CMG Ohio owns newspapers throughout the Dayton and Cincinnati regions of Ohio. Their newspapers have significant readership, with over 750,000 readers across their print and digital platforms. The newspapers reach a broad demographic, including many adults with college educations and household incomes over $50,000. CMG Ohio also owns specialized publications targeting business professionals, military communities, and local healthcare audiences. Their digital properties see strong traffic, with over half of pageviews occurring during typical business hours. CMG Ohio offers integrated advertising solutions including print, digital, and direct mail capabilities to help clients effectively reach their target audiences.
Cox Media Group Ohio provides multimedia marketing solutions across various platforms including radio, television, newspapers, digital and direct mail. They have leading brands in the Dayton market such as WHIO-TV, WHIO Radio, Dayton Daily News and more. Cox Media Group Ohio offers customized campaigns and extensive market research to help businesses effectively reach local consumers.
Horizon News Print and Digital Overview Beth Spallone
Beth Spallone presents on print and digital media opportunities through Community Newspaper Network. The company operates over 40 newspapers across 16 states in the US and Canada. Spallone discusses the value of community newspapers, highlighting their local engagement and readership. She presents various advertising options across print, online, mobile and video platforms. Spallone's recommendations focus on utilizing both traditional and digital platforms to maximize outreach and ROI.
The document discusses Printcasting, a Knight News Challenge project that allows anyone to create printable magazines without design skills or their own content. It lets local businesses easily create and purchase affordable niche ads. Revenue is shared between publishers, contributors, and the network. The Bakersfield Californian newspaper partnership aims to grow revenue from online audiences by monetizing niche content in printed magazines, as print generates more significant revenue than online-only brands. Printcasting is presented as a way for newspapers to publish niche content magazines, lower content costs, and monetize existing content.
The media relations plan aims to support Be The Match's need for more ethnically diverse donors in the US. A key partnership with the US Postal Service will facilitate outreach. Tactics include creating a promotional flyer and stamp to educate the public and reach donors. The flyer will clarify Be The Match and waive their $100 registration fee. Documentaries on PBS, Netflix, and YouTube will convey personal stories to appeal to empathy and younger audiences. Target demographics include multi-ethnic individuals aged 18-44 with disposable time or income. Goals are to register over 5,000 new USPS employee donors and 1,000 donors from the mass mailing.
The document summarizes the advertising and marketing services offered by the Belleville News-Democrat to help businesses recruit candidates and reach consumers. It details the newspaper's print and digital readership, customized advertising solutions across multiple platforms, and capabilities for behavioral targeting and geographic targeting of ads online.
This presentation was given to Robert Quezada of the Boy Scouts of America, Inland Empire Council. As part of a public relations management course, my team of six students was asked to respond to BSA's need for community engagement and scout troop leads. After some alterations to our campaign, we carried out the plan in the fall of 2010. A separate slideshow explains our success here: http://slidesha.re/iKUDHY.
Cox Media Group Ohio provides multimedia marketing solutions across various platforms including radio, television, newspapers, digital and direct mail. They have leading brands in the Dayton market such as WHIO-TV, WHIO Radio, Dayton Daily News and more. Cox Media Group Ohio offers customized campaigns and extensive market research to help businesses effectively reach local consumers.
Horizon News Print and Digital Overview Beth Spallone
Beth Spallone presents on print and digital media opportunities through Community Newspaper Network. The company operates over 40 newspapers across 16 states in the US and Canada. Spallone discusses the value of community newspapers, highlighting their local engagement and readership. She presents various advertising options across print, online, mobile and video platforms. Spallone's recommendations focus on utilizing both traditional and digital platforms to maximize outreach and ROI.
The document discusses Printcasting, a Knight News Challenge project that allows anyone to create printable magazines without design skills or their own content. It lets local businesses easily create and purchase affordable niche ads. Revenue is shared between publishers, contributors, and the network. The Bakersfield Californian newspaper partnership aims to grow revenue from online audiences by monetizing niche content in printed magazines, as print generates more significant revenue than online-only brands. Printcasting is presented as a way for newspapers to publish niche content magazines, lower content costs, and monetize existing content.
The media relations plan aims to support Be The Match's need for more ethnically diverse donors in the US. A key partnership with the US Postal Service will facilitate outreach. Tactics include creating a promotional flyer and stamp to educate the public and reach donors. The flyer will clarify Be The Match and waive their $100 registration fee. Documentaries on PBS, Netflix, and YouTube will convey personal stories to appeal to empathy and younger audiences. Target demographics include multi-ethnic individuals aged 18-44 with disposable time or income. Goals are to register over 5,000 new USPS employee donors and 1,000 donors from the mass mailing.
The document summarizes the advertising and marketing services offered by the Belleville News-Democrat to help businesses recruit candidates and reach consumers. It details the newspaper's print and digital readership, customized advertising solutions across multiple platforms, and capabilities for behavioral targeting and geographic targeting of ads online.
This presentation was given to Robert Quezada of the Boy Scouts of America, Inland Empire Council. As part of a public relations management course, my team of six students was asked to respond to BSA's need for community engagement and scout troop leads. After some alterations to our campaign, we carried out the plan in the fall of 2010. A separate slideshow explains our success here: http://slidesha.re/iKUDHY.
Hiding In Plain Sight - Identifying the Major Donors On Your Donor ListBloomerang
The document provides information on identifying major donors through their markers of wealth and philanthropy. It discusses analyzing previous giving to an organization as the best predictor of future donations. Additional strong markers include a prospect's giving to other nonprofits, serving as a foundation trustee, political donations, high-value real estate ownership, and business interests according to back-tested data analysis. The presentation provides online sources to research prospects and screening tools both free and paid. It aims to help nonprofits better understand philanthropic trends and find their top 20% of donors.
Do&Go is expanding its services through a new partnership with MarketPower. This will double the number of calendars Do&Go events are listed on, expand cooperative advertising opportunities to new publications like the Washington City Paper and Bethesda Gazette, and offer more professional development resources for members. The partnership will provide more visibility for members' events while keeping cooperative ad rates discounted over 50%. Members can choose one of three tiers of involvement from $65 to $300 per year to receive benefits like calendar listings, ads, and workshops to help grow their business.
The document outlines an integrated marketing campaign to promote DOandGO.org, an online calendar for arts, culture, and entertainment events in Montgomery County. The campaign aims to increase traffic to the site and member websites. Key tactics include print, online, and social media advertising, as well as earned media strategies like partnerships, events, and press releases. The budget is $61,450 and will be measured using analytics and quarterly reports.
The newsletter provides updates on events from the NorthWest Marketing Research Association (MRA) over the past year. It includes messages from the President and Editor, updates from scholarship winners, information on upcoming events, summaries of past events, and financial reports. The organization held numerous educational and networking events, awarded scholarships to students, and remains in a strong financial position.
The Arkansas Baptist News is launching regional correspondent positions to better connect with readers across Arkansas. A strategic communication campaign is needed to introduce the correspondents and define their roles in building relationships with churches. Tactics include a launch event on Facebook, print/digital ads and bios, emails to pastors, and guidelines for correspondent outreach on social media and email. The goal is to engage both traditional and younger audiences for the paper through regional representation.
Luis Marciaga has selected the Pure Portland festival and identified potential sponsors. For the monetary support sponsor, Nike is proposed given it is headquartered near the event in Beaverton, Oregon, and supports outdoor athletics like those at the festival through gear and promoting wellness. For the beverage sponsor, Portland Beverage is proposed as it is a local distributor that could provide their Bridge City soda. For the media sponsor, the Portland Tribune is proposed as it focuses on local news and events in the greater Portland area through its website and publications. The Clymb, a local outdoor apparel store in Portland, is proposed for monetary support from a small business given its connection to the outdoor activities at the festival
Annual Report on the State of Philanthropy - Serbia 2016Catalyst Balkans
In 2016, there were approximately 3,270 instances of philanthropy in Serbia totaling around 21.2 million EUR, a slight decrease from 2015. Mass individual donors and the corporate sector continued to be the most active donor types by number of instances and value of donations respectively. The top themes supported were healthcare, support for marginalized groups, poverty reduction, and education. While one-off donations remained common, there was a slight increase in long-term support. The leading recipient entities were institutions, non-profit organizations, and individuals/families.
The document discusses overcoming funding cuts in the arts sector through individual giving. It states that funding from trusts, foundations, and corporations is declining due to austerity cuts and increased competition. Telephone campaigns are identified as the best method for individual giving in the arts sector because they allow for personal conversations that build strong relationships and generate high donor acquisition and retention rates, including 50% of donors becoming monthly donors. The document recommends that arts organizations partner with Buffalo Fundraising Consultants, who have significant experience running successful telephone campaigns for arts charities.
This document outlines a marketing campaign plan for a new mobile banking application launched by First Citizen's Bank. The campaign's $1.78 million budget will target adults ages 35-45 on the East Coast through various media channels over 6 months. The objectives are to achieve high awareness, trial usage, and regular usage of the new app within 1-2 years. The summary evaluates the campaign's success based on downloading the app and achieving its customer growth and usage objectives.
This document contains a marketing plan summary for the Lutheran Church Extension Fund (LCEF). Research was conducted through surveys of LCMS students, faculty, and members, as well as interviews. The research found low awareness of LCEF and its services. Most respondents learned of LCEF through their congregation. Very few currently bank with LCEF. The plan recommends raising awareness of LCEF through a summer bus tour, print/TV/radio ads, improving the website, and redesigning social media. The goal is to better connect LCMS members with LCEF's financial products and services.
EXECUTIVE SUMMARY Story Bank Project Report 2.24.16Susan Halpin
The Worcester County Food Bank conducted a donor communication study to understand donor preferences. They interviewed 13 donors and surveyed others. Key findings included that donors prefer postal mail communication and being asked for donations no more than twice per year. They are interested in the food bank's work beyond just fundraising. While technology methods exist, postal mail still effectively reaches donors. The food bank aims to improve donor relationships and tailor communications based on individual preferences.
13.5.28 hispanic chamber cincinnati usa it can waithmhollingsworth
The newsletter from the Hispanic Chamber of Cincinnati USA discusses upcoming events in May and June 2013, including a networking meeting, attempts to break the world record for salsa dancing, and a gala with the Ambassador of Colombia as keynote speaker. It welcomes new members and congratulates members who won healthiest employer awards. It also advertises scholarships, internships, and other opportunities for members.
This document outlines a marketing campaign plan for a new mobile banking application launched by First Citizen's Bank. The campaign's objectives are to raise awareness of the new app to 40% of target customers and achieve trial usage rates of 50% within 1 year and regular usage rates of 30% within 1 year. The 6-month, $1.7M multi-channel campaign uses print, broadcast, outdoor, and internet advertising to promote the app's benefits like convenience and security to their target audience of Gen X professionals in the East Coast. Key messages are that mobile banking saves time while maintaining the bank's focus on personal relationships.
This document outlines a marketing campaign plan for a new mobile banking application launched by First Citizen's Bank. The campaign's objectives are to raise awareness of the new app to 40% of target customers and achieve high rates of trial and regular usage within 1 and 2 years. The target market is adults aged 35-45 on the East Coast making $50,000-$80,000 annually. The campaign will utilize various advertising channels including print, broadcast, outdoor, and internet media over 6 months with a total budget of $1.78 million. Success will be measured by downloads, website traffic, increased customers, and meeting the outlined objectives.
This document provides an overview and strategic plan for a marketing campaign for the Lincoln Saltdogs baseball team. It includes a SWOT analysis, research on the target audience and their media habits, goals to increase attendance and social media engagement, and a proposed media strategy. The primary goal is to increase game attendance by 5-10% by promoting the affordable, family-friendly environment and additional benefits of attending games beyond just the baseball. The target audience is families with children ages 35+ who enjoy outdoor activities.
Mock Boston Globe press release for Crisis Comm. Management Course Adam P. Coulter
This is a Boston Globe press release I crafted for my Crisis Communications Management grad. course. For assignment, we were acting as the paper's management (NYT & Globe), and were tasked with responding to the fall 2009 crisis of a massive loss of revenue and the possible sale of the venerable Boston institution. Besides an analytical paper offering suggestions and implemented strategies for the Globe and a press conference w/ talking points, I wrote this release.
Sim tech 2010 targeted text messaging - david marshallDavid Marshall
Targeted texting can increase engagement with prospective students and improve conversion rates. A case study from St. Mary's University found that using text messages to supplement traditional recruitment methods increased the yield of inquiries to applications by over 50% and the yield of inquiries to deposits by over 150%. Texting allowed the university to better communicate with students in their preferred method and reach key benchmarks like application deadlines. The presentation outlined best practices for building an opt-in database and creating simple, valuable text campaigns at different stages of the admissions funnel.
The document discusses two Calls for Action (CFA) from the National Association of REALTORS® addressing issues related to FHA Loan Limits and extending the National Flood Insurance Program. It encourages REALTORS® to respond to the CFAs and provides links to additional information on the issues. It also advertises upcoming HAR events on politics, the housing market, Facebook pages for real estate agents, and technology classes.
W.L. "Young" Stribling was one of the greatest boxers of the 1920s and early 1930s, winning 222 of his over 250 professional fights. Though he never won a world title, Stribling defeated many top fighters of his era. In 1933, Stribling's promising career and life were cut short when he died at age 28 from injuries sustained in a motorcycle accident. Stribling was renowned not only for his skills in the ring but also his character and contributions to his community in Macon, Georgia.
Established in 2001, Convergent Media Group (CMG) is a full-service digital agency with offices in the US, Russia, Croatia, Ukraine, and UAE. CMG provides creative and strategic planning, web and mobile design/development, content, SEO, social media, and mobile marketing services. For 10 years, CMG has helped global brands like P&G establish and scale their digital presence internationally.
Established in 2001, Convergent Media Group (CMG) is a full-service digital agency providing creative and strategic planning, web and mobile design, development, production, content generation, SEO, social media optimization, and more. CMG has offices in the US, Russia, Croatia, Ukraine, and UAE, and has led localization of over 600 sites and campaigns in 55 countries. CMG provides a full range of digital services to global brands like P&G, Nokia, and Pampers, leveraging in-house production capabilities.
Hiding In Plain Sight - Identifying the Major Donors On Your Donor ListBloomerang
The document provides information on identifying major donors through their markers of wealth and philanthropy. It discusses analyzing previous giving to an organization as the best predictor of future donations. Additional strong markers include a prospect's giving to other nonprofits, serving as a foundation trustee, political donations, high-value real estate ownership, and business interests according to back-tested data analysis. The presentation provides online sources to research prospects and screening tools both free and paid. It aims to help nonprofits better understand philanthropic trends and find their top 20% of donors.
Do&Go is expanding its services through a new partnership with MarketPower. This will double the number of calendars Do&Go events are listed on, expand cooperative advertising opportunities to new publications like the Washington City Paper and Bethesda Gazette, and offer more professional development resources for members. The partnership will provide more visibility for members' events while keeping cooperative ad rates discounted over 50%. Members can choose one of three tiers of involvement from $65 to $300 per year to receive benefits like calendar listings, ads, and workshops to help grow their business.
The document outlines an integrated marketing campaign to promote DOandGO.org, an online calendar for arts, culture, and entertainment events in Montgomery County. The campaign aims to increase traffic to the site and member websites. Key tactics include print, online, and social media advertising, as well as earned media strategies like partnerships, events, and press releases. The budget is $61,450 and will be measured using analytics and quarterly reports.
The newsletter provides updates on events from the NorthWest Marketing Research Association (MRA) over the past year. It includes messages from the President and Editor, updates from scholarship winners, information on upcoming events, summaries of past events, and financial reports. The organization held numerous educational and networking events, awarded scholarships to students, and remains in a strong financial position.
The Arkansas Baptist News is launching regional correspondent positions to better connect with readers across Arkansas. A strategic communication campaign is needed to introduce the correspondents and define their roles in building relationships with churches. Tactics include a launch event on Facebook, print/digital ads and bios, emails to pastors, and guidelines for correspondent outreach on social media and email. The goal is to engage both traditional and younger audiences for the paper through regional representation.
Luis Marciaga has selected the Pure Portland festival and identified potential sponsors. For the monetary support sponsor, Nike is proposed given it is headquartered near the event in Beaverton, Oregon, and supports outdoor athletics like those at the festival through gear and promoting wellness. For the beverage sponsor, Portland Beverage is proposed as it is a local distributor that could provide their Bridge City soda. For the media sponsor, the Portland Tribune is proposed as it focuses on local news and events in the greater Portland area through its website and publications. The Clymb, a local outdoor apparel store in Portland, is proposed for monetary support from a small business given its connection to the outdoor activities at the festival
Annual Report on the State of Philanthropy - Serbia 2016Catalyst Balkans
In 2016, there were approximately 3,270 instances of philanthropy in Serbia totaling around 21.2 million EUR, a slight decrease from 2015. Mass individual donors and the corporate sector continued to be the most active donor types by number of instances and value of donations respectively. The top themes supported were healthcare, support for marginalized groups, poverty reduction, and education. While one-off donations remained common, there was a slight increase in long-term support. The leading recipient entities were institutions, non-profit organizations, and individuals/families.
The document discusses overcoming funding cuts in the arts sector through individual giving. It states that funding from trusts, foundations, and corporations is declining due to austerity cuts and increased competition. Telephone campaigns are identified as the best method for individual giving in the arts sector because they allow for personal conversations that build strong relationships and generate high donor acquisition and retention rates, including 50% of donors becoming monthly donors. The document recommends that arts organizations partner with Buffalo Fundraising Consultants, who have significant experience running successful telephone campaigns for arts charities.
This document outlines a marketing campaign plan for a new mobile banking application launched by First Citizen's Bank. The campaign's $1.78 million budget will target adults ages 35-45 on the East Coast through various media channels over 6 months. The objectives are to achieve high awareness, trial usage, and regular usage of the new app within 1-2 years. The summary evaluates the campaign's success based on downloading the app and achieving its customer growth and usage objectives.
This document contains a marketing plan summary for the Lutheran Church Extension Fund (LCEF). Research was conducted through surveys of LCMS students, faculty, and members, as well as interviews. The research found low awareness of LCEF and its services. Most respondents learned of LCEF through their congregation. Very few currently bank with LCEF. The plan recommends raising awareness of LCEF through a summer bus tour, print/TV/radio ads, improving the website, and redesigning social media. The goal is to better connect LCMS members with LCEF's financial products and services.
EXECUTIVE SUMMARY Story Bank Project Report 2.24.16Susan Halpin
The Worcester County Food Bank conducted a donor communication study to understand donor preferences. They interviewed 13 donors and surveyed others. Key findings included that donors prefer postal mail communication and being asked for donations no more than twice per year. They are interested in the food bank's work beyond just fundraising. While technology methods exist, postal mail still effectively reaches donors. The food bank aims to improve donor relationships and tailor communications based on individual preferences.
13.5.28 hispanic chamber cincinnati usa it can waithmhollingsworth
The newsletter from the Hispanic Chamber of Cincinnati USA discusses upcoming events in May and June 2013, including a networking meeting, attempts to break the world record for salsa dancing, and a gala with the Ambassador of Colombia as keynote speaker. It welcomes new members and congratulates members who won healthiest employer awards. It also advertises scholarships, internships, and other opportunities for members.
This document outlines a marketing campaign plan for a new mobile banking application launched by First Citizen's Bank. The campaign's objectives are to raise awareness of the new app to 40% of target customers and achieve trial usage rates of 50% within 1 year and regular usage rates of 30% within 1 year. The 6-month, $1.7M multi-channel campaign uses print, broadcast, outdoor, and internet advertising to promote the app's benefits like convenience and security to their target audience of Gen X professionals in the East Coast. Key messages are that mobile banking saves time while maintaining the bank's focus on personal relationships.
This document outlines a marketing campaign plan for a new mobile banking application launched by First Citizen's Bank. The campaign's objectives are to raise awareness of the new app to 40% of target customers and achieve high rates of trial and regular usage within 1 and 2 years. The target market is adults aged 35-45 on the East Coast making $50,000-$80,000 annually. The campaign will utilize various advertising channels including print, broadcast, outdoor, and internet media over 6 months with a total budget of $1.78 million. Success will be measured by downloads, website traffic, increased customers, and meeting the outlined objectives.
This document provides an overview and strategic plan for a marketing campaign for the Lincoln Saltdogs baseball team. It includes a SWOT analysis, research on the target audience and their media habits, goals to increase attendance and social media engagement, and a proposed media strategy. The primary goal is to increase game attendance by 5-10% by promoting the affordable, family-friendly environment and additional benefits of attending games beyond just the baseball. The target audience is families with children ages 35+ who enjoy outdoor activities.
Mock Boston Globe press release for Crisis Comm. Management Course Adam P. Coulter
This is a Boston Globe press release I crafted for my Crisis Communications Management grad. course. For assignment, we were acting as the paper's management (NYT & Globe), and were tasked with responding to the fall 2009 crisis of a massive loss of revenue and the possible sale of the venerable Boston institution. Besides an analytical paper offering suggestions and implemented strategies for the Globe and a press conference w/ talking points, I wrote this release.
Sim tech 2010 targeted text messaging - david marshallDavid Marshall
Targeted texting can increase engagement with prospective students and improve conversion rates. A case study from St. Mary's University found that using text messages to supplement traditional recruitment methods increased the yield of inquiries to applications by over 50% and the yield of inquiries to deposits by over 150%. Texting allowed the university to better communicate with students in their preferred method and reach key benchmarks like application deadlines. The presentation outlined best practices for building an opt-in database and creating simple, valuable text campaigns at different stages of the admissions funnel.
The document discusses two Calls for Action (CFA) from the National Association of REALTORS® addressing issues related to FHA Loan Limits and extending the National Flood Insurance Program. It encourages REALTORS® to respond to the CFAs and provides links to additional information on the issues. It also advertises upcoming HAR events on politics, the housing market, Facebook pages for real estate agents, and technology classes.
W.L. "Young" Stribling was one of the greatest boxers of the 1920s and early 1930s, winning 222 of his over 250 professional fights. Though he never won a world title, Stribling defeated many top fighters of his era. In 1933, Stribling's promising career and life were cut short when he died at age 28 from injuries sustained in a motorcycle accident. Stribling was renowned not only for his skills in the ring but also his character and contributions to his community in Macon, Georgia.
Established in 2001, Convergent Media Group (CMG) is a full-service digital agency with offices in the US, Russia, Croatia, Ukraine, and UAE. CMG provides creative and strategic planning, web and mobile design/development, content, SEO, social media, and mobile marketing services. For 10 years, CMG has helped global brands like P&G establish and scale their digital presence internationally.
Established in 2001, Convergent Media Group (CMG) is a full-service digital agency providing creative and strategic planning, web and mobile design, development, production, content generation, SEO, social media optimization, and more. CMG has offices in the US, Russia, Croatia, Ukraine, and UAE, and has led localization of over 600 sites and campaigns in 55 countries. CMG provides a full range of digital services to global brands like P&G, Nokia, and Pampers, leveraging in-house production capabilities.
This document summarizes upcoming CSS features like Box Alignment Level 3, CSS Grid Layout, CSS Shapes, CSS Feature Queries, and CSS Custom Properties. It explains what each feature does at a high level and provides example code snippets. The document also encourages developers to get involved by filing issues on browser bug trackers, requesting new features, and creating blog posts/demos to help drive adoption of these new CSS specifications.
My books- Hacking Digital Learning Strategies http://hackingdls.com & Learning to Go https://gum.co/learn2go
Resources at http://shellyterrell.com/classmanagement
The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Cox Media Group Ohio provides multimedia marketing solutions across various platforms including radio, television, newspapers, digital and direct mail. They have leading brands in the Dayton market such as WHIO-TV, WHIO Radio, Dayton Daily News and more. Cox Media Group Ohio offers customized campaigns and extensive market research to help businesses effectively reach local consumers.
The document provides an overview of the Albany, NY media market, including population and industry statistics. It highlights several major industries in the region including government, education, and healthcare. The market is poised for growth with billions already invested in new projects. Retailers have expanded in the area and unemployment and home values have increased compared to other upstate NY cities like Buffalo and Rochester. The Times Union media company provides various print, online, mobile, and direct mail advertising options to reach consumers in the Albany market.
The document discusses how newspaper brands can leverage their local audience and trusted content online. It notes that newspaper websites attract a large, growing, and engaged audience, especially for local news and information. The summary emphasizes that newspaper websites are well positioned to provide targeted, customized advertising and messaging due to their local focus and knowledge of audience interests.
This document promotes advertising on the San Francisco Chronicle and Yahoo! by highlighting their large audience reach and targeting capabilities in the San Francisco Bay Area market. It notes that online retail sales are growing rapidly and that most people research products online before purchasing. It then describes how advertisers can target ads based on demographics, geographic location, and user behavior to reach qualified customers.
This document summarizes Audience and Consumer Marketing strategies and tools for different business units. It discusses using segmentation tools like LEAP and RAM panel testing to understand audiences. It provides examples of pitching strategies to advertisers using tools like Acxiom PersonicX for audience segmentation and identifying customer types like "Skyboxes & Suburbans". Polling tools like Civic Science and automotive data from R.L. Polk are also discussed for targeting and analytics. Specific campaign proposals are provided for auto dealerships including email, display, mobile and Facebook advertising.
Times Media Company : Marketing Overview for International AutosAmi Reese
This document provides an overview of The Times Media Company and its products and services to drive vehicle sales in Northwest Indiana (NWI). It summarizes The Times' print and digital products, including its daily newspaper with over 300,000 weekly readers, niche publications, and the region's most visited website with over 8 million page views per month. It also outlines the company's capabilities to help auto dealers in NWI, such as advertising in The Times, an auto directory, and targeted digital campaigns using tools like banner ads, video ads, and social media management. Partnerships are also highlighted as a way to generate brand recognition and store traffic.
This document summarizes a marketing workshop that provides low-cost and high-impact marketing strategies. It discusses internal marketing to employees, external marketing techniques like word-of-mouth, networking, and becoming a local expert. It also outlines affordable advertising options through newspapers, websites, and targeted sections. Public relations tactics like community involvement and utilizing newspaper sections are also presented to help businesses adapt their marketing in a recession.
This document contains information about advertising with the Los Angeles News Group (LANG). It discusses LANG's print and digital audiences and platforms for reaching them, including websites, mobile apps, and partnerships that provide national digital reach. It also includes testimonials about how advertising with LANG has helped boost sales for various clients in different industries.
The Baltimore Sun Media Group is the leading provider of news and information in the Baltimore region, reaching over 1.3 million readers weekly across its newspapers, websites, newsletters, and magazines. It has a dominant local market presence with its flagship newspaper The Baltimore Sun as well as many community and specialty publications. The Media Group has a large engaged audience across multiple platforms and offers advertisers a variety of options for print, digital, video, and customized content marketing to reach local consumers.
This document provides information about advertising opportunities through Clear Channel Outdoor to reach commuters traveling to South Station in Boston. It details the typical weekday boardings from various South Shore and Metrowest cities, noting over 11,000 total weekday boardings from the South Shore and over 8,800 from Metrowest. The document encourages contacting a Clear Channel representative to advertise through billboards, digital screens, and other displays near South Station to reach these commuter audiences.
Bill Brown introduces the relaunch of Tributaries as pittsburghLIVE.com to generate additional revenue and readership. Tributaries receives over 220,000 weekly visitors and partnerships have been formed with organizations like the Steelers. Revenue will come from classified ads, business directories, banner ads, merchandise sales and sponsorships. The goals for pittsburghLIVE.com are to build its brand identity, grow traffic, and position it as a channel for local commerce, culture and information.
Kiel_Capstone Final Plan_Trunk Club CustomCasie Kiel
This strategic communications plan outlines goals and objectives to increase awareness of Trunk Club's custom clothing line in Washington D.C. The plan analyzes the external environment including the strong local economy, popularity of delivery services, and growth of ecommerce and personal styling industries. It provides background on Trunk Club, acquired by Nordstrom in 2014, and its target demographics of wealthy men and women in D.C. The plan establishes objectives to increase social media engagement, secure local media placements, host promotional events, and activate brand ambassadors. Tactics include social media campaigns, partnerships with influencers, and an insider loyalty program. The budget is $295,720 and evaluation will measure progress towards objectives over the 2016-2017 seasons.
HobNobLexington.com is a community website that offers free listings and services for local organizations and businesses in Lexington, KY. It provides community calendars, event information, business directories, classified ads, and forums. The site aims to be a helpful local resource for residents while also promoting local businesses and organizations through various advertising and listing options on the site.
Advameg is a fast-growing Illinois based company that provides a wide variety of informational websites to its users. Our sites provide information on topics from business to health, recreation to science and much more!
HobNobMurfreesboro.com is a community website that offers free services like calendars, business listings, blogs and forums to organizations and individuals in Murfreesboro, TN. It benefits the community by sharing information on local events and businesses. The site also benefits businesses by allowing them to advertise and update customers. As internet use grows, online advertising is becoming more important and effective for reaching target audiences locally. The website provides various advertising options for businesses to promote themselves on the site.
The document discusses opportunities for IHOP to partner with AARP to reach the 50+ demographic through AARP's various media platforms and events. These include advertising in AARP publications and websites, sponsoring events, and launching members-only offers. Past partnerships between AARP and companies like Denny's and Chrysler that utilized members-only offers are cited as successful examples.
Black Press Online Advertising Presentationscottelliott
This document summarizes Scott Elliott's role providing local digital advertising solutions across British Columbia. It outlines the various websites and publications covered, including BCLocalNews.com, BCClassifieds.com, UsedEverywhere.com, and Flyerland.com. Analytics are provided showing over 1,000,000 unique visitors per month across the network with strong user engagement metrics. The value of the Black Press network for advertisers is emphasized, including access to local audiences and award-winning journalism across 80+ communities in BC.
Military.com is a membership organization that connects the military community to benefits and resources throughout their service and civilian life. It provides trusted information on joining the military, benefits, careers, education, healthcare and finance. Military.com serves active duty, veterans, guards/reserves and their families through various online tools and programs supported by the Departments of Defense and Labor.
HobNobWilson.com is a local information website for Wilson County, TN that aims to be a "one-stop shop" for news, events, shopping, coupons, restaurants, and more relevant to the local community. The document outlines statistics showing the influence of internet and online marketing on consumer purchasing decisions. It then describes the various advertising and listing options available on HobNobWilson.com for local businesses to update residents, provide information, offer coupons, and reach their target market in Wilson County.
2. CMG Ohio Reaches Consumers and Business Leaders Throughout the Dayton and Cincinnati Regions
3. Readership of CMG Ohio’s Newspapers 750,200 694,500 617,700 502,500 Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146 Source: 2010 Scarborough Research, Release 1 Note: Weekday, Sunday, and Websites include DDN, SNS MJ and HJN 30-day Readership includes: DDN, SNS, HJN, MJ, WS, PJ, OP, and FE in print
4. CMG Ohio’s Newspaper Audience Demographics Note: Percentages may not add up to 100 due to rounding. Base: Adults in the Dayton DMA plus Butler and Warren Counties; 1,076,900; Sample: 2,146 Source: 2010 Scarborough Research, Release 1
5. CMG Ohio’s Newspaper Web Sites Enhance Your Newspaper Advertising CMG Ohio’s Newspaper websites deliver an audience that complements those reading the printed newspaper. DaytonDailyNews.com visitors tend to be aged 18-54, with household incomes of 50,000+, have some undergraduate and/or post graduate education, be married, and employed full-time. Reach A Growing Online Audience: Source: 2008 Dayton RBS Study & 2010 Site Catalyst, 3rd Qtr Avg (Jul-Sep)
6. Visits Page Views CMG Ohio’s Newspaper Overall Website Growth in the Past 2 Years Daily E-Paper, Weekly E-Paper, and Classified Sites In the past 2 years, Monthly Page Views have increased by 67% and Monthly Visits have increased by 38% Source: 2008-2010 Site Catalyst
7. Daytime is Our Primetime Nearly 6 out of 10 of CMG Ohio’s Newspaper websites page views are during primetime business hours (8:00 am - 4:00 pm). 56% Page Views Source: Site Catalyst (December 2010)
18. Content Search Clicks Ad Clicks What Makes Up BT Search BT A multitude of actions make up a user’s behavioral profile.
19. Dayton Daily News A two-time Pulitzer Prize-winning daily purchased in 1898 by Ohio Governor James M. Cox, the Dayton Daily News reigns as the first Cox Ohio Publishing newspaper. A significantly higher percentage of adults in Dayton are reading newspapers in print and online, especially when compared to local markets and markets of comparable size. Dayton ranks twentieth nationally in newspaper readership!* DaytonDailyNews.com is available 24 hours a day, 7-days a week. Our website features the latest breaking local news, sports, and entertainment information including blogs from readers’ favorite columnists, opinions, and more. *Source: 2009 Scarborough
20. Readership of the Dayton Daily News 509,400 475,100 438,600 364,600 Base: Adults in the Dayton NDM: 644,300; Sample: 1,453 Source: 2010 Scarborough Research, Release 1
21. Dayton Daily News Audience Demographics Note: Percentages may not add up to 100 due to rounding. Base: Adults in the Dayton NDM; 644,300; Sample: 1,453 Source: 2010 Scarborough Research, Release 1
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23. Your ad will appear in an award-winning newspaper, filled with local and regional information readers want and need.Chart sources: 2010 Claritas, 2010 Internal circulation records
28. Total number of WPAFB personnel: 27,400 (19,600 are civilian)*
29. 74% of civilian employees have white collar jobs (53% of these have a bachelor’s degree or higher)**
30. Average length of service for civilian employees is 14.7 years***Source: 2009 WPAFB Economic Impact Analysis Report **Source: 2010 Air Force Personnel Services
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32. Monthly Glossy Full-Color Magazine Direct Mailed to 7,000 of the areas business owners, leaders and stakeholders, this publication reaches 3.8 readers per copy.
33. Online B2B Channel Located onDaytonDailyNews.com, this channel averages 275,300 page views a month giving visitors local business news coverage and information.
34. Daily Business Headlines E-mail Weekday morning DaytonB2B brief and the most comprehensive and timely breaking local business news alerts to our opt in e-mail list. Base: Adults in the Dayton NDM; n=1,269 Sources: 2008 Dayton RBS Study; 4th Qtr 2010 Site Catalyst
35. At Home At Home isa high end tabloid publication, mailed to target zip codes with households that meet or exceed $300K in value, focusing on home design trends and suburban way of life.
39. have household incomes between $40,000 and $75,000.Monthly Site Traffic Page Views: 963,000 Visits: 127,600 Time Spent per Visit: 8.04 minutes Total Minutes on Site: 1,030,100 Source: 2008 Dayton RBS Study and 2010 Site Catalyst: 4th Qtr Avg (Oct-Dec)
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41. We will work with you to use our printing and ink jet capabilities, our distribution network, and our turnkey development capabilities to find the best and most cost effective message delivery systems
42. You will have access to our extensive demographic research, and strong design talent to build an engaging and cost-effective campaign to grow your business, promote an event or extend your brand
43. In addition to our standard pricing options for direct mail, we offer many custom size options, list management and acquisition services, and many ways to increase the effectiveness of your advertising budget. Plus our direct mail creative services are free of charge*.*Certain terms apply. See your Media Consultant for more details.
44. Springfield News-Sun Winner of nearly 100 Ohio Associated Press Awards including a General Excellence Award from Ohio Associated Press. Springfield’s daily newspaper has been serving residents of Clark and Champaign counties since 1817. Over 80% of adults in Clark County read the Springfield News-Sun over the course of a month*. *Source: 2010 Scarborough, Release 1
45. Readership of the Springfield News-Sun 85,700 80,800 78,600 63,200 Base: Adults in Clark County; 107,000; Sample: 252 Source: 2010 Scarborough Research, Release 1
46. Springfield News-Sun Audience Demographics Note: Percentages may not add up to 100 due to rounding. Base: Adults in Clark County; 107,000; Sample: 252 Source: 2010 Scarborough Research, Release 1
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48. Glossy magazine with LOCAL business news and information, profiles of key people and organizations, local networking, updates on development opportunities, financing and labor laws, topical discussion forums and much more.
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50. Medical Services Used by Greater Dayton Area Residents Base: Adults in the Dayton DMA; plus Butler and Warren Counties: 1,352,400; Sample: 2,464 Source: 2010 Scarborough Research, Release 1 Note :Medical Services Used at Hospitals for past 3 years
51. Readership of Premier Customers in the Dayton Daily News Readership Market 154,300 127,700 Base: Adults in the DDN NDM who have visited Good Sam, MVH, or UVMC in the past 3 years: 215,000; Sample: 1,453 Source: 2010 Scarborough Research, Release 1
52. CMG Ohio Readership of Adults who have Visited Atrium/Middletown Regional 55,800 35,500 Base: Adults who have visited Atrium Medical Center in the past 3 years: 74,400; Sample: 85 Source: 2010 Scarborough Research, Release 1
54. Readership of CMG Ohio’s Northern Cincinnati Newspapers 256,700 249,700 136,100 124,900 Base: Adults in Butler and Warren Counties; 433,300; Sample: 501 Source: 2010 Scarborough Research, Release 1 Note: Weekday, Sunday, and Websites include only MJ and HJN 30-day Readership includes: HJN, MJ, WS, PJ, OP, and FE in print
55. Demographics of CMG Ohio’s Northern Cincinnati Newspapers Note: Percentages may not add up to 100 due to rounding 30-day audience included MJ, HJN, PJ, WS, OP and FE in print with 30 days of HJN.com and MJ.com Base: Adults in Butler and Warren Counties; 433,300; Sample 501 Source: 2010 Scarborough Research, Release 1
56. CMG Ohio Reaches Northern Cincinnati Better Than Its Closest Metro Competitor 180,500 211,000 249,700 147,400 CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer. Base: Adults in Butler and Warren Counties; 433,300; Sample: 501 Source: 2010 Scarborough Research, Release 1
57. CMG Ohio Reaches Butler and Warren Counties Better Than Its Closest Metro Competitor 83,900 (19%) adults read only the Enquirer in print 74,100 (17%) adults read both in print 141,400 (33%) adults read only Cox Ohio Print Products 68% of adults in Butler and Warren Counties read CMG Ohio Newspapers or the Enquirer in print each month CMG Ohio reach includes: JournalNews, Middletown Journal, Oxford Press, Fairfield Echo, Pulse-Journal, & Western Star. Enquirer reach includes: Cincinnati Enquirer. Base: Adults in Butler and Warren Counties; 433,300; Sample: 501 Source: 2010 Scarborough Research, Release 1
58. Hamilton JournalNews The JournalNews has been bringing award-winning news and information to readers in the Hamilton area since 1886. More than once it has been named Best Newspaper in Ohio by The Ohio Society of Professional Journalists for its circulation. The paper has also received First Place General Excellence Award by the Associated Press. Journal-News.com is available 24 hours a day, 7-days a week featuring local breaking news from Hamilton, Fairfield and Liberty Township.
59. Readership of the Hamilton JournalNews 66,700 58,800 45,600 43,500 Base: Adults in the HJN NDM; 97,600; Sample: 113 Source: 2010 Scarborough Research, Release 1
60. The Middletown Journal Since 1857, this award-winning morning newspaper has served residents in Butler and Warren counties, and has been recognized by the Associated Press for photography, sports and headline writing. It has also has won first place awards from the Associated Press for Breaking News, Best Feature Writer and Best Sports Radio. MiddletownJournal.com is available 24 hours a day, 7-days a week featuring local breaking news from Middletown, Monroe, Trenton and Franklin.
61. Readership of the Middletown Journal 67,000 65,600 55,100 51,500 Base: Adults in the MJ NDM; 110,500; Sample: 123 Source: 2010 Scarborough Research, Release 1
62. The Pulse~Journal The Pulse-Journal weekly newspaper publishes five editions each week and is delivered free to homes once every week, just before the weekend. It has been named Newspaper of the Year as well as Best Local Community Website by Suburban Newspapers of America, as well as Best Non-Daily Newspaper in the nation by Inland Press Foundation. Editions include: West Chester Edition: 45069, 45241 Mason Edition: 45040 Kings & Little Miami Edition: 45034, 45039, 45140, 45152, 45065 Liberty Twp. Edition: 45011, 45044 Monroe Edition: 45050
63. Reach of The Pulse~Journal The Pulse-Journal reaches 66%+ (77,500 adults) of its footprint each month. *West Chester and Liberty Twp. are now separate editorial editions +Does not include new Monroe Edition Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010
64. The Western Star The Western Star is Ohio’s oldest weekly paper and provides in-depth coverage of historic Lebanon and the surrounding area in Warren County. Named Best Newspaper in the Nation by the Inland Press Foundation, with phenomenal growth in the region, it is rich in heritage and opportunity at the same time. The Western Star reaches 67% of adults in print every month! Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit report ended March 31, 2010
65. The Fairfield Echo The Fairfield Echo is a free weekly newspaper delivered to the highly desirable households of Fairfield and Fairfield Township. It has been recognized as the Best Non-Daily Newspaper in Ohio by the Cleveland Press Club. Fairfield and Fairfield Township have consistently been one of the region’s hottest growth areas. The Fairfield Echo reaches 63% of adults in print every month! Sources: 2007 SWG Study (Wilkerson & Associates), ABC Audit Report ending March 31, 2010
66. The Oxford Press The Oxford Press is a paid weekly published for full-time residents of the college town of Oxford, home of the prestigious Miami University. This outstanding newspaper earned the Ohio Newspaper Show’s General Excellence Award, three First Place Hooper Awards from the Ohio Newspaper Association, and a Best of Cox award for Division 2 in the non-daily category. The Oxford Press reaches nearly 11,000 adults in print every month! Source: 2008 Scarborough, R2 ABC Audit Report ending March 30, 2009