Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tiffany Sauder Winning Inbound Brand

1,475 views

Published on

Creating a winning brand is a tricky proposition.
You have to understand what sets your brand apart
and how to effectively communicate it. Element Three President, Tiffany Sauder, explains the path to
creating a winning brand; one that establishes a deeper connection by communicating not just what you do, but why you do it.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Tiffany Sauder Winning Inbound Brand

  1. 1. HOW TO BULD AN INBOU ND BRANDTHAT WINS EVERY TIME Tiffany Sauder President, Element Three @tiffanysauder
  2. 2. POP QUIZ
  3. 3. WHAT COMPANY IS THIS? 1. Commodity turned cultural icon and luxury brand 2. In 5 years, brand of choice with 60% market share 3. Promises ‘premium sound entertainment’ 4. LeBron James has an ownership stake 5. Recently purchase by Apple for $3B
  4. 4. HOW DID THIS HAPPEN? 1. Every one already has a pair 2. You can get them for free 3. Mediocre sound quality is acceptable 4. Isn’t the design kind of hair smashing? 5. You want to charge what?
  5. 5. OUR BODIES PROCESS INFORMATION 70,000x FASTER THAN OUR RATIONAL MINDS
  6. 6. A BRAND CANNOT ACHIEVE MORE THAN THE VISION OF IT’S LEADER
  7. 7. BRAND’S MUST FIND THEIR ‘ONE THING’
  8. 8. The Brand is the Product. -Lee Clow
  9. 9. BUILDING A BRAND IS EQUAL PARTS GUTS AND RESTRAINT
  10. 10. YOUR BRAND IS LIKE A PERSON
  11. 11. SHARE YOUR BRAND WITH THE WORLD
  12. 12. HOW, EXACTLY? 1. Know what you are great at, and how it helps others 2. Embrace that you are a media company 3. You are the content, but it’s not about you 4. Feeling is the greatest essence of authenticity
  13. 13. NOW, LIVE IT
  14. 14. A B E S T C O usiness First wesome Comes Standard tay Curious motional Intelligence reative Swagger ransparent wn Selflessly
  15. 15. WHERE TO BEGIN?
  16. 16. How does Brand influence the decisions we make as Inbound Marketers?
  17. 17. (Most brands) want to be all things to all people. They want their brand to be a male brand and a female brand. An upper-crust brand and a plebeian brand. And in their greed they almost always end up with a brand which has no personality of any kind—a wishy washy neuter brand. -David Ogilvy The Unpublished David Ogilvy
  18. 18. DO YOU KNOW YOUR ONE THING? @TiffanySauder

×