Washington Makoni has over 14 years of experience leading marketing, communications, and business development for multimillion dollar companies. He is an award-winning marketing professional who has conceptualized and orchestrated many successful campaigns. Makoni has expertise developing sales-driving collateral and has a proven ability to increase marketing response rates and execute product launches. He currently works as a Regional Marketing & Business Development Manager for a scientific equipment company in Zimbabwe, managing an $2.3 million budget.
Extensive experience with strategic market research, product, market development in industrial, technical, social media and medical markets guiding on and off-shore teams to meet sophisticated, complex and highly interdependent development timelines. Innovative approaches for growing market share with minimal resources for business and consumer companies using retail, dealer, franchise, independent representative, direct sales, client’s distributed sales team and distributor based channels. Adept in sales team turnarounds.
EXECUTIVE LEADER: SALES AND BUSINESS DEVELOPMENT
Drives revenue and increases sales as enthusiastic company advocate.
Identifies and mentors talent, leading by example and inspiring sales teams.
Captures vertical and horizontal revenue opportunities based on market trends and competitive landscape.
Consults with customers to understand needs and create successful solutions that generate revenue.
Strategically identifies and champions customer-converting tools, contact strategies, and brand messaging.
Collaborates effectively across functions and advises executive leadership.
Extensive experience with strategic market research, product, market development in industrial, technical, social media and medical markets guiding on and off-shore teams to meet sophisticated, complex and highly interdependent development timelines. Innovative approaches for growing market share with minimal resources for business and consumer companies using retail, dealer, franchise, independent representative, direct sales, client’s distributed sales team and distributor based channels. Adept in sales team turnarounds.
EXECUTIVE LEADER: SALES AND BUSINESS DEVELOPMENT
Drives revenue and increases sales as enthusiastic company advocate.
Identifies and mentors talent, leading by example and inspiring sales teams.
Captures vertical and horizontal revenue opportunities based on market trends and competitive landscape.
Consults with customers to understand needs and create successful solutions that generate revenue.
Strategically identifies and champions customer-converting tools, contact strategies, and brand messaging.
Collaborates effectively across functions and advises executive leadership.
I am a Senior Executive with over 15 years in executive-level sales leadership roles and a track record of delivering significant profitable and sustainable growth. Known as both an excellent strategist and tactician, I am particularly strong in translating the company mission into actionable strategies that drive multimillion-dollar sales, build client loyalty, and grow market and wallet share.
Highlights of my background include:
* Consistent track record of expert negotiations. As an articulate, persuasive communicator and engaging presenter, I have negotiated multimillion-dollar contracts with clients, customers, channel partners, and resellers.
* National and regional territory development and management. I have repeatedly secured key Fortune 1000 client accounts, increased product distribution, and expanded the company footprint in territories of 12 to 50 states.
* Superior sales force development and leadership skills. My ability to recruit, develop, mentor, and coach top talent has resulted in high performance, motivated teams of geographically dispersed sales professionals who meet and exceed expectations in all areas
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...Claire Akin, MBA
Are you ready to make this year your best year ever? Get started by joining us for an exclusive workshop webinar to create your marketing plan! We'll review six steps to get started with your marketing plan including:
Your Website
Search Engine Optimization (SEO)
Email Marketing
Event Marketing
Social Media
Creating a Marketing Calendar
You'll walk away with a concrete action plan to increase new leads and referrals this year and beyond!
This presentation will assist marina managers and owners create an effective strategic marketing plan.
However, it can be used as a model for creating a marketing plan for any product or service.
This white paper will provide small-business owners with a clear understanding of what they should to do in order achieve sustainable growth in their business.
Todd W. Smith - Senior Sales & Marketing Professional ResumeTodd W. Smith
An innovative, results-oriented, leader qualified by more than 13 years of successful, business-to-business, consultative solutions sales, marketing, account/channel management and business development experience. Recognized as one of the Top Client Managers within IBM’s Americas’ organization. Proven track record of consistently exceeding sales goals. International experience selling to senior executives in both Fortune 500 and Small and Medium Business customers throughout North America. A creative thinker with strong analytical, strategic planning and problem solving skills. An enthusiastic, high-energy individual with a tenacious sales attitude. Exceptional customer service, interpersonal, time-management, organizational, communication and relationship building skills and solid ethics and integrity.
I am a Senior Executive with over 15 years in executive-level sales leadership roles and a track record of delivering significant profitable and sustainable growth. Known as both an excellent strategist and tactician, I am particularly strong in translating the company mission into actionable strategies that drive multimillion-dollar sales, build client loyalty, and grow market and wallet share.
Highlights of my background include:
* Consistent track record of expert negotiations. As an articulate, persuasive communicator and engaging presenter, I have negotiated multimillion-dollar contracts with clients, customers, channel partners, and resellers.
* National and regional territory development and management. I have repeatedly secured key Fortune 1000 client accounts, increased product distribution, and expanded the company footprint in territories of 12 to 50 states.
* Superior sales force development and leadership skills. My ability to recruit, develop, mentor, and coach top talent has resulted in high performance, motivated teams of geographically dispersed sales professionals who meet and exceed expectations in all areas
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...Claire Akin, MBA
Are you ready to make this year your best year ever? Get started by joining us for an exclusive workshop webinar to create your marketing plan! We'll review six steps to get started with your marketing plan including:
Your Website
Search Engine Optimization (SEO)
Email Marketing
Event Marketing
Social Media
Creating a Marketing Calendar
You'll walk away with a concrete action plan to increase new leads and referrals this year and beyond!
This presentation will assist marina managers and owners create an effective strategic marketing plan.
However, it can be used as a model for creating a marketing plan for any product or service.
This white paper will provide small-business owners with a clear understanding of what they should to do in order achieve sustainable growth in their business.
Todd W. Smith - Senior Sales & Marketing Professional ResumeTodd W. Smith
An innovative, results-oriented, leader qualified by more than 13 years of successful, business-to-business, consultative solutions sales, marketing, account/channel management and business development experience. Recognized as one of the Top Client Managers within IBM’s Americas’ organization. Proven track record of consistently exceeding sales goals. International experience selling to senior executives in both Fortune 500 and Small and Medium Business customers throughout North America. A creative thinker with strong analytical, strategic planning and problem solving skills. An enthusiastic, high-energy individual with a tenacious sales attitude. Exceptional customer service, interpersonal, time-management, organizational, communication and relationship building skills and solid ethics and integrity.
Roger is responsible for P&L, sales, leads, marketing, business development, pipeline, operations, commission design, planning, and budgets for client organizations. He establishes and maintains successful relationships with partners/customers building custom digital solutions including Social, AI & RPA solutions, B2X Digital Platforms, Cybersecurity, Machine Learning, and Blockchain applications, Renewable Solar Energy, Adtech, Health-tech, Supply Chain & Logistics, MSO's, Direct To Consumer App, Telco and Pay TV operators and OTT platforms in Media & Entertainment domains.
Roger advises on sales & marketing pipeline management activities to ensure profitable revenue targets are met and manages the level of risk vs. desired goals to accelerate revenue. He plans, designs, and executes sales and marketing, speeding up strategies, and adds positive revenue results from all targeted revenue streams.
►Proficiently produces new opportunities that deliver improved marketing and enlarge SaaS revenue across all client disciplines.
►Increases performance of all RevOps functions within the organization, including Sales, Marketing, and Customer Success.
►Serves as a Head of Sales & Marketing with ownership of the “marketing technology stack” including marketing automation, sales-force automation/ CRM, digital channels, the web and social, business intelligence, and data management.
►Accountable for all sales goals.
►Motivate and coach a team of 68 people consisting of sales leaders, AEs, AMs, ISRs, SDRs, operations, and marketing.
►Define and manage GTM strategy to acquire new customers while retaining and expanding across existing customers.
►Hire fantastic new talent around the world to meet the demands of customers.
Skills: Sales Strategy · Build Strong Relationships · Team Building · FinTech · Complex Sales · Go-to-Market Strategy · Sales & Marketing · Sales Planning · Sales Pipeline Management · Team Management · Strategy · Problem Solving · Executive Management · International Sales · Startups · Business Analysis · Mergers & Acquisitions (M&A) · Online Advertising · Salesforce.com · Digital Media · Sales Operations · SaaS · Start-ups · Sales Management · B2B Marketing · Business-to-Business (B2B) · Sales Process · Solution Selling · Artificial Intelligence (AI) · Software as a Service (SaaS) · Management
Skills: Go-to-Market Strategy · Startups · Analytical Skills · Mergers & Acquisitions (M&A) · Business Development
Skills: Enterprise Software · Software as a Service (SaaS)
ENTERPRISE SAAS AND PROFESSIONAL SERVICES TECHNOLOGY SALES LEADERCarl Larson
Sales and marketing subject matter expert with hands-on B2B sales leadership experience at small, medium and large organizations. Consistently successful and notably grows sales revenue, gross profit margins and market share to exceed objectives. Recognized as a champion at building, re-building and transforming best in class sales organization performance, operational process excellence and customer outcomes. Develops new business customers, grows existing customer revenues and introduces new product offerings to penetrate new markets. Recognized for excellence in effective sales prospecting, business-value qualification, executive relationship building, proof of value, win-win contract negotiation and closing sales.
ENTERPRISE SAAS AND PROFESSIONAL SERVICES TECHNOLOGY SALES LEADER
C.V for Washington Makoni
1. WWaasshhiinnggttoonn MMaakkoonnii
19 Bergenbos Estate, Oberon Avenue, Faerie Glen, 0081. Mobile: 0789744225
Washington.makoni@gmail.com
Regional Marketing & Business Development Manager
Regionally award-winning marcom professional with 14 years of experience leading corporate marketing, communications
and business development for multimillion-dollar companies across diverse industries.
Respected leader of creative teams, multimedia divisions and corporate communications departments. Conceptualise and
orchestrate marketing campaigns that effectively reinforce and build brand images.
Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high
marketing campaign response rates and execute successful product launches.
Skills
Marketing Strategies & Campaigns
Corporate Communications
Creative Team Leadership
Product Positioning & Branding
Web & Print Content Development
Focus Group & Market Research
Business Development
Sales Collateral & Support
Public & Media Relations
Strategic Planning Facilitation
Recent Awards
Award of Excellence for Outstanding Market Research (Chingaira “Road Warrior” campaign), 2005
Gold Award for Outstanding Advertising (Chingaira “Open Road” direct mail campaign), 2008
Award of Excellence for Outstanding Business Development (Chingaira “Deal Sealing” campaign), 2010
Action Award for Outstanding Market Research and Strategic Planning (Chingaira “Enter New Markets” campaign),
2013
Professional Experience
CHINGAIRA GROUP, ZIMBABWE – Multimillion-dollar company selling scientific, research, educational, medical and mining
equipment, consumables, chemicals and reagents.
Regional Marketing & Business Development Manager, 4/2004 to Present
Manage corporate marketing, communications and business development functions, overseeing a $2.3M budget and 8-
member team. Direct brand management, PR, quantitative & qualitative market research, media relations, strategic planning,
corporate positioning, product launches, advertising, generating market deals, sales collateral and tradeshow marketing.
Selected Accomplishments:
Developed and launched integrated, multi-channel print, catalogue, web and direct marketing campaigns that propelled
sales from $3.2M (2005) to a projected $9.5M by 2010 year-end.
Drive annual strategic planning processes and provide strategic marketing and business consulting points.
Evaluate and negotiate local country partnerships to enter partnerships eg sales agent, distributor or joint venture
agreements.
Led market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with
engineering team and created campaigns generating $3.6M in annual sales.
Support the development and execution of geographic growth plans.
Support and provide strategic marketing guidance to Annual Operating Plan (AOP).
Created web portal to transform previously archaic intranet into a dynamic website improving communication flow and
adding an effective sales tool for field reps.
Develop and go to market plans for verticals of focus eg Power, MMM collaborating close with country business leaders as
well as experts/ leaders in line of business and global teams.
Develop go to market plans for solution offerings eg by target geographies.
Drive continual Voice of Customer (VOC) activities to validate market understanding and anticipate customer needs for
new solutions to drive growth in target countries.
2. Washington Makoni Cell: 078 974 4225 page 2
Coordinate and deliver all key market and financial analysis requirements for countries/ regions
(competition trends, technologies, economics) leading to clear insights and strategic recommendations.
Wrote catalogues, course guides and training brochures that enhanced the sales reps’ understanding of
complex product features and helped them sell more effectively.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet
market needs ahead of the curve.
Support M & A process by conducting research, due diligence as required for emerging geographies.
Provide input to reports for senior HIS & ACS leadership in order to show progress against established
targets.
Collaborate with a variety of functional and business resources across strategic geographies and global
organisations.
Produce media kits that demonstrate key marketing analytics and demographics for use in sales
presentations. Efforts are credited as instrumental in closing numerous high-level deals.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an
average of 15% under-budget (without compromising business growth goals).
Coordinate and deliver stakeholder business communication across sub Saharan Africa.
Achieve sales goals including sales revenue and margin, lead, manage and develop a high performance
sales team.
Work with Oracle’s Channel sales team to identify, recruit and engage resellers and other partners to
develop and grow a sustainable oracle systems business with our partners.
Have a very strong background in communication capacity building and technical support at national,
regional and global levels.
I am an accomplished advocacy and communication practitioner with over ten years of demonstrated
experience at operational and strategic level for national, regional and global campaigns and interventions.
Can spearhead feedback and complaints mechanisms, partnerships and networking building and
participatory communication.
Developed business plan after conducting desk top and small sample research of consumer behaviors and
attitudes. Procured raw materials and finished products. Developed product, brand and retail strategy
leading and directing product design, development, manufacturing and marketing. Briefed and managed the
completion of the new website. Planned and managed the launch of new product lines.
Trained, developed and managed my marketing team. Appointed and managed operational management
team. Managed, communicated and rewarded performance on measured targets based on strategies,
culture, design and sales.
Operational cost management and importing cost effectiveness. Managed material planning, procurement,
cost management, material resource planning and quality control. Created and implemented improved cost
and expense reporting methodologies to facilitate on-going cost management.
Travelled around the continent, Europe and Asia to source cheaper manufacturers. Developed and managed
operational business model. Planned and managed the budget and overdraft.
Strategic Networks: Developed a business and social network to contacts amongst senior leaders in public,
private and social sectors. Retail management and leadership successes. Innovated, developed and opened
two more branches in the country.
Develops and execute a territory plan to maximize revenue. Participates in Strategic and tactical planning
for the division. Overall responsibility for the region’s sales, third party alliances and customer satisfaction.
Develop strong strategic qualitative and quantitative marketing research/ relationships with vital partners
like PR companies, Advertising agencies, Marketing Tool Suppliers, International Brand Partners.
Oversee the roll-out of company functions i.e annual award evenings / company updates / national
conferences.
Ensure that all national franchise offices are aligned with the company brand requirements.
3. WWaasshhiinnggttoonn MMaakkoonnii Page 3 Phone: 078 9744225
Technology
Software: QuarkXPress, Photoshop, Image Ready, MS Project, Crystal Reports, MS Office
(Word, Access, Excel, PowerPoint)
Web/Multimedia: ColdFusion, Flash, Dreamweaver, Fireworks, EMC Documentum, Visual SourceSafe,
Search Optimisation, Web Server Administration, Content Management Systems
Education
DRURY UNIVERISTY (U.K), FACULTY OF BUSINESS MANAGEMENT
Bachelors of Business Studies, 5/2002
Major: Marketing
Graduated with Upper Second Class Division
UNIVERISTY OF SOUTH AFRICA (S.A), Faculty of Law
. Studying towards my Law degree (LLB)
Available Immediately Available for Relocation