This document provides information about resources available at the Earl K. Long Library at UNO to help with research. It identifies several subject specialists and their contact information, describes areas for quiet and group study, and highlights tools on the library website including the catalog, databases, and research guides. It also offers tips for effective searches in databases and evaluating sources.

1. October 18, 2012
MANG 2790

2. Who Can Help?
 Gena Chattin, Subject Specialist for Management and HRT
(M-F 8-4:30 by appointment)
 E-mail: gchattin@uno.edu
Phone: 504-280-6554
AIM: gchattin@uno.edu (same as e-mail address)
 General Reference
(Usually, same hours as the library.)
 E-mail: libref@uno.edu
Phone: 504-280-6549
IM: http://library.uno.edu/helpfiles/ask.cfm (chat box on site)
Twitter: @ekl_library or #unolib
 UNO Library Website and Catalog: http://www.library.uno.edu
 Research Guides: http://libguides.uno.edu/business
 All UNO Library Databases: http://libguides.uno.edu/databases

3. The Earl K. Long Library
Check out library material (including DVDs,
Laptops, and Headphones) and ask for books,
etc. placed on reserve by your instructor.
Circulation

4. The Earl K. Long Library
Group study,
computers,
printers, and
research help(!!!)
Learning Commons and Reference Desk

5. Where to Study?
 Group Study?
 1st Floor: Meet in the Learning Commons or
reserve a Group Study Room.
 Online Reservation Form:
http://library.uno.edu/libservices/services_forms/
groupstudyrequest.cfm
 Quiet Study?
 3rd and 4th Floors
 Study Carrels on 1st Floor
(small rooms, desk and two chairs each)
 At Home?
 http://library.uno.edu

6. Let’s Talk About Research
Where Do You Start?
What Are You Looking For?
Books?
Journal
Articles?
Data and
Analysis?
News?
http://library.uno.edu

7. Catalog or Databases?
 Catalog: search for books, journals,
eBooks, magazines, CDs, DVDs,
newspapers, etc. by title, author,
subject, and more.
 Databases: search for articles, book
chapters, company profiles, financial
statements, and more.

8. What Information Do You
Have?
“I’m looking for the Academy of
Management Journal from 2009.”
Where would you
start on the Library
website?

9. What Information Do You
Have?
“I’m looking for the Academy of
Management Journal from 2009.”
“That’s a journal title. You
can try searching the
Catalog or E-Journals.

10. Try searching the Catalog and E-Journals
for Academy of Management Journal and see
what you find.
http://library.uno.edu

11. What Information Do You
Have?
“I’m looking for the books on
globalization.”
Where would you
start on the Library
website?

12. What Information Do You
Have?
“I’m looking for the books on
globalization.”
“That’s a keyword and
you’re looking for a book.
You can try searching the
Catalog by “words or
phrase.”

13. Try searching the Catalog for books about
“globalization” and see what you find.
Then try narrowing it down to books published in
2011 using Advanced Search.
http://library.uno.edu

14. What Information Do You
Have?
“I’m looking for articles on
globalization’s effect on hotel
management.”
Where would you
start on the Library
website?

15. What Information Do You
Have?
“I’m looking for articles on
globalization’s effect on hotel
management.”
Databases.

16. A Few Notes about Using
Article Databases
Before we look for those articles…
 At UNO we subscribe to many databases. You may have search
several to find what you need.
 Even if you find an article cited in Google, you MUST go to it
through the Library website or the database may ask you to pay.
 You should never have to pay for an article through our
databases. If asked, you may have accidently gone straight from
the search engine or there may be a problem with our
subscription. Call, e-mail, IM, or come to the Reference Desk if
you are asked to pay.
 Not all databases have full-text copies of all the articles they index.
Don’t give up! If there is an article you need, search other
databases, ask us for help, and use Interlibrary Loan to request
what we don’t have
(http://library.uno.edu/libservices/interlibrary.cfm).

17. Try finding the Business databases
on the Library website.
http://library.uno.edu // or try //
http://libguides.uno.edu/business
Then try finding articles in Business Source
Complete.

18. Not Your Average Search…
“I’m looking for articles on Social
Media but NOT on Facebook.”
How would you do this in a
database?
“Boolean Searching”
(Handout: “Keyword Searching
& Boolean Operators”)

19.  “social media” AND “Facebook”:
 Only those articles that contain both keywords. If
an article is about Social Media but not about
Facebook, it will not appear.
 “social media” OR “Facebook”
 All articles that include either one of these
terms. Do not have to include both search terms
but will still appear in search results if they do.
 “social media” NOT “Facebook”
 Will return only articles about social media that
do not prominently feature “Facebook.”

20. Search Your Topics?

21. Scholarly / Peer Reviewed?
 Written by experts in the field (usually
holding a Ph.D.)
 Reviewed and critiqued by other experts
in the field before publication (aka
“peers”)
 Usually will have in-text citations and a
list of references / works cited.

22. Scholarly or Not?
 “The Effects of Traditional and Social
Earned Media on Sales” in Journal of
Marketing Research.
 “A New Painkiller Crackdown Targets Drug
Distributors” in the New York Times.
 “Take the Plunge” in The Economist.
 http://www.cato.org/pubs/journal/index.html
 http://finance.yahoo.com/

23. It doesn’t have to be Scholarly to be
reliable, but how can you tell?

24. The C.R.A.P. Test
Whether or not it’s scholarly, is it reliable?
 Currency
 Is it timely?
 Reliable
 Is it accurate? Can you depend on these facts?
 Authority
 What is the source of this information? What is
their reputation?
 Purpose
 Why does this information exist? Does the
source have an agenda? A conflict of interest?

25. Think About It…
 Government filings from a publicly held
company?
 Annual Reports provided by a privately held
company not required to report to the
government?
 A nonprofit’s review of corporate practices in
foreign countries?
 A trade journal’s profile of an executive?
There is not always a right answer. You must use
your best judgment (and always be a little
skeptical!).

26. Other Business Research
 Company Research and Industry Analysis
 LexisNexis Academic: Business
 Mergent Online
 Mergent WebREports
 ReferenceUSA
 Standard & Poor’s NetAdvantage
 Government Data
 EDGAR (SEC)
 U.S. Census Industry and Economic Info
Current links to these and more at:
http://libguides.uno.edu/business

27. HANDOUTS
 Logging into Databases from Off
Campus
 Book and Call Number Locations
 Borrowing Privileges by Class Status
(i.e. “How many books can I take out at
a time?” etc.)
 Database search tips, tricks, and cheats

28. Parting Thoughts
 Allow yourself plenty of time with these
resources, and take advantage of tutorials.
They house massive amounts of data.
 UNO Librarians are here to help you! If you
have questions, let us know! Give us as
much information as you can, and call/e-
mail ahead to set up an appointment to get
the best help possible.
 Thank you, and good luck!