This document provides an overview of the CMT Taxi TV Network, which places screens and audio in over 15,100 taxis across 15 major US markets. It reaches over 176 million monthly passengers. The network offers targeted ad placements throughout taxi rides, including geo-fenced locations. It provides entertainment programming with ads inserted. Clients have success increasing brand awareness and sales. The network provides accountability through tracking viewership, engagement, and recall of ads. It is a way to reach a captive audience with video and audio ads.

1. 15,100 Screens
15 Major Markets
176M Monthly Impressions
Taxi TV Brings Customers to Advertisers

2. CMT Taxi TV Network Overview
ABC Content with 40% Ad Ratio
Guaranteed Pay Per Play
Captive Audience
Long Dwell Times
Video with Audio & Banner Ads
Ad is 100% viewable

3. Extended Capabilities
Ability to Geo-Fence
Mobile Device Interface
Content Sponsorship & Integration
Deploy Multiple Creative Executions
Interactivity
Micro-sites
Event Targeting
Flexible Scheduling by Day or Time

4. HD Screen with Audio & Banner Ads
4 Prime Ad Placements with
Varied Ad Lengths:
• SUPER PREMIUM
• PREMIUM
• GENERAL LOOP
• PAYMENT SCREEN
BANNER HD VIDEO
SPEAKERSPEAKER

5. 00:20
City Message
PREMIUM POSITIONS
Plays when meter starts.
GENERAL LOOP
Picks up where it stopped in the previous ride & repeats in longer trips.
PAYMENT
When meter ends
+/- 00:3001:00
ABC Local News
& Weather
+/- 12:00
Jimmy Kimmel, “Live Well”, “Live with Kelly & Michael”, Jeopardy, Movie Review, Local
Entertainment/Shopping Features, ABC World News Features
Payment
Screens
Super
Premium Ad
Placement
Premium Ad
Placement
Ad Break
:60 of Ads
Ad Break
:60 of Ads
Ad Break
:60 of Ads
Payment Screen
Banner/Video Ad
How it Works
Ad Break
:60 of Ads

6. Geo-Fenced Targeting - All Markets
Create your Own Geo-Fenced Zones
Deploy Different Ads in Different Zones
Target Major Airports in all CMT Markets
played store-specific ads with banners
when the taxi was within ¼ mile of a
specific store, and played a generic ad
when the taxi was north of Canal Street
and south of 66th Street but not in a
targeted zone.
NEW YORK
&
played ads only when the taxi was north
of Grant Park and south of West Division
Street, ½ mile from Lake Shore Drive
CHICAGO
&
targeted fares which began and ended in
the Financial District and only on
weekdays.
SAN FRANCISCO
&

7. Mobile Interface
Extend consumer engagement to mobile:
• Blue Bite mTAG NFC or QR activation to
deliver rich media content, app downloads,
coupons or website connection;
• Short text code for universal engagement;
• Audio tagging (coming 2015)
In a recent study, over 50% of riders used
their smart phones while watching Taxi TV!*
mTAG® Activation
*Source: Edison Media Research, Ad Effectiveness Study, June 13-30, 2014.
Accountability

8. CMT Viewers Watch…Engage….Recall

9. CMT National Footprint
Taxi TV has a Presence in 7
of the Top 10 markets!

10. Market Coverage and Capabilities
Market
(DMA)
Screens
Daily
Fares
(000)
Daily
IMPS
(000)
Main Coverage Area
% Local
Coverage
Avg. Fare
(min)
Geo Fence
Capable
Day Part
Capable
Microsite
Capable
NYC - Yellow 6,650 219 329 Manhattan & Airports 54% 13 YES YES YES
NYC - Green 1,200 15 22 Outer Boroughs 25% 16 YES YES YES
LA 485 5 9 Orange County & JWA 80% 16 YES YES YES
CHI 2,850 60 84 Downtown, Loop, Airports 70% 13 YES YES YES
PHI 325 7 9 Downtown, Near West Burbs, Train Station 20% 12 YES YES YES
DC 1,400 16 27 Inside Beltway & Reagan Airport 28% 14 YES YES YES
SAN FRAN 500 11 15 Main City, Peninsula, Airport 35% 11 YES YES YES
BOSTON 1,200 20 29 CBD, Back Bay, Logan Airport 65% 12 YES YES YES
KC 125 0.7 11 Airport, Entertainment & CBD 30% 15 YES YES YES
CLE 175 1 2 Airport, Entertainment & CBD 30% 15 YES YES YES
PHX 180 2 3 Airport, Entertainment & CBD 30% 17 YES YES YES
CHAR 80 0.6 1 Airport, Entertainment & CBD 25% 16 YES YES YES
SAC 90 0.5 1 Airport & Government Center 20% 16 YES YES YES
DEN 140 1 2 Airport, Entertainment & Government Center 15% 16 YES YES YES
COL 50 0.4 1 OSU, Downtown & Government Center 15% 13 YES YES YES
LV 60 1 2 Henderson, East LV 5% 14 YES YES YES

11. Success!
AOL
Campaign Objective: Increase viewing and adoption to various channels.
Execution: Two weeks out of every month ran a combination of :15 and :30 ads that played in
the first 30-45 seconds of taxi fares, with another set of :30 ads that played during the Main
Loop. Updated ads weekly, with more frequent updates during key market events.
Markets: NYC, Boston, Chicago, San Fran, DC
Smirnoff & Tanqueray
Campaign Objective: Increase OOH presence during key dates in strategic markets.
Execution: Ran Thur – Sun 4p – 2a to reach consumers during peak consumption hours, running
all days during holidays.
Markets: NYC, San Fran
Atlantic Records/Christina Perri
Campaign Objective: Maximize exposure to support album debut.
Execution: Small budget, so ran nights in high club areas to reach the target
audience. Taxi TV was the only external media support. Album debuted #4 in
Billboard’s 200.
Markets: NYC, Boston, Phil
Misericordia
Campaign Objective: Invigorate corporate & public support of its annual Candy Days fund raiser.
Execution: Ran a 3-week program leading into Candy Days with TV ads featuring Mike Ditka.
Adding Taxi TV was the only change in prior year marketing. Sales increased 30%. Repeated the
program the next year.
Markets: Chicago
Google
Campaign Objective: Increase awareness of Google voice-activated search function
on smart phones.
Execution: Rotated two different ads each week to showcase various applications of
the Google app. Focus in key urban markets to reach mobile phone users in an
intrusive but informative manner.
Markets: NYC, Chicago, Boston, San Francisco, Phil, DC
TJX Brands – Sports Clothing
Campaign Objective: Reach Male sports enthusiasts.
Execution: Ran ads only in fares around baseball stadiums on game days. Saw lift in promoted
products in-store and on-line.
Markets: Chicago, Boston, San Fran, Anaheim, Phil

12. Clients Keep Coming Back…
ADVERTISER CATEGORY
CLIENT
SINCE
# DIFFERENT
CAMPAIGNS
MARKET(S) USED
Serino-Coyne Broadway Shows 2007 156 NY
Live Nation Concerts 2012 135 NY, BOS
Lord & Taylor Retail 2007 93 NY, BOS, CHI, DC
ABC TV Network Entertainment 2012 77 ALL
Guess Fashion 2008 68 NY
Diageo Alcohol 2012 49 NY, SF
AOL Internet Site 2010 42 NY, CHI, BOS, SF, DC
L’Oreal Hair, Skin, Makeup 2008 36 NY, SF, CHI
Estee Lauder Cosmetics 2008 31 NY
Brooks Bros Retail 2010 30 NY, BOS, CHI, PHI, DC
Disney Studios Movies 2012 28 NY, ANA, SF, CHI, BOS, PHI, DC
In2une Music Record labels 2011 27 NY, CHI, BOS, SF, DC
Maybelline Cosmetic 2009 18 NY
Definitions Gym Fitness 2009 17 NY
Macy’s Retail 2013 16 NY
Back To Bed Furniture 2012 15 CHI
Jet Blue Airline 2011 11 BOS, NY
DKNY Fashion 2012 10 NY
Tommy Hilfiger Fashion 2008 9 NY
Handel & Haydn Symphony 2010 8 BOS
Montana Tourism Tourism 2010 7 CHI
Data shown as of 8/4/14
Over 70% of Taxi TV
advertisers are repeat
customers!

13. While New Clients Have Come in 2014!

14. Recap
CMT has Consumers CAPTIVE
We Entertain Them with ABC Programming
Your Ad Plays Where & When you Want It
We can Connect to Mobile Devices
We Guarantee Impression Delivery
Your Ad is 100% Viewable
Our Viewers WATCH, ENGAGE & RECALL
Cost per Ad – CPM Based

15. Thank you for viewing this
presentation!
Please contact your ABC Sales
Rep for more information.