1. Michael B. Collins
Michael B. Collins | p. 1/2
(608) 738-1372
mbrendancollins@hotmail.com
6741 Raymond Road
Madison, WI. 53719-3943
OBJECTIVE / PROFESSIONAL SUMMARY
Driven to obtain a position with a company that encourages development and advancement within thecompany.
8+ years of progressive Sales Leadership Experience.
6+ years of Multi-Unit Retail Management Experience.
Proven ability to deliver Outstanding Operational Excellence and Exceed Sales Objectives/Goals
Alignment of Company Mission/Strategy to functional level of individual roles.
Committed to personal growth and development, measuring success based on success of thosementored and coached.
WORK EXPERIENCE
1/2010 to 5/2014 Regional Sales Director
General Nutrition Centers
South Central Wisconsin and Eastern Iowa
 Exceeded Sales Comp 16 out of 18 Quarters
 Achieved Bonus for Sales Percent to Plan all of 2012
 Won Cod Father Fish Oil Sales Contest in 2011
 Supervised the Opening of 3 New Stores- 2 of the 3 Exceeded the Sales Plan and Were
Positive Cash Flow Within theFirst Year
 Achieved Shrink Hero Status- 2012
 Won Award for Inspiring my Region to be the First in Completing 100 Percent GNC
University Training
 Managed over 100 employees
7/2007 to 1/2010 Senior Sales Manager
General Nutrition Centers
Minneapolis, Minnesota
 Achieved Shrink Percent Well Below Company Expectation
 Promoted to Sales Director after 3 years
 Managed 6+ locations
6/2006 to 7/2007 Store Manager
General Nutrition Centers
La Crosse, Wisconsin and Minneapolis, Minnesota
Sales Management / Sales Operations / EmployeeTraining / Loss Prevention / Inventory
Management / Coaching / Team Building / Customer Retention / Customer Satisfaction /
Merchandising / Training / Hiring / Recruiting
3/2006 to 6/2006 Sales Associate
General Nutrition Centers
La Crosse, Wisconsin
Sales / Inventory Management / Customer Service / Customer Satisfaction / Merchandising /
General Shop Keeping
CERTIFICATIONS, LICENSES, AWARDS
 SkillPath Seminars Certifications-
 Excelling as a Manager or Supervisor
 How to Become a Better Communicator
 Managing MultipleProjects, Objectives and Deadlines
 Business Writing Basics for Professionals
 Microsoft Office 365 Certified Specialist
 Outstanding Gold Card Sales 2010
 Exceeded all Sales Plans 2012
 Highest Customer Praises 2014

2. Michael B. Collins
Michael B. Collins | p. 2/2
SKILLS
Sales Management / Sales Operations / Leadership Development / Merchandising/ Training Program Design / Event
Based Marketing / EmployeeTraining / Active Listening / Social Perceptiveness / Persuasion / Coordination / Critical
Thinking / Monitoring / Service Orientation / Judgment and Decision Making / Management of Personnel Resources /
Problem Sensitivity / Deductive Reasoning / Attention to Detail / Vendor Relationships / Loss Prevention / Inventory
Management / Coaching / Team Building / Customer Retention / Customer Satisfaction / New Store Openings /
Training / Hiring / Recruiting / Managing 100+ employees
EDUCATION
9/1996 to
6/1998
El Camino College
Business and Music
REFERENCES
Available upon request.