metromedia provides brands and businesses with creative and efficient media solutions across print, outdoor and online to reach over 3.5 million people in New York, Boston, Philadelphia and beyond.
Welcome to Metro Media!
metromedia provides brands and businesses with creative and efficient media solutions across print, outdoor and online to reach over 3.5 million people in New York, Boston, Philadelphia and beyond.
Welcome to Metro Media!
metromedia provides brands and businesses with creative and efficient media solutions across print, outdoor and online to reach over 3.5 million people in New York, Boston, Philadelphia and beyond.
Welcome to Metro Media!
metromedia provides brands and businesses with creative and efficient media solutions across print, outdoor and online to reach over 3.5 million people in New York, Boston, Philadelphia and beyond.
Welcome to Metro Media!
Social Insights on the UK Newspaper IndustryBrandwatch
This report compares the different Twitter strategies of newspaper brands, and:
Shows how the strategies affect each audience
Examines and compares the top 10 UK newspaper brands
metromedia provides brands and businesses with creative and efficient media solutions across print, outdoor and online to reach over 3.5 million people in New York, Boston, Philadelphia and beyond.
Welcome to Metro Media!
metromedia provides brands and businesses with creative and efficient media solutions across print, outdoor and online to reach over 3.5 million people in New York, Boston, Philadelphia and beyond.
Welcome to Metro Media!
metromedia provides brands and businesses with creative and efficient media solutions across print, outdoor and online to reach over 3.5 million people in New York, Boston, Philadelphia and beyond.
Welcome to Metro Media!
Social Insights on the UK Newspaper IndustryBrandwatch
This report compares the different Twitter strategies of newspaper brands, and:
Shows how the strategies affect each audience
Examines and compares the top 10 UK newspaper brands
Search engines like Google and Bing should not be emulated online by galleries, libraries, archives and museums. This presentation looks at alternatives, with a consideration of a more natural and visual search experience.
it describes ethnomethodology as a method as well as a theory. This very concise and precise presentation helps one to understand the real meaning of ethnomethodology.
Search engines like Google and Bing should not be emulated online by galleries, libraries, archives and museums. This presentation looks at alternatives, with a consideration of a more natural and visual search experience.
it describes ethnomethodology as a method as well as a theory. This very concise and precise presentation helps one to understand the real meaning of ethnomethodology.
Slides from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
Learn why earned media works in shaping business decision maker's perceptions, lessons from various communities, and how to effectively tell your community's story.
Reaching an Engaged Audience in a Multiplatform World with NewsyMediaPost
Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage with the top stories across every platform. A leader in the OTT space and upcoming launches planned on new platforms, Newsy continues to attract a highly engaged (and growing) audience making it a strong option for advertisers looking to reach an 18-54 cross platform audience.
MIT Technology Review leads the global conversation
about technologies that matter.
We are the media company for MIT, backed and owned by MIT, however operate independently.
We rank #1 above our competitive set reaching Technology Decision Makers (84%) and C-Suite (60%).
Local Newspapers: trends and developments in the USADamian Radcliffe
Slides of keynote on US local newspapers given at the 6th International Conference of proximity media, Barcelona, 21st November 2017. http://jornades.amic.media/default.php?id=3065
Metro is the world's largest global newspaper with 74 editions in 13 languages. Every day, Metro is read by 18.2 million people in 124 cities in 22 countries.
H&M and Metro partnered to offer an exclusive discount at H&M stores on May 22 called Metro Day @ H&M. Through a combination of high impact newspaper advertising, digital and promotional efforts, Metro build excitement leading to the event.
Last year, Metro-Make Music Program 2013. 75,000 copies distributed in 200+ music venues across New York in June 2013, ahead of Make Music Day on Jun 21, 2013
Lock your marketing message to this special basketball editorial on March 17.
Standard ads, logo section sponsorship, front cover units and online Metro.us packages available.
At Metro we believe creativity involves making media solutions that grab attention and lead to action. The Best of Metro gathers the best advertising cases from around the world over the past 12 months. The objective is to inspire you to “think outside the box” and come up with new ideas for how you can advertise your brand towards Metropolitans in a new and creative way.
According to the latest Scarborough readership survey (2013 R2), Metro reaches more adults 18+ in Manhattan than the New York Post or the New York Daily News.
The future is free!
Metro Photo Challenge is the World's Largest Photo Contest. The competition is starting again this year on Sep 2nd. Check out the winners of MPC 2012 in this classy book
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. multi-platform media house focused on catering to the
information and entertainment needs of metropolitans.
offers wide range of media solutions
across print, outdoor and digital channels.
reaches over 3.5 million people every month
in new york, boston, philadelphia and beyond.
Source: Nielsen Scarborough 2014-15 R1
3. Total US Boston New York Philadelphia
circulation 446,835 100,196 258,526 88,113
daily readership 1,093,797 206,479 681,541 205,777
weekly readership 2,259,683 395,683 1,433,613 430,387
monthly readership 3,666,837 564,683 2,137,730 643,078
distribution points 1,100 1,000 1,000
hand promoters 125
geography suffolk, middlesex,
norfolk, essex,
plymouth, bristol
manhattan,
brooklyn, queens,
bronx, westchester,
north nj
philadelphia,
montgomery,
delaware, chester,
bucks, south nj
readers profile
adults 21-54 70% 70% 73% 61%
employed 76% 80% 77% 71%
average hhi* $90,000 $104,500 $89,000 $76,700
websites metro.us | clubmetro | ziptrials.us
Source: CAC AR (Sep-14) total circulation (Mon-Fri); Nielsen Scarborough 2014-15 R1 - net combined print / online.
* employed; GA (Oct-15) – US online traffic outside 3 DMAs.
metromedia ® reaches over 3.5 million people every month!
metromedia overview
4. media and lifestyle habits:
Gets his information from solely digital sources. His
interests center mainly around art and music, as well as
the latest in tech. He’s already planning on purchasing the
new apple watch. In his free time, he’s at a concert in
Brooklyn or drinking beers with friends at a local dive.
He’s also a huge Mets fan and follows sports news in
regards to his team.
michael, 28,
web designer
just moved in with his
girlfriend in williamsburg,
brooklyn
5. media and lifestyle habits:
Gets her information from various digital sources,
specifically via her phone and social media. Kate
definitely follows news in regards to the real estate
industry, but is also interested in general trends regarding
technology and health. She likes to stay on top of the
latest diet trends, and never leaves the house without her
fitbit. Kate’s obsessed with SoulCycle.
kate, 30
real estate agent
lives with her girlfriend in upper
east side
6. metro
daily
news
post times
women 18+ 54% 45% 37% 47%
median age 44.1 52.2 51.8 52.0
adults 18-34 32% 21% 20% 24%
adults 35-49 30% 23% 25% 21%
adults 50-64 30% 33% 34% 29%
adults 65+ 8% 22% 21% 25%
employed or studying 81% 63% 66% 72%
parents of kids 18- 38% 29% 29% 25%
Source: Nielsen Scarborough 2014-15 R1. New York
don’t miss out on metro’s exclusive audience: 66% of metro readers don’t
read the daily news, 81% don’t read the post and 82% don’t read the times.
metro new york audience
7. metromedia cater to the
information needs of busy
commuters
source: Nielsen Scarborough 2014 R1. New York.
67 years, 313 days
is the collective time spent commuting
by metro new york readers every day!
8. brand
• the world’s largest newspaper
• the inventor of the modern free daily
newspaper concept
• a larger editorial staff worldwide than CNN
• mostly original content produced by metro
journalists
• a smart summary of local, national,
international, entertainment and sport news
• quick and informative read concise to fit in
its readers’ face-paced lifestyle
• community based content on the issues that
matter most to metro readers
• premium and innovative advertising options
in print, outdoor and online
Everything you need to know
Source: Metro International (2015)
9. an engaging platform for a fast-paced lifestyle
delivering news at the right time, the right place and in the right format.
10. guest editor for a day
“mad men” creator, matt weiner 4/24
“When I lived in new york and I was
working on "the Sopranos," I took the
train to work every day. Metro was a
big part of my life.”
read all mad men related content at: metro.us/mad-men
guest editors are subject to editorial approval.
• engage metro audience in unique & organic way.
• exclusive interview with stars.
• star comments on tomorrow’s news, his / her loves & hates,
charities he / she supports, his/her work and new projects.
• supported by promotional ad campaign in print, online and
social media.
• previous guests include: lady gaga, karl lagerfeld, richard
branson
11. metro smartpaper
• distributed free-of-charge monday thru friday
• stapled, full color cover-to-cover
• sleek brand new design
• an unduplicated audience of young, affluent urbanites
12. new weekly sections
crisp design and sponsorship opportunities
• monday: career and education
– higher education | technical & vocational schools
| seasonal camp / school guides | jobs | talents
• tuesday: wellbeing
– fitness trends | health news | beauty | healthy
food
• wednesday: home and real estate
– home design & decorating | real estate | dyi
• thursday: travel & going out
– local and international travel stories | going out:
restaurants, bars, cultural events
• friday: weekend
– exclusive interviews with stars | movie opening
and reviews.
13. metro is the 4th largest us newspaper
top circulated newspapers
in the us (000s) copies
wall street journal1,358
usa today1,083
new york times660
los angeles times371
washington post388
Source: AAM / CAC AR / PS (Sep-14), VAC (Jun-14). average print circulation (Mon-Fri).
447
14. a leading position in nyc
251
172
90
0
50
100
150
200
250
metro new york daily
news
new york post
dailycopies(000s)
Source: AAM / CAC AR (Sep-14), average daily printed circulation (Mon-Fri) in 000s. New York City only.
total circulation
258,526 daily copies
15. partnership with the MTA
inside the nyc transit system
• The MTA has acknowledged the
popularity metro and embraced its
distribution within their system.
• metro has started a pilot program with
the MTA to host racks and distribute
papers within subway stations.
• We are now being asked to roll this out
to more stations with the goal of
supplying all 133 subway stations in
the NYC subway system.
• We will still have live staffers in other
areas like the commuter rail stations of
metro north, long island railroad and
NJ transit and more.
New racks Currently available
at 8 stations
16. complementing
out-of-home
• metro is a great way to reinforce
or replace your OOH message.
• distributed and consumed out of
home.
• delivers a timely and detailed
message to a targeted
demographic.
• product launch
• big ticket items
• response
• geo-target
17. metro cover wraps act as a
mobile billboard – reaching
commuters surrounding
metro readers
cover wraps:
big & bold execution
every day, metro reaches
over one million people, but
metro cover wraps reach
even more!
18. displayed on 1,000+
street boxes all across
new york city – like
mini-posters for 24
hours.
use metro +
out-of-home:
boxes
19. displayed on the front
and back of 125+
metro promoters
jackets at high-traffic
locations at peak time
(7-10am)
use metro +
out-of-home:
promoters
27. fomo featured listings
& clubmetro
FOMO
• Get a “Featured Listings Account” on Metro’s
new web destination for city events and promote
an unlimited number of events at a fixed rate on
www.metro.us/events.
• Make your events and venue stand out with our
“Featured Listings Account”
• FOMO – Your Daily Planner will be promoted
through print, social media and editorial content
to drive traffic to the site to maximize exposure of
the featured events.
CLUB METRO
• 36,000 members
• Opportunities for dedicated e-blasts,
sweepstakes and coupons
28. about metroX
brand safety first
cutting-edge technology
exclusive premium inventory
wide range of digital tactics
programmatic optimization
agnostic
custom-designed
dedicated
transparent
affordable
metroX in metromedia’s reach extension program delivering
engaging experiences at scale, across every screen.
we build and optimize your campaigns, tailored to your
specific needs on metro.us and across our extended network.
metromedia® is a one-stop-shop
for all your print and digital advertising needs.
29. metro.us campaign
premium news network
advanced demographic
targeting
retargeting
mobile / tablet run of network
hyper-local mobile
youtube true viewtopic targeting
monster ad
extended reach network
metroX reach extension program
metroX delivers engaging experiences at scale, across every screen.
metromedia® is a one-stop-shop
for all your print and digital advertising needs.