This document provides information about advertising opportunities through Clear Channel Outdoor to reach commuters traveling to South Station in Boston. It details the typical weekday boardings from various South Shore and Metrowest cities, noting over 11,000 total weekday boardings from the South Shore and over 8,800 from Metrowest. The document encourages contacting a Clear Channel representative to advertise through billboards, digital screens, and other displays near South Station to reach these commuter audiences.
Driving Revenue-Generating Strategies Through Information and Insights - NAB...BIA/Kelsey
Tom Buono, CEO, joined a panel discussion at the 2014 NAB Show entitled: "Lunch and Learn: A Discussion on Radio’s Four Significant Issues" to share valuable advertising revenue trends and projections that will help you prepare for the future and make critical decisions.
The document provides an overview of ESI Media, a digital media company that owns several publications including The Independent and the London Evening Standard. It summarizes their audience reach and demographics. It also describes the various commercial divisions within ESI Media that work with clients on content creation, events, research, and partnerships.
This document discusses how new technologies have changed customer behavior and advertising approaches. Interactive advertising allows customers to control what ads they see and get more information about products in media. This will likely transform business models as advertisers may directly fund content in exchange for product placement. Companies that adapt to these changes could influence the industry and profit from the new environment of interactive advertising.
The document discusses 5 emerging media trends for communicators to be aware of:
1) Shortening news cycles due to the speed of social media and on-demand content.
2) The decline of traditional press clippings due to electronic monitoring and text analytics.
3) Increased media multi-tasking, especially among youth, using multiple channels simultaneously.
4) The rise of "influencers" who curate and recommend content on social media.
5) The integration of social media, mobile devices, and geolocation into search and content delivery.
The document discusses challenges facing the UK high street and rise of online shopping. It notes that consumption was unsustainably high prior to the recession, and sustainable consumption may be 20% lower now. Many shops are vacant as shopper habits have changed, with consumers preferring online shopping for choice and value. The recession is accelerating store closures but long-term trends of obsolete retail sites and changes in shopping behavior pose more fundamental problems. Online retail spending is growing and may account for 40% of total retail sales by 2020.
Rebooting 2020: A Story of COVID-19, and Shifting PerceptionsDrishti Sengupta
In these uncertain times, the Research LAB of Mavericks India, a Reputation Management Advisory, set out to explore the current attitude, anticipated trends, and future predictions for a post-COVID world. The insights highlighted the transformation of the digital space, acceptance of working from home as a norm, the impact on mental health as well as the economic ramifications of the ordeal. Over 600 respondents across demographics and the country were surveyed to arrive at the results.
This document summarizes research on consumer media preferences and the role of direct mail. It finds that while many channels are fragmenting, direct mail remains strong and preferred across industries for both customers and non-customers. The research also found that preferences differ based on industry, communication type, and whether the recipient is an existing customer. Direct mail performs well for personalized messages to existing customers. While some consumers are rejecting marketing more, direct mail continues to be an effective channel when combined with digital channels like email.
Driving Revenue-Generating Strategies Through Information and Insights - NAB...BIA/Kelsey
Tom Buono, CEO, joined a panel discussion at the 2014 NAB Show entitled: "Lunch and Learn: A Discussion on Radio’s Four Significant Issues" to share valuable advertising revenue trends and projections that will help you prepare for the future and make critical decisions.
The document provides an overview of ESI Media, a digital media company that owns several publications including The Independent and the London Evening Standard. It summarizes their audience reach and demographics. It also describes the various commercial divisions within ESI Media that work with clients on content creation, events, research, and partnerships.
This document discusses how new technologies have changed customer behavior and advertising approaches. Interactive advertising allows customers to control what ads they see and get more information about products in media. This will likely transform business models as advertisers may directly fund content in exchange for product placement. Companies that adapt to these changes could influence the industry and profit from the new environment of interactive advertising.
The document discusses 5 emerging media trends for communicators to be aware of:
1) Shortening news cycles due to the speed of social media and on-demand content.
2) The decline of traditional press clippings due to electronic monitoring and text analytics.
3) Increased media multi-tasking, especially among youth, using multiple channels simultaneously.
4) The rise of "influencers" who curate and recommend content on social media.
5) The integration of social media, mobile devices, and geolocation into search and content delivery.
The document discusses challenges facing the UK high street and rise of online shopping. It notes that consumption was unsustainably high prior to the recession, and sustainable consumption may be 20% lower now. Many shops are vacant as shopper habits have changed, with consumers preferring online shopping for choice and value. The recession is accelerating store closures but long-term trends of obsolete retail sites and changes in shopping behavior pose more fundamental problems. Online retail spending is growing and may account for 40% of total retail sales by 2020.
Rebooting 2020: A Story of COVID-19, and Shifting PerceptionsDrishti Sengupta
In these uncertain times, the Research LAB of Mavericks India, a Reputation Management Advisory, set out to explore the current attitude, anticipated trends, and future predictions for a post-COVID world. The insights highlighted the transformation of the digital space, acceptance of working from home as a norm, the impact on mental health as well as the economic ramifications of the ordeal. Over 600 respondents across demographics and the country were surveyed to arrive at the results.
This document summarizes research on consumer media preferences and the role of direct mail. It finds that while many channels are fragmenting, direct mail remains strong and preferred across industries for both customers and non-customers. The research also found that preferences differ based on industry, communication type, and whether the recipient is an existing customer. Direct mail performs well for personalized messages to existing customers. While some consumers are rejecting marketing more, direct mail continues to be an effective channel when combined with digital channels like email.
Media Scene China (Starcom) 2006 (Nx Power Lite)dawnyzhu
China's media market is very complex and fragmented with rapid growth. Television has the largest reach with over 2,000 terrestrial channels and 40 satellite channels. Internet and mobile phone usage are also growing dramatically with over 100 million internet users and 388 million mobile subscribers. Advertising expenditure is increasing significantly each year across all media, with China becoming the 3rd or 4th largest global ad market by 2006-2007. Traditional media like newspapers and magazines are still developing nationally but are well established in major cities. Effective communication requires an integrated, localized approach that considers China's diverse media landscape.
While Vietnam's advertising market grew 7.6% in 2012, the country faces significant political and economic risks. Television advertising accounts for over 75% of the total advertising market and is expected to continue dominating. Key risks to economic growth include problems in the banking sector like high loan write-offs and slowing GDP growth. The advertising market is projected to grow robustly at 8.3% annually through 2017 despite these macroeconomic challenges.
Direct mail and catalogs are still effective marketing channels despite the rise of e-commerce. While online shopping is growing, direct mail volumes have rebounded after declining during the recession. Direct mail is seen as more measurable and effective than digital channels alone. Companies are taking multi-channel approaches, using direct mail and catalogs to drive customers to their websites and reinforce their online presence. Traditional media continues to support online channels as consumers remain cross-channel in their purchasing behaviors.
TACH-TV is launching a new digital television network called TACH-TV to provide automotive-focused content to local markets. TACH-TV will partner with over-the-air television stations around the country to provide both national and local automotive programming and advertisements. Its programming will also be available online and on mobile devices to reach audiences across multiple platforms. TACH-TV aims to be the only automotive television network that emphasizes local content to allow dealers and automotive businesses to promote themselves on a local level. It will provide opportunities for both national and local automotive advertisers to reach interested consumers through its television and digital offerings.
The document summarizes 10 key trends for 2013 according to The Future Foundation think tank. The trends include: Cheap Treats, focusing on inexpensive indulgences; New Cult of the Home, emphasizing time spent at home; Ish!, examining evolving human relationships; and Society of Sobriety, looking at preferences for moderate living. The other trends center around themes like native marketing, empowered individuals, generational shifts, de-globalization, new technologies like graphene, and challenges facing pensions. Contact information is provided for the organization.
The document outlines 10 key trends to watch in 2013 according to The Future Foundation. The trends include: Cheap Treats, New Cult of the Home, Ish!, Society of Sobriety, Native Marketing, The Hyper Individual, Gen Y4G, De-Globalisation, Graphene Nation, and Pension Half-Board. Each trend is summarized briefly, focusing on the key consumer behaviors and societal changes they represent.
The document summarizes strategy case studies for several organizations:
- Customer Owned Banking Association shifted from lobbying to consumer activism and redefined themselves.
- Wagner Magnesium Forte 400 targeted young energy drink consumers and sold in petrol stations rather than pharmacies.
- Greater Building Society demonstrated shared regional values with customers and positioned big banks as catering only to cities.
The document summarizes the key findings of the Cairncross Review, which examined the sustainability of high-quality journalism in the UK. It found that the news publishing business is undergoing major declines in revenue from both print subscriptions and advertising due to the shift to online news. This threatens the future of public-interest journalism. While online news is free and accessible, it is often presented in an "unbundled" way and people may see less accountability reporting. The review recommends interventions to create a fairer balance between online platforms and publishers and ensure the ongoing supply of public-interest news.
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
The document provides contextualized guidance for applying the INEE Minimum Standards for Education in Emergencies in Jordan. It was developed through a collaborative process involving the Jordanian Ministry of Education, UN agencies, and NGOs working in education in Jordan. The standards aim to enhance quality, access, and coordination of education during emergencies and recovery phases to ensure the right to education for all children in Jordan, including refugees. The document identifies challenges and good practices and provides context-specific guidance for applying each of the 19 global standards in the setting of Jordan.
Narendra Mahida has extensive experience in IT infrastructure management, project management, and testing. He has worked as a program manager, project manager, consultant, and test manager for various companies. His skills include infrastructure design, planning and implementation, managing large projects, and ensuring business requirements are met on time and within budget.
This document summarizes a study investigating the association between the endothelial nitric oxide synthase (eNOS) gene polymorphism rs2070744 and risk of gastric cancer in the South Indian population. The study compared 150 gastric cancer patients to 150 healthy controls. Results found that individuals with the C/C genotype had a 10% increased risk of gastric cancer compared to the T/T genotype. Risk was further increased among those who smoked, drank alcohol, or were infected with H. pylori bacteria. The study concludes that the eNOS gene polymorphism may influence gastric cancer risk in the South Indian population.
Insufficient sleep can cause weight gain by increasing hunger hormones like ghrelin and decreasing hormones like leptin, leading to higher caloric intake and a stronger craving for junk food over healthy foods. Not getting enough sleep disrupts these hormones, resulting in feeling more hungry and less satisfied after eating, which can contribute to fat storage over time if intake exceeds use. The document recommends getting sufficient sleep to help break this cycle and avoid unintended weight gain.
Parvez Tadvi is seeking a challenging position in instrumentation. He has over 10 years of experience working in instrumentation for pharmaceutical companies. Currently he works as an Engineering Executive at Lupin Ltd where he performs preventative maintenance, analyzes equipment issues, and plans validation activities. Previously he worked for Wockhardt and Amar Equipments in similar roles maintaining equipment and facilities. He has a Bachelor's degree in Instrumentation and Diploma in Electronics Production and Maintenance. His areas of interest include working with instrumentation, PLCs, SCADA and projects for pharmaceutical, petrochemical and refinery industries.
Mark Jensen has over 30 years of experience in maintenance, construction, and logistics roles. He has a range of skills including inventory management, facility upkeep, equipment operation, and team leadership. His background includes positions in construction site labor, building maintenance, mechanics, and logistics. Jensen has education and certifications in automotive mechanics, hydraulics, diesel systems, and safety training.
This document provides personal and professional details about Minaeva Maria. She is a 29-year-old Russian/Greek dual national currently living in Greece. Her work experience spans 10 years in tourism-related roles like receptionist, excursionist, and store manager at hotels, travel agencies, and shops in Greece. She has ticketing certification from IATA and speaks Russian, Greek, and English. She is applying for a cruise job to continue working in tourism and travel the world.
Andy Nodaros was diagnosed with ALS and given 2-5 years to live. He became an advocate for ALS awareness, fundraising and speaking publicly about the disease. Over the next 16 months, the disease progressed rapidly. Andy had a room built to accommodate his wheelchair but passed away only 10 days after moving in. Despite the disease taking away his ability to walk, talk and eat on his own, Andy remained committed to helping other ALS patients until the end of his life.
The document summarizes a study on the effectiveness of medical aid in improving incomes and economic factors for people with disabilities in Uganda. It describes a randomized controlled trial that provided medical equipment like crutches and knee braces to 233 individuals and assessed outcomes through questionnaires. Key findings included that the sample earned less on average than urban Ugandans but more than the national average. Most were married, had primary education, and were self-employed. The study aims to determine if prosthetics and mobility devices provide short and long-term economic and quality of life benefits. It also examines Uganda's policies around disability and room for improvement.
The document provides instructions for studying the introduction of Amazon and reviewing an Amazon product detail page. It outlines steps to consult Amazon's category style guide for shoes and learn the basic steps for creating a product detail page by watching instructional videos. The document is divided into sections that describe features of a product detail page that buyers and sellers utilize.
The challenges of sustainable development andshaham asadi
This document discusses the challenges of sustainable development and architecture. It argues that sustainable development as commonly conceived in the Western world does not adequately consider the social and cultural identities of communities. Sustainable architecture should take a postmodern approach that balances global ideas with local culture, history, climate and infrastructure. The document also examines factors that influence sustainable development such as economics, politics, technology, society and the environment. It presents sustainable development as requiring a balanced, holistic approach across these various domains.
Media Scene China (Starcom) 2006 (Nx Power Lite)dawnyzhu
China's media market is very complex and fragmented with rapid growth. Television has the largest reach with over 2,000 terrestrial channels and 40 satellite channels. Internet and mobile phone usage are also growing dramatically with over 100 million internet users and 388 million mobile subscribers. Advertising expenditure is increasing significantly each year across all media, with China becoming the 3rd or 4th largest global ad market by 2006-2007. Traditional media like newspapers and magazines are still developing nationally but are well established in major cities. Effective communication requires an integrated, localized approach that considers China's diverse media landscape.
While Vietnam's advertising market grew 7.6% in 2012, the country faces significant political and economic risks. Television advertising accounts for over 75% of the total advertising market and is expected to continue dominating. Key risks to economic growth include problems in the banking sector like high loan write-offs and slowing GDP growth. The advertising market is projected to grow robustly at 8.3% annually through 2017 despite these macroeconomic challenges.
Direct mail and catalogs are still effective marketing channels despite the rise of e-commerce. While online shopping is growing, direct mail volumes have rebounded after declining during the recession. Direct mail is seen as more measurable and effective than digital channels alone. Companies are taking multi-channel approaches, using direct mail and catalogs to drive customers to their websites and reinforce their online presence. Traditional media continues to support online channels as consumers remain cross-channel in their purchasing behaviors.
TACH-TV is launching a new digital television network called TACH-TV to provide automotive-focused content to local markets. TACH-TV will partner with over-the-air television stations around the country to provide both national and local automotive programming and advertisements. Its programming will also be available online and on mobile devices to reach audiences across multiple platforms. TACH-TV aims to be the only automotive television network that emphasizes local content to allow dealers and automotive businesses to promote themselves on a local level. It will provide opportunities for both national and local automotive advertisers to reach interested consumers through its television and digital offerings.
The document summarizes 10 key trends for 2013 according to The Future Foundation think tank. The trends include: Cheap Treats, focusing on inexpensive indulgences; New Cult of the Home, emphasizing time spent at home; Ish!, examining evolving human relationships; and Society of Sobriety, looking at preferences for moderate living. The other trends center around themes like native marketing, empowered individuals, generational shifts, de-globalization, new technologies like graphene, and challenges facing pensions. Contact information is provided for the organization.
The document outlines 10 key trends to watch in 2013 according to The Future Foundation. The trends include: Cheap Treats, New Cult of the Home, Ish!, Society of Sobriety, Native Marketing, The Hyper Individual, Gen Y4G, De-Globalisation, Graphene Nation, and Pension Half-Board. Each trend is summarized briefly, focusing on the key consumer behaviors and societal changes they represent.
The document summarizes strategy case studies for several organizations:
- Customer Owned Banking Association shifted from lobbying to consumer activism and redefined themselves.
- Wagner Magnesium Forte 400 targeted young energy drink consumers and sold in petrol stations rather than pharmacies.
- Greater Building Society demonstrated shared regional values with customers and positioned big banks as catering only to cities.
The document summarizes the key findings of the Cairncross Review, which examined the sustainability of high-quality journalism in the UK. It found that the news publishing business is undergoing major declines in revenue from both print subscriptions and advertising due to the shift to online news. This threatens the future of public-interest journalism. While online news is free and accessible, it is often presented in an "unbundled" way and people may see less accountability reporting. The review recommends interventions to create a fairer balance between online platforms and publishers and ensure the ongoing supply of public-interest news.
Psi global ooh predictions post covid19Posterscope
With the sharp adoption of new technologies blurring the balance between an increasingly virtual way of living, how will the way we navigate the world change in the new normal? PSI, outline their predictions for travel and the out of home ( OOH) industry.
The document provides contextualized guidance for applying the INEE Minimum Standards for Education in Emergencies in Jordan. It was developed through a collaborative process involving the Jordanian Ministry of Education, UN agencies, and NGOs working in education in Jordan. The standards aim to enhance quality, access, and coordination of education during emergencies and recovery phases to ensure the right to education for all children in Jordan, including refugees. The document identifies challenges and good practices and provides context-specific guidance for applying each of the 19 global standards in the setting of Jordan.
Narendra Mahida has extensive experience in IT infrastructure management, project management, and testing. He has worked as a program manager, project manager, consultant, and test manager for various companies. His skills include infrastructure design, planning and implementation, managing large projects, and ensuring business requirements are met on time and within budget.
This document summarizes a study investigating the association between the endothelial nitric oxide synthase (eNOS) gene polymorphism rs2070744 and risk of gastric cancer in the South Indian population. The study compared 150 gastric cancer patients to 150 healthy controls. Results found that individuals with the C/C genotype had a 10% increased risk of gastric cancer compared to the T/T genotype. Risk was further increased among those who smoked, drank alcohol, or were infected with H. pylori bacteria. The study concludes that the eNOS gene polymorphism may influence gastric cancer risk in the South Indian population.
Insufficient sleep can cause weight gain by increasing hunger hormones like ghrelin and decreasing hormones like leptin, leading to higher caloric intake and a stronger craving for junk food over healthy foods. Not getting enough sleep disrupts these hormones, resulting in feeling more hungry and less satisfied after eating, which can contribute to fat storage over time if intake exceeds use. The document recommends getting sufficient sleep to help break this cycle and avoid unintended weight gain.
Parvez Tadvi is seeking a challenging position in instrumentation. He has over 10 years of experience working in instrumentation for pharmaceutical companies. Currently he works as an Engineering Executive at Lupin Ltd where he performs preventative maintenance, analyzes equipment issues, and plans validation activities. Previously he worked for Wockhardt and Amar Equipments in similar roles maintaining equipment and facilities. He has a Bachelor's degree in Instrumentation and Diploma in Electronics Production and Maintenance. His areas of interest include working with instrumentation, PLCs, SCADA and projects for pharmaceutical, petrochemical and refinery industries.
Mark Jensen has over 30 years of experience in maintenance, construction, and logistics roles. He has a range of skills including inventory management, facility upkeep, equipment operation, and team leadership. His background includes positions in construction site labor, building maintenance, mechanics, and logistics. Jensen has education and certifications in automotive mechanics, hydraulics, diesel systems, and safety training.
This document provides personal and professional details about Minaeva Maria. She is a 29-year-old Russian/Greek dual national currently living in Greece. Her work experience spans 10 years in tourism-related roles like receptionist, excursionist, and store manager at hotels, travel agencies, and shops in Greece. She has ticketing certification from IATA and speaks Russian, Greek, and English. She is applying for a cruise job to continue working in tourism and travel the world.
Andy Nodaros was diagnosed with ALS and given 2-5 years to live. He became an advocate for ALS awareness, fundraising and speaking publicly about the disease. Over the next 16 months, the disease progressed rapidly. Andy had a room built to accommodate his wheelchair but passed away only 10 days after moving in. Despite the disease taking away his ability to walk, talk and eat on his own, Andy remained committed to helping other ALS patients until the end of his life.
The document summarizes a study on the effectiveness of medical aid in improving incomes and economic factors for people with disabilities in Uganda. It describes a randomized controlled trial that provided medical equipment like crutches and knee braces to 233 individuals and assessed outcomes through questionnaires. Key findings included that the sample earned less on average than urban Ugandans but more than the national average. Most were married, had primary education, and were self-employed. The study aims to determine if prosthetics and mobility devices provide short and long-term economic and quality of life benefits. It also examines Uganda's policies around disability and room for improvement.
The document provides instructions for studying the introduction of Amazon and reviewing an Amazon product detail page. It outlines steps to consult Amazon's category style guide for shoes and learn the basic steps for creating a product detail page by watching instructional videos. The document is divided into sections that describe features of a product detail page that buyers and sellers utilize.
The challenges of sustainable development andshaham asadi
This document discusses the challenges of sustainable development and architecture. It argues that sustainable development as commonly conceived in the Western world does not adequately consider the social and cultural identities of communities. Sustainable architecture should take a postmodern approach that balances global ideas with local culture, history, climate and infrastructure. The document also examines factors that influence sustainable development such as economics, politics, technology, society and the environment. It presents sustainable development as requiring a balanced, holistic approach across these various domains.
This document discusses how non-profits can align technology with their mission. It outlines stages of alignment from chaotic to value-driven. It emphasizes investing in technology rather than just spending and measuring returns broadly rather than just financially. It recommends growing "champions" by defining technology needs, considering cultural fit for roles, addressing fears of change, and empowering staff. The overall message is that technology should serve and enhance an organization's mission, people, and programs.
This document discusses various grammar topics including the present simple tense, material, menus, conclusions, evaluations, and exercises. It seems to be some kind of lesson plan or outline that touches on different elements of grammar and provides examples or activities for each. The document repeats these topics in different orders without providing much detail on the content itself.
This short document promotes creating presentations on SlideShare using Haiku Deck. It features a stock photo and text prompting the reader to get started making their own Haiku Deck presentation on SlideShare. In just a few words, it pitches the idea of using Haiku Deck's presentation tools.
The document discusses how OUTFRONT Media provides out-of-home advertising solutions to reach customers. It highlights that OUTFRONT Media delivers targeted audiences through its media networks, provides exceptional customer service, and innovates to stay ahead of changes in the advertising industry. The document also emphasizes that out-of-home advertising is effective because it reaches large audiences wherever people spend their time outside the home.
The document summarizes the benefits of out-of-home (OOH) advertising, including that it reaches nearly 90% of U.S. adults daily as people spend most of their time outside the home. OOH advertising influences consumers' purchasing decisions as three-quarters shop on their way home from work. Research shows OOH increases reach and sales for other media in an advertising campaign.
This marketing plan summary provides the following:
1) ATD Austin Yellow Pages & Internet Solutions has seen declining revenue from telephone directories and aims to increase relevancy through this plan.
2) Key insights show SMBs still use print yellow pages as part of their marketing mix and are increasing digital spending. The Golden Gulf Coast region population is over 1 million with many Hispanic and younger residents.
3) The plan proposes objectives to increase ad sales 15% by 2016 and audience engagement 5% by 2017, along with partnering with ad networks for digital offerings.
This marketing plan summary provides the following:
1) ATD Austin Yellow Pages & Internet Solutions has seen declining revenue from telephone directories and aims to increase relevancy through this plan.
2) Key insights show SMBs still use print yellow pages as part of their marketing mix and are increasing digital spending. The Golden Gulf Coast region population is over 1 million with many Hispanic and younger residents.
3) The plan proposes objectives to increase ad sales 15% by 2016 and audience engagement 5% by 2017, along with partnering with ad networks for digital offerings.
CMG Ohio owns newspapers throughout the Dayton and Cincinnati regions of Ohio. Their newspapers have significant readership, with over 750,000 readers across their print and digital platforms. The newspapers reach a broad demographic, including many adults with college educations and household incomes over $50,000. CMG Ohio also owns specialized publications targeting business professionals, military communities, and local healthcare audiences. Their digital properties see strong traffic, with over half of pageviews occurring during typical business hours. CMG Ohio offers integrated advertising solutions including print, digital, and direct mail capabilities to help clients effectively reach their target audiences.
CMG Ohio owns newspapers throughout the Dayton and Cincinnati regions of Ohio. Their newspapers have significant readership, with over 750,000 readers across various publications on a weekly basis. The newspapers also have growing online audiences, with page views on their websites increasing by 67% over the past two years. CMG Ohio is able to target specific audiences both through their print and online publications. They offer advertising solutions to reach consumers as well as business leaders across different regions and industries.
metromedia provides brands and businesses with creative and efficient media solutions across print, outdoor and online to reach over 3.5 million people in New York, Boston, Philadelphia and beyond.
Welcome to Metro Media!
Brand and customer experience national grid.10.28.15Rafael Sulit
This was a best practices presentation from 2015 given to members of Chartwell Inc, a utility industry organization, on connecting brand strategy with customer experience
The document provides information from a community assessment of Tremonton, Utah conducted by a Sustainable Design Assessment Team (SDAT). Key points include:
- Residents said they love the community's quality of life, strong sense of community, and agricultural identity. Downtown was identified as part of the community's identity but in need of revitalization.
- The market analysis found growth opportunities in downtown revitalization and attracting people to shop locally. Catalytic projects could further stimulate demand.
- Recommendations included developing a downtown organization, focusing on branding, placemaking, and funding partnerships to support economic development initiatives. Improving connectivity between areas and designing for pedestrian experiences were also recommended.
The document discusses how newspaper brands can leverage their local audience and trusted content online. It notes that newspaper websites attract a large, growing, and engaged audience, especially for local news and information. The summary emphasizes that newspaper websites are well positioned to provide targeted, customized advertising and messaging due to their local focus and knowledge of audience interests.
Customers are at the core of everything we do. We are driven to make advertising programs easier and more successful for customers. We focus on exceptional customer service and meeting customer expectations. We embrace change and innovation to create new opportunities in digital media, social media, and business practices. We are Outfront Media, always innovating and connecting customers to audiences.
Cox Media Group Ohio provides multimedia marketing solutions across various platforms including radio, television, newspapers, digital and direct mail. They have leading brands in the Dayton market such as WHIO-TV, WHIO Radio, Dayton Daily News and more. Cox Media Group Ohio offers customized campaigns and extensive market research to help businesses effectively reach local consumers.
Cox Media Group Ohio provides multimedia marketing solutions across various platforms including radio, television, newspapers, digital and direct mail. They have leading brands in the Dayton market such as WHIO-TV, WHIO Radio, Dayton Daily News and more. Cox Media Group Ohio offers customized campaigns and extensive market research to help businesses effectively reach local consumers.
Mock advertising campaign for the DC Metropolitan sector of Cricket Wireless. I was responsible for all creative and the compiling of the powerpoint presentation materials
Mock advertising campaign for Cricket Wireless in the DC metropolitan area. The goal: Change the opinion of Cricket as a cheap alternative to an affordable convenience. I was in charge of all creative elements as well as compiling the powerpoint presentation
metromedia provides brands and businesses with creative and efficient media solutions across print, outdoor and online to reach over 3.5 million people in New York, Boston, Philadelphia and beyond.
Welcome to Metro Media!
Do You Have A Multiscreen Marketing Strategy? Cox Media
Are you looking for ways to drive new leads to your Louisiana-based business? Do you need a marketing strategy for capturing the attention of consumers online, across multiple screens? This presentation is a great starting point. It gives an overview of trends on how consumers are using media daily to shop and socialize -- and how they are making decisions about what services and products to buy.
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Radio remains an important mass media platform in the US, with 243 million Americans tuning in each week. While new technologies have disrupted other media, radio listening continues to grow and adapt to new platforms like digital streaming. Radio provides marketers effective ways to reach mass audiences, including those who are mobile and make purchase decisions on the go. iHeartMedia is the largest radio platform in the US and is leading the way in digital streaming through its iHeartRadio service, which grew faster than Facebook in reaching 50 million registered users.
This document provides an overview of the CMT Taxi TV Network, which places screens and audio in over 15,100 taxis across 15 major US markets. It reaches over 176 million monthly passengers. The network offers targeted ad placements throughout taxi rides, including geo-fenced locations. It provides entertainment programming with ads inserted. Clients have success increasing brand awareness and sales. The network provides accountability through tracking viewership, engagement, and recall of ads. It is a way to reach a captive audience with video and audio ads.
Similar to Michael Dobson_Sample Marketing Materials (20)
1. For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Sources: PRIME LINGO - Boston, MA 2015; MBTA Ridership and Service Statistics (2014 Edition)
Constant Presence
Engage hard-to-reach
audiences during dwell time.
Packages
Reaching
This Audience:
• Station Domination
• Train Entrances
• Front Entrances
• Digital Screens
Dominance
Own the arrival experience
among commuters to South
Station.
Timeliness
Impact the daily decisions of
commuters when they arrive at
the station.
High Frequency
Repeated consumer exposure
to advertiser’s selling
message.
Engage hard to reach audiences during dwell time.
Own the arrival experience of commuters!
Typical South Shore Weekday
Boston-Bound Boardings:
• Weymouth: 1,312
• Kingston: 683
• Halifax: 464
• Hanson: 473
• Whitman: 563
• Abington: 625
• Plymouth: 30
• Bridgewater: 1,036
• Holbrook/Randolph: 584
• Middleborough/Lakeville: 886
South Station Reaches South Shore Commuters
South Station is the destination of commuter rail
riders to the Boston area from the suburbs of
southeastern and central Massachusetts, including
the densely populated neighborhoods and towns
of South Shore Massachusetts. A typical person
that rides the commuter rail to South Station
is affluent, college educated, and works in an
influential position.
Contact your Clear Channel representative about
current availability. We can put your message in
front of South Station commuters today!
South Station & South Shore
• 11,032: Total Boston-bound Weekday
Boardings from the South Shore.
(55,160 Weekly).
CLICK FOR
SIZZLE REEL
• Hingham: 755
• Quincy: 87
• Scituate: 946
• Brockton: 2,125
• Braintree: 72
• Cohasset: 391
2. For more information contact your sales representative
or visit ClearChannelOutdoor.com. Sources: PRIME LINGO - Boston, MA 2015; MBTA Ridership and Service Statistics (2014 Edition)
Constant Presence
Engage hard-to-reach
audiences during dwell time.
Packages
Reaching This
Audience:
• Station Domination
• Train Entrances
• Front Entrances
• Digital Screens
Dominance
Own the arrival experience
among commuters to South
Station.
Timeliness
Impact the daily decisions of
commuters when they arrive at
the station.
High Frequency
Repeated consumer exposure
to advertiser’s selling
message.
Engage hard to reach audiences during dwell time.
Own the arrival experience of commuters!
Typical Metrowest Weekday
Boston-Bound Boardings:
• Westborough: 759
• Southborough: 1,051
• Ashland: 691
• Framingham: 1,299
• West Natick: 1,121
• Natick: 1,077
• Wellesley: 1,924
• Auburndale: 325
• W. Newton: 284
• Newtonville: 293
South Station Reaches Metrowest Commuters
South Station is the destination of commuter rail riders
to the Boston area from the suburbs of southeastern
and central Massachusetts, including the affluent
neighborhoods and towns of Metrowest Massachusetts.
A typical person that rides the commuter rail to South
Station is affluent, college educated, and works in an
influential position.
Contact your Clear Channel representative about
current availability. We can put your message in front
of South Station commuters today!
MAIN IMAGE
GOES HERE
South Station & Metrowest
• 8,824: Total Boston-bound Weekday
Boardings from Metrowest.
(44,120 Weekly).
CLICK FOR
SIZZLE REEL
3. V. 12.16.13
For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Air Conditioning
Consumers
Boston DMA
Demographic Profile
47 Average age
31% Have HHI $100K+
69% Have college education
Media Exposure
27% Drive 200+ Miles per week
36 Min avg daily commute (RT)
97% Drove to work alone
63% Own/use DVR
51% Read any daily newspaper;
49% don’t read any daily
newspaper
2015 HVAC (Air Conditioning) Market
• Demand for air conditioning services is projected to heat up over the
next 5 years (as will heating and ventilation services) as construction
activity speeds up. Pent-up demand across the construction sectors is
forecast to boost demand for new HVAC installations.
• Improving discretionary income will allow consumers to spend more
on heating, ventilation and air conditioning systems.
• There is also a growing trend for energy efficient systems that lower
operating costs for businesses and households. This will drive
demand for replacing existing units with new systems that will save
money.
Billboards Reach Air Conditioning Consumers
Of Adults 18+ from Boston with any heating or air conditioning home
improvement done in the past 12 months:
• 85% travel on roadways with a Bulletin (Clear Channel Outdoor).
• 76% travel on roadways with a Digital Bulletin (Clear Channel
Outdoor).
• 63% travel on roadways with a Poster (Clear Channel Outdoor).
Pent-up demand for housing construction & desire for
energy efficiency will lead to higher HVAC industry
revenue, especially for air conditioning in the summer.
Sources: Scarborough Prime Lingo 2015 Boston DMA (Target: “Adults 18+ with any heating or air condition-
ing home improvement done in the past 12 months”), “Heating & Air Conditioning Contractors in the US:
Market Research Report”, IBISWorld
HVAC (Air Conditioner) Category
MAIN IMAGE GOES HERE
4. For more information contact your sales representative
or visit ClearChannelOutdoor.com.
V. 12.16.13
Hot Avail: Boston I-93/Leverett
Impactful I-93/Leverett Digital Bulletin in Boston
This 14’ X 48’ digital bulletin, with two high profile reads, is located on
the heavily traveled I-93 & Leverett Connector. It is visible to all traffic
heading south on I-93 from I-95, Rt. 128, I-495, the affluent northern
communities, and from Maine and New Hampshire.
This display also reaches travelers on the Leverett Connector,
which becomes Storrow Drive and leads into Boston’s affluent
neighborhoods of Back Bay and Fenway.
This digital display is located nearby Faneuil Hall, The Boston
Convention & Exhibition Center, TD Garden (home of the Celtics and
Bruins), Fenway Park (home of the Red Sox), The North End, Freedom
Trail and many other attractions.
Please contact your Clear Channel representative for more details.
Location #011509
I-93 2000 ft s/o Leverett Connector
WS - N/F
Somerville, MA
Digital Bulletin
Size: 14’ H x 48’ W
A18+ Spot Impressions
350,614 (weekly)
Additional Notes
No Alcohol or Political.
Located on heavily traveled I-93 & Leverett Connector
in Boston, this prime location offers coverage in a high
demand area into Boston.
CLICK ICON
FOR RIDE VIDEO
CLICK ICON
FOR RIDE VIDEO
5. V. 12.16.13
For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Back-to-School
Consumers
Boston DMA
Demographic Profile
41 Average age
43% Have HHI $100K+
65% Have college education
Media Exposure
34% Drive 200+ Miles per week
42 Min avg daily commute (RT)
90% Drove to work alone
56% Own/use DVR
32% Read any daily newspaper;
68% don’t read any daily
newspaper
2015 Back-to-School Market
• $72.5 Billion was spent on back-to-school and back-to-college
purchases last year.
• A family with school-aged children (6-17) will spend an average $634
on apparel, shoes, supplies and electronics.
• College students and their families will spend an average of $836 on
apparel, electronics, dorm funishings and more.
• Over a third of shoppers began buying supplies two months before
the start of school.
• 29% of households with school-aged children (6-17) plan to spend
more than last year for back to school; 30% with college aged kids
plan to spend more.
Billboards Reach Back-to-School Consumers
Of Adults 18+ from Boston with a school-aged children (6-17) in the
household:
• 80% travel on roadways with a Bulletin (Clear Channel Outdoor).
• 71% travel on roadways with a Digital Bulletin (Clear Channel
Outdoor).
• 40% travel on roadways with a Poster (Clear Channel Outdoor).
An early start to the season and a positive consumer
outlook could increase sales for back-to-school retailers.
Sources: Scarborough Prime Lingo 2015 Boston DMA (Target: “Adults 18+ with a child A6-17 in the house-
hold”), National Retail Federation, shop.org, Pew Research Center.
Back to School Category
MAIN IMAGE GOES HERE
6. For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Flexible
Engage and develop a dia-
logue with consumers through
unlimited creative executions
using a variety of Digital Out of
Home displays.
Time-Sensitive
Digital enables instantaneous
creative updates and the
ability to respond in real-time
to current events and market
conditions.
Targeted
Impact specific geographic and
demographic audiences close
to the point of sale.
Efficient
Optimize ad spend and work
synergistically with other
media to enhance ROI.
V. 12.16.13
Live updating for maximum customer engagement!
Digital Weather Sponsorship
Boston DMA
Clear Channel Outdoor is offering you the opportunity to grab
people’s attention with a digital weather sponsorship! Create
goodwill in the community by delivering your company’s name
& brand, along with time-sensitive information, to people as
they go about their days. Reach these consumers while they
are busy in the marketplace and making buying decisions.
Digital outdoor reaches these consumers at the point of
decision with the most persuasive message for the moment,
driving sales traffic.
Please contact your Clear Channel sales representative today!
MAIN IMAGE
GOES HERE
Create Buzz with Live-Updating
Weather Forecasts!
High-Profile
Displays:
• I-93
• I-95
• I-495
• Rt. 114
• Rt. 1
• McLellan Hwy/ Rt/ 1A
• Rt. 9
• I-290
• Rt. 146
Just Add
Logo!
We’ll Deliver an Average of
500,000
IMPRESSIONS
WEEKLY
(or more!)
1 Sponsorship Available
• 100% space available
• CCO selects locations weekly
• Average of 3-5 digital
locations per week
7. V. 12.16.13
For more information contact your sales representative
or visit ClearChannelOutdoor.com.
Lawn Care
Consumers
Boston DMA
Demographic Profile
46 Average age
52% Female (48% Male)
48% Have HHI $100K+
77% Have college education
Media Exposure
43% Drive 200+ Miles per week
46 Min avg daily commute (RT)
97% Drove to work alone
58% Own/use DVR
45% Read any daily newspaper;
55% don’t read any daily
newspaper
2015 Lawn Care Market
• The lawn care industry achieved $73 Billion in revenues in 2014,
which was the first year that revenues were above the previous high
of $69.5B in 2007, just before the 2008 recession.
• More landscape contractors grew sales and expect them to grow even
more in 2015.
• The favorable outlook is partly due to rising consumer disposable
incomes, an improving housing market and an aging population
trending more towards home service outsourcing.
• 61% of landscape contractors said they are facing more competitors
today than they did before the 2008 housing crisis. 38% said they are
facing at least 5 more competitors.
• $1,039: Avg. amount that landscape consumers spent in the past
12 months.
Billboards Reach Lawn Care Consumers
Of Adults 18+ who had landscaping work at their home in the past 12
months:
• 86% travel on roadways with a Bulletin (Clear Channel Outdoor).
• 76% travel on roadways with a Digital Bulletin (Clear Channel
Outdoor).
• 43% travel on roadways with a Poster (Clear Channel Outdoor).
The lawn care industry is expected to grow 3% per year for
the next 5 years, but it will remain very competitive.
Sources: Scarborough Prime Lingo 2015 Boston DMA (Target: A18+ who had landscaping work at their
home in the past 12 months”), “The year the world was right again”, GreenIndustryPros.com.
Lawn Care Category
MAIN IMAGE GOES HERE
8. Source: http://www.tdgarden.com/the-garden/
TD Garden
Integrate your message with an exciting consumer
experience at TD Garden, home to the Boston Bruins &
Boston Celtics.
Desirable Destination
TD Garden has been home to the Bruins & Celtics since 1995. The Bruins have been a perennial
contender, appearing in 2 of the past 4 Stanley Cup Finals, with one Stanley Cup championship.
Meanwhile, the Celtics have the most championships in NBA history, with 17.
• Close proximity to Faneuil Hall Marketplace, North
End restaurants, and many historical attractions.
• Host to numerous sell-out concerts, including Katy
Perry, Lady Gaga, Justin Timberlake, and Cher.
• High-demand luxury seating and great sight lines
make this a highly desirable destination for fans of
all ages.
• Home to approximately 200 public events
annually, the TD Garden hosts well over 3.5 million
people each year!
• Capacity: 19,580
• 41 Home
Games
• 42 Home
Games
6568
6564
6617
6618
6624
6625 6650
6630
6635
6528 6529 6538
6589
6588 6585
6586
TD
GARDEN
Bulletins Posters
9. For more information contact your sales representative
or visit ClearChannelOutdoor.com. Sources: National Retail Federation (2013 survey); cnbc.com
Flexible
Engage and develop a dia-
logue with consumers through
unlimited creative executions
using a variety of Digital Out of
Home displays.
Time-Sensitive
Digital enables instantaneous
creative updates and the
ability to respond in real-time
to current events and market
conditions.
Targeted
Impact specific geographic and
demographic audiences close
to the point of sale.
Efficient
Optimize ad spend and work
synergistically with other
media to enhance ROI.
V. 12.16.13
Capture the St. Patrick’s Day shopper while they are in
brand decision mode.
Go Digital For St. Patrick’s Day
St. Patrick’s Day Spending
Forecast
• 133 million Americans plan to
celebrate St. Patrick’s Day (56% of
Americans).
• $4.7 billion: How much Americans
will spend on St. Patrick’s Day.
• $35.27: Average spent by
consumers on clothing, food, and
decorations (men: $42.12; women:
$28.79).
• $245 million was spent buying
beer during the holiday.
• 33% will make a special dinner.
• 27.4% will attend a party at a bar or
restaurant.
Boston DMA
32 Digital Displays
St. Patrick’s Day is a popular holiday that creates tons of
consumer spending. Take advantage of this spike in potential
sales by reaching consumers while they are busy in the
marketplace and making buying decisions. Digital outdoor
reaches these consumers at the point of decision with the most
persuasive message for the moment, driving sales traffic.
Contact your Clear Channel Outdoor representative about
current availability. We can put your message in front of
shoppers today!
10. Source: Jones Lang Lasalle “Our Perspective on High Street Retail in Major U.S. Cities”; United States Commerce; Massachusetts Office
of Travel & Tourism “2013 Annual Report”; Leadership Through Innovation: The History of Boston’s Economy (Boston Redevelopment
Authority).
Boston Retail
Impact the Boston shopper while they are in brand
decision mode.
Boston Retail Statistics
Boston has a wide range of shopping options. There’s the big leagues of shopping, like Newbury
Street, and then more affordable places like the Wrentham Outlets. No matter which shopper
you’re looking to reach, we can help you put your message in front of them today!
• Boston Retail Sales (2012): $6.4 Billion.
• U.S. Retail Sales (2012): $4.9 Trillion.
• Total U.S. Retail Sales per minute: $9.3 million.
• Average Bostonian HHI: $88,708.
• 22.8 Million Boston visitors in 2012, including 2.1
Million international visitors.
• Visitors spent $17.7 Billion in Massachusetts and
$7.4 Billion in Boston alone.
Major Retail Locations
• Newbury Street
• Boylston Street
• CambridgeSide Galleria
• Northshore Mall
• Copley Place
• Faneuil Hall
• Prudential Center
• Burlington Mall
• Natick Mall
• Square One Mall
• Assembly Row
• Solomon Pond Mall
• South Shore Plaza
• Wrentham Village Premium Outlets
• and many more!
11. Boston Retail
CCO Locations Targeting Retail
• The Greater Boston area offers a
number of top regional malls and
outlet centers in the Northeast, such
as the Wrentham Village Premium
Outlets & Legacy Place.
008802 - Rt. 114 (Danvers)
012336 - Cambridge St (Cambridge)
010050 - Rt. 1 (Saugus)
050261 - Rt. 9 (Westborough)
009015 - I-95 (Peabody)
030162 - Rt. 1 (Walpole)
• Reach visitors of popular urban
malls at the neighborhood level,
including Copley Place and the
Prudential Center.
006406 - Mass Av (Boston) 006461 - Columbus Av (Boston)
012040 - Mass Av (Cambridge)
• Reach the high-fashion and premium
retail high streets of Newbury Street
and Boylston Street in the Back Bay.
• Reach traffic heading towards
popular shopping destinations
of the North Shore, including the
Northshore Mall.
• Route 9 is a major roadway
supporting many affluent
communities, shopping malls and
other retail shops.
• Reach major shopping and retail
destinations, including the Northshore
Mall, Liberty Tree Mall, and other Rt. 1
retailers.
• Reach shoppers as they travel
along Rt. 1 to the Square One Mall
in Saugus.
• Reach the CambridgeSide Galleria,
which offers 120 of Boston’s favorite
stores, specialty boutiques and
restaurants.
• Reach the future leaders of America
in the collegiate atmosphere of
Harvard Square!
12. Source: Massachusetts Office of Travel & Tourism “2013 Annual Report”; “The Top 25 Most Visited Tourist Destinations,” Forbes, 2008 ;
“Boston-Logan International Airport Monthly Airport Traffic Summary - December 2013” Massport.
Boston Tourism
Impact the decisions of visitors & tourists when they arrive
in Boston.
Boston Tourism Statistics
With Boston’s rich history, beautiful coast line, and endless things to do, the city sees a large
number of visitors each year. Put your message in front of them!
• In 2012, Tourists spent $17.7 Billion in
Massachusetts (+5% from 2011) and $7.4 Billion in
Boston alone.
• 22.8 Million Visitors in 2012, including 2.1 Million
international visitors.
• Jobs supported: 126,500
• Travel by personal car is the dominant mode of
transportation (69.4%).
• In 2013, visitors from New England and mid-Atlantic
states (NY, NJ, and PA) accounted for 76.5% of all
domestic person trips to the states.
• In 2013, Logan Airport reported 30.2 Million airport
passengers (+3.4% from 2012).
• Faneuil Hall, with 20 Million annual visitors, is the
4th most visited destination in the nation - more
than Disney World!
Other Top Attractions
• Boston Theater District
• Copley Square
• Cheers Bar
• Fenway Park
• Freedom Trail
• Kenmore Square
• Museum of Fine Arts
• Museum of Science
• New England Aquarium
• North End
• Old North Church
• Paul Revere House
• Plymouth Rock
• Symphony Hall
• TD Garden
• and many more!
13. Boston Tourism
CCO Locations Targeting Tourists & Visitors
• Major hub for Amtrak & Acela’s
Northeast Corridor service and the
final destination for its Boston
passengers.
006615 - Canal St (Boston)
018032 - Brookline Av (Boston)
006740 - McClellan Hwy (E. Boston)
006618 - Cross St (Boston)
006635 - Atlantic Av (Boston)
South Station
• Provides a mass transit connection
to Logan Airport, the largest
transportation hub in the northeast.
Airport Station
006461 - Columbus Av (Boston)
006962 - McClellan Hwy (E. Boston)
• Reach tourists in the Back Bay as
they walk & shop around Newbury &
Boylston Street, Copley Square and
the Prudential Center.
• Reach TD Garden traffic as they
walk along the Freedom Trail to key
tourist destinations around the city.
• Reach travelers as they arrive in
Downtown Boston from Logan
Airport, ready to spend!
• Located steps from downtown hotels,
reach visitors on their way to TD
Garden, Faneuil Hall, New England
Aquarium and The North End.
• Reach visitors as they travel from
Downtown Boston & Logan Airport
to tourist destinations like Salem,
Gloucester and Maine.
• Reach pedestrians and traffic
coming to and from Fenway Park,
home to the Boston Red Sox!
• Reach visitors as they travel from
Downtown Boston & Logan Airport
to tourist destinations like Salem,
Gloucester and Maine.
14. Driving Brand Decisions
At Retailers
For retail products, partnering with
a retailer on creative can drive
purchase decisions by targeting
shoppers that are near those retail
stores!
These campaigns also demonstrate
to retail chains that brands are
investing in retail sales of their
products, which may help them earn
more shelf space!
For retail chains, these partnerships
can generate additional sales and
can help cover ad costs.