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NEPA BlogCon 2013 - Blog Growth & Development

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Blog Growth & Development

Presented By: Christina Hitchcock and Jaime Karpovich
Track: Marketing
Session Format: Co-Presentation
Description: Both Christina and Jaime have built strong blogs that have gained them national recognition. In this session, you’ll go behind the scenes to learn how they started, how they grew, and how they developed their blogs into truly remarkable brands.

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NEPA BlogCon 2013 - Blog Growth & Development

  1. 1. Blog Growth & Development Jaime Karpovich Savethekales.wordpress.com @savethekales Christina Hitchcock Itisakeeper.com @itsakeeperblog
  2. 2. About Jaime • Freelance writer, public speaker, book nerd, eyeliner enthusiast • Host, cook and co-producer of Save the Kales! • Nominated in 2013 Mid-Atlantic Emmy Awards • Winner of five Lehigh Valley blog awards; "Best Food Blog" three years running • Co-Organizer of Bethlehem Vegfest; Co-Founder of Bethlehem Food Co-op • Little Spoon columnist for Lehigh Valley Style magazine • Speaker/demo chef at festivals, colleges, private events
  3. 3. About Christina • • • • • • • Mom, wife, recipe hoarder, full time blogger Chief cook & bottle washer at It’s a Keeper Field editor for Taste of Home magazine Kitchen Expert for GoodCook.com Contributor on HappeningsMagazinePA.com Contributor on WNEP’s Home & Backyard Worked with several national brands
  4. 4. It all started when I was 2…
  5. 5. “Find something you’re passionate about and keep tremendously interested in it.” – Julia Child
  6. 6. The Secret to Growing Your Blog…
  7. 7. The Lessons We’ve Learned 1. Begin with the end in mind
  8. 8. The Lessons We’ve Learned 1. Begin with the end in mind 2. Offer something valuable
  9. 9. The Lessons We’ve Learned 1. Begin with the end in mind 2. Offer something valuable 3. Good design is key
  10. 10. The Lessons We’ve Learned 1. 2. 3. 4. Begin with the end in mind Offer something valuable Good design is key Follow your gut
  11. 11. The Lessons We’ve Learned 1. 2. 3. 4. 5. Begin with the end in mind Offer something valuable Good design is key Follow your gut Promote, promote, promote
  12. 12. The Lessons We’ve Learned 1. 2. 3. 4. 5. 6. Begin with the end in mind Offer something valuable Good design is key Follow your gut Promote, promote, promote It’s all about building relationships
  13. 13. The Lessons We’ve Learned 1. 2. 3. 4. 5. 6. 7. Begin with the end in mind Offer something valuable Good design is key Follow your gut Promote, promote, promote It’s all about building relationships Treat your blog like a business
  14. 14. The Lessons We’ve Learned 1. 2. 3. 4. 5. 6. 7. 8. Begin with the end in mind Offer something valuable Good design is key Follow your gut Promote, promote, promote It’s all about building relationships Treat your blog like a business Keep learning
  15. 15. The Lessons We’ve Learned 1. 2. 3. 4. 5. 6. 7. 8. 9. Begin with the end in mind Offer something valuable Good design is key Follow your gut Promote, promote, promote It’s all about building relationships Treat your blog like a business Keep learning Have the right tools
  16. 16. The Lessons We’ve Learned 1. Begin with the end in mind 2. Offer something valuable 3. Good design is key 4. Follow your gut 5. Promote, promote, promote 6. It’s all about building relationships 7. Treat your blog like a business 8. Keep learning 9. Have the right tools 10. Things change
  17. 17. Jaime Karpovich savethekales.wordpress.com Christina Hitchcock itisakeeper.com savethekales@gmail.com itsakeeperblog@gmail.com Facebook.com/savethekales Facebook.com/itsakeeper @savethekales @itsakeeperblog Pinterest.com/savethekales Pinterest.com/itsakeeperblog Youtube.com/savethekales Instagram.com/itsakeeperblog Youtube.com/itsakeeperblog

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