8. Effective communication is knowledge of and
INSIGHT
into what your prospective visitors want to hear.
Rather than features, facts and figures,
it’s the benefits and the
EXPERIENCES
available that
INTEREST
and engage potential visitors
15. HOW YOU PRESENT YOURSELVES
* the images you use
* the stories you tell
* how you tell those stories,
all contribute to how others view you and
ULTIMATELY YOUR
BRAND
16. And most importantly, implement the brand proposition consistently at every potential
customer touch point
17. Your Brand Proposition needs to be
REAL,
REAL
TANGIBLE,
TANGIBLE
and inherent to Temora
The more powerful and persuasive your brand
proposition,
proposition the more
EFFECTIVE
your marketing becomes
becomes.
25. BRAND MODEL
Essence
Personality
y
Core Values
Consumer Benefit
Key Att ib t
K Attributes
26. BRAND MODEL
essence
part of everyone’s nature
Personality
y
relaxed. honest. unpretentious. genuine
Core Values
respect nature. authenticity. simple pleasures of life
Consumer Benefit
we bring out your better nature
Key Att ib t
K Attributes
clean uncrowded beaches. coastal marine park. abundance of water. vast tracts
of national parks and wilderness. local living history and heritage. clear warm
summers. soft changing seasons…………
summers. soft changing seasons…………
45. * 20 years experience in brand development
* experience with working with regional tourism
p g g
* extensive understanding of the creative process
* full project management for visitor guide
* proven track record
*great team, great results.
46. * develop a message that’s clearly defined and comes from truth
* create meaningful likeable and memorable communication
meaningful,
* apply consistency with all marketing
* resulting in success for short, medium and long term.
short term
