Metro is a multi-platform media house reaching over 3.5 million people monthly in cities like New York, Boston, and Philadelphia, focusing on quick news delivery across print, outdoor, and digital channels. The audience primarily consists of urban adults aged 21-54, with a distinct preference for a fast-paced news format tailored to their lifestyles. Metro offers innovative advertising options and has gained recognition for its exclusive content and substantial circulation in key metropolitan areas.

1. advertising@metro.us | 212.457.7735
media.metro.us

2. multi-platform media house focused on catering to the
information and entertainment needs of metropolitans.
offers wide range of media solutions
across print, outdoor and digital channels.
reaches over 3.5 million people every month
in new york, boston, philadelphia and beyond.
Source: Nielsen Scarborough 2014-15 R1

3. Total US Boston New York Philadelphia
circulation 446,835 100,196 258,526 88,113
daily readership 1,093,797 206,479 681,541 205,777
weekly readership 2,259,683 395,683 1,433,613 430,387
monthly readership 3,666,837 564,683 2,137,730 643,078
distribution points 1,100 1,000 1,000
hand promoters 125
geography suffolk, middlesex,
norfolk, essex,
plymouth, bristol
manhattan,
brooklyn, queens,
bronx, westchester,
north nj
philadelphia,
montgomery,
delaware, chester,
bucks, south nj
readers profile
adults 21-54 70% 70% 73% 61%
employed 76% 80% 77% 71%
average hhi* $90,000 $104,500 $89,000 $76,700
websites metro.us | clubmetro | ziptrials.us
Source: CAC AR (Sep-14) total circulation (Mon-Fri); Nielsen Scarborough 2014-15 R1 - net combined print / online.
* employed; GA (Oct-15) – US online traffic outside 3 DMAs.
metromedia ® reaches over 3.5 million people every month!
metromedia overview

4. Media and Lifestyle Habits:
Gets her information from various digital sources
and grabs a copy of Metro on her walk to class.
Kerri spends a lot of her time in class or studying,
so she needs to grab her news and information in
fast bits. She’s interested in national and local
news, as well as where she can find a cool new
bar or restaurant in her neighborhood to go out
with friends on the weekends. She still makes time
to watch Scandal, while her new favorite show is
Empire. Her guilty pleasure is reading up on The
Kardashians.
kerri, 24
getting a law
degree at nyu
single lives in east
village

5. chris, 34
entrepreneur
lives with his wife and his kid
in maplewood, NJ
Media and Lifestyle Habits:
In the morning, Chris gets Metro for his commute into the city. During
the day, he gets his information from digital sources, usually on his
laptop or tablet. He’s most interested in politics, sports and men’s
fashion. He and his wife are also remodeling their kitchen, so he’s
been reading up on renovation trends and new kitchen gadgets.

6. metro times globe inquirer
women 18+ 52% 47% 50% 52%
median age 44.8 52.0 59.7 60.8
adults 18-34 31% 24% 14% 20%
adults 35-49 29% 21% 13% 10%
adults 50-64 27% 29% 37% 29%
adults 65+ 8% 25% 36% 41%
employed or studying 80% 72% 61% 52%
parents of kids 18- 37% 25% 21% 13%
Source: Nielsen Scarborough 2014-15 R1. New York, Boston, Philadelphia.
don’t miss out on metro’s exclusive audience: 82% don’t read the times.
metromedia audience

7. brand
• the world’s largest newspaper
• the inventor of the modern free daily
newspaper concept
• a larger editorial staff worldwide than CNN
• Mostly original content produced by metro
journalists
• a smart summary of local, national,
international, entertainment and sport news
• quick and informative read concise to fit in
its readers’ face-paced lifestyle
• community based content on the issues that
matter most to metro readers
• premium and innovative advertising options
in print, outdoor and online
Everything you need to know
Source: Metro International (2015)

8. an engaging platform for a fast-paced lifestyle
delivering news at the right time, the right place and in the right format.

9. guest editor for a day
“mad men” creator, matt weiner 4/24
“When I lived in new york and I was
working on "the Sopranos," I took the
train to work every day. Metro was a
big part of my life.”
read all mad men related content at: metro.us/mad-men
guest editors are subject to editorial approval.
• engage metro audience in unique & organic way.
• exclusive interview with stars.
• star comments on tomorrow’s news, his / her loves & hates,
charities he / she supports, his/her work and new projects.
• supported by promotional ad campaign in print, online and
social media.
• previous guests include: lady gaga, karl lagerfeld, richard
branson

10. metro smartpaper
• distributed free-of-charge monday thru friday
• full color cover-to-cover, stapled
• sleek brand new design
• an unduplicated audience of young, affluent urbanites

11. new weekly sections
crisp design and sponsorship opportunities
• monday: career and education
– higher education | technical & vocational schools
| seasonal camp / school guides | jobs | talents
• tuesday: wellbeing
– fitness trends | health news | beauty | healthy
food
• wednesday: home and real estate
– home design & decorating | real estate | dyi
• thursday: travel & going out
– local and international travel stories | going out:
restaurants, bars, cultural events
• friday: weekend
– exclusive interviews with stars | movie opening
and reviews.
new

12. metro is the 4th largest us newspaper
top circulated newspapers
in the us (000s) copies
wall street journal1,358
usa today1,083
new york times660
los angeles times371
washington post388
Source: AAM / CAC AR / PS (Sep-14), VAC (Jun-14). average print circulation (Mon-Fri).
447

13. a leading position in nyc
251
172
90
0
50
100
150
200
250
metro new york daily
news
new york post
dailycopies(000s)
Source: AAM / CAC AR (Sep-14), average daily printed circulation (Mon-Fri) in 000s. New York City only.
total circulation
258,526 daily copies

14. partnership with the MTA
inside the nyc transit system
• The MTA has acknowledged the
popularity metro and embraced its
distribution within their system.
• metro has started a pilot program with
the MTA to host racks and distribute
papers within subway stations.
• We are now being asked to roll this out
to more stations with the goal of
supplying all 133 subway stations in
the NYC subway system.
• We will still have live staffers in other
areas like the commuter rail stations of
metro north, long island railroad and
NJ transit and more.
New racks Currently available
at 8 stations

15. metro is no. 1 in boston proper
Source: AAM AR (Mar-14), CAC AR (Sep-14) average daily printed circulation (Mon-Fri) in 000s. Suffolk only.
57
22
16
0
10
20
30
40
50
60
Metro boston globe boston herald
dailycopies(000s)
delivering more circulation
than all competitors
combined!
total circulation
100,196 daily copies

16. metro is no. 1 in philadelphia
66
36
23
0
20
40
60
metro philadelphia
daily news
philadelphia
inquirer
dailycopies(000s)
Source: CAC AR (Sep-14), AAM AR (Mar-15) average daily printed circulation (Mon-Fri) in 000s. Philadelphia county only.
delivering more circulation
than all competitors
combined!
total circulation
88,113 daily copies

17. complementing
out-of-home
• metro is a great way to reinforce
or replace your OOH message.
• distributed and consumed out of
home.
• delivers a timely and detailed
message to a targeted
demographic.
• product launch
• big ticket items
• response
• geo-target

18. metro cover wraps act as a
mobile billboard – reaching
commuters surrounding
metro readers
cover wraps:
big & bold execution
every day, metro reaches
over one million people, but
metro cover wraps reach
even more!

19. displayed on 1,000+
street boxes all across
new york city – like
mini-posters for 24
hours.
use metro +
out-of-home:
boxes

20. displayed on the front
and back of 125+
metro promoters
jackets at high-traffic
locations at peak time
(7-10am)
use metro +
out-of-home:
promoters

21. cover wraps

22. cover wraps

23. cover wraps
available in newsprint or glossy, full run or zoned to fit your campaign objectives.

24. get immediate attention
street marketing & premium distribution

25. metro.us
brand new website
& mobile app
latest stats
users* 625,861
sessions 810,283
pageviews 2,227,120
average duration 7:58
pages / session 2.8
age 18-34 52%
age 35-54 31%
mobile 55%
desktop 36%
tablet 9%
source: Google Analytics (oct-15)

26. native advertising
incorporate your content seamlessly into metro.us and capture the
metro audience with greater effectiveness.

27. fomo featured listings
& clubmetro
FOMO
• Get a “Featured Listings Account” on Metro’s
new web destination for city events and promote
an unlimited number of events at a fixed rate on
www.metro.us/events.
• Make your events and venue stand out with our
“Featured Listings Account”
• FOMO – Your Daily Planner will be promoted
through print, social media and editorial content
to drive traffic to the site to maximize exposure of
the featured events.
CLUB METRO
• 36,000 members
• Opportunities for dedicated e-blasts,
sweepstakes and coupons

28. about metroX
brand safety first
cutting-edge technology
exclusive premium inventory
wide range of digital tactics
programmatic optimization
agnostic
custom-designed
dedicated
transparent
affordable
metroX in metromedia’s reach extension program delivering
engaging experiences at scale, across every screen.
we build and optimize your campaigns, tailored to your
specific needs on metro.us and across our extended network.
metromedia® is a one-stop-shop
for all your print and digital advertising needs.

29. metro.us campaign
premium news network
advanced demographic
targeting
retargeting
mobile / tablet run of network
hyper-local mobile
youtube true viewtopic targeting
monster ad
extended reach network
metroX reach extension program
metroX delivers engaging experiences at scale, across every screen.
metromedia® is a one-stop-shop
for all your print and digital advertising needs.

30. advertising@metro.us | 212.457.7735
media.metro.us