The document discusses how newspaper brands can leverage their local audience and trusted content online. It notes that newspaper websites attract a large, growing, and engaged audience, especially for local news and information. The summary emphasizes that newspaper websites are well positioned to provide targeted, customized advertising and messaging due to their local focus and knowledge of audience interests.
Interactive Local Media: The New Wave
Peter Krasilovsky VP and Program Director, BIA/KelseyBOLO 2011
The document discusses trends in local interactive media and advertising. It notes that local/local SMB advertising makes up 38% of the $132 billion local advertising market, while national/local advertising makes up 62%. Interactive advertising currently represents a minority of local spending. The use of social media, mobile, and vertical media is growing rapidly for both consumers and local businesses. New types of local commerce like daily deal sites are also disrupting traditional models. Overall, the local advertising market is shifting online and mobile, with opportunities for more targeted, local advertising across many new platforms and devices.
The document discusses trends in organic keyword data from Google Search for various conservative news domains from April 2020 to present. It shows significant drops in total organic keywords and top 10 keywords for sites like The Federalist, Daily Wire, and Daily Caller ranging from 63-82% following events like Twitter adding warning labels or reports of Google dropping sites from ad platforms. Sites like Fox News, NY Times and Washington Post saw smaller drops around 10-30%. The data suggests Google may be rearranging search results based on political bias rather than relevance. The presentation recommends conservative publishers measure everything, challenge legacy media biases directly with Google, and focus on building their own opt-in audiences rather than relying on platforms.
Maximizing the ROI from Online MarketingScott Abel
Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008.
Marketing dollars are moving rapidly from traditional media to the Internet. IDC estimates that $25 billion was spent on search and display advertising, in 2007, up 27% over 2006. However, the very nature of consumers’ online behavior dictates that marketers think in new ways if they are to maximize the return from their investments in online advertising.
This presentation will examine how consumers are using the Internet and identify the ways in which advertisers can best market to them. This will also reveal the key metrics that marketers need to use as they plan and analyze their online marketing efforts so as to maximize their ROI.
The database used for this discussion will be comScore’s panel of 2 million people who have given comScore explicit permission to track the complete details of their online activities.
The document discusses various social media marketing strategies and platforms. It provides information on setting up profiles, pages and groups on platforms like Facebook, LinkedIn, Twitter and Google Maps to promote businesses. It emphasizes expanding connections and engagement on these channels to find new customers and clients through interactions, content sharing and events. Regular posting of updates and messages is recommended to keep groups and communities active.
Marketing Research_Secondary Research ProjectJessica Gold
This source provides statistics on internet usage by geographic location in 2017. It finds that Asia has the largest number of internet users, with Europe having less than half as many. Africa had 453 million internet users. The source is considered credible as it provides data from reliable sources like the UN and includes detailed charts and graphs to visualize the statistics. This data can help determine which geographic areas may have the most potential for growing Netflix subscribers based on existing internet usage and penetration.
The Guardian - Future of Advertising Summit Guava UK
This document discusses the growth of information on the internet and search engines. It notes that Google indexes over 50 billion items and processes over 100 billion searches per month. The document also discusses the rise of social media and how it is influencing search engine optimization and digital advertising. Measurement of returns on investment is becoming more important for search engine marketing and digital advertising strategies.
LocalTek has created this presentation to give the basics of the initial components to think of when building your small business website. A second presentation focused on Social Media will be coming up in April. This presentation focuses on what is happening in the small business marketing arena, how broadband and mobile has changed marketing and what to think of when doing local search optimization for a business.
Interactive Local Media: The New Wave
Peter Krasilovsky VP and Program Director, BIA/KelseyBOLO 2011
The document discusses trends in local interactive media and advertising. It notes that local/local SMB advertising makes up 38% of the $132 billion local advertising market, while national/local advertising makes up 62%. Interactive advertising currently represents a minority of local spending. The use of social media, mobile, and vertical media is growing rapidly for both consumers and local businesses. New types of local commerce like daily deal sites are also disrupting traditional models. Overall, the local advertising market is shifting online and mobile, with opportunities for more targeted, local advertising across many new platforms and devices.
The document discusses trends in organic keyword data from Google Search for various conservative news domains from April 2020 to present. It shows significant drops in total organic keywords and top 10 keywords for sites like The Federalist, Daily Wire, and Daily Caller ranging from 63-82% following events like Twitter adding warning labels or reports of Google dropping sites from ad platforms. Sites like Fox News, NY Times and Washington Post saw smaller drops around 10-30%. The data suggests Google may be rearranging search results based on political bias rather than relevance. The presentation recommends conservative publishers measure everything, challenge legacy media biases directly with Google, and focus on building their own opt-in audiences rather than relying on platforms.
Maximizing the ROI from Online MarketingScott Abel
Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008.
Marketing dollars are moving rapidly from traditional media to the Internet. IDC estimates that $25 billion was spent on search and display advertising, in 2007, up 27% over 2006. However, the very nature of consumers’ online behavior dictates that marketers think in new ways if they are to maximize the return from their investments in online advertising.
This presentation will examine how consumers are using the Internet and identify the ways in which advertisers can best market to them. This will also reveal the key metrics that marketers need to use as they plan and analyze their online marketing efforts so as to maximize their ROI.
The database used for this discussion will be comScore’s panel of 2 million people who have given comScore explicit permission to track the complete details of their online activities.
The document discusses various social media marketing strategies and platforms. It provides information on setting up profiles, pages and groups on platforms like Facebook, LinkedIn, Twitter and Google Maps to promote businesses. It emphasizes expanding connections and engagement on these channels to find new customers and clients through interactions, content sharing and events. Regular posting of updates and messages is recommended to keep groups and communities active.
Marketing Research_Secondary Research ProjectJessica Gold
This source provides statistics on internet usage by geographic location in 2017. It finds that Asia has the largest number of internet users, with Europe having less than half as many. Africa had 453 million internet users. The source is considered credible as it provides data from reliable sources like the UN and includes detailed charts and graphs to visualize the statistics. This data can help determine which geographic areas may have the most potential for growing Netflix subscribers based on existing internet usage and penetration.
The Guardian - Future of Advertising Summit Guava UK
This document discusses the growth of information on the internet and search engines. It notes that Google indexes over 50 billion items and processes over 100 billion searches per month. The document also discusses the rise of social media and how it is influencing search engine optimization and digital advertising. Measurement of returns on investment is becoming more important for search engine marketing and digital advertising strategies.
LocalTek has created this presentation to give the basics of the initial components to think of when building your small business website. A second presentation focused on Social Media will be coming up in April. This presentation focuses on what is happening in the small business marketing arena, how broadband and mobile has changed marketing and what to think of when doing local search optimization for a business.
Market Analysis Report on Amazon Prime VideoJessica Gold
This document analyzes the market for Amazon Prime Video and provides recommendations to increase subscribers. It finds that Prime Video has over 26 million US subscribers but faces competition from Netflix and Hulu. Streaming trends show people increasingly use online services over cable and on smartphones. The document recommends improving the user experience with profiles and personalization to better engage customers. It also suggests expanding geographically based on high global internet usage.
This document summarizes a presentation on search engine optimization and online marketing trends in 2011. It discusses the growth of mobile internet usage and importance of mobile marketing. Content marketing and social media are emphasized as important inbound marketing strategies. Recent changes to Google's algorithm are explained, including the Panda and Farmer updates that penalize low-quality content and links. Topic modeling is presented as a new technique to analyze content relevance. The importance of online reputation management is also covered.
2011 Webtrends Adgregate Social Commerce WhitepaperKrishna De
Access the original paper at http://www.webanalyticsondemand.com/shared/uploads/WP-SuccessOfSocialCommerce.pdf
It has been published here in the event that the original link is deleted as it provides useful data about social commerce trends.
This report was published in March 2011
Native advertising is growing rapidly due to its effectiveness on mobile and social platforms. It has higher conversion and engagement rates than traditional ads. Many internet companies are seeing success with native ad formats like Facebook's newsfeed ads, Twitter's promoted tweets, and Pinterest's promoted pins. The analyst projects US internet ad spending to reach $50 billion in 2014, driven in large part by growth in mobile, video, and native advertising. Native ads are a good fit for content-based sites and allow brands to tell stories in a less disruptive way than traditional banners.
The document provides a summary of marketing data and trends from various research reports. It discusses increased spending by major advertisers in 2010 and optimism about the economy. Various charts show trends in media spending, including growth in TV and radio but declines in newspapers. It also discusses the increasing popularity of online news and shift to digital advertising channels over print. Key facts highlighted include that 23% of Americans would pay for online news and that blogs have the lowest cost per lead of digital marketing channels.
The document provides a summary of marketing data and trends from various research reports. It discusses increased spending by major advertisers in 2010 and optimism about the economy. Various charts show trends in media spending, including growth in TV and radio but declines in newspapers. It also discusses the increasing popularity of online news and willingness to pay for it. Additional topics covered include the importance of web and email in marketing, trends in email marketing tools, differences in costs between inbound and outbound lead generation, and search engine advertising costs.
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
The document analyzes how social networks and mobile web are affecting website traffic and the rise of commerce on Facebook. It finds that 68% of Fortune 100 companies had declining website traffic over a year while 40% had more visitors to their Facebook page. Non-ecommerce sites saw more Facebook traffic (65%) while most ecommerce sites still did better on their own websites, though with declining annual visits. Data on Facebook stores shows they are efficient at acquiring visitors and have conversion rates comparable to websites. The conclusion is that social networks and mobile web will dominate online traffic, decreasing visits to both content and ecommerce websites.
The document discusses findings from a study on how business executives use mobile devices and online video. Some key findings include:
- Most executives carry multiple internet-enabled devices and use smartphones as their primary means of communication. They are conducting more work-related searches on mobile than they did on desktops in the previous year.
- Over half of executives notice and click on mobile ads to gather business information. Many are also comfortable making purchases and providing contact information on mobile websites.
- Younger executives are even more reliant on mobile devices, with many preferring to access work emails and information from their phone versus a computer. Within a few years, many executives expect smartphones or tablets to replace laptops.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
The document discusses trends in online advertising, including the decline of traditional media and rise of digital advertising. It covers several topics:
1) The fall of traditional newspapers and decline of print media due to economic pressures and consumers moving online for news.
2) The types and evolution of online advertisements, including banner ads, text ads, and mobile ads. It also discusses web analytics tools for measuring campaigns.
3) The major online advertising networks like Google, Yahoo, and others that serve as middlemen between advertisers and publishers.
4) Emerging opportunities in markets like China, India, and on mobile platforms, as well as potential applications of nanotechnology.
The document provides an overview of
Modi - Sharma - Is Spotify Sustainable in the Music Streaming IndustryAbhinav Sharma
The document provides an overview and analysis of the music streaming industry and Spotify's position within it. It discusses how streaming has grown significantly in recent years to account for 27% of total US music industry revenue in 2014. Spotify is examined as one of the fastest growing and most popular streaming services, but it operates at a loss. Several factors that contribute to Spotify's losses are explored, including low royalty rates for artists. The document also briefly summarizes other major players in the streaming market like YouTube, iTunes, and Pandora.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
On Beyond SERPS: Looking at the world of Cloud Marketing in 2011 and Beyond. What signals are changing in the search engine algorithms? What issues will marketers face in the coming months and years? How to put the changing landscape of search marketing into perspective and develop a strategy for success.
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
The document summarizes Verso's one-stop-shopping solution for targeted online advertising for book publishers. It provides customizable "Reader Channels" consisting of high-quality niche websites designed to optimize the reach and effectiveness of online ad campaigns. Some example Reader Channels discussed include Business and Finance, Women's Health and Fitness, Thought Leaders, Teens, and a Fiction Select program. Site-level reporting and targeting capabilities such as demographic, contextual, behavioral, and retargeting are also discussed.
Local Media Advertising: a $130 billion industry in transitionNathan Schock
There are three big trends driving the transition of the local media advertising industry: media fragmentation, ad blocking and trust-based advertising. As the president of a startup in this space, I've been tracking these trends for several years. This is a white paper I developed on those trends.
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
This document summarizes Audience and Consumer Marketing strategies and tools for different business units. It discusses using segmentation tools like LEAP and RAM panel testing to understand audiences. It provides examples of pitching strategies to advertisers using tools like Acxiom PersonicX for audience segmentation and identifying customer types like "Skyboxes & Suburbans". Polling tools like Civic Science and automotive data from R.L. Polk are also discussed for targeting and analytics. Specific campaign proposals are provided for auto dealerships including email, display, mobile and Facebook advertising.
This document summarizes John Granatino's presentation about Belo Interactive's efforts to develop financially sustainable business models for online news. It discusses Belo's goals of identifying valuable customer segments, increasing audience loyalty and value, migrating print audiences online, and increasing advertising impact through targeted ads. It provides examples of how Belo used registration and analytics to target ads to specific interest groups, such as serving auto ads only to recent visitors of the automotive section. The results section finds that targeted ads generated dramatically better response rates and search behavior for clients compared to untargeted ads, allowing Belo to earn more revenue and spend more on journalism.
nshut.com online marketing E-commerce Directory. For the first in the country has been launched to bring relief to the consumers who make online shopping. The directory Will provide information about online market places and list of e-commerce portals on the basis of categories of products. Details of the related website. Contact addresses, website addresses, feedback of the customers. online chat service besides there will be some special features in the directory, said a press release, the directory has been launched keeping in mind that’s the buyers do not know where they can buy their required items, they take the decision depending on information obtained from different advertisements and individuals.
Market Analysis Report on Amazon Prime VideoJessica Gold
This document analyzes the market for Amazon Prime Video and provides recommendations to increase subscribers. It finds that Prime Video has over 26 million US subscribers but faces competition from Netflix and Hulu. Streaming trends show people increasingly use online services over cable and on smartphones. The document recommends improving the user experience with profiles and personalization to better engage customers. It also suggests expanding geographically based on high global internet usage.
This document summarizes a presentation on search engine optimization and online marketing trends in 2011. It discusses the growth of mobile internet usage and importance of mobile marketing. Content marketing and social media are emphasized as important inbound marketing strategies. Recent changes to Google's algorithm are explained, including the Panda and Farmer updates that penalize low-quality content and links. Topic modeling is presented as a new technique to analyze content relevance. The importance of online reputation management is also covered.
2011 Webtrends Adgregate Social Commerce WhitepaperKrishna De
Access the original paper at http://www.webanalyticsondemand.com/shared/uploads/WP-SuccessOfSocialCommerce.pdf
It has been published here in the event that the original link is deleted as it provides useful data about social commerce trends.
This report was published in March 2011
Native advertising is growing rapidly due to its effectiveness on mobile and social platforms. It has higher conversion and engagement rates than traditional ads. Many internet companies are seeing success with native ad formats like Facebook's newsfeed ads, Twitter's promoted tweets, and Pinterest's promoted pins. The analyst projects US internet ad spending to reach $50 billion in 2014, driven in large part by growth in mobile, video, and native advertising. Native ads are a good fit for content-based sites and allow brands to tell stories in a less disruptive way than traditional banners.
The document provides a summary of marketing data and trends from various research reports. It discusses increased spending by major advertisers in 2010 and optimism about the economy. Various charts show trends in media spending, including growth in TV and radio but declines in newspapers. It also discusses the increasing popularity of online news and shift to digital advertising channels over print. Key facts highlighted include that 23% of Americans would pay for online news and that blogs have the lowest cost per lead of digital marketing channels.
The document provides a summary of marketing data and trends from various research reports. It discusses increased spending by major advertisers in 2010 and optimism about the economy. Various charts show trends in media spending, including growth in TV and radio but declines in newspapers. It also discusses the increasing popularity of online news and willingness to pay for it. Additional topics covered include the importance of web and email in marketing, trends in email marketing tools, differences in costs between inbound and outbound lead generation, and search engine advertising costs.
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
The document analyzes how social networks and mobile web are affecting website traffic and the rise of commerce on Facebook. It finds that 68% of Fortune 100 companies had declining website traffic over a year while 40% had more visitors to their Facebook page. Non-ecommerce sites saw more Facebook traffic (65%) while most ecommerce sites still did better on their own websites, though with declining annual visits. Data on Facebook stores shows they are efficient at acquiring visitors and have conversion rates comparable to websites. The conclusion is that social networks and mobile web will dominate online traffic, decreasing visits to both content and ecommerce websites.
The document discusses findings from a study on how business executives use mobile devices and online video. Some key findings include:
- Most executives carry multiple internet-enabled devices and use smartphones as their primary means of communication. They are conducting more work-related searches on mobile than they did on desktops in the previous year.
- Over half of executives notice and click on mobile ads to gather business information. Many are also comfortable making purchases and providing contact information on mobile websites.
- Younger executives are even more reliant on mobile devices, with many preferring to access work emails and information from their phone versus a computer. Within a few years, many executives expect smartphones or tablets to replace laptops.
25 Disruptive Technology Trends 2015 - 2016Brian Solis
Brian Solis explores some of the biggest technology trends and possible twists on the horizon for 2015 and 2016.
Topics include cyber security, mobile payments, drones, bitcoin, social media, digital, omnichannel, attribution, cx, music, movies, Hollywood
The document discusses trends in online advertising, including the decline of traditional media and rise of digital advertising. It covers several topics:
1) The fall of traditional newspapers and decline of print media due to economic pressures and consumers moving online for news.
2) The types and evolution of online advertisements, including banner ads, text ads, and mobile ads. It also discusses web analytics tools for measuring campaigns.
3) The major online advertising networks like Google, Yahoo, and others that serve as middlemen between advertisers and publishers.
4) Emerging opportunities in markets like China, India, and on mobile platforms, as well as potential applications of nanotechnology.
The document provides an overview of
Modi - Sharma - Is Spotify Sustainable in the Music Streaming IndustryAbhinav Sharma
The document provides an overview and analysis of the music streaming industry and Spotify's position within it. It discusses how streaming has grown significantly in recent years to account for 27% of total US music industry revenue in 2014. Spotify is examined as one of the fastest growing and most popular streaming services, but it operates at a loss. Several factors that contribute to Spotify's losses are explored, including low royalty rates for artists. The document also briefly summarizes other major players in the streaming market like YouTube, iTunes, and Pandora.
50 Powerful Statistics About Tech Mega Trends Affecting Every BusinessVala Afshar
Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones each day for activities like social networking and shopping. The rise of big data and cloud computing is also transforming businesses, with more information and computing power available to analyze customer behavior and improve products. Apps have become a primary way people use mobile devices, and their popularity is driving significant revenue growth.
On Beyond SERPS: Looking at the world of Cloud Marketing in 2011 and Beyond. What signals are changing in the search engine algorithms? What issues will marketers face in the coming months and years? How to put the changing landscape of search marketing into perspective and develop a strategy for success.
Key Trends & Metrics from the Local-Sphere in Q1Localogy
Here are the key trends and data points from the local marketing and search space from Q1 2016. Presented by Greg Sterling, this presentation was delivered to an audience of LSA members.
The document summarizes Verso's one-stop-shopping solution for targeted online advertising for book publishers. It provides customizable "Reader Channels" consisting of high-quality niche websites designed to optimize the reach and effectiveness of online ad campaigns. Some example Reader Channels discussed include Business and Finance, Women's Health and Fitness, Thought Leaders, Teens, and a Fiction Select program. Site-level reporting and targeting capabilities such as demographic, contextual, behavioral, and retargeting are also discussed.
Local Media Advertising: a $130 billion industry in transitionNathan Schock
There are three big trends driving the transition of the local media advertising industry: media fragmentation, ad blocking and trust-based advertising. As the president of a startup in this space, I've been tracking these trends for several years. This is a white paper I developed on those trends.
With more than 2 billion monthly active users, Facebook is undeniably the most popular social network in the world. But how much do you know about the other platforms making their way to the top?
Disrupting the world's social landscape, these companies are rivaling the top players with new features, often uniquely tending to the needs of niche markets.
This document summarizes Audience and Consumer Marketing strategies and tools for different business units. It discusses using segmentation tools like LEAP and RAM panel testing to understand audiences. It provides examples of pitching strategies to advertisers using tools like Acxiom PersonicX for audience segmentation and identifying customer types like "Skyboxes & Suburbans". Polling tools like Civic Science and automotive data from R.L. Polk are also discussed for targeting and analytics. Specific campaign proposals are provided for auto dealerships including email, display, mobile and Facebook advertising.
This document summarizes John Granatino's presentation about Belo Interactive's efforts to develop financially sustainable business models for online news. It discusses Belo's goals of identifying valuable customer segments, increasing audience loyalty and value, migrating print audiences online, and increasing advertising impact through targeted ads. It provides examples of how Belo used registration and analytics to target ads to specific interest groups, such as serving auto ads only to recent visitors of the automotive section. The results section finds that targeted ads generated dramatically better response rates and search behavior for clients compared to untargeted ads, allowing Belo to earn more revenue and spend more on journalism.
nshut.com online marketing E-commerce Directory. For the first in the country has been launched to bring relief to the consumers who make online shopping. The directory Will provide information about online market places and list of e-commerce portals on the basis of categories of products. Details of the related website. Contact addresses, website addresses, feedback of the customers. online chat service besides there will be some special features in the directory, said a press release, the directory has been launched keeping in mind that’s the buyers do not know where they can buy their required items, they take the decision depending on information obtained from different advertisements and individuals.
Freedom Communications is a large media company founded in 1950 with over $886 million in annual revenue. They own many newspapers and websites across several states. Their websites in Orange County, California receive 3.8 million unique visitors and 18.6 million page views monthly. Freedom Communications offers various digital advertising solutions to reach these large online audiences, including banner ads, video ads, email marketing, search engine marketing, and job board postings. Their solutions provide measurable and cost-effective ways for advertisers to reach local consumers online.
Freedom Communications is a large media company founded in 1950 with over $886 million in annual revenue. They own many newspapers and websites across several states. Their Orange County Register website receives 3.8 million unique visitors and 18.6 million page views monthly, making it the top local news and information source. Freedom Communications offers various digital advertising solutions to reach their large, affluent, and engaged online audiences on their websites and through behavioral targeting.
The document discusses the growth of online advertising and its influence on consumer purchasing behavior. It notes that online advertising provides value through branding and cost efficiency. It also summarizes findings that consumers spend $6 offline for every $1 spent online, and that the internet is the preferred source for finding local merchants and stores. The document then examines lessons learned about online advertising, including the prevalence of targeting, changes in ad formats, and downward pressure on pricing. It also discusses experiments with paid online content and the challenges newspapers currently face with declining print circulation and revenue.
The Apartments of Wheaton Center is a 758-unit apartment community located 33 minutes from Chicago via train. It offers a variety of unit types across multiple buildings and amenities. A marketing review identified strengths like convenient transit access and a sense of community, as well as challenges like high prices and an outdated website. Opportunities for improving branding, signage, online presence, and resident retention were presented.
This document promotes advertising on the San Francisco Chronicle and Yahoo! by highlighting their large audience reach and targeting capabilities in the San Francisco Bay Area market. It notes that online retail sales are growing rapidly and that most people research products online before purchasing. It then describes how advertisers can target ads based on demographics, geographic location, and user behavior to reach qualified customers.
The document discusses integrating online marketing into local marketing strategies. It provides an overview of digital marketing opportunities for local businesses, including search, display ads, mobile, and social media. It emphasizes the importance of analytics, testing, and optimizing campaigns based on data. Local case studies demonstrate how businesses can build awareness, generate leads, and increase retention through integrated online and offline efforts.
This document discusses how mobile devices have become central to people's lives and media consumption. It provides statistics showing that most time spent on apps is on just a few apps, and that people have their phones with them almost constantly. Various industries have been changed by the shift to mobile. The document then focuses on Facebook and Instagram, giving user statistics for these platforms. It argues that Facebook is a large media platform and discusses how its targeting capabilities through use of first and third party data allow for effective advertising on mobile.
Established in 2011, Plethora Mobile is 100% mobile media demand side platform (Mobile DSP). Our Real time Bidding (RTB) technology allows brands, agencies and app developers to access over 85 billion targeted impressions across 220+ countries. In just a year's time, we have delivered over 200 campaigns across 40 countries. With the mobile landscape changing on almost a daily basis, understanding and leveraging all the partners and solutions available in the space can be a job in and of itself. Whether it's a highly customized and targeted Rich Media campaign for a Fortune 500 brand, or a new start-up looking to drive downloads of their hot new app, Plethora Mobile DSP can help.
NJ Advance Media provides leading digital marketing solutions to connect businesses with targeted audiences across their network of local news websites, newspapers, and magazines in New Jersey, offering integrated campaigns utilizing platforms like search, social media, and video to reach over 6 million adults in the local market.
Broad Street Interactive addresses how advertisers can reach local audiences through hyperlocal online advertising. Hyperlocal sites target specific neighborhoods, ZIP codes, or interest groups within a geographic area. As print advertising declines, many media outlets are exploring hyperlocal online advertising, which could outpace print revenues within 10 years. Broad Street Interactive has formed partnerships with local media providers to connect users and advertisers through relevant local content on its ad network of over 45 states and 300 cities.
This document outlines a vision for a location-specific news and advertising platform. It aims to provide intuitive, values-driven and popular authority for news evolution. The solution would allow users to receive relevant local news and information, make money by contributing, and boost local commerce. It describes the large market size, the product to relate facts and stories to local communities, and a business model of delivering targeted ads based on user content. Market adoption to date includes over 2 million page views and operation in 3 markets. Key competitive advantages are being a market leader, having no legacy systems, and being easily scalable.
Revenue Science uses consumer behavior data to create targeted advertising. It has evolved from an analytics company to one that offers a technology platform and marketplace connecting advertisers to audiences. Revenue Science tracks behaviors of over 100 million consumers monthly across 3000+ sites. Behavioral targeting is more effective than contextual ads and seen as the new standard, with advertisers expected to spend $3.8 billion by 2011 on this approach. Revenue Science identifies high-intent consumers based on multiple related behaviors and targets them across networks for advertisers.
This document summarizes a marketing workshop that provides low-cost and high-impact marketing strategies. It discusses internal marketing to employees, external marketing techniques like word-of-mouth, networking, and becoming a local expert. It also outlines affordable advertising options through newspapers, websites, and targeted sections. Public relations tactics like community involvement and utilizing newspaper sections are also presented to help businesses adapt their marketing in a recession.
This marketing plan summary provides the following:
1) ATD Austin Yellow Pages & Internet Solutions has seen declining revenue from telephone directories and aims to increase relevancy through this plan.
2) Key insights show SMBs still use print yellow pages as part of their marketing mix and are increasing digital spending. The Golden Gulf Coast region population is over 1 million with many Hispanic and younger residents.
3) The plan proposes objectives to increase ad sales 15% by 2016 and audience engagement 5% by 2017, along with partnering with ad networks for digital offerings.
This marketing plan summary provides the following:
1) ATD Austin Yellow Pages & Internet Solutions has seen declining revenue from telephone directories and aims to increase relevancy through this plan.
2) Key insights show SMBs still use print yellow pages as part of their marketing mix and are increasing digital spending. The Golden Gulf Coast region population is over 1 million with many Hispanic and younger residents.
3) The plan proposes objectives to increase ad sales 15% by 2016 and audience engagement 5% by 2017, along with partnering with ad networks for digital offerings.
This document discusses reputation management strategies for car dealerships. It explains that a dealership's reputation is formed through search engines, review websites, social media, blogs, and forums. It recommends that dealerships develop a reputation management plan to control positive content on search engine results pages, major review websites, and social networks. Specific tactics include claiming and updating business profiles, asking satisfied customers to post reviews, responding to reviews, publishing helpful articles and videos online, and engaging customers on social media. The goal is to populate search results and distribute positive content across the internet to attract more customers.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
The document provides tips for effectively summarizing a client's current situation and desired situation in order to make recommendations. It advises asking open-ended questions about the client's business model, marketing efforts, and personal goals to understand where they are today and where they want to be. Understanding both the current and desired situations allows one to define a roadmap to help clients achieve their objectives. Sample questions are provided to evaluate the client's current situation in their business, marketing, and individual priorities as well as questions to understand their desired situation and priorities for the future.
Google Digital Marketing Crossword PuzzleRalph Paglia
This document is a crossword puzzle containing common terms from digital marketing. Across and down clues are provided to fill in the boxes with terms like: search engine marketing, traffic acquisition, mobile device, pay-per-click, organic listings, URL, social media, unique visitor, session, ranking, landing page, search engine optimization, link, paid listings, and query. Completing the crossword requires knowledge of these fundamental digital marketing concepts and terms.
Google: Building Mobile Sites | Best PracticesRalph Paglia
This document provides information on optimizing websites for mobile experiences. It discusses principles of mobile site design like making site search visible and ensuring relevant results. It notes that over 50% of searches are now on mobile phones. Case studies are presented on how companies like Zazzle and Autoglass improved their mobile experiences and increased conversions and sales through mobile optimization.
The document is a guide to the new Google AdWords experience. It provides an overview of the new interface and features, including improved reporting, new campaign types, and streamlined access to tools and settings. The guide walks through how to navigate the new interface, find key areas and make changes. It also covers troubleshooting issues like fixing disapproved ads or suspended sites.
This document discusses how using ad extensions in Google Ads can increase visibility, clickthrough rates, and return on investment. It identifies six types of ad extensions - sitelinks, callout extensions, review extensions, call extensions, location extensions, and app extensions - and explains how each can help qualify customers and make ads more relevant. On average, each new ad extension results in a 10-15% increase in clickthrough rate. Ad extensions can appear on search network ads and some may also appear on display network ads, with AdWords choosing the most useful combination.
Genuine google seo checklist top secretRalph Paglia
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10. Our Advantage: A Triple Threat + + Local newspaper brands, local content & local audience (nobody else has all three) Most creative adjacency to best locally produced content on the Web Ability to deliver message at the center of the local community conversation
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15. Audience Growing At Twice the Rate of The Internet Source: //NetRatings NetView Custom Analysis 2007 Percent Growth In Unique Visitors, Q1 06 to Q1 07
24. News Content Accessed Several Times Monthly Base: Online respondents; Telephone respondents who did not visit a NP Web site in the past 6 months NP site visitors use the Internet in general for various types of local information. NAA/MORI Power Users Study, 2006
25. Sources Used for Local News & Info Past 6 Mos. Base: Online respondents who got local news online in past 6 months; Telephone non-NP Web site users who got local news online in past 6 months NA NAA/MORI Power Users Study, 2006
42. Access Entertainment Information Online NP site users are far more likely than any other online users to get leisure-related info online NAA/MORI Power Users Study, 2006
50. Ad Targeting: Relevant Messaging Geography Demographics Content Behavior
51. “ Putting our shoe ads on Ilovewomensfeet.com is not my idea of contextual advertising.”
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53. We Deliver Online Buying Power Financial Money market acct (searched online) 170 Access brokerage account online 120 Applied for credit card online 114 Automotive Auto loan bought online 132 New vehicle bought in last 6 mo. 117 Two autos owned by HH 108 Tech Savvy/Power Users First among friends to buy new gadgets 122 Research before major online purchase 130 Internet easiest way to shop 117 Entertainment & Leisure Activities Attended pro sports event last 6 mo. 135 Bought movie tickets online last 6 mo. 128 Bought DVD/VHS movie online last 6 mo. 115 Travel 16-20 business domestic plane trips 195 7+ international trips past 3 yrs. 137 7-10 personal domestic plane trips 138 1. ComScore AIM, Winter 2006 Index Index Index Index Index
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55. Women Use Newspaper Websites Scarborough Engagement 2005 118 122 33% Home Value $300K + Home Ownership 132 154 21% College Graduates Education 131 147 49% $75,000 + HH Income 118 124 24% 35 to 44 116 136 24% 25 to 34 Age All Online Index % Composition
58. Hispanics Use Newspaper Web Sites Scarborough Engagement 2005 143 151 31 Home Value 300K + 184 242 16 Graduated College 164 194 43 Earn $75K + 101 111 25 35-44 Years of Age All Online Index % Composite
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60. Men Use Newspaper Websites Scarborough Engagement 2005 119 130 39 $300K + Home Value 112 127 26 35-44 Age 134 156 23 College Graduate Education 127 142 59 $75K + HH Income All Online Index % Composite
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63. We Deliver the At-Work Audience Weekday Visitor Traffic by Hour MORI 2006
68. Newspaper Website Users Act On Ads Implication: More Involved, More Engaged Readers with Advertising Information Q.1 Which of these tasks or capabilities have you used on the Internet? Base: 710 Newspaper Site Visitors Source: Scarborough 2007
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71. Online Newspapers Lift Ad Campaigns Source:. Dynamic Logic MarketNorms database with NAA analysis, Q1 2006 data 8%-34% Increase in Purchase Intent
86. Mobile: Active and Engaged Consumers Source: Metrics: Crisp Wireless, September 2006 ² Crisp Wireless Mobile Sites: Los Angeles Times, The Envelope, Chicago Tribune, Metromix, HoyInternet, Sun Sentinel, Allentown, Newsday, Orlando Sentinel, Baltimore, amNY, Courant, Daily Press and Stamford Advocate
87. Mobile: Advertising Opportunities Web Browsing Sponsor Content Channels: News, Business, Sports, Travel SMS*/Text Messaging Advertiser branding for: News Alerts, Polls, Quizzes and Promotions *SMS: Short Message Services Ad Types: Data capture Click to call Store locator Coupon Contests Sweepstakes Trivia Tune-in
93. Online and Offline Brands Complement Each Other % of consumers that agree with the following questions Online and Offline Brands work together to meet consumers’ needs Source: OPA Online Multi-channel media brands – Attitude & Usage Study. Conducted in Partnership with: Frank N. Magid Associates, Inc .
94. Dual Users Outnumber Web Only Users Penetration of local newspaper (print and online)* 100% = 132 million adults** 100% = 87 million 66 63 11 26 Read local newspaper in print only Read local newspaper online site Read local newspaper both in print and on-line * Those who read local newspaper in print or on-line in the last week ** Adults 18+ on-line Source: McKinsey Media and Entertainment News Survey, June 2006
95. Source:, MORI Research, Base: Online respondents Reasons Use Newspaper Web Sites in Addition to Print
96. Newspaper & Website Readers are Extraordinarily Powerful Consumers Source: MRI Doublebase, Base = U.S. Adults 18+ Note: Heavy media user = upper half percentile of usage of specific media 199 158 Portfolio Value: $150K+ 171 155 Occupation: Management 180 123 College Grad+ 189 130 HHI: $150K+ 161 117 HHI: $75K+ Heavy Newspaper & Heavy Internet Heavy Newspaper Target
97. The Most Powerful Consumers Are Heavy Users of Newspapers and the Internet Source: Newspaper National Network LP, 2006 MRI Doublebase, Base= Top 3 Market Adults 18+ HHI: $100K+ 166 162 147 128 HHI: $150K+ 188 169 148 130 Occupation: Management 173 167 166 135 3+ Domestic Trips 149 141 134 116 Uses financial planning/ money mgmt services 147 127 120 107 Heavy Newspaper & Heavy Internet Target: Heavy Magazine & Heavy Internet Heavy Radio & Heavy Internet Heavy Total TV & Heavy Internet
98. Brand Equity Extends Across Formats % of consumers that agree with the following questions Online Offline Both Online And Offline No Difference Source: Newspaper National Network, OPA Online Multi-channel media brands – Attitude & Usage Study. Conducted in Partnership with: Frank N. Magid Associates, Inc.
99. Web Adds to Newspaper Reach In All Major Dayparts 44% Reach for Newspapers + Web vs. Newspapers alone Source: Online Publishers Association, “Day In the Life” Study, 2006 44% 46% 75% 17% 11% 12% 39%
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Editor's Notes
When you have a brand with such strong brand recognition in one area, it is tough to think about that brand in any other context. Newspaper, as a brand, is one of those incredibly strong brands. The name itself connotes “paper” so it is tough for many advertisers to recognize newspaper media in it’s various forms. Today, I’d like to talk to you about the value of newspaper media for advertising in the digital space.
The value of newspaper media really begins with you. We want to understand your challenges and opportunities and discuss how we can help. “it’s value begins with you” It has been our experience from working with advertisers in a lot of different businesses that you are facing some unique challenges and pressures today. And we think you’ll be surprised at how well the newspaper media can help you address these challenges.
Doesn’t it feel like this sometimes? Clearly, business as usual for advertisers won’t cut it. As it’s been said and written many times in recent years, it’s a brave new world for advertisers requiring a new course of action to survive and prosper through this perfect storm.
We live in a blinding world of clutter. Some specifics on channel proliferation over the last 25 years; When you see a number like 50 million internet sites (and that could be a low estimate) it is almost impossible to get your arms around the advertising challenge you face. To look at that in another way. Let’s say you are considering placing advertising for a typical consumer item. How many choices might you need to consider?
If you wanted to advertise Dog Yarmulkes, for example, a simple Google search turns up over 20 thousand choices. How do you decide. A search for something slightly more common, say, New York Weather produces 85 million listings. Which sites are right for your advertising?
Which websites should you choose for your advertising online?
The value of newspaper digital media to an advertiser is that newspaper is the trusted local connection to an attractive audience. Newspaper media offers advertisers what I will refer to as the 4 C’s. A unique combination of attributes that advertisers value in choosing from digital alternatives. Community Connection It’s all about local Content relevance Customized targeting Consumer activation
What we are talking about here is the value of local to advertisers. Real local and not just virtual local.
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No other digital offering can achieve all three
The Washington Post’s new LoudonExtra is a great example of how even a large metropolitan newspapers can engage consumers at the “hyper-local” level with deep community information from journalists and users.
The Cincinnati Enquirer offers quality and up-to-date community-level information for more than 200 neighborhoods in the Cincinnati metropolitan area.
One of the reasons for the amazing growth of consumer use of newspaper websites is the value people place on local content. It is no wonder that nearly 40% of all active internet users visit a newspaper website.
As an indication of the value consumers place on local content the fact that viewership of newspaper sites is growing at a pace double the net in general suggests that consumers trust and value content local to them.
Bakersfield is an example of many newspapers that are providing interactive features for very local information, such as maps of open houses, street construction, crime, political contributions block by block and more.
Many newspapers have built local search capabilities, integrating local business listings, classified advertising and other databases, to give consumers access to a broad array of information on local shopping and services.
And when it comes to local content, viewers in local markets turn first to newspaper sites in most markets.
Another way that newspapers are connecting at the community level is by opening up their Web sites to user comments and reviews. The introduction of user-generated content has increased loyalty and frequency of use to newspaper Web sites.
Another way that newspapers are connecting is with the introduction of video to their sites, with both staff-created news and entertainment information and user contributed video. More than 90% of the top 100 U.S. newspapers now offer video applications.
It is not just the viewer who recognizes the value and importance of local content. Look at all the portals wanting to be newspapers new best friends.
Here’s one example of how newspapers are co-branding their Yahoo! Hotjobs relationship, which includes co-promotion at both the local and national level.
Newspapers are also partnering with traditional competitors, such as local TV stations, in relationships that help extend the brand and assets of each media player.
Visitors who come to newspaper sites seek out all sorts of local information and their interest in local information greatly exceeds that interest in non- users
When you ask people what sites they turn to for local information, newspaper sites typically outperform other local sites and stay on par with the portals
As newspapers meet consumer demand by adding content features such as blogs the reliance on the part of visitors has also increased with traffic increases to newspaper blogs up 200%
Most of the top 100 newspapers offer blogs from staff, local citizens or both. Blogs give citizens a voice in a trusted media environment and helps the newspaper both engage more users in the product and extend the local information they’re able to provide.
With all the choices online visitors have it has become increasingly valuable to have content, real content that a viewer can rely upon. And advertising on trusted sites tends to have the rub off affect of trust as well.
When your audience goes to a site for content as opposed to tech applications such as mail, the viewing playing filed between local online content providers/ newspapers levels with the portals.
Engaging content online means more effectiveness and involvement for your advertising. Would you rather have your online ad sitting on a page or working to get you better results and incremental traffic?
The Web has turned newspapers back into a breaking news medium and continual updates to newspaper sites along with RSS feeds and e-mail alerts have trained consumers to visit newspaper Web sites for up to date information they can trust.
That relevant content is also increasingly coming in multimedia formats, such as the Miami Herald’s “What the 5,” a weekday videocast highlighting the top 5 most talked about stories of the day, with links to stories, videos, quizzes and other interactive feature, including content submitted by users
The newspaper media brand means trusted content to most adults so it is no surprise that newspapers are the most trusted source of information.
Providing readers with access to deep databases of information – such government employee compensation information or property assessments – enhances the newspaper’s reputation as THE source for comprehensive, local information. And it has proven to be a great traffic driver for newspapers as well.
No other local medium has the resources to provide the depth of coverage – in print and online – on local news and information.
Newspapers are providing extensive vertical sites devoted to home-town professional and college teams, and in some markets, prep sports as well. Consumers value the coverage and analysis the comes from an independent source like the local newspaper.
When viewers go to a newspaper sites for information related to entertainment, research shows that these viewers are more likely to look for travel information than those who go to other sites, more likely to check movie information, theater information and event calendars all of which plays to the notion of local and trusted content is what viewers desire.
Newspapers are also creating extensive entertainment sites that cover the full range of activities in the local market, complete with events databases, professional and user reviews and recommendations and other information that only a local media franchise could provide.
Some markets are also rolling out social networking sites for young adults that provide a compelling online community for sharing information, music, opinions and for meeting others in that market.
Newspapers are extending their business coverage online providing the most comprehensive coverage of local business developments.
Major advertisers of all sorts are recognizing the value of newspaper digital media and are utilizing newspaper websites to meet their advertising challenges.
The big buzz in digital media is about geo targeting. Newspaper websites are capable of delivering customized, targeted messaging on a local basis. Most advertiser would agree that geo targeting is more effective with real local vs. virtual local. Some portals can offer geo targeting which means advertising on e-mail or national content pages to a zip code while newspaper websites can position the inventory on real local content.
And the newspaper website reader is an attractive audience. Their mean age is 38, and they have a household income of $70K. 54% have college degrees And they’re very active online…shopping, buying, and banking. Surprised? MORI power user study just released profiles the impressive demography of newspaper website users. Think about what it adds to your print package.
One of our most popular advertising technologies available is ad targeting—as it provides your clients with a unique opportunity to speak directly to their desired audience . This is also one of TI-National sales key innovation initiatives as we move into 2007—to ensure we are effectively communicating the various targeting capabilities available and the “richness” of our highly attractive audience. We offer a variety of consumer targets across multiple areas, including: Content (Travel, Business, News) - section fronts, story level pages, but not specific content, key word targeting Geography (Region, DMA, State, Zip) – product availability, retail locations, etc. Day-Part (Time of Day, Day of Week) – CPG (meal planning), Events, McDonald’s lunch/breakfast specials Demographics (Men, Women, Age, HHI) Behavior (Visited “travel section” past 30 days—qualified as “travel enthusiasts”—serve them an ad in another section of site—relevant content/advertising) Niche: Our niche audience segments allow you to hone in on your client’s most desired audience, increasing performance and overall return-on-investment. You can now target specific users interested in “Travel”—or Business Owners—Families with Children Targeting works for both direct response and branding campaigns—reaching the most relevant audiences online.
What sort of context would you prefer your ads appear in?
Newspapers are increasingly creating niche sites targeted at specific market segments. “Pet Lovers” has been a particularly fertile area for many newspapers, tapping into people’s passions are their pets.
According to Comscore, newspaper website visitors index extremely high against those who transact financial services online, against those buying cars via online, against the tech savvy, entertainment activity users and travelers. That means that newspaper website user are more likely to use these services than others.
Influencers have become ‘holy grail” for marketers, perhaps best illuminated in Malcolm Galdwell’s The Tipping Point key influencers increasingly help shape how products and services are bought, perceptions formed and trends launched Influencers build large social networks and interact with 100 or more people each month. And they can be found on newspaper Web sites. 57% of newspaper and newspaper Web site users are considered influencers, vs. 31% for non-newspaper web site users
When targeting a female audience, newspaper sites index well against the typical upper demographic females as well as those in the desirable younger age categories. Newspaper website using females are more likely to be upper income better educated and to own a home than women in general.
Women are more likely to shop newspaper websites for a wide variety of items than other choices.
Gannett is launching “mom sites” in all of their major markets. They have found that local moms – a lucrative market for advertisers – are embracing the ability to connect with other local moms.
Upper demographic Hispanics tend to be more likely to use newspaper websites than other online choices.
Many newspapers are leveraging an Hispanic print product the they own in their market into a Web site for the growing number of affluent Hispanics going online.
When targeting men, newspaper websites outperform other online choices in the propensity to be in upper demographic categories such as income, education, home value as well as in the key 35-44 age demographic.
The Rochester Democrat and Chronicle is targeting men with aggregated content around sports, cars, business, fatherhood and other manly pursuits.
In Naples, and many other markets, newspapers are capitalizing on the passion for prep sports by creating multimedia enriched sites, with game videos, commentary, player profiles, schedules and more. Again, only a local newspaper could provide the depth of coverage for high school sports.
When advertisers look for holes in their media plan it quite often shows up in during the work day for employed individuals. Newspaper sites help fill this daypart void by appealing to the at work crowd.
Increasingly, newspapers are transitioning to 24/7 operations, updating their Web sites throughout the day with the latest, relevant information.
When you need to move a consumer to action, newspaper websites are superior choices for motivating a desired result.
NNN Newspaper Website Influence Study Newspaper Web site users found advertising credible and more compelling that users of non-newspaper Web sites Except for those using shopping or store sites Consumers who both read the newspaper and use the newspaper Web site rated ads on online newspapers even higher
The use of websites to assist as an information source for local shopping is well docmented and research shows that for every dollar actually spent online, consumers influenced by online sources to buy spend another $6 offline.
Among the ways consumers involve themselves on newspaper sites are clicking for more, downloading, reading blogs, chatting and more
For some categories of merchandise, newspaper website users are more likely influenced to purchase either online or offline than web users in general.
In Austin, the American-Statesman’s virtual shopping site allows users to click on categories and products and see for-sale items from local and national vendors. Users can click on products to get more information or order online.
A Dynamic logic study demonstrates that across a variety of merchandise categories, advertising on a newspaper website can lift purchase intent. For example, in consumer product goods, the lift of newspaper online ad campaigns is +14% vs a non advertising control group.
The introduction of multimedia content has provided newspapers with new opportunities to provide marketers with branding opportunities. The Commercial Appeal in Memphis provides advertisers the ability to brand online and in video.
Newspapers also employ rich media applications to provide prominence to advertisers’ messages and links directly to the advertisers Web site.
Content and feature sponsorships
Widget sponsorship
Tribune Interactive offers are 40 niche topic newsletters across our entire network—with two National Newsletters. Food & Drink—perfect for high-end automotive advertisers, travel, CPGs reaching over 130,000 opt-in readers. Travel Unraveled – targets Travel Enthusiasts—great for travel, food & beverage, automobile advertisers Pricing: $750 - $1000/per week The Envelope just debuted an entertainment focused newsletter—which is signing up more and more users each month. Delivered every two weeks. Contact Royce Hall at LATimes for more information.
Tribune Interactive has a fully functioning Mobile capabilities, in fact we have 14 sites within the network, of which generate 2.7 million page views, this is will very little promotion. Once all sites have prominent placements on their sites promoting their mobile opportunities, these numbers will continue to rise. Today there are … 200+ million Mobile Phones in Service - Mobile Browsers supported on 68% of all mobile devices 1 35% of US mobile phone subscribers used their phones to browse the Internet . 2 90% of all Text Messages are actually read by the end-user, resulting in higher recall rates and conversions³ Nearly 8 Billion Text Messages were sent in December 2005 Mobile TV Downloads projected to reach 15 Million by 2009 ³
SMS Messaging Sponsorships are text messages sponsored by an advertiser.. Short Message Service ( SMS ) is a service available on most digital mobile phones (and other mobile devices, e.g. a Pocket PC, or occasionally even desktop computers) that permits the sending of short messages between mobile phones, other handheld devices and even landline telephones. Web Browsing Sponsorship appear on our mobile sites when a cellular phone user goes browses online with their cellular phone. WAP (Wireless Application Protocol) : a specification for a set of communication protocols to standardize the way that wireless devices, such as cellular mobile telephones, PDAs and others can be used for Internet-based access. SMS Mobile Internet Advertising is a proven marketing model (Web Browsing Sponsorships/Banners) Proven Marketing Model Campaign Averages: Click through rate: average 3-5%; CPM: average $35-50 150 million SMS/MMS Phones 140 million Data/WAP Phones 110 million Java/Brew Phones 10 million Video Phones
Here is a “bonus” 5 th C. When advertisers utilize the combination of newspaper print and newspaper online, advertisers gain a huge leverage point.
Consumers tell us that online and off line brands work well together to meet consumer needs.
26% of adults read both print and online newspaper products
NP site users access the online version as well as the print version because both offer convenience and provide intrinsic, platform-specific value.
The combination of print and online newspaper leverages an propensity to be upscale and valuable as an audience.
The print and online combination of media is much more likely to be upscale than magazine and online, radio and online or TV and online.
When a newspaper brand extends from the traditional print to an online brand the consumer believes immediately that the online brand is trustworthy and more reliable than other online brands.
No matter what time of day you engage, the addition of newspaper online advertising enhances your newspaper print reach.
The bottom line is that the value of newspaper digital media is in the C’s