Metro Cash & Carry entered the Indian market in 2003 and currently operates 31 wholesale distribution centers under the brand Metro Wholesale across India. Metro Cash & Carry offers close to 7,000 products for traders and small retailers in the HORECA (hotels, restaurants, caterers) sector, offices, and institutions. It faces competition from other wholesalers but differentiates itself through its brand image, customer service, and expertise in retail operations worldwide. Metro works with over 2,000 local and international suppliers and helps strengthen its supplier relationships through training and bulk purchasing. The company's private label program helps earn better margins and differentiate it from competitors.