Chris Savage Build Audience with Video

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Building audiences with video is an incredibly
effective and scalable approach to marketing when
you create the right kinds of content in the right way. Wistia Co-Founder and CEO, Chris Savage, focuses
on the reasons why video is so powerful for building audiences and how to make video production easier and less intimidating.

Published in: Marketing
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Chris Savage Build Audience with Video

  1. 1. Hi!
  2. 2. @csavage
  3. 3. Building audiences with video
  4. 4. Great companies find ways to build audiences
  5. 5. Back in the year 2011
  6. 6. Selling the features
  7. 7. We are social creatures
  8. 8. We offer video hosting
  9. 9. We offer video hosting We help you do more with video
  10. 10. Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011 2012 2013
  11. 11. Each piece of content helps the audience grow
  12. 12. You don’t need video
  13. 13. Every individual needs to believe
  14. 14. Missions are emotional
  15. 15. Creating videos for a mission
  16. 16. The Purpose: Shoot with the camera you have
  17. 17. The concept: Prove our point by getting meta
  18. 18. The Script
  19. 19. The Table Read
  20. 20. The Setup
  21. 21. $100 DIY Lights
  22. 22. Get Loose!
  23. 23. The B-Roll
  24. 24. The Edit
  25. 25. Sell the mission Get emotional Build an audience
  26. 26. @csavage chris@wistia.com ! wistia.com/learning

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