA IL S 8256, boul. Maurice-Duplessis O FFRE • Votre vitesse est la même, 1330, av. du Mont-Royal Est où que vous soyez sur le réseau 5253, av. du Parc 5178, ch. Queen-Mary 4260, rue Sainte-Catherine Est 305, rue Sherbrooke Ouest 6112, rue Sherbrooke Ouest 2635, av. Van Horne POINTE-AUX-TREMBLES 12886, rue Sherbrooke Est REPENTIGNY 100, boul. Brien ROSEMÈRE 199, boul. Labelle SAINT-CONSTANT 400, route 132 SAINT-EUSTACHE 354, boul. Arthur-Sauvé SAINT-HUBERT 5245, boul. Cousineau SAINT-JEAN-SUR-RICHELIEU 400, boul. du Séminaire Nord 239, boul. Saint-Luc SAINT-JÉRÔME 481, boul. des Laurentides 1950, boul. Curé-Labelle SAINT-LÉONARD 4245, rue Jean-Talon Est 8675, boul. Viau SAINT-LIN-LAURENTIDES 531, rue Saint-Louis SAINTE-JULIE 2033, rue Principale SHERBROOKE 1-88-VIDEOTRON | 514 281-1711 VIDEOTRON.COM 1010, boul. King Est 66, boul. Jacques-Cartier Nord TERREBONNE 882, boul. des Seigneurs TROIS-RIVIÈRES 824, boul. Thibeau VARENNES † Selon un sondage Léger Marketing, septembre 2009. * Cette offre, d’une durée limitée, s’adresse aux nouveaux clients résidentiels du service Internet Très Grande Vitesse 30 ou du service Internet Très Grande Vitesse 50 de Vidéotron, et est applicable à un engagement de 2020, boul. René-Gaultier 12 mois. À compter du deuxième mois, le tarif de 64,95 $ par mois s’appliquera aux clients du service Internet Très Grande Vitesse 30 et le tarif de 79,95 $ par mois s’appliquera aux clients du service Internet Très Grande Vitesse 50. Des pénalités s’appliquent en cas de résiliati VAUDREUIL-DORION on d’engagement. Prêt gratuit du modem. Temps d’utilisation illimité, à l’exception de l’accès commuté. L’utilisation de la bande passante au-delà de la limite mensuelle de 70 Go combinés (en aval et en amont) avec Internet Très Grande Vitesse 30 et au-delà de 100 Go combinés (en 585, av. Saint-Charles aval et en amont) avec Internet Très Grande Vitesse 50 sera facturée à 1,50 $ par Go supplémentaire, et ce, sans limite mensuelle de facturation. Là où la technologie le permet. L’offre et les tarifs peuvent changer sans préavis. Taxes en sus. Certaines conditions s’appliquent. Frais VERDUN d’installation de 39,95 $ en sus. Ces frais incluent l’installation de l’ensemble des services télédistribution, Internet et téléphonie si ces services sont tous installés le même jour pour un maximum de 5 prises par visite. Les offres et les tarifs peuvent changer sans préavis. Taxes en 5000, rue Wellington sus. Certaines conditions s’appliquent. ** Calculs faits avec Internet Très Grande Vitesse 50 pour une chanson de format MPEG (MP3, WMA, AAC) d’une moyenne de 6 Mo, pour un film de 2 heures de format MPEG (MPEG-4, AVI) d’environ 1,75 Go et pour des images de format JPEG VICTORIAVILLE d’une taille moyenne de 1 Mo. Disponible seulement sur le territoire desservi par Vidéotron. 379, boul. Bois-Francs Sud partnership print and tv ADs LE POUVOIR DE PILOTER UN TRAÎNEAU DE 50 MÉGA RENNES. À NOËL, OFFREZ-VOUS LA VITESSE D’INTERNET TGV. L’ACCÈS INTERNET LE PLUS RAPIDE AU QUÉBEC. LE POUVOIR D’ASSISTER moving Campaign AUX GALAS DANS VOTRE PLUS BELLE ROBE DE CHAMBRE. LE POUVOIR D’ÊTRE ABONNÉS ILLICO, VOYEZ LES SERVI SANS DÉTOUR. GALAS JUSTE POUR RIRE — DÈS LE LENDEMAIN AU CANAL 900. AVEC LE SERVICE À LA CLIENTÈLE VIDÉOTRON, VOUS ÊTES ASSURÉ D’AVOIR UNE LIGNE DIRECT AVEC UN CONSEILLER. AUCUN RÉPONDEUR. Pas de problème. Vous êtes où ? Oublies pas la bière. Merci pour ton aide. Quelle heure? Il te reste C’est quoi des boîtes ? Je peux VIDÉOTRON ET VOX VOUS INVITE t’emprunter Oui Chantal, ton auto ? ta nouvelle je déménage aujourd’hui. Oublies AU SPECTACLE AÉRIEN. adresse ? Vous êtes où ? pas la bière. C’est barré, C’est quand Je déménage j’ai pas la clé. Oublies ta crémaillère ? — pas la bière. 18 pizzas samedi, tu viens T’es où ? et des frites Est-ce qu’il vous reste C’est quoi Dans quel Je peux des clous ? ta nouvelle adresse ? Papa, je peux t’emprunter svp. t’emprunter ton auto ? m’aider ? Dans quel VENEZ ASSISTER AU TOURNAGE DES ÉMISSIONS SUR LE SITE, Bye. quartier ? quartier ? tes outils ? Oui allô ? 18 pizzas Je déménage Oui Chantal, et des frites svp. samedi, tu viens ELLES SERONT AUSSI DIFFUSÉES EN DIRECT SUR LES ONDES DE VOX : m’aider ? je déménage aujourd’hui. Dans quel Il te reste des boîtes ? quartier ? Pas de problème. Coudonc, Oui allô ? Merci. Quelle heure ? qu’est-ce Est-ce qu’il vous reste que tu fais ? Vous êtes où ? des clous ? C’est barré, Bye. Oui Chantal, j’ai pas la clé. je déménage T’es où ? aujourd’hui. 3 pizzas s’il-vous-plaît. Merci pour LES 11 ET 12 JUIN Dans quel C’est quand ton aide. ta crémaillère ? quartier ? Papa, je peux t’emprunter tes outils ? C’est barré, j’ai pas la clé. T’es où ? Je peux t’emprunter Pas de problème. quelle heure ? Merci pour ton aide. Oui Chantal, je déménage aujourd’hui. ton auto ? C’est quoi Oui allô ? ta nouvelle 18 H 30 adresse ? Dans quel quartier ? 18 pizzas Vous êtes où ? Il te reste et des frites des boîtes ? Pas de problème. svp. Il te reste des boîtes ? Quelle heure ? DATE Sylvain ? Bye. C’est barré, Il te reste des boîtes ? j’ai pas la clé. Je peux t’emprunter Oublies pas la bière. T’es où ? Oublies pas la bière. ton auto ? Bye. Il te reste Oui des boîtes ? Oui allô ? Dans quel allô ? quartier ? C’est quoi ta nouvelle adresse ? Merci pour C’est barré, ton aide. j’ai pas la clé. T’es où ? C’est quand ta crémaillère ? Bye. Bye. Oui allô ? C’est barré, Sylvain ? j’ai pas la clé. T’es où ? 3 pizzas s’il-vous-plaît. Je déménage samedi, tu viens m’aider ? Merci pour ton aide. C’est quoi Dans quel Oublies ta nouvelle quartier ? pas la bière. adresse ? Merci pour ton aide. 3 pizzas s’il-vous-plaît. Bye. Merci pour ton aide. Merci pour ton aide. Il te reste des boîtes ? Oui allô ? Sylvain ? Dans quel quartier ? Papa, je peux t’emprunter tes outils ? Bye. Bye. LE POUVOIR DE RAPPELER À TOUS SES AMIS QU’ON DÉMÉNAGE. INTERRURBAINS GRATUITS ENTRE ABONNÉS VIDÉOTRON. PRÉSENTATEUR DE L’ÉVÈNEMENT 3g Campaign launch SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 68 - - 69 -
TV SPOTS packaging mobile icons Retail store SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 70 - - 71 -
flagship store SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 72 - - 73 -
CONTACT Information Ateliers: Montreal 75 Queen Street, Suite 1400 Montreal, Quebec H3C 2N6 Canada Phone: +1 514-282-2200 Amsterdam Gerard Doustraat 72 1072 VV Amsterdam The Netherlands Phone: +31 (0) 206 623030 Paris 12 rue du Sentier 75 002 Paris France Phone: +33 (1) 44 88 83 90 Toronto 36 Distillery Lane Suite 500 Toronto, Ontario M5A 3C4 Canada Tél. : +1 416-421-4200 Websites: sidlee.com sidleearchitecture.com jimmylee.tv sidleetechnologies.com
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SID LEE | Brand Identity EN

  • 1.
  • 2.
    SHAPING AND LEVERAGING BRANDS THATGENERATE WORD OF MOUTH.
  • 3.
    Our Approach Our to branding services Building a brand that we love to talk about involves much more Our branding services include: than just simple design aesthetics. Thanks to our multi-discipli- nary team made up of experts in all the relative fields, Sid Lee is able to leverage your brand as a whole. As a result of this • Brand positioning holistic approach, we develop an authentic, distinct voice - Strategic planning and behaviour for the brand, ensuring that it remains in the • Brand platform minds of consumers and builds a successful following that extends far into the future. - Conceptualization of creative toolbox (graphic style, signature, logo, imagery, typography) - Elaboration of brand story • Style guide - Elaboration of brand book - Examples of specific applications • Training - Transfer of knowledge and training of internal teams • Execution - Internal and external communications plan
  • 4.
    Who Our WE ARE AGENCY MODEL • Established in 1993 In addition to brand identity, Sid Lee offers a flexible model • 550 professionals that draws a thread through the full spectrum of consumer- brand touchpoints, above and beyond other agencies. • teliers in Amsterdam, Montreal, Paris, Toronto and Austin A • lients in more than 16 cities around the world C • Entrepreneurial and independent Interactive • Multicultural and multilingual and Social Media • Partner owned and managed Technology Marketing Solutions • gency of the year in 2009, 2010 and 2011 A – Marketing Magazine Mobile Branded Marketing Content • orldwide Agency of the year finalist in 2009 – Ad Age W Brand strategy Retail Emergent Account Brand Interior Architecture Design management monitoring Traditional Activity planning Events Brand Identity Activation Direct Advertising Marketing
  • 5.
    gaz métro - Life in Blue - Challenge: Until quite recently, natural gas was still seen as a “dangerous” commodity. Solution: To turn around its negative image, we associated natural gas with warmth and comfort. Gaz Métropolitain became Gaz Métro, and the company logo was redesigned to make it more organic. The result is a brand image that is reassuring, human, friendly and appealing.
  • 6.
    logo AND tagline brochuresand BOOKLETS CORPORATE TRUCKS SID LEE – BRAND IDENTITY - 10 -
  • 7.
    TV AD WEBSITE SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 12 - - 13 -
  • 8.
    SAQ signature - Touch of Modernity - Challenge: To accentuate the redesign of their premium Signature store, the SAQ Signature brand needed a touch of modernity. Solution: We created a brand image that diverged from the traditional by adopting the elegant. This artistic direction not only resulted in the new SAQ Signature logo, it also inspired the look for an entire house of brands including a magazine, private cellars and an exclusive club.
  • 9.
    LOGO COLOuRS AND MATERIALS processblack PMS 877 PMS 5185 corporate imagery N ER O N G VI { { RÉSU LTATS Q U E C ELU ID U N ’ PRO D U I PLU S SAVO U REU X A T J M A I TRAVA I A S L J M A I TRAVA I A S L VI { { N ’ PRO D U I PLU S SAVO U REU X A T G N ER O N RÉSU LTATS Q U E C ELU ID U Invitation to the opening SID LEE – BRAND IDENTITY - 16 -
  • 10.
    Boxes, gift cardsand bottle labels retail design SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 18 - - 19 -
  • 11.
    SAQ - Experiential Stores - Challenge: The SAQ wanted to improve the in-store shopping experience by making customers the focus. Solution: The Sid Lee+Ædifica team created a store that speaks to customers, both through its archi- tecture and its signage. The minimalist architecture display furnishings put the focus on the bottles and their labels, letting the products speak for themselves. The signage features a new way to classify wines based on taste and origin rather than region. This gives customers the tools they need to increase their knowledge about wine and improve their shopping experience.
  • 12.
    IN-STORE SIGNAGE IN-STORE SIGNAGE ta s te tag s red wines white wines lighter - + full-bodied lighter - + full-bodied print ads, booklet and brochure SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 22 - - 23 -
  • 13.
    STM - Society in Motion - Challenge: The STM was due for a makeover in order to keep it in line with service improvements and a green shift. The new brand identity flowed from the STM’s desire to motivate its users to mobilize and join a movement promoting cleaner air through collective transportation. Solution: A new campaign entitled ‘‘Society in Motion’’ was born and featured freshly designed imagery. The benefits of collective transport are illustrated using the combination of the STM’s blue icon and user’s yellow icon to make green. A complete toolbox including both typography and iconography was developed to create an immersive environment.
  • 14.
    logo AND tagline advertising official fonts STM Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È official and secondary coloUrs Pantone 108 Pantone 355 PANTONE PROCESS CYAN corporate ICONS MERCI DE CHOISIR LE TRANSPORT COLLECTIF SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 26 - - 27 -
  • 15.
    PRINT ADS usage examples CONCEPT EXECUTION SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 28 - - 29 -
  • 16.
    Pratt WhitneyCanada - Dependable Engines - Challenge: In the increasingly cutthroat aerospace industry, differentiation has become a matter of survival. Pratt Whitney Canada (PWC) desperately needed to carve out a place for itself by communicating its greatest strength—dependability. Solution: The new brand platform developed for PWC features bold colours and powerful typography that evoke a sense of prestige, pride and dependability.
  • 17.
    redesigned logo redesigned brand element brand subsections official font Knockout 51 Middleweight abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È official colours PMS BLACK 7 PMS 300 PMS 110 PMS 877 PMS 361 corporate imagery SID LEE – BRAND IDENTITY - 32 -
  • 18.
    consumer brochure STATIONERY AND TECHNICAL cardS DEPENDA BLE WWW.PWC.CA DVD LOREM IPSUM LOREN IPSUM DOLOR SIT AMET LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISICING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP EX EA COMMODO CONSEQUAT. DUIS AUTE IRURE DOLOR promotional items DEPENDABLE SUPPORT reginal airlines engines AROUND CLOCK our markets government programs THE Business and general aviation engines industrial engines PROUD Heritage Lorem ipsum sit amet dolor sit AROUND THE Lorem ipsum dolor sit amet, consectetuer adi- piscing elit. Aenean nunc purus, rhoncus at, la- cinia vitae, laoreet vel, lorem. Quisque vehicula nonummy risus. Sed elementum condimentum lacus. Sed urna. Donec nec eros. Proin adipis- cing justo tristique sapien. Nam diam. Class aptent taciti sociosqu ad litora torquent per co- nubia nostra, per inceptos hymenaeos. Donec a GLOBE mi. Vivamus pretium consectetuer mi. Lorem ip- sum dolor sit amet, consectetuer adipiscing elit. Donec eu est. Pellentesque adipiscing risus et urna. Etiam commodo lacinia nulla. Nulla vitae velit. Pellentesque in ipsum. Vestibu- lum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Nam in turpis. Aliquam risus. Integer viverra, tortor ac tempor luctus, eros justo consectetuer dui, vel gravida lacus arcu a sem. Suspendisse id quam. Aenean or- nare ipsum ac lorem. Aenean ultrices quam eget 365 est. Proin facilisis quam eu orci. In neque eros, 24 HOURS viverra et, sodales ac, fermentum nec, augue. Aliquam quis velit vel risus bibendum congue. Maecenas lorem neque, eleifend et, rutrum ut, DAYS lacinia in, lorem.Etiam luctus lectus vel nisl. Nulla mollis mi a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Nam eget nunc. In hac habitasse platea dictumst. Aenean id tortor. Mor- bi vehicula. Aenean adipiscing faucibus nulla. WWW.PWC.CA INFO@PWC.CA Vestibulum fermentum gravida lacus. Etiam eget nisi. Proin tortor ipsum, vehicula quis, luctus sit amet, consectetuer eu, tortor. Nullam vitae erat vel mi tincidunt posuere. corporate truck SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 34 - - 35 -
  • 19.
    80th anniversary celebration advertising Pratt Whitney Canada engine don't waste time. An At $20 a pound, fresh lobster can't wait. essential ingredient to susi pudjiastuti's modest Especially for its flight fish-trading come massive seafood processing business. With thress Pratt Whitney powered Cessna grand caravan airplanes to tra nsport her fresh fish across northern asia, dependability is of the essence. Susi's clients depend on freshness. And her business depends on our support. WWW.PWC.CA/SUPPORT MAYBE SOMEDAY. POSSIBLY ONE DAY. DEFINITELY THIS YEAR. Pratt Whitney Canada’s PW308 turbofan engine is going to space in 2008. It’s poised to power White- KnightTwo, the mother ship that will launch the first commercial passenger spaceship ever. This innova- tion alone makes the dream of space travel real for aspiring astronauts around the world. Their dreams depend on this mission. And this mission de- pends on our innovation. INNOVATION WWW.PWC.CA/INNOVATION SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 36 - - 37 -
  • 20.
    Alexis de Portneuf - Fine Cheese Makers - Challenge: When the Cayer and Caron cheese factories merged and were acquired by Saputo, the new owner was suddenly faced with promoting a line of cheeses that included a wide range of little-known products that were hard to distinguish from all the others. Solution: We created the Alexis de Portneuf brand which conveys the authenticity and spirit of the artisan cheesemaker. Given the diversity of products available, we also developed the brand architecture and packaging around a branding strategy that respects the differentiating attributes of each cheese.
  • 21.
    logoS MD/® MD/® packaging SID LEE – BRAND IDENTITY - 40 -
  • 22.
    print ads B2B COMMUNICATION LAUNCH INVITATION (APRON) RETAIL BOOKLET SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 42 - - 43 -
  • 23.
    Beauty is the sum ofits parts Functionalab - Building a Company from Scratch - Challenge: Functionalab is a revolutionary new brand in nutri-cosmetics. To ensure no aspect would be forgotten in building the brand, Functionalab partnered with Sid Lee on an equity basis. Solution: From the initial positioning and communications strategy to the packaging and retail design, Sid Lee was behind the development of the new company every step of the way. Functionalab launched recently at Henri Bendel on 5th Avenue in New York.
  • 24.
    logo packaging TI ONAL HEALTHY DROPS NC A U F B • • NU TICALS TRICO EU S C E M TI A R C S • NUT A DVA N C E D N U T R I C O S M E T I C S N U T R AC E U T I C A L S OFFICIAL FONTS BEAUTY DOSE Gotham Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È Gotham Light TONIC abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È VITAMINS, BASIC NUTRIENTS BEAUTY PACK official colours PMS BLACK white PERSONALIZED PACK tagline BEAUTY IS THE SUM OF ITS PARTS SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 46 - - 47 -
  • 25.
    Website In-store Display brochure SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 48 - - 49 -
  • 26.
    Retail store SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 50 - - 51 -
  • 27.
    Première Moisson - The Essential Ingredient - Challenge: For gourmets and foodies alike, Première Moisson bakeries represent a world of pleasures for the palate. Without losing sight of its traditional artisanal approach, Première Moisson continues to innovate, both product-wise and store-wise. In 2010, the brand’s image would undergo a transformation, seeking to strike the perfect balance between traditional and modern. Solution: The Première Moisson logo and packaging as well as the design of the “gourmet station” (a new space dedicated to ready-to-eat meals) were touched by the new visual identity. The harvester was replaced with a glorious letter P, adorned with a bundle of wheat, in honour of the baking traditions of yore. The new identity is fully documented in a brand book in order to ensure the success of future executions.
  • 28.
    logo and tagline store front and interior design official FONTS Times Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz gourmet station – retail 1234567890$%?*( )!Ó#;:,Ç È BERTHOLD AKZIDENZ GROTESK Regular All Caps ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%?*( )!Ó#;:,Ç È official colours and texture yellow 5 % black PMS 131 C PMS 382-- C corporate imagery SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 54 - - 55 -
  • 29.
    packaging christmas catalogue print ads in-store screens Pour une durée limitée Pour une durée limitée découvrez notre nouvelle collection de baguettines découvrez notre nouvelle collection de baguettines AUGUST 22 - 31 AOÛT VOS ACHATS 1 café régulier 1,39 1 muffin 1,25 VOS ACHATS sous-total 2,64 TPS 0,11 1 café régulier 1,39 TVQ 0,19 1 muffin 1,25 sous-total 2,64 TPS 0,11 TVQ 0,19 NOUVEAU new TROIS délectez-vous FOCACCIAS dans l’ambiance TOTAL 2,94 $ QUI GOÛTEnt chaleureuse de notre salle L’ÉTÉ à manger. • Plus de 40 variétés de pains faits de façon artisanale • Des pâtisseries fines oliveset 3 fromages olive et 3 fromages • Des viennoiseries 100 % pur beurre l’art du vrai! • Des charcuteries maison PREMIÈRE MOISSON REPENTIGNY TOTAL 2,94 $ offerts tout l’été OFFERT tOUt l’été • Des mets cuisinés sur place à même l’épicerie Métro Marquis 150, rue Louvain, Repentigny 450 585-3022 SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 56 - - 57 -
  • 30.
    quebec’s casinos - We’re All Play - Challenge: Younger generations viewed Quebec’s Casinos as outdated and bland. Solution: We revamped the brand by emphasizing the “playing” aspect of gambling rather than the pres- tige of the casinos themselves. The brand world was created with a new focus on playing cards as icons.
  • 31.
    logos official fontS Gotham Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%?*( )!Ó#;:,Ç È official colours PMS BLACK PMS 159 PMS 193 PMS 7455 PMS 562 icons tagline WE’RE ALL PLAY SID LEE – BRAND IDENTITY - 60 -
  • 32.
    ADVERTISING website PROMOTIONAL ITEMS SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 62 - - 63 -
  • 33.
    Videotron - The Infinite Power - Challenge: Videotron needed to upgrade its look to match a new service offer of infinite possibilities. Solution: Capitalizing on a strong consumer association, we kept the yellow and black colour scheme and applied it to a brand new icon: the Videotron Cube. The Cube’s conception was driven by both the idea of empowering and inspiring the consumer with simple and unified access to an infinite number of service possibilities.
  • 34.
    logo and tagline officialFONTS Blender Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%?*( )!Ó#;:,Ç È Blender Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz THE POWER TO CHANGE 1234567890$%?*( )!Ó#;:,Ç È FOR THE BETTER. official colours — CREATE YOUR TRIO PACKAGE AND SAVE. • witchtothefastestInternet S Save and most reliable† digital TV 120 Pantone 123 black $ • witchtofreelong-distance S calls between residential Videotron telephone subscribers1 ICONS • witchtothebestcustomer S PA C K A G E S service, with installation service D E TA I L S WHEN YOU SUBSCRIBE OFFER* offered 7 days a week, in the TO 3 SERVICES evening and on weekends2 Sub-Brand SID LEE – BRAND IDENTITY - 66 - 1-88-VIDEOTRON | 514-281-1711 VIDEOTRON.COM/MOVING
  • 35.
    print ads Hockey Campaign ANJOU Galeries d’Anjou BROSSARD Archambault Mail Champlain Quartier DIX30 GATINEAU Galeries de Hull Promenades de l’Outaouais GRANBY Galeries de Granby LASALLE Carrefour Angrignon LAVAL Carrefour Laval Centre Laval LONGUEUIL Le pouvoir de Place Longueuil JOLIETTE Galeries Joliette MONTRÉAL Archambault Berri Centre Eaton Centre Rockland Complexe Desjardins Place Versailles LE POUVOIR D’ARRIVER AU BUT AVANT TOUT LE MONDE. téLéch avant POINTE-CLAIRE Fairview Pointe-Claire REPENTIGNY Galeries Rive Nord ROSEMÈRE L’INTERNET LE PLUS RAPIDE ET LE PLUS FIABLE†. Place Rosemère SHERBROOKE POINT FINAL. Carrefour de l’Estrie SAINT-BRUNO Promenades St-Bruno même d’avoir Le SAINT-JÉRÔME Carrefour du Nord SAINT-LAURENT Place Vertu SOREL 274, boul. Fiset BELŒIL temps de Le dire. 250, boul. Sir-Wilfrid-Laurier BLAINVILLE 803A, boul. Curé-Labelle BOUCHERVILLE 455, boul. de Mortagne BROSSARD 8200, boul. Taschereau BUCKINGHAM — 746, av. Buckingham CHAMBLY 1201, boul. De Périgny CHÂTEAUGUAY 180, boul. d’Anjou GATINEAU 210, ch. d’Aylmer LE POUVOIR D’ÊTRE 28, boul. du Mont-Bleu 355, boul. Greber GRANBY INTC-AFF-PRO-010-0912.indd 1 09/12/09 12:55 PM 574, rue Principale L’internet Le pLus rapide et Le pLus fiabLe. GREENFIELD PARK AUX PETITS OISEAUX. 3698, boul. Taschereau point finaL. JOLIETTE 10, rue Papineau christmas campaign LA PLAINE 5333, boul. Laurier — LASALLE 7579, boul. Newman L’ASSOMPTION 840, boul. de L’Ange-Gardien Nord LAVAL 965, boul. d’Auteuil 995$ • Ihita volorio ribus, comnihi tatinct emquam, utendi deliqui te dolupti VOICI TGV 15, LE PETIT DERNIER DE LA FAMILLE TGV. 523, boul. Curé-Labelle 150, boul. des Laurentides 2236, boul. des Laurentides odi doloria veles suscili • Ut vollat rehentia ipit, con pos apietur DEUX FOIS PLUS RAPIDE QUE LA HAUTE VITESSE, 241, boul. Samson LAVALTRIE 275, rue Saint-Antoine Nord dipsam audicat ibeaturenim • iliquas eum dipsam audicat ectate vit À PRIX ABORDABLE. LE GARDEUR 515, boul. Lacombe I nter net LONGUEUIL DétaI ls eum sandanis volorepedis alibus mos 2930, ch. Chambly Offr e evellatet arumqui necersperit MASCOUCHE 1070, montée Masson MONTRÉAL 54 • Idéal pour les amateurs de téléchargement 2552, rue Beaubien Est qui veulent passer au niveau supérieur 6425, rue Beaubien Est 95$ • Vitesse de connexion : 15 Mbit/s en aval et 1 Mbit/s en amont • Capacité mensuelle de transfert 1770, av. de l’Église 1747, rue Fleury Est 5632, boul. Henri-Bourassa Est 9770, rue Lajeunesse 3101, rue Masson de données de 60 go combinés /mois DÉ TA IL S 8256, boul. Maurice-Duplessis O FFRE • Votre vitesse est la même, 1330, av. du Mont-Royal Est où que vous soyez sur le réseau 5253, av. du Parc 5178, ch. Queen-Mary 4260, rue Sainte-Catherine Est 305, rue Sherbrooke Ouest 6112, rue Sherbrooke Ouest 2635, av. Van Horne POINTE-AUX-TREMBLES 12886, rue Sherbrooke Est REPENTIGNY 100, boul. Brien ROSEMÈRE 199, boul. Labelle SAINT-CONSTANT 400, route 132 SAINT-EUSTACHE 354, boul. Arthur-Sauvé SAINT-HUBERT 5245, boul. Cousineau SAINT-JEAN-SUR-RICHELIEU 400, boul. du Séminaire Nord 239, boul. Saint-Luc SAINT-JÉRÔME 481, boul. des Laurentides 1950, boul. Curé-Labelle SAINT-LÉONARD 4245, rue Jean-Talon Est 8675, boul. Viau SAINT-LIN-LAURENTIDES 531, rue Saint-Louis SAINTE-JULIE 2033, rue Principale SHERBROOKE 1-88-VIDEOTRON | 514 281-1711 VIDEOTRON.COM 1010, boul. King Est 66, boul. Jacques-Cartier Nord TERREBONNE 882, boul. des Seigneurs TROIS-RIVIÈRES 824, boul. Thibeau VARENNES † Selon un sondage Léger Marketing, septembre 2009. * Cette offre, d’une durée limitée, s’adresse aux nouveaux clients résidentiels du service Internet Très Grande Vitesse 30 ou du service Internet Très Grande Vitesse 50 de Vidéotron, et est applicable à un engagement de 2020, boul. René-Gaultier 12 mois. À compter du deuxième mois, le tarif de 64,95 $ par mois s’appliquera aux clients du service Internet Très Grande Vitesse 30 et le tarif de 79,95 $ par mois s’appliquera aux clients du service Internet Très Grande Vitesse 50. Des pénalités s’appliquent en cas de résiliati VAUDREUIL-DORION on d’engagement. Prêt gratuit du modem. Temps d’utilisation illimité, à l’exception de l’accès commuté. L’utilisation de la bande passante au-delà de la limite mensuelle de 70 Go combinés (en aval et en amont) avec Internet Très Grande Vitesse 30 et au-delà de 100 Go combinés (en 585, av. Saint-Charles aval et en amont) avec Internet Très Grande Vitesse 50 sera facturée à 1,50 $ par Go supplémentaire, et ce, sans limite mensuelle de facturation. Là où la technologie le permet. L’offre et les tarifs peuvent changer sans préavis. Taxes en sus. Certaines conditions s’appliquent. Frais VERDUN d’installation de 39,95 $ en sus. Ces frais incluent l’installation de l’ensemble des services télédistribution, Internet et téléphonie si ces services sont tous installés le même jour pour un maximum de 5 prises par visite. Les offres et les tarifs peuvent changer sans préavis. Taxes en 5000, rue Wellington sus. Certaines conditions s’appliquent. ** Calculs faits avec Internet Très Grande Vitesse 50 pour une chanson de format MPEG (MP3, WMA, AAC) d’une moyenne de 6 Mo, pour un film de 2 heures de format MPEG (MPEG-4, AVI) d’environ 1,75 Go et pour des images de format JPEG VICTORIAVILLE d’une taille moyenne de 1 Mo. Disponible seulement sur le territoire desservi par Vidéotron. 379, boul. Bois-Francs Sud partnership print and tv ADs LE POUVOIR DE PILOTER UN TRAÎNEAU DE 50 MÉGA RENNES. À NOËL, OFFREZ-VOUS LA VITESSE D’INTERNET TGV. L’ACCÈS INTERNET LE PLUS RAPIDE AU QUÉBEC. LE POUVOIR D’ASSISTER moving Campaign AUX GALAS DANS VOTRE PLUS BELLE ROBE DE CHAMBRE. LE POUVOIR D’ÊTRE ABONNÉS ILLICO, VOYEZ LES SERVI SANS DÉTOUR. GALAS JUSTE POUR RIRE — DÈS LE LENDEMAIN AU CANAL 900. AVEC LE SERVICE À LA CLIENTÈLE VIDÉOTRON, VOUS ÊTES ASSURÉ D’AVOIR UNE LIGNE DIRECT AVEC UN CONSEILLER. AUCUN RÉPONDEUR. Pas de problème. Vous êtes où ? Oublies pas la bière. Merci pour ton aide. Quelle heure? Il te reste C’est quoi des boîtes ? Je peux VIDÉOTRON ET VOX VOUS INVITE t’emprunter Oui Chantal, ton auto ? ta nouvelle je déménage aujourd’hui. Oublies AU SPECTACLE AÉRIEN. adresse ? Vous êtes où ? pas la bière. C’est barré, C’est quand Je déménage j’ai pas la clé. Oublies ta crémaillère ? — pas la bière. 18 pizzas samedi, tu viens T’es où ? et des frites Est-ce qu’il vous reste C’est quoi Dans quel Je peux des clous ? ta nouvelle adresse ? Papa, je peux t’emprunter svp. t’emprunter ton auto ? m’aider ? Dans quel VENEZ ASSISTER AU TOURNAGE DES ÉMISSIONS SUR LE SITE, Bye. quartier ? quartier ? tes outils ? Oui allô ? 18 pizzas Je déménage Oui Chantal, et des frites svp. samedi, tu viens ELLES SERONT AUSSI DIFFUSÉES EN DIRECT SUR LES ONDES DE VOX : m’aider ? je déménage aujourd’hui. Dans quel Il te reste des boîtes ? quartier ? Pas de problème. Coudonc, Oui allô ? Merci. Quelle heure ? qu’est-ce Est-ce qu’il vous reste que tu fais ? Vous êtes où ? des clous ? C’est barré, Bye. Oui Chantal, j’ai pas la clé. je déménage T’es où ? aujourd’hui. 3 pizzas s’il-vous-plaît. Merci pour LES 11 ET 12 JUIN Dans quel C’est quand ton aide. ta crémaillère ? quartier ? Papa, je peux t’emprunter tes outils ? C’est barré, j’ai pas la clé. T’es où ? Je peux t’emprunter Pas de problème. quelle heure ? Merci pour ton aide. Oui Chantal, je déménage aujourd’hui. ton auto ? C’est quoi Oui allô ? ta nouvelle 18 H 30 adresse ? Dans quel quartier ? 18 pizzas Vous êtes où ? Il te reste et des frites des boîtes ? Pas de problème. svp. Il te reste des boîtes ? Quelle heure ? DATE Sylvain ? Bye. C’est barré, Il te reste des boîtes ? j’ai pas la clé. Je peux t’emprunter Oublies pas la bière. T’es où ? Oublies pas la bière. ton auto ? Bye. Il te reste Oui des boîtes ? Oui allô ? Dans quel allô ? quartier ? C’est quoi ta nouvelle adresse ? Merci pour C’est barré, ton aide. j’ai pas la clé. T’es où ? C’est quand ta crémaillère ? Bye. Bye. Oui allô ? C’est barré, Sylvain ? j’ai pas la clé. T’es où ? 3 pizzas s’il-vous-plaît. Je déménage samedi, tu viens m’aider ? Merci pour ton aide. C’est quoi Dans quel Oublies ta nouvelle quartier ? pas la bière. adresse ? Merci pour ton aide. 3 pizzas s’il-vous-plaît. Bye. Merci pour ton aide. Merci pour ton aide. Il te reste des boîtes ? Oui allô ? Sylvain ? Dans quel quartier ? Papa, je peux t’emprunter tes outils ? Bye. Bye. LE POUVOIR DE RAPPELER À TOUS SES AMIS QU’ON DÉMÉNAGE. INTERRURBAINS GRATUITS ENTRE ABONNÉS VIDÉOTRON. PRÉSENTATEUR DE L’ÉVÈNEMENT 3g Campaign launch SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 68 - - 69 -
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    TV SPOTS packaging mobile icons Retail store SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 70 - - 71 -
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    flagship store SID LEE – BRAND IDENTITY SID LEE – BRAND IDENTITY - 72 - - 73 -
  • 38.
    CONTACT Information Ateliers: Montreal 75 Queen Street, Suite 1400 Montreal, Quebec H3C 2N6 Canada Phone: +1 514-282-2200 Amsterdam Gerard Doustraat 72 1072 VV Amsterdam The Netherlands Phone: +31 (0) 206 623030 Paris 12 rue du Sentier 75 002 Paris France Phone: +33 (1) 44 88 83 90 Toronto 36 Distillery Lane Suite 500 Toronto, Ontario M5A 3C4 Canada Tél. : +1 416-421-4200 Websites: sidlee.com sidleearchitecture.com jimmylee.tv sidleetechnologies.com
  • 39.
    Another fanzine