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DELPHI PROCESS: A Methodology Used for the
Elicitation of Opinions of Experts
Bernice B. Brown
The RAND Corporation, Santa Monica, California
"Any views expressed in this paper are those of the author.
They should not be interpreted as reflecting the views of The
RAND Corporation or the official opinion or policy of any of
its governmental or private research sponsors. Papers are
reproduced by The RAND Corporation as a courtesy to members
of its staff.
This paper was prepared for publication in ASTME Vectors,
February 1968.
LI
DELPHI PROCESS: A Methodology Used for the
Elicitation of Opinions of Experts
Bernice B. Brown
The RAND Corpoiation, Santa Monica, California
Introduction
Forecasting is a fundamental part of planning in the
modern world. A forecaster is one who. after observing a
series of historical facts, undertakes to guess some related
future event. His materials are the available data about the
past; facts about some specified phenomenon in several past
epochs. Using the traditional statistical techniques of fore-
casting, he considers the facts and arrives at some opinion as
to the future course of this phenomenon. The forecaster is
not a prophet but he is a believer in trends and he has some
faith in the continuity of nature.
Short-term forecasts of events that may occur next week
or next month are usually accurate enough to be useful.. But
the uncertainties multiply rapidly when long-range forecasts
are required and many of the planning decisions must of neces-
sity be based on a series of intuitive judgments.
intuition and judgment permeaLe all analysis, not only as
to which hypotheses should be tested or what facts are relevant
but also in supplementing a model of a process when the quanti-
tative mathematical model is known to be inadequate. It is
inevitable that as questions to be answered get broader and
more complex, intuition and judgment must supplement quanti-
tes
is representative of an important class of techniques thet
need to be developed for further applications to decision
making situations. It involves one of the methodological
aspects of modern practice in operations research, namely
the reliance on judgment of experts.
For many years experts have been used in brainstorming
sessions and round-table discussion groups with the object of
achieving a group~opinion, a group solution to a problem or a
group estimate of some unknown numerical quantity. The tradi-
tional discussion approach was often beset b.- psychological
factors such as the presence of a dominant, persuasive
personality, the tendency to want to meet the approval of
the group and the unwillingness to change an opinion which
had been publicly expressed.
Helmer and Rescher [1] point out that the Delphi Technique
"eliminates committee activity altogether, thus further reduc-
ing the influence of certain psychological factors, such as
specious persuasion, the unwillirgness to abandon publicly
expressed opinions, and the bandwagon effect of majority
opinion. This technique replaces direct debate by a care-
fully designed program of sequential individual interrogations
(best conducted by questionnaires) interspersed with informa-
tion and opinion feedback derived by computed consensus from
the earlier parts of the program. Sot"e of the questions
directed to the respondents may, for instance, inquire into
the reasons icr previously expressed opinions and a collection
-3--
of such reasons may then be presented to each respondent in
the group, together with an invitation to reconsider and
possibly revise his earlier estimates. Both the inquiry
into the reasons and subsequent feedback of the reasons
adduced by others may serve to stimulate the experts into
taking into due account considerations they might through
inadvertence have neglected, and to give due weight to factors
they were inclined co dismiss as unimportant on first thought."
Description of Delphi
The Delphi method is a name that has been applied to a
technique used for the elicitation of opinions with the object
of obtaining a group response of a panel of experts. Delphi
replaces direct confrontation and debate by a carefully
planned, orderly program of sequential individual interroga-
tions usually conducted by questionnaires. The series of
questionnaires is interspersed with feedback derived from the
respondents. Respondents are also asked to give reasons for
their expressed opinions and these reasons are subjected to
a critique by fellow respondents. The technique puts the
emphasis on informed judgment. It attempts to improve the
panel or committee approach by subjecting the views of
individual experts to each other's criticism in ways that
avoid face to face confrontation and provide anonymity of
opinion and of arguments advanced in defense of those opinions.
The first step in the application of the Delphi method
is the selection of a group of experts. Wise decision makers
Sgou
I'
•a I ItI I I I
-4-
have always depended upon the advice of expeits but often
the consultation with specialists has been haphazard and there
has been no attempt to collate differences of opinion among
the exnerts. The selcýcion 6f experts is an intricate problem
even when the category of expertise needed is well-defineo.
A man's expertness might be judged by his status among his
peers, by his years of professional experience, by his own
self-appraisal of relative competence in different areas of
inquiry, by the amount of relevant information to which he
has access or by some combination of objective indices and a
priori judgment factors.
Suppose the question to be answered is one involving a
forecast of a numerical quantity, namely 'What will the world
population be in the year 2000?" The panel of experts in such
a case might consist of specialists in sociology, demography
and population growth. This question was imbedded in one part
of the panel on Population Control in Helmer's "Long-Range
Forecasting Study" [2]. I have simplified it for use ag an
illustrative example. The procedure will be described by
pursuing the response to this question through the successive
questionnaires.
In the first questionnaire, all respondents would be
asked to record cheir estimate of the world population in 2000.
Each respondent would also be asked to assign a number 1, 2, 3,
or 4 as a relative rating, using 1 for the relatively most
competent. This score would constitute a self-appraisal.
A respondent would be expected to look at all of the questions
in the set and assess his relative competency on each one.
The information from these responses which would furnish
feedback data for the second interrogation would be the median
and the interquartile range (i.e., the middle 50 percent of
the responses).
In the second round, respondents would be asked to
reconsider their estimate and revise it if they desired.
They would also be asked co give the reasons for the estimate
and state what factors were considered in obtaining the
answer. They may also be asked to describe the rationale
that led them to a revision of their original estimate.
Some of the reasons given for population estimates at the
low end of the scale were (a) rapid increase in use and
effectiveness of birth control measures, (b) increased
economic prosperity, (c) progress in welfare and education in
the developing nations and (d) attrition due to war and disease
Among the reasons for high estimates were (a) medical advances
resulting in lower death rates, (b) insufficient acceptance of
birth control measures, (c) development of centralized world
government providing efficient distribution of food, shelter
and services and (d) advances in agriculture. Participants
indicated that they projected birth rates and death rates and
net growth rates in arriving at the population estinates.
In the third questionnaire, the median and interquartile
range of the previous round would be given along with a sum-
mary of reasons for high .rnd low population estimates.
-6-
Participants would be asked to give a critique of the reasons
offered by members of the group and to specify which arguments
were found to be unconvincing and why. Responses to the third
round included estimates that the death rate would drop from
19 per 1000 to a figure between 10 and 17 per 1000 and that
birth rates would decline from 36 per 1000 to a figure between
15 and 26 per 1000.
In the fourth round the median and interquartile range
of the previous round would again be used as numerical feed-
back. The counter-arguments against reasons for high and low
estimates would be summarized. Majority and minority opinions
on the projection of death rates and birth rates would be
described and respondents then asked to reconsider the pros
and cons presented and give a final, possibly revised, estimate
of the world population in the year 2000. Each respondent
would also be given an opportunity to revise his own relative
competence rating.
The median of these final responses would then be taken
to represent the group response on the required answer.
Some Modifications of the Procedure
The objective of a given inquiry and the special problems
associated with the area of expertise being tapped might suggest
a number of modifications or refinements. In the illustrative
example of obtaining an estimate of world population in 2000,
the respondents could be asked to suggest subsidiar, questions
whose answers would be helpful in formulating the estimate.
-7-.
Respondents might ask some of the following questions: What
is the world population at the present time? What was the rate
of increase of population during the last 50 years? What is
the expected length of life at age I at the present time in the
U.S.? What percent of the 1900 world population were 18 years
old or less? What percent were 65 or older?
Answers to these subsidiary questions could be solicited
from the group and fed back to the participants. It would also
be possible to use a member of the control team administering
the experiment or an outside specialist as a "resource analyst,"
and answers to the subsidiary questions could be researched and
passed to the participants as supplementary information along
with the citation of the reference source. This procedure could
become cumbersome if the number of questions under consideration
were sizable.
In the course of a few years, it should be possible to
equip each expert with a console through which he could feed
his responses into a computer. The computer would process
them, compute some measures of the group response, possibly
add relevant information from an existing data bank and feed
the results back to each respondent. At the Rand Corporation,
small Delphi experiments are being conducted that use a number
of personal electric typewriter consoles connected through an
on-line time-sharing computer system.
How Delphi Method has been Used
I Asmall experiment called "Twenty Questions" [3] was con-
ducted at Rand in 1964 using staff members as participants. The
-6
Participants would be asked to give a critique of the reasons
offered by members of the group and to specify which arguments
were found Lo be unconvincing and why. Responses to the third
round included estimates that the death rate would drop from
19 per 1000 to a figure between 10 and 17 per 1000 and that
birth rates would decline from 36 per 1000 to a figure betwecn
15 and 26 per 1000.
In the fourth round the median and interquartile range
of the previous round would again be used as numerical feed-
back. The counter-arguments against reasons for high and low
estimates would be summarized. Majority and rinority opinions
on the projection of death rates and birth rates would be
described and respondents then asked to reconsider the pros
and cons presented and give a final, possibly revised, estimate
of the world population in the year 2000. Each respondent
would also be given an opportunity to revise his own relative
competence rating.
The median of these final responses would then be taken
to represent the group response on the required answer.
Some Modifications of the Procedure
The objective of a given inquiry and the special problems
associated with the area of expertise being tapped might suggest
a number of modifications or refinements. In the illustrative
example of obtaining an estimate of world population in 2000,
the respondents could be asked to suggest subsidiary questions
whose answers would be helpful in formulating the estimate.
-7-
Respondents might ask some of the following questions: What
is the world population at the present time? What was the rate
of increase of population during the last 50 years? What is
the expected length of life at age 1 at the present time in the
U.S.? What percent of the 1900 world population were 18 years
old or less? What percent were 65 or older?
Answers to these subsidiary questions could be solicited
from the group and fed back to the participants. It would also
be possible to use a member of the control team administering
the experiment or an outside specialist as a "resource analyst,"
and answers to the subsidiary questions could be researched and
passed to the participants as supplementary information along
with the citation of the reference source. This procedure could
become cumbersome if the number of questions under consideration
were sizable.
In the course of a few years, it should be possible to
equip each expert with a console through which he could feed
his responses into a computer. The computer would process
them, compute some measures of the group response, possibly
add relevant information from an existing data bank and feed
the results back to each respondent. At the Rand Corporation,
"small Delphi experiments are being conducted that use a number
of personal electric typewriter consoles connected through an
on-line time-sharing computer system.
Low Dclj)hi Method has been Used
A small experiment called "Twenty Questions" (3) was con-
ducLed at Rand in 1964 using staff members as participants. The
purpose was to get some insight into the methodology of the
Delphi process, and the questions submitted to participants
were World Almanac type questions for which numerical answers
were available. The experiment was designed to determine to
what extent initially divergent opinions of a group of persons
would converge if successive questioning were re-enforced by a
feedback process in which respondents were given information
from other members of the group. The set of respondents was
divided into two groups, a primary group and a control group.
The primary group completed tour questionnaires with feedback
information. The control group participated in two rounds
only, with no feedback at all. The results of the experiment
indicated that a sharper consensus was obtained by the primary
group, that the total range of the responses was reduced on
successive rounds but the accuracy of the group estimate was
no greater with the primary group than with the control if we
compare them on the response to the second round. It is
necessary to state what criterion was used to measure accuracy.
In this case, it was the sum of the absolute values of the
logarithm of x/T, where x is the group median response and T
is the i-rue answer. It was evident that a reconsideration of
the questions fostered convergence in both the primary and the
control groups.
An experiment in which the Delphi technique was applied
was reported by Dalkey and Helmer [4]. The results of the
cxperiment were released for open publication in 1962 but the
experiment itself was conducted about ten years earlier. In
this application, expert opinion was applied to the dual
-9-
problem of the selection of an optimal industrial target system
and the estimation of the number of A-bombs required to reduce
the munitions output by a prescribed amount. Seven experts
participated, responding to five questionnaires submitted at
approximately weekly intervals. The first questionnaire was
followed by an interview in which each respondent was asked to
reproduce the reasoning by which he arrived at an estimate of
the number of bombs and to show the component breakdown by
industries. The third also was followed by an interview for
the clarification of ambiguities. The choices of target systems
were quite distinct, the only common feature beling the inclusion
of the steel industry in each. The numerical quantity being
estimated showed considerable convergence. The ratio between
the largest and smallest response was about 100 to 1 on the
initial round but had dropped to about 3 to 1 on the final
round.
A first application of the Delphi technique to long-range
forecasting was made in 1964 [2] in an investigation in which
several panels of experts were asked to-make contingency fore-
casts of the state of the world twenty-five to fifty years hence.
Six groups of experts were selected, one for each area of
inquiry. Each panel answered four sequential questionnaires
spaced approximately two months apart. The six areas covered
were scientific breakthroughs, population growth, automation,
space progress, war prevention and future weapon systems. The
six groups of respondents made judgments on more than 200
-10-
predictive items during the course of the experiment. The
substantivcAoutcome of the investigation cannot be summarized
here. A few thought-provoking examples of some of the pre-
S~dictionsthat were articulated by the experts have been selected
from pages 45-46 of the Gordon and Helmer report 12..(1) The
Simplicationthat the water-covered portions of the earth may
become important enough to warrant national territorial claims;
i (2) the possibility that continued.developments in automation
will result in serious social upheavals and the almost complete
acceptance of the necessity of regulative legislation; (3) the
strong likelihood of the emergence of weapons of a nonkilling,
nonproperty-destroying nature, covert perhaps, attacking on the
psychological or biological level; (4) the eventual abundance
of resources of energy, food, and raw materials, but also the
possibility that a continuing inequitable world distribution
of these assets to the increasing world population may furnish
a persisting stimulant to warfare.
A study, entitled Innovation in Education, was carried out
at the Institute of Government and Public Affairs at UCLA under
the sponsorship of the Charles F. Kettering Foundation during
1966. The report was published by authors Adelson, Alkin,
Carey and Helmer [5]. This study was an attempt by a multi-
disciplinary group to generate some perspectives on possible
changes in american education. The Delphi technique was
included as part of the investigations because the researchers
conjectured that it might be useful as a planning aid for those
who make educational policy. Respondents examined and made
judgments on a list of nearly one hundred proposed educational
innovations covering a wide range of educational activities.
Proposed innovations ccvered Curriculum, Teaching Methods,
School Administrtion, Student Participation, Staff Utilization,
Adult Retraining, Automated Education, etc. In the preparation
of the final round, each of the proposed items was assigned
to a gross cost category. If a respondent thought the cost
category assignment for a given innovation was inappropriate,
he was expected to state the reason for his position. However,
the principal task for the respondents in the final question-
naire was to allocate a fictitious 5 year budget of ten billion
dollars among the proposed innovations. The authors state that
the participants found it difficult to make the required choices
even though they were well informed in the field and were used
to making decisions. The results of the study indicated that
the Delphi technique may be potentially useful in educational
planning.
Robert M. Campbell[61 used the Delphi technique in a
sLudy in which business anld economic indLces wer'e lorecast.
He conducted a controlled experiment using students in two
graduate seminars in business forecasting. Each seminar was
divided at random into two equal groups. All four groups were
asked to make forecasts of 16 economic series for the first
qudrter of 1966. The participants were informed of the experi-
ment about a month in advance and were given some guidance on
accu.•ulating information which would develop their expertise
without revealing the actual series to be frecast. One group
-12-
in each seminar used the traditional methods of making business
forecasts and the other used the Delphi process. The traditional
method allowed participants to interact freely with others in
the group for the purpose of obtaining information relative to
the forecasts. The Delphi experimental group gave individual
responses to a serieF of four questionnaires over a period of
six weeks. The group participants who used the Delphi process
made more accurate forecasts than the group using the traditional
business forecasting technique.
A study was conducted within TRW, Inc. [7] in an attempt
to predict the operating environment of the company twenty years
hence. The method used was to ask each member of a panel of
27 technologists to list events of a technical nature that were
likely to occur within the next 20 years. Pqrticipants were
fromn all working groups in the company and each man was expected Co
suggest events that might have substantial impact on potential
product lines of his group. The lists of technological break-
throughs were collected by mail. These were compiled and the
completed document was returned to each panelist with the sugw-
gestion that he should edit freely in his own area of expertise.
The TRW probe of the future resulted in a list of about 400 events
with predicted dates of occurrence representing the judgment of
responsible experts in several areas of research. The results
constitute an information source for planners throughout Che
corporation.
-13-
Potential Applications
The judgment of experts may be called on in any planning
operation in which it is necessary to choose among several
alternative courses of action and no theory has been developed
which would evaluate the consequences of the proposed courses
of action with one course singled out as the preferred alterna-
tive by traditional maximization procedures. We use an expert
because he has at his disposal a large store of background
knowledge and a cultivated sensitivity to its relevance which
permeates his intuitive insight. We need a consensus of experts
because individual experts will disagree and we are unwilling to
rely on the judgment of a single specialist.
There are many examples of the use of expert judgment for
prediction. One example is provided by the field of medical
diagnostics. Another is in the use of the advice of an expert
investment counselor.
There are some indications that the Delphi process would
be useful as a business forecasting tool. Market forecasts are
often judgment forecasts and the group response arrived at by
the Delphi procedure might prove to be more accurate than reliance
on any one individual. Several areas of industrial forecasting
ranging from financial planning to sales prediction may be
fertile areas. Some of the management decisions made in the
4 promotion and distribution of products and in product pricing
problems might be enriched by information obtained from the
Delphi procedure.
-14-
Often there are variables used as inputs to models for which
no adequate measure exists. An example might be a policy decision
model in which measures of social and cultural conditions in some
of the developing nations are needed. There are no historical
L records available. The obvious iecourse is the efficient use
of the intuition and judgment of a group of persons who are
keen observers and have lived in the country for a long period
of time.
The use of expertise is not a retreat from objectivity.
Judgment and informed opinion have always played a crucial role
in human enterprises. Expert judgment can be incorporated into
the structure of an investigation and can be made subject to
some of the safeguards that are commonly used to assure objectivity
in any scientific inquiry.
REFERENC ES
1. Helmer, 0., N. H. Rescher, On the Epistemology of the
Inexact Sciences, The RAND Corporation R-353, February
1196. Also, Management Science, Vol. 6, 1959, pp. 25-52.
2. Gordon, T., 0. Helmer, Report on a Long-range Forecasting
Study, The RAIND Corporation P-2982, September 1964.
Also, 0. Helmer, T. Gordon, and B. Brown, Social Tech-
nology, Basic Books, New York, 1966.
3. Brown, B., 0. Helmer, Imnroving the Reliability of
Estimates Obtained from a Consensus of Experts, The
RAND Corporation P-2986, September 1964. Also,
0. Helmer, Social Technology, Basic Books, New York,
1966.
4. Dalkey, N., 0. Helmer, An Experimental Application of Lhe
Delphi Method to the Use of Experts, The RAND Corporation
RM-727, July 1962. Also, Management Science, Vol. 9,
1963, pp. 458-467.
5. Adelson, M., M. C. Alkin, C. Carey, and 0. Helmer,
"Planning Education for the Future: Comments on a
Pilot Study," American Behavioral Scientist, March
1967, pp. 1-12, 21-31.
6. Campbell, Robert M., A Methodological Study of Expert
Utilization in Business Forecasting. Unpublished
doctoral dissertation, University of California,
Los Angeles, 1966.
7. North, H. Q., TRW Looks at the Future, TRW Systems, Inc.,
1967.

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Methodo Delphi

  • 1. K DELPHI PROCESS: A Methodology Used for the Elicitation of Opinions of Experts Bernice B. Brown The RAND Corporation, Santa Monica, California "Any views expressed in this paper are those of the author. They should not be interpreted as reflecting the views of The RAND Corporation or the official opinion or policy of any of its governmental or private research sponsors. Papers are reproduced by The RAND Corporation as a courtesy to members of its staff. This paper was prepared for publication in ASTME Vectors, February 1968.
  • 2. LI DELPHI PROCESS: A Methodology Used for the Elicitation of Opinions of Experts Bernice B. Brown The RAND Corpoiation, Santa Monica, California Introduction Forecasting is a fundamental part of planning in the modern world. A forecaster is one who. after observing a series of historical facts, undertakes to guess some related future event. His materials are the available data about the past; facts about some specified phenomenon in several past epochs. Using the traditional statistical techniques of fore- casting, he considers the facts and arrives at some opinion as to the future course of this phenomenon. The forecaster is not a prophet but he is a believer in trends and he has some faith in the continuity of nature. Short-term forecasts of events that may occur next week or next month are usually accurate enough to be useful.. But the uncertainties multiply rapidly when long-range forecasts are required and many of the planning decisions must of neces- sity be based on a series of intuitive judgments. intuition and judgment permeaLe all analysis, not only as to which hypotheses should be tested or what facts are relevant but also in supplementing a model of a process when the quanti- tative mathematical model is known to be inadequate. It is inevitable that as questions to be answered get broader and more complex, intuition and judgment must supplement quanti- tes
  • 3. is representative of an important class of techniques thet need to be developed for further applications to decision making situations. It involves one of the methodological aspects of modern practice in operations research, namely the reliance on judgment of experts. For many years experts have been used in brainstorming sessions and round-table discussion groups with the object of achieving a group~opinion, a group solution to a problem or a group estimate of some unknown numerical quantity. The tradi- tional discussion approach was often beset b.- psychological factors such as the presence of a dominant, persuasive personality, the tendency to want to meet the approval of the group and the unwillingness to change an opinion which had been publicly expressed. Helmer and Rescher [1] point out that the Delphi Technique "eliminates committee activity altogether, thus further reduc- ing the influence of certain psychological factors, such as specious persuasion, the unwillirgness to abandon publicly expressed opinions, and the bandwagon effect of majority opinion. This technique replaces direct debate by a care- fully designed program of sequential individual interrogations (best conducted by questionnaires) interspersed with informa- tion and opinion feedback derived by computed consensus from the earlier parts of the program. Sot"e of the questions directed to the respondents may, for instance, inquire into the reasons icr previously expressed opinions and a collection
  • 4. -3-- of such reasons may then be presented to each respondent in the group, together with an invitation to reconsider and possibly revise his earlier estimates. Both the inquiry into the reasons and subsequent feedback of the reasons adduced by others may serve to stimulate the experts into taking into due account considerations they might through inadvertence have neglected, and to give due weight to factors they were inclined co dismiss as unimportant on first thought." Description of Delphi The Delphi method is a name that has been applied to a technique used for the elicitation of opinions with the object of obtaining a group response of a panel of experts. Delphi replaces direct confrontation and debate by a carefully planned, orderly program of sequential individual interroga- tions usually conducted by questionnaires. The series of questionnaires is interspersed with feedback derived from the respondents. Respondents are also asked to give reasons for their expressed opinions and these reasons are subjected to a critique by fellow respondents. The technique puts the emphasis on informed judgment. It attempts to improve the panel or committee approach by subjecting the views of individual experts to each other's criticism in ways that avoid face to face confrontation and provide anonymity of opinion and of arguments advanced in defense of those opinions. The first step in the application of the Delphi method is the selection of a group of experts. Wise decision makers Sgou I' •a I ItI I I I
  • 5. -4- have always depended upon the advice of expeits but often the consultation with specialists has been haphazard and there has been no attempt to collate differences of opinion among the exnerts. The selcýcion 6f experts is an intricate problem even when the category of expertise needed is well-defineo. A man's expertness might be judged by his status among his peers, by his years of professional experience, by his own self-appraisal of relative competence in different areas of inquiry, by the amount of relevant information to which he has access or by some combination of objective indices and a priori judgment factors. Suppose the question to be answered is one involving a forecast of a numerical quantity, namely 'What will the world population be in the year 2000?" The panel of experts in such a case might consist of specialists in sociology, demography and population growth. This question was imbedded in one part of the panel on Population Control in Helmer's "Long-Range Forecasting Study" [2]. I have simplified it for use ag an illustrative example. The procedure will be described by pursuing the response to this question through the successive questionnaires. In the first questionnaire, all respondents would be asked to record cheir estimate of the world population in 2000. Each respondent would also be asked to assign a number 1, 2, 3, or 4 as a relative rating, using 1 for the relatively most competent. This score would constitute a self-appraisal.
  • 6. A respondent would be expected to look at all of the questions in the set and assess his relative competency on each one. The information from these responses which would furnish feedback data for the second interrogation would be the median and the interquartile range (i.e., the middle 50 percent of the responses). In the second round, respondents would be asked to reconsider their estimate and revise it if they desired. They would also be asked co give the reasons for the estimate and state what factors were considered in obtaining the answer. They may also be asked to describe the rationale that led them to a revision of their original estimate. Some of the reasons given for population estimates at the low end of the scale were (a) rapid increase in use and effectiveness of birth control measures, (b) increased economic prosperity, (c) progress in welfare and education in the developing nations and (d) attrition due to war and disease Among the reasons for high estimates were (a) medical advances resulting in lower death rates, (b) insufficient acceptance of birth control measures, (c) development of centralized world government providing efficient distribution of food, shelter and services and (d) advances in agriculture. Participants indicated that they projected birth rates and death rates and net growth rates in arriving at the population estinates. In the third questionnaire, the median and interquartile range of the previous round would be given along with a sum- mary of reasons for high .rnd low population estimates.
  • 7. -6- Participants would be asked to give a critique of the reasons offered by members of the group and to specify which arguments were found to be unconvincing and why. Responses to the third round included estimates that the death rate would drop from 19 per 1000 to a figure between 10 and 17 per 1000 and that birth rates would decline from 36 per 1000 to a figure between 15 and 26 per 1000. In the fourth round the median and interquartile range of the previous round would again be used as numerical feed- back. The counter-arguments against reasons for high and low estimates would be summarized. Majority and minority opinions on the projection of death rates and birth rates would be described and respondents then asked to reconsider the pros and cons presented and give a final, possibly revised, estimate of the world population in the year 2000. Each respondent would also be given an opportunity to revise his own relative competence rating. The median of these final responses would then be taken to represent the group response on the required answer. Some Modifications of the Procedure The objective of a given inquiry and the special problems associated with the area of expertise being tapped might suggest a number of modifications or refinements. In the illustrative example of obtaining an estimate of world population in 2000, the respondents could be asked to suggest subsidiar, questions whose answers would be helpful in formulating the estimate.
  • 8. -7-. Respondents might ask some of the following questions: What is the world population at the present time? What was the rate of increase of population during the last 50 years? What is the expected length of life at age I at the present time in the U.S.? What percent of the 1900 world population were 18 years old or less? What percent were 65 or older? Answers to these subsidiary questions could be solicited from the group and fed back to the participants. It would also be possible to use a member of the control team administering the experiment or an outside specialist as a "resource analyst," and answers to the subsidiary questions could be researched and passed to the participants as supplementary information along with the citation of the reference source. This procedure could become cumbersome if the number of questions under consideration were sizable. In the course of a few years, it should be possible to equip each expert with a console through which he could feed his responses into a computer. The computer would process them, compute some measures of the group response, possibly add relevant information from an existing data bank and feed the results back to each respondent. At the Rand Corporation, small Delphi experiments are being conducted that use a number of personal electric typewriter consoles connected through an on-line time-sharing computer system. How Delphi Method has been Used I Asmall experiment called "Twenty Questions" [3] was con- ducted at Rand in 1964 using staff members as participants. The
  • 9. -6 Participants would be asked to give a critique of the reasons offered by members of the group and to specify which arguments were found Lo be unconvincing and why. Responses to the third round included estimates that the death rate would drop from 19 per 1000 to a figure between 10 and 17 per 1000 and that birth rates would decline from 36 per 1000 to a figure betwecn 15 and 26 per 1000. In the fourth round the median and interquartile range of the previous round would again be used as numerical feed- back. The counter-arguments against reasons for high and low estimates would be summarized. Majority and rinority opinions on the projection of death rates and birth rates would be described and respondents then asked to reconsider the pros and cons presented and give a final, possibly revised, estimate of the world population in the year 2000. Each respondent would also be given an opportunity to revise his own relative competence rating. The median of these final responses would then be taken to represent the group response on the required answer. Some Modifications of the Procedure The objective of a given inquiry and the special problems associated with the area of expertise being tapped might suggest a number of modifications or refinements. In the illustrative example of obtaining an estimate of world population in 2000, the respondents could be asked to suggest subsidiary questions whose answers would be helpful in formulating the estimate.
  • 10. -7- Respondents might ask some of the following questions: What is the world population at the present time? What was the rate of increase of population during the last 50 years? What is the expected length of life at age 1 at the present time in the U.S.? What percent of the 1900 world population were 18 years old or less? What percent were 65 or older? Answers to these subsidiary questions could be solicited from the group and fed back to the participants. It would also be possible to use a member of the control team administering the experiment or an outside specialist as a "resource analyst," and answers to the subsidiary questions could be researched and passed to the participants as supplementary information along with the citation of the reference source. This procedure could become cumbersome if the number of questions under consideration were sizable. In the course of a few years, it should be possible to equip each expert with a console through which he could feed his responses into a computer. The computer would process them, compute some measures of the group response, possibly add relevant information from an existing data bank and feed the results back to each respondent. At the Rand Corporation, "small Delphi experiments are being conducted that use a number of personal electric typewriter consoles connected through an on-line time-sharing computer system. Low Dclj)hi Method has been Used A small experiment called "Twenty Questions" (3) was con- ducLed at Rand in 1964 using staff members as participants. The
  • 11. purpose was to get some insight into the methodology of the Delphi process, and the questions submitted to participants were World Almanac type questions for which numerical answers were available. The experiment was designed to determine to what extent initially divergent opinions of a group of persons would converge if successive questioning were re-enforced by a feedback process in which respondents were given information from other members of the group. The set of respondents was divided into two groups, a primary group and a control group. The primary group completed tour questionnaires with feedback information. The control group participated in two rounds only, with no feedback at all. The results of the experiment indicated that a sharper consensus was obtained by the primary group, that the total range of the responses was reduced on successive rounds but the accuracy of the group estimate was no greater with the primary group than with the control if we compare them on the response to the second round. It is necessary to state what criterion was used to measure accuracy. In this case, it was the sum of the absolute values of the logarithm of x/T, where x is the group median response and T is the i-rue answer. It was evident that a reconsideration of the questions fostered convergence in both the primary and the control groups. An experiment in which the Delphi technique was applied was reported by Dalkey and Helmer [4]. The results of the cxperiment were released for open publication in 1962 but the experiment itself was conducted about ten years earlier. In this application, expert opinion was applied to the dual
  • 12. -9- problem of the selection of an optimal industrial target system and the estimation of the number of A-bombs required to reduce the munitions output by a prescribed amount. Seven experts participated, responding to five questionnaires submitted at approximately weekly intervals. The first questionnaire was followed by an interview in which each respondent was asked to reproduce the reasoning by which he arrived at an estimate of the number of bombs and to show the component breakdown by industries. The third also was followed by an interview for the clarification of ambiguities. The choices of target systems were quite distinct, the only common feature beling the inclusion of the steel industry in each. The numerical quantity being estimated showed considerable convergence. The ratio between the largest and smallest response was about 100 to 1 on the initial round but had dropped to about 3 to 1 on the final round. A first application of the Delphi technique to long-range forecasting was made in 1964 [2] in an investigation in which several panels of experts were asked to-make contingency fore- casts of the state of the world twenty-five to fifty years hence. Six groups of experts were selected, one for each area of inquiry. Each panel answered four sequential questionnaires spaced approximately two months apart. The six areas covered were scientific breakthroughs, population growth, automation, space progress, war prevention and future weapon systems. The six groups of respondents made judgments on more than 200
  • 13. -10- predictive items during the course of the experiment. The substantivcAoutcome of the investigation cannot be summarized here. A few thought-provoking examples of some of the pre- S~dictionsthat were articulated by the experts have been selected from pages 45-46 of the Gordon and Helmer report 12..(1) The Simplicationthat the water-covered portions of the earth may become important enough to warrant national territorial claims; i (2) the possibility that continued.developments in automation will result in serious social upheavals and the almost complete acceptance of the necessity of regulative legislation; (3) the strong likelihood of the emergence of weapons of a nonkilling, nonproperty-destroying nature, covert perhaps, attacking on the psychological or biological level; (4) the eventual abundance of resources of energy, food, and raw materials, but also the possibility that a continuing inequitable world distribution of these assets to the increasing world population may furnish a persisting stimulant to warfare. A study, entitled Innovation in Education, was carried out at the Institute of Government and Public Affairs at UCLA under the sponsorship of the Charles F. Kettering Foundation during 1966. The report was published by authors Adelson, Alkin, Carey and Helmer [5]. This study was an attempt by a multi- disciplinary group to generate some perspectives on possible changes in american education. The Delphi technique was included as part of the investigations because the researchers conjectured that it might be useful as a planning aid for those who make educational policy. Respondents examined and made
  • 14. judgments on a list of nearly one hundred proposed educational innovations covering a wide range of educational activities. Proposed innovations ccvered Curriculum, Teaching Methods, School Administrtion, Student Participation, Staff Utilization, Adult Retraining, Automated Education, etc. In the preparation of the final round, each of the proposed items was assigned to a gross cost category. If a respondent thought the cost category assignment for a given innovation was inappropriate, he was expected to state the reason for his position. However, the principal task for the respondents in the final question- naire was to allocate a fictitious 5 year budget of ten billion dollars among the proposed innovations. The authors state that the participants found it difficult to make the required choices even though they were well informed in the field and were used to making decisions. The results of the study indicated that the Delphi technique may be potentially useful in educational planning. Robert M. Campbell[61 used the Delphi technique in a sLudy in which business anld economic indLces wer'e lorecast. He conducted a controlled experiment using students in two graduate seminars in business forecasting. Each seminar was divided at random into two equal groups. All four groups were asked to make forecasts of 16 economic series for the first qudrter of 1966. The participants were informed of the experi- ment about a month in advance and were given some guidance on accu.•ulating information which would develop their expertise without revealing the actual series to be frecast. One group
  • 15. -12- in each seminar used the traditional methods of making business forecasts and the other used the Delphi process. The traditional method allowed participants to interact freely with others in the group for the purpose of obtaining information relative to the forecasts. The Delphi experimental group gave individual responses to a serieF of four questionnaires over a period of six weeks. The group participants who used the Delphi process made more accurate forecasts than the group using the traditional business forecasting technique. A study was conducted within TRW, Inc. [7] in an attempt to predict the operating environment of the company twenty years hence. The method used was to ask each member of a panel of 27 technologists to list events of a technical nature that were likely to occur within the next 20 years. Pqrticipants were fromn all working groups in the company and each man was expected Co suggest events that might have substantial impact on potential product lines of his group. The lists of technological break- throughs were collected by mail. These were compiled and the completed document was returned to each panelist with the sugw- gestion that he should edit freely in his own area of expertise. The TRW probe of the future resulted in a list of about 400 events with predicted dates of occurrence representing the judgment of responsible experts in several areas of research. The results constitute an information source for planners throughout Che corporation.
  • 16. -13- Potential Applications The judgment of experts may be called on in any planning operation in which it is necessary to choose among several alternative courses of action and no theory has been developed which would evaluate the consequences of the proposed courses of action with one course singled out as the preferred alterna- tive by traditional maximization procedures. We use an expert because he has at his disposal a large store of background knowledge and a cultivated sensitivity to its relevance which permeates his intuitive insight. We need a consensus of experts because individual experts will disagree and we are unwilling to rely on the judgment of a single specialist. There are many examples of the use of expert judgment for prediction. One example is provided by the field of medical diagnostics. Another is in the use of the advice of an expert investment counselor. There are some indications that the Delphi process would be useful as a business forecasting tool. Market forecasts are often judgment forecasts and the group response arrived at by the Delphi procedure might prove to be more accurate than reliance on any one individual. Several areas of industrial forecasting ranging from financial planning to sales prediction may be fertile areas. Some of the management decisions made in the 4 promotion and distribution of products and in product pricing problems might be enriched by information obtained from the Delphi procedure.
  • 17. -14- Often there are variables used as inputs to models for which no adequate measure exists. An example might be a policy decision model in which measures of social and cultural conditions in some of the developing nations are needed. There are no historical L records available. The obvious iecourse is the efficient use of the intuition and judgment of a group of persons who are keen observers and have lived in the country for a long period of time. The use of expertise is not a retreat from objectivity. Judgment and informed opinion have always played a crucial role in human enterprises. Expert judgment can be incorporated into the structure of an investigation and can be made subject to some of the safeguards that are commonly used to assure objectivity in any scientific inquiry.
  • 18. REFERENC ES 1. Helmer, 0., N. H. Rescher, On the Epistemology of the Inexact Sciences, The RAND Corporation R-353, February 1196. Also, Management Science, Vol. 6, 1959, pp. 25-52. 2. Gordon, T., 0. Helmer, Report on a Long-range Forecasting Study, The RAIND Corporation P-2982, September 1964. Also, 0. Helmer, T. Gordon, and B. Brown, Social Tech- nology, Basic Books, New York, 1966. 3. Brown, B., 0. Helmer, Imnroving the Reliability of Estimates Obtained from a Consensus of Experts, The RAND Corporation P-2986, September 1964. Also, 0. Helmer, Social Technology, Basic Books, New York, 1966. 4. Dalkey, N., 0. Helmer, An Experimental Application of Lhe Delphi Method to the Use of Experts, The RAND Corporation RM-727, July 1962. Also, Management Science, Vol. 9, 1963, pp. 458-467. 5. Adelson, M., M. C. Alkin, C. Carey, and 0. Helmer, "Planning Education for the Future: Comments on a Pilot Study," American Behavioral Scientist, March 1967, pp. 1-12, 21-31. 6. Campbell, Robert M., A Methodological Study of Expert Utilization in Business Forecasting. Unpublished doctoral dissertation, University of California, Los Angeles, 1966. 7. North, H. Q., TRW Looks at the Future, TRW Systems, Inc., 1967.