TACH-TV is launching a new digital television network called TACH-TV to provide automotive-focused content to local markets. TACH-TV will partner with over-the-air television stations around the country to provide both national and local automotive programming and advertisements. Its programming will also be available online and on mobile devices to reach audiences across multiple platforms. TACH-TV aims to be the only automotive television network that emphasizes local content to allow dealers and automotive businesses to promote themselves on a local level. It will provide opportunities for both national and local automotive advertisers to reach interested consumers through its television and digital offerings.
MVMNT Media, LLC is comprised of three Over-The-Top (OTT), Advertising Video-On-Demand (AVOD) streaming TV channels; MVMNT TV (at launch stage), Monfasports TV and Cinemeo (both in developmental stage), with each brand also comprising of a LINEAR channel. The focus of this prospectus is the AVOD and the LINEAR channel of MVMNT TV. Currently the streaming OTT market growth is driven by Subscription Video-On-Demand (SVOD) and hybrids like Hulu and CBS All Access.
Subscription video on-demand (SVOD) market challengers like Disney+, AT&T’s HBO Max and NBC/Universal have prepared their own streaming app launches over the next weeks and months. Free channels are preparing their own challenge for market share with launches of free channels with content like Tubi TV and PopTV. These channels appeal to potential viewers who aren’t interested in paying a monthly or yearly streaming subscription. These platforms offer free content and generate revenue by serving targeted advertisements (Programmatic Advertising) during commercial breaks. With 157,000 regular viewers, Pop TV generated $68M in ad revenue for 2018. Some of the revenue was from product placement and ad integration.
The MVMNT TV AVOD channel is available and free to download on 80 million TV’s, tablets and devices: Android, iOS and Apple TV, Amazon Fire TV, Chromecast and Roku.
MVMNT TV’s linear channel Is delivered via Virtual Multichannel Video Programming Distributor (vMVPD); also referred to as streaming TV services, vMVPDs aggregate live and on-demand TV and deliver the content over the internet linearly. vMVPD services resemble the similar layout of cable packages allowing users to browse a guide or flip through channels that stream programming 24 hours a day. These services are often used by recent cord-cutters who want to keep select channels from their cable packages but at a lower price.
vMVPD services include Sling TV, Hulu Live TV, YouTube TV, DirecTV Now, fuboTV, PlayStation Vue, Viacom’s Pluto TV and Xumo. According to Rich Greenfield of BTIG, paid vMVPD subscribers hit a high of 7.7 million last year. This is expected to grow: vMVPDs gained a combined 2.1 million subscribers over the first nine months of 2018, according to a recent Conviva study, which correlated the loss of 2.8 million subscribers for cable and satellite during the same time period.
The "death by Netflix" scenario for the future of pay TV has been greatly exaggerated – this week, we look at the full picture for the year ahead for pay TV, which is much more complex and optimistic than the headlines might lead us to believe.
Radio has expanded beyond traditional AM/FM broadcasts to include digital platforms, satellite, and mobile apps. While over 93% of Americans still listen to radio weekly, the ways people access radio content have changed as it has integrated with the internet and smartphones. This document discusses how radio advertising has adapted to make use of new delivery methods to reach audiences across various devices and provides targeted, interactive campaigns.
This document contains statistics about radio listening habits and demographics in the Portland, Oregon metro area. It aims to promote radio as an advertising medium. Some key points:
1) The document provides driving, age, and income statistics for individuals in Multnomah, Clackamas, Washington, and Clark counties, showing that most people drive alone to work and listen to radio in their cars.
2) It shares facts about radio listening habits among different age and income groups, such as that 35-44 year olds listen to local radio the most and those earning $50,000-$74,999 listen for 3 hours daily.
3) The document argues that radio is a powerful marketing tool,
This document provides an overview of the CMT Taxi TV Network, which places screens and audio in over 15,100 taxis across 15 major US markets. It reaches over 176 million monthly passengers. The network offers targeted ad placements throughout taxi rides, including geo-fenced locations. It provides entertainment programming with ads inserted. Clients have success increasing brand awareness and sales. The network provides accountability through tracking viewership, engagement, and recall of ads. It is a way to reach a captive audience with video and audio ads.
Lycamobile Pairs Up with Prepay Nation for Global Partnership and US Market E...flashnewsrelease
Lycamobile, a prepaid mobile virtual network operator, has partnered with Prepay Nation, a provider of international mobile top-up and micropayment services. The partnership will explore joint activities globally like topup processing and retail distribution through Prepay Nation's network of over 150,000 locations. The deal helps Lycamobile expand into the US and Canadian markets by giving customers convenient access to airtime refills through Prepay Nation's extensive retail presence in North America. Both companies aim to bring strong value to customers around the world through efficient operations and broad market reach.
MVMNT Media, LLC is comprised of three Over-The-Top (OTT), Advertising Video-On-Demand (AVOD) streaming TV channels; MVMNT TV (at launch stage), Monfasports TV and Cinemeo (both in developmental stage), with each brand also comprising of a LINEAR channel. The focus of this prospectus is the AVOD and the LINEAR channel of MVMNT TV. Currently the streaming OTT market growth is driven by Subscription Video-On-Demand (SVOD) and hybrids like Hulu and CBS All Access.
Subscription video on-demand (SVOD) market challengers like Disney+, AT&T’s HBO Max and NBC/Universal have prepared their own streaming app launches over the next weeks and months. Free channels are preparing their own challenge for market share with launches of free channels with content like Tubi TV and PopTV. These channels appeal to potential viewers who aren’t interested in paying a monthly or yearly streaming subscription. These platforms offer free content and generate revenue by serving targeted advertisements (Programmatic Advertising) during commercial breaks. With 157,000 regular viewers, Pop TV generated $68M in ad revenue for 2018. Some of the revenue was from product placement and ad integration.
The MVMNT TV AVOD channel is available and free to download on 80 million TV’s, tablets and devices: Android, iOS and Apple TV, Amazon Fire TV, Chromecast and Roku.
MVMNT TV’s linear channel Is delivered via Virtual Multichannel Video Programming Distributor (vMVPD); also referred to as streaming TV services, vMVPDs aggregate live and on-demand TV and deliver the content over the internet linearly. vMVPD services resemble the similar layout of cable packages allowing users to browse a guide or flip through channels that stream programming 24 hours a day. These services are often used by recent cord-cutters who want to keep select channels from their cable packages but at a lower price.
vMVPD services include Sling TV, Hulu Live TV, YouTube TV, DirecTV Now, fuboTV, PlayStation Vue, Viacom’s Pluto TV and Xumo. According to Rich Greenfield of BTIG, paid vMVPD subscribers hit a high of 7.7 million last year. This is expected to grow: vMVPDs gained a combined 2.1 million subscribers over the first nine months of 2018, according to a recent Conviva study, which correlated the loss of 2.8 million subscribers for cable and satellite during the same time period.
The "death by Netflix" scenario for the future of pay TV has been greatly exaggerated – this week, we look at the full picture for the year ahead for pay TV, which is much more complex and optimistic than the headlines might lead us to believe.
Radio has expanded beyond traditional AM/FM broadcasts to include digital platforms, satellite, and mobile apps. While over 93% of Americans still listen to radio weekly, the ways people access radio content have changed as it has integrated with the internet and smartphones. This document discusses how radio advertising has adapted to make use of new delivery methods to reach audiences across various devices and provides targeted, interactive campaigns.
This document contains statistics about radio listening habits and demographics in the Portland, Oregon metro area. It aims to promote radio as an advertising medium. Some key points:
1) The document provides driving, age, and income statistics for individuals in Multnomah, Clackamas, Washington, and Clark counties, showing that most people drive alone to work and listen to radio in their cars.
2) It shares facts about radio listening habits among different age and income groups, such as that 35-44 year olds listen to local radio the most and those earning $50,000-$74,999 listen for 3 hours daily.
3) The document argues that radio is a powerful marketing tool,
This document provides an overview of the CMT Taxi TV Network, which places screens and audio in over 15,100 taxis across 15 major US markets. It reaches over 176 million monthly passengers. The network offers targeted ad placements throughout taxi rides, including geo-fenced locations. It provides entertainment programming with ads inserted. Clients have success increasing brand awareness and sales. The network provides accountability through tracking viewership, engagement, and recall of ads. It is a way to reach a captive audience with video and audio ads.
Lycamobile Pairs Up with Prepay Nation for Global Partnership and US Market E...flashnewsrelease
Lycamobile, a prepaid mobile virtual network operator, has partnered with Prepay Nation, a provider of international mobile top-up and micropayment services. The partnership will explore joint activities globally like topup processing and retail distribution through Prepay Nation's network of over 150,000 locations. The deal helps Lycamobile expand into the US and Canadian markets by giving customers convenient access to airtime refills through Prepay Nation's extensive retail presence in North America. Both companies aim to bring strong value to customers around the world through efficient operations and broad market reach.
This document analyzes the regulatory landscape for pay-TV and over-the-top (OTT) video delivery across 14 Asian markets. It finds that pay-TV faces many regulatory burdens like taxes and content restrictions, while most OTT video delivered via the internet faces little regulation. This creates an uneven playing field, allowing illegal pirate sites offshore to operate without restriction. The document calls for governments to reduce regulations on legitimate pay-TV providers and address growth of illegal OTT operations to foster a fair competitive environment.
Gannett Co., Inc. held a first quarter 2008 earnings conference call to discuss their financial results with analysts. Craig Dubow, Chairman, President and CEO, and Gracia Martore, Executive Vice President and CFO, presented on the company's transformation efforts and performance in the challenging economic environment. Key points included a 10% decline in newspaper advertising revenue, continued weakness in real estate and employment classifieds, cost cutting measures resulting in a 7% expense decline, and a focus on growing digital revenues.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
The document provides an overview of McKinsey & Company's 2015 Global Media Report. Some key findings include:
- Digital media spending will account for over 50% of total media spending by 2019, driven by growth in internet and mobile usage. Digital video and digital advertising will surpass physical and TV advertising, respectively, by 2018.
- Traditional media business models are being redefined as consumers shift to digital content and self-bundle streaming services instead of bundled cable packages. This will slow pay TV growth and force distributors to introduce more flexibility.
- Global content is becoming more integrated as social platforms provide third-party videos, music and news, hoping to boost user engagement, though monetization remains a challenge.
With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
AT&T’s Announcement: "We've begun a formal advertising media and creative agency review that will cover all traditional and digital services in the U.S. for our Entertainment Group, Business Solutions and Corporate Brand work." (Adweek)
AT&T is looking to adopt "a single integrated media and creative operating model made up of affiliated agencies. Doing so will improve efficiencies, quality and consistency across our portfolio."
Current & Previous Agencies: The primary media incumbent is WPP’s MEC, which won a consolidation review back in 2007, when the client was spending an estimated $2.3 billion annually. Prior to that review, five shops handled the business including MEC, Digitas, GSD&M Idea City, Initiative and OMD.
Decisive Media and Interactive One Multimedia Platform (10-24-11)Randi Payton
This document outlines a partnership between DECISIVE Media and Interactive One/Radio One to promote the Urban Wheel Awards. The partnership would utilize various multimedia platforms, including radio, websites, magazines and targeted email lists, to reach a large multicultural audience. The goal is to increase awareness of the award-winning vehicles and help automakers connect with minority car buyers. Metrics would track audience reach and engagement across the various promotional activities.
TTWN is the largest provider of live traffic, weather, news and sports reports to over 2,000 radio stations across the US, connecting advertisers' messages to listeners who tune in for this essential information. They work with multiple radio groups in each market to embed advertisers' :10-:15 second ads within their reports, providing unique exposure to engaged listeners. Data shows traffic and weather reports significantly increase listener engagement and influence consumer behavior, making TTWN's advertising opportunities effective for reaching audiences.
Chap 7 - The Biz of Broadcasting, Cable and New Media.pptxzulaikha zubir
The document discusses the history of television news and its impact on key events in the 1960s and 1970s. It describes how television news coverage of the Kennedy assassination, civil rights movement, Vietnam War, and first moon landing shaped public perceptions of these events and established television as the dominant source of news and information for the American public. Television brought dramatic, vivid images of these historic events into people's living rooms and helped reinforce conspiracy theories about the Kennedy assassination. It also highlights how civil rights leaders strategically used television to expose racial injustices occurring in the South.
Report originally presented by Nick Grande at CABSAT 2009 (Dubai WTC 4th March 2009)
The report was subsequently published by Arabian Business (see http://www.arabianbusiness.com/551725-the-silver-bullet-for-mena-hdtv), Broadcast Middle East magazine and the Inside Satelllite TV newsletter
The Fashion Channel (TFC) was a successful cable TV network dedicated solely to fashion. However, competitors were now adding fashion programming, threatening TFC's position. Data Wheeler, new VP of Marketing, was developing a segmentation and positioning strategy to present. Research identified four audience clusters: Fashionistas (15% of households) who were highly engaged with fashion; Planners & Shoppers (35%) who regularly participated in fashion; Situationalists (30%) who did so for specific needs; and Basics (20%) who were disengaged. Wheeler was considering targeting just Fashionistas, or both Fashionistas and Planners & Shoppers, to strengthen the audience value and increase advertising revenue in response
Viamedia is an independent provider of local TV advertising across 60+ MVPD partners in 71 markets and 32 states. It has a national technology platform and footprint spanning over 70 DMAs across the US. Viamedia is the 4th largest local video ad sales organization and manages over 1 million ads per day for 12,000 advertisers through its centralized operations. Its technology platform includes the largest single instance of a traffic system in the world, and capabilities for multi-platform insertion and dynamic ad serving across linear and digital channels. Local digital media spending is increasing rapidly and will overtake traditional advertising by 2016, with half the growth coming from TV dollars moving to digital.
Viamedia is an independent provider of local TV advertising across 60+ MVPD partners in 71 markets and 32 states. It has a national technology platform and footprint spanning over 70 DMAs across the US. Viamedia is the 4th largest local video ad sales organization in the US, with its national network operations center in Lexington, KY housing the largest single instance of traffic management software. Viamedia has launched truly dynamic ad serving and an OTT ad solution for MVPD partners to help advertisers reach audiences across platforms like cable TV, digital video, and social media as consumption habits fragment across multiple screens.
The Fashion Channel (TFC) was a successful cable TV network dedicated solely to fashion. However, competitors were now adding fashion programming, prompting TFC's VP of Marketing Dana Wheeler to develop a new segmentation and positioning strategy. Wheeler commissioned research identifying four audience clusters: Fashionistas, Planners & Shoppers, Situationalists, and Basics. Wheeler was considering three options - maintaining broad appeal, focusing on Fashionistas, or targeting Fashionistas and Shoppers/Planners. Each option had different projected ratings, advertising costs per thousand (CPM), and additional programming costs. Wheeler needed to show how her recommendation would increase revenue and quantify risks.
This document discusses strategies for radio stations to attract millennial audiences and generate additional revenue through online video content. It recommends that stations leverage existing listeners by providing ad-supported music and video content on their websites that mirrors their radio formats. Stations should also experiment with livestreaming popular local millennial influencers to attract new, younger audiences and build their brands online. By developing an inventory of short-form video content and syndicating it across multiple platforms, stations can create a new ancillary revenue stream and position themselves as the leading local media destination for millennials.
Program designed for Best Buy corporate that included a partnership between Best Buy, CBS Radio and the California Highway Patrol.
Objective: to provide consumers with information about the new cell phone driving laws taking effect in the state of California and promote the new product introduction by Jawbone (handsfree Bluetooth device)
Elements: Microsite, radio campaign throughout California, internet banner campaign, e-mail database campaign and public relations.
Final hh - 16.11.15 - cleve connect home release v3hmhollingsworth
AT&T, the U.S. Department of Housing and Urban Development (HUD), and the Cuyahoga Metropolitan Housing Authority (CMHA) are partnering to provide low-cost internet access to low-income families in Cleveland through AT&T's Access program. AT&T will host an event to help HUD residents apply for the $10/month 10Mbps or $5/month 3Mbps internet service, and waive fees. The partnership aims to address the digital divide by connecting more families. AT&T will also offer 100 online learning scholarships for skills like web and mobile development.
Viamedia is a marketing company that helps build clients' brand equity through cable television and digital solutions. It aims to inform, persuade, and remind consumers to get increased market share. Today's consumers demand immediacy and live in a world of screens, wanting customized products and services now. Television is highly effective at driving immediate web traffic and sales following ads, as seen by large increases in searches for and sales of advertised cars after Super Bowl ads. An analysis of a dealership's advertising found correlations between cable TV, radio, and newspaper ads and increases in web traffic, leads, and sales over 26 weeks, showing the importance of a consistent media schedule.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
The document provides tips for automotive public relations, suggesting editors offer a syndicated column with advice from experts to help readers choose vehicles and promote safety. It recommends including information from government associations to build credibility and driving people to websites for more information. The document also discusses traditional media placements for automotive clients and reporting analytics to reach wealthy, populous communities where advertisers will spend money.
This document analyzes the regulatory landscape for pay-TV and over-the-top (OTT) video delivery across 14 Asian markets. It finds that pay-TV faces many regulatory burdens like taxes and content restrictions, while most OTT video delivered via the internet faces little regulation. This creates an uneven playing field, allowing illegal pirate sites offshore to operate without restriction. The document calls for governments to reduce regulations on legitimate pay-TV providers and address growth of illegal OTT operations to foster a fair competitive environment.
Gannett Co., Inc. held a first quarter 2008 earnings conference call to discuss their financial results with analysts. Craig Dubow, Chairman, President and CEO, and Gracia Martore, Executive Vice President and CFO, presented on the company's transformation efforts and performance in the challenging economic environment. Key points included a 10% decline in newspaper advertising revenue, continued weakness in real estate and employment classifieds, cost cutting measures resulting in a 7% expense decline, and a focus on growing digital revenues.
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
LUMA Partners presents “The Future of TV,” as presented at the Upfront Summit conference on February 4, 2016. This presentation reviews some of the key topics discussed at the conference: the rise of digital video, the traditional TV model, and convergent video.
This report outlines the key findings from over 100 senior survey respondents in the media and entertainment industry.
In partnership with MarkLogic, we wanted to find out where the major challenges and opportunities lie and what players in the industry need to do to survive.
Enjoyed this report?
You may also be interested in our upcoming conference, The Future of Broadcasting, to be held 27th & 28th June in London.
Find out more on the website: http://bit.ly/1NViQ7w
The document provides an overview of McKinsey & Company's 2015 Global Media Report. Some key findings include:
- Digital media spending will account for over 50% of total media spending by 2019, driven by growth in internet and mobile usage. Digital video and digital advertising will surpass physical and TV advertising, respectively, by 2018.
- Traditional media business models are being redefined as consumers shift to digital content and self-bundle streaming services instead of bundled cable packages. This will slow pay TV growth and force distributors to introduce more flexibility.
- Global content is becoming more integrated as social platforms provide third-party videos, music and news, hoping to boost user engagement, though monetization remains a challenge.
With ad growth thrown into the mix, it’s apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
AT&T’s Announcement: "We've begun a formal advertising media and creative agency review that will cover all traditional and digital services in the U.S. for our Entertainment Group, Business Solutions and Corporate Brand work." (Adweek)
AT&T is looking to adopt "a single integrated media and creative operating model made up of affiliated agencies. Doing so will improve efficiencies, quality and consistency across our portfolio."
Current & Previous Agencies: The primary media incumbent is WPP’s MEC, which won a consolidation review back in 2007, when the client was spending an estimated $2.3 billion annually. Prior to that review, five shops handled the business including MEC, Digitas, GSD&M Idea City, Initiative and OMD.
Decisive Media and Interactive One Multimedia Platform (10-24-11)Randi Payton
This document outlines a partnership between DECISIVE Media and Interactive One/Radio One to promote the Urban Wheel Awards. The partnership would utilize various multimedia platforms, including radio, websites, magazines and targeted email lists, to reach a large multicultural audience. The goal is to increase awareness of the award-winning vehicles and help automakers connect with minority car buyers. Metrics would track audience reach and engagement across the various promotional activities.
TTWN is the largest provider of live traffic, weather, news and sports reports to over 2,000 radio stations across the US, connecting advertisers' messages to listeners who tune in for this essential information. They work with multiple radio groups in each market to embed advertisers' :10-:15 second ads within their reports, providing unique exposure to engaged listeners. Data shows traffic and weather reports significantly increase listener engagement and influence consumer behavior, making TTWN's advertising opportunities effective for reaching audiences.
Chap 7 - The Biz of Broadcasting, Cable and New Media.pptxzulaikha zubir
The document discusses the history of television news and its impact on key events in the 1960s and 1970s. It describes how television news coverage of the Kennedy assassination, civil rights movement, Vietnam War, and first moon landing shaped public perceptions of these events and established television as the dominant source of news and information for the American public. Television brought dramatic, vivid images of these historic events into people's living rooms and helped reinforce conspiracy theories about the Kennedy assassination. It also highlights how civil rights leaders strategically used television to expose racial injustices occurring in the South.
Report originally presented by Nick Grande at CABSAT 2009 (Dubai WTC 4th March 2009)
The report was subsequently published by Arabian Business (see http://www.arabianbusiness.com/551725-the-silver-bullet-for-mena-hdtv), Broadcast Middle East magazine and the Inside Satelllite TV newsletter
The Fashion Channel (TFC) was a successful cable TV network dedicated solely to fashion. However, competitors were now adding fashion programming, threatening TFC's position. Data Wheeler, new VP of Marketing, was developing a segmentation and positioning strategy to present. Research identified four audience clusters: Fashionistas (15% of households) who were highly engaged with fashion; Planners & Shoppers (35%) who regularly participated in fashion; Situationalists (30%) who did so for specific needs; and Basics (20%) who were disengaged. Wheeler was considering targeting just Fashionistas, or both Fashionistas and Planners & Shoppers, to strengthen the audience value and increase advertising revenue in response
Viamedia is an independent provider of local TV advertising across 60+ MVPD partners in 71 markets and 32 states. It has a national technology platform and footprint spanning over 70 DMAs across the US. Viamedia is the 4th largest local video ad sales organization and manages over 1 million ads per day for 12,000 advertisers through its centralized operations. Its technology platform includes the largest single instance of a traffic system in the world, and capabilities for multi-platform insertion and dynamic ad serving across linear and digital channels. Local digital media spending is increasing rapidly and will overtake traditional advertising by 2016, with half the growth coming from TV dollars moving to digital.
Viamedia is an independent provider of local TV advertising across 60+ MVPD partners in 71 markets and 32 states. It has a national technology platform and footprint spanning over 70 DMAs across the US. Viamedia is the 4th largest local video ad sales organization in the US, with its national network operations center in Lexington, KY housing the largest single instance of traffic management software. Viamedia has launched truly dynamic ad serving and an OTT ad solution for MVPD partners to help advertisers reach audiences across platforms like cable TV, digital video, and social media as consumption habits fragment across multiple screens.
The Fashion Channel (TFC) was a successful cable TV network dedicated solely to fashion. However, competitors were now adding fashion programming, prompting TFC's VP of Marketing Dana Wheeler to develop a new segmentation and positioning strategy. Wheeler commissioned research identifying four audience clusters: Fashionistas, Planners & Shoppers, Situationalists, and Basics. Wheeler was considering three options - maintaining broad appeal, focusing on Fashionistas, or targeting Fashionistas and Shoppers/Planners. Each option had different projected ratings, advertising costs per thousand (CPM), and additional programming costs. Wheeler needed to show how her recommendation would increase revenue and quantify risks.
This document discusses strategies for radio stations to attract millennial audiences and generate additional revenue through online video content. It recommends that stations leverage existing listeners by providing ad-supported music and video content on their websites that mirrors their radio formats. Stations should also experiment with livestreaming popular local millennial influencers to attract new, younger audiences and build their brands online. By developing an inventory of short-form video content and syndicating it across multiple platforms, stations can create a new ancillary revenue stream and position themselves as the leading local media destination for millennials.
Program designed for Best Buy corporate that included a partnership between Best Buy, CBS Radio and the California Highway Patrol.
Objective: to provide consumers with information about the new cell phone driving laws taking effect in the state of California and promote the new product introduction by Jawbone (handsfree Bluetooth device)
Elements: Microsite, radio campaign throughout California, internet banner campaign, e-mail database campaign and public relations.
Final hh - 16.11.15 - cleve connect home release v3hmhollingsworth
AT&T, the U.S. Department of Housing and Urban Development (HUD), and the Cuyahoga Metropolitan Housing Authority (CMHA) are partnering to provide low-cost internet access to low-income families in Cleveland through AT&T's Access program. AT&T will host an event to help HUD residents apply for the $10/month 10Mbps or $5/month 3Mbps internet service, and waive fees. The partnership aims to address the digital divide by connecting more families. AT&T will also offer 100 online learning scholarships for skills like web and mobile development.
Viamedia is a marketing company that helps build clients' brand equity through cable television and digital solutions. It aims to inform, persuade, and remind consumers to get increased market share. Today's consumers demand immediacy and live in a world of screens, wanting customized products and services now. Television is highly effective at driving immediate web traffic and sales following ads, as seen by large increases in searches for and sales of advertised cars after Super Bowl ads. An analysis of a dealership's advertising found correlations between cable TV, radio, and newspaper ads and increases in web traffic, leads, and sales over 26 weeks, showing the importance of a consistent media schedule.
For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
The document provides tips for automotive public relations, suggesting editors offer a syndicated column with advice from experts to help readers choose vehicles and promote safety. It recommends including information from government associations to build credibility and driving people to websites for more information. The document also discusses traditional media placements for automotive clients and reporting analytics to reach wealthy, populous communities where advertisers will spend money.
OTT (over-the-top) TV has come a long way since the then DVD rental company, Netflix, moved into streaming services in 2007 to compete with Amazon Video, launched the previous year. This week, we look at the fascinating growth of the OTT TV market.
The document discusses how digital technologies and data are transforming television content. Broadcasters are embracing digital platforms to grow audiences through live-tweeting, additional online content, and making their content more trackable and measurable. Formats are also changing as audiences expect to access content anywhere on connected devices. Successful shows are being adapted globally through co-productions and alliances between broadcasters. However, broadcasters must balance the demands of real-time audiences with their responsibilities as news providers.
Final hh - 17.11.18 - access ymca event release (updated)HollyHworth
AT&T participated in a community fair to promote its Access from AT&T program, which provides low-cost internet to eligible low-income households. The program offers internet speeds of 10Mbps/5Mbps for $10/month or 3Mbps/1.5Mbps/768Kbps for $5/month, along with waived fees. The event helped residents apply for Access and learn about digital literacy resources. Access aims to help close the digital divide by making the internet affordable and accessible.
The document summarizes findings from the 2018 Pay-TV Innovation Forum exploring key developments affecting the pay-TV industry. It finds that competition is intensifying from OTT services and other providers. Pay-TV subscriptions are plateauing in most markets as viewers increasingly access content on multiple screens. To grow, pay-TV providers will need to offer more flexible packages, improve the user experience across devices, and potentially act as aggregators amid an fragmented landscape. The top innovation priorities are product and commercial changes, improving the operating model, and investments in technology platforms.
Omniverse One World Television is an un-wired network that provides family friendly content across multiple platforms. It aims to allow viewers to watch what they want, on any device, at any time. The network reaches over 400 affiliates across 211 markets in the US. It also has international reach through partnerships with streaming devices like Roku and Android apps. The document provides details on Omniverse's leadership team and options for content producers, broadcasters, and advertisers to partner with the network.
1. The Auto Channel TV Network:TACH-TV
TACH-TV offers the only DTV network format that targets a trillion dollar marketplace.
Using 25 years of automotive content creative and distribution knowledge and experience, The
Auto Chanel has launched TACH-TV to provide local automotive businesses a platform to
exploit the growing consumer demand for a ubiquitous and seamless availability of relevant
automotive TV content via “multiple-screens”, that serves the nation’s Automotive Sector, a
trillion dollar marketplace that generates more than $30 billion in media advertising expenditures
in the U.S. each year
TACH-TV was originally distributed as a syndicated TV program of 30, 60 and 120 minutes. It
was cleared in 50% of U.S TV Homes and averaged a 0.8 rating, and The Auto Channel.com
organically attracts an audience of more than a million viewers each month, so we are confident
that TACH-TV on DTV will be successful in building a loyal meaningful audience that offer
advertisers the most direct and economical method to succeed in their sales and/or public
relations goals.
Although the TACH-TV tested and proven efforts have been co-opted by plagiarists who have
seen their automotive interested audience grow to a meaningful level, The mimickers don’t have
the “soul” of its originators nor the unequalled power of local broadcasters’ reach, production,
promotion and market understanding, to viably compete with TACH-TV’s targeted automotive
programming and creative local emphasis.
Unlike the cable based automotive centric networks like Speed and Velocity, and scattershot
automotive centric individual programs that originate as video classified, only TACH-TV will
partner with free local full power OTA (over–the-air) TV stations in every U.S TV market, and
because of law will also “air” on local cable systems…providing national and local advertisers
attempting to economically reach automotive interested consumers, with the only opportunity for
100% market coverage.
Automotive Industry Overview
With its accompanying products and services, motor sports activities, and enthusiast
organizations; occupies a singular position in the hearts, minds and pocketbooks of people
throughout North America. This status is unparalleled in economic and social importance, as the
consequences of the industry affect the day-to-day lives of every man, woman and child.
From a recreational and entertainment perspective, motor vehicles are involved in 83% of all
leisure time activities in America. Throughout the U.S. and Canada there are thousands of local
automobile related fraternal clubs and organizations, whose membership rolls number in the tens
of millions. These are enthusiastic supporters, collectors, and hobbyists; many of whom devote
all their available time to their favorite avocation.
2. The automotive world is made up of many sub-segments each generates substantial interest and
unmatched revenue opportunities: New Cars and Trucks; Used Vehicles; Parts and Accessories;
Repair and Maintenance; Automotive Industry; Motor Sports; Off Road; Classic Cars; Insurance;
Travel; and so on. (See program offerings later in this media kit)
With an industry this influential it's quite obvious then, that for many, decisions regarding some
aspect of the motoring world are made on a daily basis: What car to buy? Which oil to use?
Where to go on vacation? Who has the best insurance? How do I tune-up my car? What were
the results of yesterday's race? Is this the year I buy a new convertible?
Whether the decisions are simple or complex, the outcome of the choices often affect all other
decisions concerning their respective lifestyles. Making correct choices, or at least
knowledgeable ones, requires information. In the matter of automotive decisions,
knowledgeable selections demand a tremendous amount of information. And as evidenced by the
preponderance of automotive web sites, books, magazines and local car shows; the public is constantly
seeking more ways to get this information and proclaim their love affair with the automobile.
More than 50 million new and used vehicles transactions take place in the US each year and according to
JD Powers, “80% percent of the U.S. population uses the Internet as a ready source of needed information
to help determine which car to buy”, and now TACH -TVwill deliver welcomed unbiased and
independent data directly to these information hungry consumers.
TACH-TV South Florida - LocalLocalLocal
Two of the key elements that differentiate TACH-TV from other automotive television
programming are its affiliation with the TheAutoChannel.com website and TACH-TV’s
emphasis on local market outreach to dealers, enthusiasts, and consumers. Everyone agrees that
to have a successful future, broadcast TV must regain the ability to meet the wants, needs and
desires of its served communities.
TACH-TV is the only automotive focused TV network designed and constructed to encourage
local automotive entities to easily and inexpensively utilize the high impact of a local TV station
that broadcasts attractive and relevant programming that attracts an audience that can help sell
automotive products or services.
Whether it’s a dealer that provides a daily show to report the scores and results from its title
sponsored Little League, or another dealer providing local car clubs air time to promote their
members and upcoming events, or a live FSBO event broadcast LIVE from a dealer’s lot every
Saturday morning, to local traffic, car tips, car shows and a myriad of local auto related
recreational opportunities… nothing is more impactful and effective than locally oriented
automotive programs, shown on a single focused network
Only the TACH-TV program schedule has been formatted to allow up to 30% of its program
day to seamlessly include locally originated and produced TV Shows and extended commercials
3. or advertorials. To make this easy, production help is available from the WHTD-TV production
department, or from the myriad professional TV production entities in South Florida.
South Florida auto dealers, their ad agencies, PR agencies and marketing departments can now
consider TACH-TV to be a clean canvas just waiting for their creative outreach to energize their
sales and marketing efforts.
TACH-TV South Florida - Multi-ScreenHybrid
Only TACH-TV South Florida combines the Total Market Reach of full power over the air
broadcast, with a single subject focus of niche cable, and the unmatched flexibility and
timeliness of the Internet.
TACH-TV South Florida is a product of The Auto Channel which publishes the largest
independent automotive web site and has been doing so for over 16 years. The in-depth resources
of www.theautochannel.com will be used in construction and fine tuning the TACH-TV
programs and features.
TACH-TV South Florida programs and advertising will be available for viewing on Over the Air
TV, Cable and the Internet…it will be available for viewing on every South Florida home TV,
every PC, every iPhone, Smart Phone, iPad and all android based video appliances. This means
that you can watch or just monitor your commercials and programs from everywhere in the
world.
TACH-TV South Florida - TotalMarketReach
The WHDT-TV OTA (Over The Air Signal) and its cable carriage makes TACH-TV automotive interest
programs and local dealer messages available in virtually every home from Stuart to Ft Lauderdale to
Miami to Naples and everywhere in between, more than x,XXX,xxx homes and XXXX people.
WHDT MIAMI's OTAchannel is 44.1 (DMA:Miami-Fort Lauderdale)
WHDT STUART's OTA channel is 9.1 (DMA:West Palm Beach)
AT&T carries both WHDT stations on channel 1044 (HD) and on 44 (SD)
COMCAST carries WHDT in the West Palm Beach market (Fort Pierce to Boca Raton) on channel 438
(HD) and on channel 17 (SD). The HD broadcast tier for Comcast runs from ch 431 to 440.
DIRECTVand DISH will begin carrying WHDT in HD as soon as we start up our Wellington
transmitter (expected in August).
And with a historic 0.8 average rating, cable carriage and mobile device viewing, we can confidentially
estimate reaching an audience of XXXX viewers in the TACH-TV coverage area.
4. TACH-TV South Florida – “Just-in-Time” Communication
Because TACH-TV is the first national network to be distributed in HD via the internet, all of
the flexibility and immediacy of The Web have been built into the TACH-TV infrastructure.
Last minute commercial changes are no problem, last second commercial (or program length)
insertion is no problem, in fact your web site’s visual, aural and textural web elements can be
quickly and easily woven into a 30 or 60 second commercial and scheduled to broadcast play
within 15 minutes of its download to TACH-TV. This unequalled benefit will allow auto dealers
to exploit any last minute opportunity that arises…no more long lead times, missed sales and
rigid commercial parameters.
Cold Feet? HistoricallyAdvertisers Are Late Adopters Of A New Media:
FM Radio - In the late 1960’s New York City FM Radio Stations were unable to sell 60 second spots for
$10…but look at what happened to FM Radio.
Cable TV- In the 1980’s, cable networks had to “give away”…30 second spots on most national cable
channel’s for under $100 and local advertising avails were offered at “a dollar a holler”…but look at what
happened to Cable TV.
Internet – Over the past 16 years the public has adopted the web, but national and brand advertisers are
still trying to figure it all out.
DTV – Combines the reach of broadcast,the flexibility of the web and the economics to focus on a single
niche subject. We believe that history will repeat itself but it’s only a matter of time until DTV becomes
“just another” advertiser supported medium…and TACH-TVwill be there leading the change.
TACH-TV South Florida – Easyto Buy
TACH-TV makes it easy, quick and affordable to place your TV 30, 60 or 120 second spots, or
5, 10 or 15 minute extended messages, or even 1 or two hour and program length offerings in
front of all South Florida TV viewers…just one local call will do it.
Unlike the cumbersome and the sometimes impossibility of just trying to place 30 or 60 second
spots in local cable positions of cable network automotive programming, or cable’s rigid positon
of not even offering local auto dealer 90 or 120 second avails or 5, 10, or even 60 minute
program length avails TACH-TV really does want and deserves your business!,
TACH-TV South Florida –Low Low Launch Rates
TACH-TVSouth Florida advertising positions will be initially priced way below cable or traditional TV
advertising at a simple $1-$2 per running second, depending on how many minutes are purchased.
5. Program length advertising will be priced at $1500-$3000 per hour, and sponsorships priced as
negotiated.
Now is the time to take advantage of these introductory rates and prove just how effective TACH-TV
advertising and promotion can be on the world’s first original DTV network.
TACH-TV South Florida –LocalProgramming
At Auto Dealer Events
New Car Test Drive Rodeo
FSBO Marketplace
Used Car Roundup
New Model Intro’s
Meet the staff
Service Close-up
Car Club News and Events
Mini Concurs
Back line Bargains
Women and Cars
Teens and Cars
Community Service
Old Timers Car Talk
Radical Detailing
TACH-TV South Florida –Network Programming
Press Pass Coverage – Complete new car and truck introductions from the world’s major
auto shows
Press Pass Coverage – Complete coverage of auto industry events; SEMA, AAPEX, Auto
Mechanika, NADA, NHTSA, Alt Fuel Conferences, C.A.R., and more.
Road Trip – New car and truck interviews with the designers and engineers
Car and Grille – New vehicle unveiling round table with leading automotive journalists
World Car Report – Journalists in Europe and Asia report on what’s new and how it may
effect North American drivers
New Car Reviews – Automotive journalists will take the audience into the nuts and bolts
as well as a broad stroke focus on the important new vehicles
Everything About – A series the focus on how every facet of an automobile works, and
every automotive expendable
Alt Fuels – The Real honest look at the benefits of every alt fuel
6. Cars as Stars – looks at the cars and trucks that have been stars of music videos and
motion pictures over the years.
Used Car Week – A close up look at the used car market, including prices, auctions, and
predictions on where the market is going
How to Buy a New or Used Vehicle
New Car Focus - Manufacturing data and how it will affect the retail buyer
DIY – New products and tips that will help make doing your own repairs more
productive and safer
DIFM – Close up look at what the vehicle owner should know before committing it for
repairs
So What Car Should I Buy? – A round table with experts on new and used cars
Car TV – Automotive oriented TV shows from around the U.S. and World
Where Is It Made – A look at where cars sold in North America are really made
Electric Cars – Are they really a solution for our dependency on oil?
New Car Economics – EV, Diesel, Hybrid, Flex-Fuel, which is best for various driving
situations
On The Road - Great drives and auto centric vacations
Insurance – The Truth
MPG – What it really mean and who does it really effect
Ask The Experts – Questions and Answers from America’s car show hosts
From The Horse’s Mouth – Auto manufacturer representative tell you why you should
buy their offerings, model by model