This document discusses personal branding and developing an online professional identity. It recommends developing a personal mission statement, keeping your resume current, creating an elevator pitch, and cultivating references. It also suggests becoming active in professional organizations, using online resources to supplement your education, and creating your own body of knowledge on the internet. Finally, it provides tips for creating a video resume, maintaining social media profiles like LinkedIn, and developing a professional website or blog to establish an online personal brand.

1. The Art of
Personal
Branding
Steve Conant MS,
HFS, CSCS
Laboratory Specialist,
Department of
Human Physiology
Adjunct Professor of
MIS,
School of Business

2. Introduction
• Bachelor of Science - Exercise Science
• Master of Science - Exercise Physiology
• President Elect – American College of Sports
Medicine Northwest

3. A brand is an identity
• Ranching
• Name, term, design, symbol or any other
feature that identifies your good or service as
unique.
• Branding in business refers to the
development of any or all of these to create a
connection to your customers.

4. Develop your brand
• Identify your personal mission statement.
• Have a resume now & keep it current recent with
stepping stone & accomplishments. If you have
few, seek them out.
• Workshop your elevator speech with friends
(<30 seconds who you are, what you
do/can do and where you want to go)
• Cultivate references
Accountability & Performance
Speak to potential references at least 1-
month before deadline.

5. Develop your brand
• Quickly identify interesting professional
organizations.
• Exploit online resources to supplement your
education.
• Create your own wealth of knowledge on the
Internet.

6. You are who you say you are
• “Preach the gospel always, when necessary
use words.” – Francis of Assisi
• “Practice and all is coming.” – Pattabhi Jois
Make a commitment to set goals and recognize
your accomplishments and shortcomings
equally.

7. Progression into a rich identity
• Email address - not a school address and not
your current business email
• LinkedIn *
• Visual CV *
• Professional Twitter
• Facebook page, not profile
• G+ as a fresh start in the SM realm
• Create a profile on job seeker websites.
• Video Resume
• Website (The real sandbox)

8. Video Resume
• Tips for creating a video resume

9. Video Resume
• Xtranormal
• YouTube
Can be uploaded to CareerBuilder, Jobster and
My Workster

10. Professional Website
• Blog (simple web presence)
Word Press
Blogger
• WYSIWYG Editors
Snappages.com
• Learn to code
http://www.w3schools.com/

11. Professional Website

12. How will you connect

13. Google I/O @ GU

14. Social Media & Technology
• MBIS 489
• Thursday evening 6:00pm to 8:30pm