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Welcome to Orientation
- 3. Cricket service is currently available in 4,600 cities nationwide
- 12. RESEARCH
- 14. K REATIVE STRATEGY: Print
- 15. K REATIVE STRATEGY: Print
- 16. K REATIVE STRATEGY: Non-traditional
- 17. K REATIVE STRATEGY: Transit
- 24. PUBLI K RELATIONS Our team decided to hold four events to increase brand recognition and to establish top-of-mind awareness among new K omers: 1 st Time Home Buyers Partnership with Habitat for Humanity Cricket Wireless will partner with Habitat for Humanity to promote 1 st time home buyers and 1 st time phone buyers.
- 25. Black Family Reunion Sponsorship During this event, Cricket will be the sponsor for the 25 th Anniversary National Council of Negro Women, Inc. Black Family Reunion Celebration. PUBLI K RELATIONS
- 26. PUBLI K RELATIONS Hispanic Heritage Month Festival Cricket will celebrate Hispanic heritage in a street festival that will allow Cricket to engage with their Hispanic demographic.
- 27. PUBLI K RELATIONS Wizards Home Game Sponsorship Cricket Wireless will sponsor three Wizards home games during the first three months of the new year as a way to kick off Cricket’s new campaign.
Editor's Notes
- Before distributing our official survey we created a 15 question pre-qualifying survey in order to get a better understanding our desired target market. We distributed 50 surveys at three locations located in Washington, DC: Cricket, 14th & U 1947 14th St NW Cricket, Adams Morgan 1652 Columbia Rd NW Star Communications 2818 Georgia Ave NW We chose these three specific store locations because each store area encounters a significant amount of foot traffic on a daily basis, which would allow an opportunity to interact with the preferred target audience. Our team then used the feedback from the pre-qualifying surveys to develop a more thorough survey to post on Surveymonkey.com. We decided to post our survey on Surveymonkey.com because of its ease-of-use, professional look, at fast access to results. They were also ranked by Alexa as the leading survey tool on the web. We posted a total of 100 surveys online.
- A stronger presence on television with creative messages that not only focus on the convenience that no commitment brings but also the promotion of the broad band options of Cricket Wireless. Non-traditional advertising will be used in the form of oversized text “messages” spray-painted on obscure walls next to Cricket locations. These messages will have the basic text message jargon of today, as a way to introduce the culture to first time phone buyers. Locations include but are not limited to Adams Morgan, U St. and Georgia Avenue. Other traditional advertising includes print ads depicting scenes of “no commitment” and “first timers”. The thought process and tone of the print and television ads will be entitled “The Relationship”. Cell phones and their owners are entangled in a relationship. This can be a long and fruitful marriage or a one-night stand depending on the owner and the phone.