This document introduces Culture2 Inc.'s methodology for mapping cultural ecosystems using memes. It begins by outlining limitations of standard research approaches and the false choice between qualitative and quantitative methods. It then describes Culture2's 6-step process: 1) harvesting memes from various sources, 2) sorting and grading memes, 3) crunching numbers to reveal patterns, 4) understanding psychological drivers, 5) creating a meme map, and 6) preparing deliverables. A case study analyzing Coca-Cola memes on Twitter is provided as an example.
This document summarizes Joe Brewer's argument for an emerging field called "culture design" aimed at intentionally guiding cultural evolution and social change. Brewer argues that humanity now faces unprecedented global risks that require new approaches to cultural change that integrate insights from complexity research, cognitive science, and cultural evolution. As an example, he discusses how culture design could help safeguard the critical Himalayan water supply on which billions depend by developing governance frameworks, understanding social dynamics, and guiding cultural change over multiple decades. Overall, the document makes the case that a grand synthesis is needed to integrate existing knowledge and practices from diverse fields in order to enable intentional social and cultural transformation at large scales.
Seeing Wetiko: Tracking the Spread of Memes on Social MediaJoe Brewer
Our team at /TheRules set out to birth a meme—the concept of “wetiko” from the Algonquin tradition—in a unique campaign earlier this year. We did this by recruiting artists and writers from around the world to create expressions that capture it. As this report shows, we found the meme has qualities that create resistance to spreading. In the process of watching how various people reacted to it, we learned a great deal about the larger cultural patterns that our work seeks to influence.
Our hope was to cultivate a diversity of expressions for this concept, which roughly translates as cultural cannibalism because it describes how pathologies of culture do psychological and environmental harm. In this regard we can call the campaign a success—an online gallery of photographs, songs, 3D interactive constructs, masks, and more can be found on the campaign website.
Yet when we monitored social media activity and other indicators of popularity, it was equally clear that this is an idea with properties that make it feel alien, mushy, too spiritual or exotic to resonate with many audiences. We ran parallel tracks for content that explicitly named Wetiko and content that expressed its conceptual features (like the core logic of cannibalism) without using the term.
What we learned was that the word itself hinders its spreading. At the same time, the deep cultural critique it offers is highly resonant with people around the world who feel anxiety about the ecological crisis, or have been marginalized and excluded by the dominant economic paradigm.
Read on to learn with us. Together we can apply this knowledge in future social change efforts that connect the dots across social movements and issues around the world.
Cultural Evolution Society 2016 Voter's ManualJoe Brewer
This document provides information about candidates running for executive positions in the inaugural election of the Cultural Evolution Society (CES). It includes brief biographies and statements from 23 candidates running for President, Secretary, Treasurer, and various member-at-large and student representative positions. The document discloses the election procedures used by the CES Elections Committee to recruit a diverse slate of candidates across gender, career stage, region, and field of knowledge.
This is an overview report on a 2013 study we conducted of social media content about global warming. It shows that underlying psychological drivers can be discerned from large data sets to reveal implicit structures of a major social discourse.
Why I Am No Longer Attempting to Build A Rigorous Science of Social ChangeJoe Brewer
Let me start by saying that literally every social problem humanity now confronts will benefit from taking a rigorous, evidence-based approach to developing interventions that work. If I believe this—you might wonder—why would I title an article this way?
The answer is simply that I have been trying to manifest into the world a science of large-scale social change for 18 years. During that time I have repeatedly found that almost no one gives preference to being effective over the feeling of “being right.” This has been true as I’ve interacted with academic researchers, the staff of numerous nonprofit organizations, program officers and boards of directors at foundations, government personnel providing public services, and among social-impact businesses of various kinds.
So I am shifting gears and no longer attempting to build this grand visionary work. I simply don’t see it as feasible anymore and am going to introspect deeply about what I might do that is of service in times as serious as these when in my heart I now accept that my life’s work cannot succeed. In the spirit of the foundational challenge named in the opening of this essay, I invite you to prove me wrong. Critique and analyze my assumptions. Gather your own data to confront and challenge the argument laid out here. See if you can find a way to birth such an ambitious vision where I have failed to do so.
I would much rather be wrong and see effective solutions emerge than to be right and feel the hollow gratification of saying “I told you so” as the world goes into full-scale systemic collapse in the next few decades.
Onward, fellow humans.
Tick TOCS Tick TOCS - channeling change through theory into scenariosWendy Schultz
Describes an original scenario-building method used to explore futures for education, based on combining scanning output with specific social change theories. The social change theories provided logical narrative arcs to evolve different futures from starting points in the present.
This document discusses the concept of human capital and its central role in sustainability. It argues that human capital, including knowledge, skills, social networks, and cultural values, is the primary determinant of how all other forms of capital (natural, financial, technological) are utilized. The development of human consciousness and capabilities through education is thus seen as critical for long-term sustainability, as human choices shape resource use and innovation.
This document summarizes Joe Brewer's argument for an emerging field called "culture design" aimed at intentionally guiding cultural evolution and social change. Brewer argues that humanity now faces unprecedented global risks that require new approaches to cultural change that integrate insights from complexity research, cognitive science, and cultural evolution. As an example, he discusses how culture design could help safeguard the critical Himalayan water supply on which billions depend by developing governance frameworks, understanding social dynamics, and guiding cultural change over multiple decades. Overall, the document makes the case that a grand synthesis is needed to integrate existing knowledge and practices from diverse fields in order to enable intentional social and cultural transformation at large scales.
Seeing Wetiko: Tracking the Spread of Memes on Social MediaJoe Brewer
Our team at /TheRules set out to birth a meme—the concept of “wetiko” from the Algonquin tradition—in a unique campaign earlier this year. We did this by recruiting artists and writers from around the world to create expressions that capture it. As this report shows, we found the meme has qualities that create resistance to spreading. In the process of watching how various people reacted to it, we learned a great deal about the larger cultural patterns that our work seeks to influence.
Our hope was to cultivate a diversity of expressions for this concept, which roughly translates as cultural cannibalism because it describes how pathologies of culture do psychological and environmental harm. In this regard we can call the campaign a success—an online gallery of photographs, songs, 3D interactive constructs, masks, and more can be found on the campaign website.
Yet when we monitored social media activity and other indicators of popularity, it was equally clear that this is an idea with properties that make it feel alien, mushy, too spiritual or exotic to resonate with many audiences. We ran parallel tracks for content that explicitly named Wetiko and content that expressed its conceptual features (like the core logic of cannibalism) without using the term.
What we learned was that the word itself hinders its spreading. At the same time, the deep cultural critique it offers is highly resonant with people around the world who feel anxiety about the ecological crisis, or have been marginalized and excluded by the dominant economic paradigm.
Read on to learn with us. Together we can apply this knowledge in future social change efforts that connect the dots across social movements and issues around the world.
Cultural Evolution Society 2016 Voter's ManualJoe Brewer
This document provides information about candidates running for executive positions in the inaugural election of the Cultural Evolution Society (CES). It includes brief biographies and statements from 23 candidates running for President, Secretary, Treasurer, and various member-at-large and student representative positions. The document discloses the election procedures used by the CES Elections Committee to recruit a diverse slate of candidates across gender, career stage, region, and field of knowledge.
This is an overview report on a 2013 study we conducted of social media content about global warming. It shows that underlying psychological drivers can be discerned from large data sets to reveal implicit structures of a major social discourse.
Why I Am No Longer Attempting to Build A Rigorous Science of Social ChangeJoe Brewer
Let me start by saying that literally every social problem humanity now confronts will benefit from taking a rigorous, evidence-based approach to developing interventions that work. If I believe this—you might wonder—why would I title an article this way?
The answer is simply that I have been trying to manifest into the world a science of large-scale social change for 18 years. During that time I have repeatedly found that almost no one gives preference to being effective over the feeling of “being right.” This has been true as I’ve interacted with academic researchers, the staff of numerous nonprofit organizations, program officers and boards of directors at foundations, government personnel providing public services, and among social-impact businesses of various kinds.
So I am shifting gears and no longer attempting to build this grand visionary work. I simply don’t see it as feasible anymore and am going to introspect deeply about what I might do that is of service in times as serious as these when in my heart I now accept that my life’s work cannot succeed. In the spirit of the foundational challenge named in the opening of this essay, I invite you to prove me wrong. Critique and analyze my assumptions. Gather your own data to confront and challenge the argument laid out here. See if you can find a way to birth such an ambitious vision where I have failed to do so.
I would much rather be wrong and see effective solutions emerge than to be right and feel the hollow gratification of saying “I told you so” as the world goes into full-scale systemic collapse in the next few decades.
Onward, fellow humans.
Tick TOCS Tick TOCS - channeling change through theory into scenariosWendy Schultz
Describes an original scenario-building method used to explore futures for education, based on combining scanning output with specific social change theories. The social change theories provided logical narrative arcs to evolve different futures from starting points in the present.
This document discusses the concept of human capital and its central role in sustainability. It argues that human capital, including knowledge, skills, social networks, and cultural values, is the primary determinant of how all other forms of capital (natural, financial, technological) are utilized. The development of human consciousness and capabilities through education is thus seen as critical for long-term sustainability, as human choices shape resource use and innovation.
Museum mash-up, or vectors of visioningWendy Schultz
This document summarizes a workshop where participants used several methods to envision future museums. The workshop:
1) Asked participants to envision alternative futures where they must recreate museums after a fictional disaster destroyed existing ones.
2) Had participants work in groups to generate impact cascades ("futures wheels") showing impacts of 3 novel changes and combine these into a single scenario of how the changes might interact.
3) Had participants further develop their future museum scenarios using a framework examining how human activities might change.
4) Had participants represent their future museum concepts visually using postcards and Legos to spark new insights.
5) Presented examples of future museums envisioned, including ones focused on transient experiences,
Get your quality homework help now and stand out.Our professional writers are committed to excellence. We have trained the best scholars in different fields of study.Contact us now at premiumessays.net and place your order at affordable price done within set deadlines.We always have someone online ready to answer all your queries and take your requests.
Extended Essay on Sustainable DevelopmentDaniel Cox
This document discusses the problems that policymakers in developing countries face when committing to sustainable development. It outlines that sustainable development has no clear definition and leaves actors unclear on key issues. Policymakers are left with dilemmas around issues like sustainability without growth, imposing sustainability requirements, and defining and preserving natural resources. The document suggests policymakers address sustainability through environmental policy, growth and redistribution, and social equity to achieve social, ecological and economic sustainability.
Sept 24 Talk @Tufts University: Public Intellectuals in the Climate Change De...Matthew Nisbet
Disruptive Ideas: Public Intellectuals and their Arguments for Action on Climate Change
September 24, 2015 12:00-1:00pm | Rabb Room, Lincoln Filene Center
Map: http://campusmaps.tufts.edu/medford/#fid=m015
Live Stream: Bit.ly/LiveLunchLearn
In this presentation, Dr. Nisbet will discuss his research analyzing the role that prominent public intellectuals like Bill McKibben, Naomi Klein, Jeffrey Sachs, Tom Friedman, and Andrew Revkin play in shaping debate over climate change. He will detail how public intellectuals establish their authority, spread their ideas, and shape political discourse, assessing the contrasting stories that they tell about the causes and solutions to climate change and related environmental problems.He will propose methods for building on his analysis and urge the need for forums that feature a diversity of voices, discourses, and ideas.
Matthew C. Nisbet is Associate Professor ofCommunication, Public Policy & Urban Affairs atNortheastern University. He is Editor-in-Chief of The Oxford Encyclopedia of Climate Change Communication,“The Age of Us” columnist at The Conversation, a consulting researcher to the American Association for the Advancement of Science, and a member of the National AcademiesRoundtable Committee on Public Interfaces in the LifeSciences. Nisbet studies the role of communication, media,and public opinion in debates over science, technology, and the environment. The author of more than 70 peer-reviewed studies, scholarly book chapters, and reports, he teaches courses in Environmental and Risk Communication, PoliticalCommunication, and Strategic Communication.
Among awards and recognition, he has been a Shorenstein Fellow on Media, Policy, and Politics atHarvard University’s Kennedy School of Government, a Robert Wood Johnson Foundation HealthPolicy Investigator, and a Google Science Communication Fellow. The editors at the journalNature have recommended Nisbet’s research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic has highlighted his work as a“fascinating dissection of the shortcomings of climate activism.” Nisbet holds a Ph.D. and M.S. inCommunication from Cornell University and a BA in Government from Dartmouth College.
More information: http://as.tufts.edu/environmentalStudies/documents/lunchLearnFall2015.pdf#page=4
Billion Dollar Proposal for Applied Cultural EvolutionJoe Brewer
Let me begin by acknowledging those who came before me. The runner-up for a 1 billion euro grant from the European Union nearly a decade ago was FuturICT with their vision for modeling complex social systems to avoid (or manage) future economic collapses. So I am not the first person to propose that a massive effort is needed to (a) integrate the social sciences; and (b) do so with motivation to apply what is learned to address extremely difficult problems in the world. With that said, let me now offer my billion dollar proposal that follows in FuturICT’s footsteps. At the time they were competing for substantial funding, I was working with the International Centre for Earth Simulation to build its billion dollar (over a decade) vision for a high-performance computing facility that models the entire Earth in its full complexity. It is from these projects that I draw inspiration for this essay.
Also, a fact that should cause you to sit up straight. The annual budget for CERN (the high-energy particle accelerator in Geneva, Switzerland) was roughly 1.2 billion dollars in 2017. So what I am calling for here is what the European Union spends every single year on the search for fundamental particles for all of humanity to instead address the global ecological crisis and safeguard the future of our species.
Think about this for a moment before you continue reading this essay. It really should cause you to pause and reflect about our current priorities as human beings.
What I propose now is a framework for guiding humanity through the sustainability bottleneck as we navigate the planetary-scale systemic collapse outlined in the previous two essays in this series. If you want to hear me talk through this proposal in a recorded talk, I invite you to watch the 90 minute video on YouTube for a version that I presented to the cognitive science department at the University of California, Merced earlier this year. This essay will go into more detail about the vision I’ve been cultivating for a global network of culture design labs that—as argued in previous essays—I no longer believe is possible to build in the world.
The document provides an overview and synopsis of the book "Limits to Growth: The 30-Year Update". It summarizes the book's conclusions that humanity is dangerously overshooting Earth's limits due to continued population and economic growth over the last 30 years. While some progress was made, the rate of resource consumption and pollution generation has exceeded what is sustainable. The document also briefly describes the World3 computer model used in the book to simulate long-term global trends and limits to growth.
Mvsu so 400 ch 4 population and developmentJohn Bradford
The document discusses the IPAT model of environmental impact, which states that impact is determined by population, affluence, and technology. It examines perspectives on the relationship between population and development, including limits to growth, no limits to growth, and distributionist views. The document also discusses Thomas Malthus's theory of population growth and food supply equilibrium, criticisms of his theory, and the demographic transition from high birth/death rates to low birth/death rates with development. Finally, it analyzes the ecological modernization theory of an environmental Kuznets curve with development and criticisms of this perspective.
The document discusses chaos theory and the concept of small, isolated events triggering larger consequences through complex, interconnected systems. It proposes using education to foster awareness of global interdependence and empowering technocratic leaders of international organizations and key government positions to facilitate rapid, expertise-driven responses to political and social crises as they emerge. This global technocracy model aims to establish a collective security system not driven by individual political interests. The plan faces challenges but taking incremental steps could help modernize governance structures to better prepare for uncertain future disasters.
Investigating the ethics of sustainable development in restructuring the worl...Alexander Decker
This document discusses sustainable development and the need to restructure the global economic system. It begins with an introduction that sustainable development requires philosophical and ethical considerations. It then provides background on sustainable development, defining it as development that meets current needs without compromising future generations' ability to meet their needs. It argues that achieving meaningful, sustainable development requires restructuring the current global economic system so that individual nations and regions are not pursuing development unilaterally.
The environmental damage our factories, cars, farms and lifestyles create is well known. But what happens when the environmental damage takes on a planetary scale, threatening human health and civilization?
Mary mellor, an eco feminist proposal, nlr 116 117, march june 2019Conor McCabe
This document summarizes Mary Mellor's proposal for an eco-feminist model of "sufficiency provisioning" as an alternative economic strategy. The key points are:
1) Current economic models and green strategies fail to recognize the essential role of unpaid reproductive labor, mainly done by women, that sustains both human and environmental life.
2) An eco-feminist model of "sufficiency provisioning" would make meeting basic human needs like housing, food, and care for all within environmental limits the top priority, guided by principles of social justice and sustainability.
3) Democratizing the money system could help transition to this model by supporting more localized, cooperative production to meet needs rather than
Challenges fronting in 21 st century for the sustainable enlargement in AfricaIJSRED
The document discusses several challenges facing sustainable development in the 21st century in Africa. The first challenge is the contradiction between human activities and the environment as population growth, consumption, and economic development place increasing stress on limited natural resources. A second challenge is the conflict between local interests and global common goals, as different countries and groups prioritize their own benefits over worldwide cooperation needed to address issues like climate change. A third challenge is the competition inherent in market economies can encourage monopolization of resources and excessive consumption by some at the expense of others' basic needs and environmental protection.
This document discusses how feminist perspectives can contribute to the degrowth movement. It argues that degrowth must address unpaid work, redistribution of resources, and inclusive participation. Feminist approaches emphasize the value of unpaid labor and ecological services. For degrowth to be equitable, it must consider how policies impact different groups and include diverse voices, especially those with direct experience of simpler living. The document provides recommendations for building degrowth theory and practice grounded in social and environmental justice.
CREATIVE INTELLIGENCE AND ITS APPLICATION TOMurray Hunter
CREATIVE INTELLIGENCE AND ITS APPLICATION TO
ENTREPRENEURIAL OPPORTUNITY AND ETHICS
Contemporary Readings in Law and Social Justice Vol. 4, No. 1. 2012
1. The document discusses the need for a new paradigm of fair and sustainable development as societies continue to urbanize and the majority of the world's population lives in cities.
2. It proposes a framework where development occurs within planetary boundaries and aims to satisfy nine central needs of happiness and well-being: decent living standards, health, knowledge, community, culture, work-life balance, participation and psychological well-being.
3. Key elements of the proposed paradigm include sustainable and equitable development, environmental conservation, cultural promotion, good governance, and investment in natural, human, social, built, and financial capital. The intended outcome is equitable and sustainable societal well-being.
This document summarizes recent literature on the deep historical roots of economic development. It finds that:
1) Early geographic conditions like climate and natural resources availability affected development indirectly through their impact on factors like agriculture, disease environments, and colonial settlement patterns over the long run, rather than directly impacting current productivity.
2) Key human characteristics like institutions, human capital, and culture that impact development are transmitted intergenerationally over hundreds or thousands of years, helping explain persistent differences today.
3) Inherited human characteristics may impact development both directly, by affecting productivity, and indirectly, by acting as barriers to technological and institutional diffusion across populations.
This document discusses building a microeconomic approach based on degrowth principles through analyzing a case study of a Community Supported Agriculture (CSA) in Belgium.
It begins with reviewing literature on degrowth and criticisms of the mainstream economic assumption of "Homo Economicus" as solely self-interested. It then presents the case study of a self-harvesting CSA in Belgium that is analyzed to develop a model grounded in holism, trust, cooperation and environmental responsibility rather than profit-seeking.
The paper aims to contribute a microeconomic foundation for degrowth by theorizing from this grassroots initiative, challenging the standard economic view of individualism and competition. It concludes by outlining challenges of implementing such a small-
Dilemmas In A General Theory of PlanningMarc Danziger
This document discusses the differences between "tame" problems that scientists deal with versus "wicked" problems faced in policy and planning. It argues that policy problems cannot be definitively described, have no objective public good or definition of equity, and have no truly correct or optimal solutions. Even determining goals and defining problems in social systems is very difficult due to complex interactions and unintended consequences. The nature of these wicked problems means that the classical scientific approaches used by professionals are not applicable to social issues.
For nearly a century, the Rockefeller Foundation and its Thai partners have been engaged in an innovative partnership to promote the well-being of the people of Thailand. From the battle against hookworm and other diseases to the development of rice biotechnology and agriculture, the lessons learned from this work offer powerful insights into the process of development. On the occasion of its centennial in 2013, the Rockefeller Foundation has commissioned a history of this innovative partnership.
The document discusses applying meme science and cultural design to help spread ideas and influence culture. It describes how memes are the basic units that generate ideas and spread through social networks. The presentation advocates using memetic mapping and analysis to understand how ideas spread as cultural genes and then develop strategies to promote positive memes and tip culture in a desired direction, such as supporting sustainability. It provides examples of analyzing the Coca-Cola meme online and developing a "ClimateMeme" to spread awareness of climate change issues.
Museum mash-up, or vectors of visioningWendy Schultz
This document summarizes a workshop where participants used several methods to envision future museums. The workshop:
1) Asked participants to envision alternative futures where they must recreate museums after a fictional disaster destroyed existing ones.
2) Had participants work in groups to generate impact cascades ("futures wheels") showing impacts of 3 novel changes and combine these into a single scenario of how the changes might interact.
3) Had participants further develop their future museum scenarios using a framework examining how human activities might change.
4) Had participants represent their future museum concepts visually using postcards and Legos to spark new insights.
5) Presented examples of future museums envisioned, including ones focused on transient experiences,
Get your quality homework help now and stand out.Our professional writers are committed to excellence. We have trained the best scholars in different fields of study.Contact us now at premiumessays.net and place your order at affordable price done within set deadlines.We always have someone online ready to answer all your queries and take your requests.
Extended Essay on Sustainable DevelopmentDaniel Cox
This document discusses the problems that policymakers in developing countries face when committing to sustainable development. It outlines that sustainable development has no clear definition and leaves actors unclear on key issues. Policymakers are left with dilemmas around issues like sustainability without growth, imposing sustainability requirements, and defining and preserving natural resources. The document suggests policymakers address sustainability through environmental policy, growth and redistribution, and social equity to achieve social, ecological and economic sustainability.
Sept 24 Talk @Tufts University: Public Intellectuals in the Climate Change De...Matthew Nisbet
Disruptive Ideas: Public Intellectuals and their Arguments for Action on Climate Change
September 24, 2015 12:00-1:00pm | Rabb Room, Lincoln Filene Center
Map: http://campusmaps.tufts.edu/medford/#fid=m015
Live Stream: Bit.ly/LiveLunchLearn
In this presentation, Dr. Nisbet will discuss his research analyzing the role that prominent public intellectuals like Bill McKibben, Naomi Klein, Jeffrey Sachs, Tom Friedman, and Andrew Revkin play in shaping debate over climate change. He will detail how public intellectuals establish their authority, spread their ideas, and shape political discourse, assessing the contrasting stories that they tell about the causes and solutions to climate change and related environmental problems.He will propose methods for building on his analysis and urge the need for forums that feature a diversity of voices, discourses, and ideas.
Matthew C. Nisbet is Associate Professor ofCommunication, Public Policy & Urban Affairs atNortheastern University. He is Editor-in-Chief of The Oxford Encyclopedia of Climate Change Communication,“The Age of Us” columnist at The Conversation, a consulting researcher to the American Association for the Advancement of Science, and a member of the National AcademiesRoundtable Committee on Public Interfaces in the LifeSciences. Nisbet studies the role of communication, media,and public opinion in debates over science, technology, and the environment. The author of more than 70 peer-reviewed studies, scholarly book chapters, and reports, he teaches courses in Environmental and Risk Communication, PoliticalCommunication, and Strategic Communication.
Among awards and recognition, he has been a Shorenstein Fellow on Media, Policy, and Politics atHarvard University’s Kennedy School of Government, a Robert Wood Johnson Foundation HealthPolicy Investigator, and a Google Science Communication Fellow. The editors at the journalNature have recommended Nisbet’s research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic has highlighted his work as a“fascinating dissection of the shortcomings of climate activism.” Nisbet holds a Ph.D. and M.S. inCommunication from Cornell University and a BA in Government from Dartmouth College.
More information: http://as.tufts.edu/environmentalStudies/documents/lunchLearnFall2015.pdf#page=4
Billion Dollar Proposal for Applied Cultural EvolutionJoe Brewer
Let me begin by acknowledging those who came before me. The runner-up for a 1 billion euro grant from the European Union nearly a decade ago was FuturICT with their vision for modeling complex social systems to avoid (or manage) future economic collapses. So I am not the first person to propose that a massive effort is needed to (a) integrate the social sciences; and (b) do so with motivation to apply what is learned to address extremely difficult problems in the world. With that said, let me now offer my billion dollar proposal that follows in FuturICT’s footsteps. At the time they were competing for substantial funding, I was working with the International Centre for Earth Simulation to build its billion dollar (over a decade) vision for a high-performance computing facility that models the entire Earth in its full complexity. It is from these projects that I draw inspiration for this essay.
Also, a fact that should cause you to sit up straight. The annual budget for CERN (the high-energy particle accelerator in Geneva, Switzerland) was roughly 1.2 billion dollars in 2017. So what I am calling for here is what the European Union spends every single year on the search for fundamental particles for all of humanity to instead address the global ecological crisis and safeguard the future of our species.
Think about this for a moment before you continue reading this essay. It really should cause you to pause and reflect about our current priorities as human beings.
What I propose now is a framework for guiding humanity through the sustainability bottleneck as we navigate the planetary-scale systemic collapse outlined in the previous two essays in this series. If you want to hear me talk through this proposal in a recorded talk, I invite you to watch the 90 minute video on YouTube for a version that I presented to the cognitive science department at the University of California, Merced earlier this year. This essay will go into more detail about the vision I’ve been cultivating for a global network of culture design labs that—as argued in previous essays—I no longer believe is possible to build in the world.
The document provides an overview and synopsis of the book "Limits to Growth: The 30-Year Update". It summarizes the book's conclusions that humanity is dangerously overshooting Earth's limits due to continued population and economic growth over the last 30 years. While some progress was made, the rate of resource consumption and pollution generation has exceeded what is sustainable. The document also briefly describes the World3 computer model used in the book to simulate long-term global trends and limits to growth.
Mvsu so 400 ch 4 population and developmentJohn Bradford
The document discusses the IPAT model of environmental impact, which states that impact is determined by population, affluence, and technology. It examines perspectives on the relationship between population and development, including limits to growth, no limits to growth, and distributionist views. The document also discusses Thomas Malthus's theory of population growth and food supply equilibrium, criticisms of his theory, and the demographic transition from high birth/death rates to low birth/death rates with development. Finally, it analyzes the ecological modernization theory of an environmental Kuznets curve with development and criticisms of this perspective.
The document discusses chaos theory and the concept of small, isolated events triggering larger consequences through complex, interconnected systems. It proposes using education to foster awareness of global interdependence and empowering technocratic leaders of international organizations and key government positions to facilitate rapid, expertise-driven responses to political and social crises as they emerge. This global technocracy model aims to establish a collective security system not driven by individual political interests. The plan faces challenges but taking incremental steps could help modernize governance structures to better prepare for uncertain future disasters.
Investigating the ethics of sustainable development in restructuring the worl...Alexander Decker
This document discusses sustainable development and the need to restructure the global economic system. It begins with an introduction that sustainable development requires philosophical and ethical considerations. It then provides background on sustainable development, defining it as development that meets current needs without compromising future generations' ability to meet their needs. It argues that achieving meaningful, sustainable development requires restructuring the current global economic system so that individual nations and regions are not pursuing development unilaterally.
The environmental damage our factories, cars, farms and lifestyles create is well known. But what happens when the environmental damage takes on a planetary scale, threatening human health and civilization?
Mary mellor, an eco feminist proposal, nlr 116 117, march june 2019Conor McCabe
This document summarizes Mary Mellor's proposal for an eco-feminist model of "sufficiency provisioning" as an alternative economic strategy. The key points are:
1) Current economic models and green strategies fail to recognize the essential role of unpaid reproductive labor, mainly done by women, that sustains both human and environmental life.
2) An eco-feminist model of "sufficiency provisioning" would make meeting basic human needs like housing, food, and care for all within environmental limits the top priority, guided by principles of social justice and sustainability.
3) Democratizing the money system could help transition to this model by supporting more localized, cooperative production to meet needs rather than
Challenges fronting in 21 st century for the sustainable enlargement in AfricaIJSRED
The document discusses several challenges facing sustainable development in the 21st century in Africa. The first challenge is the contradiction between human activities and the environment as population growth, consumption, and economic development place increasing stress on limited natural resources. A second challenge is the conflict between local interests and global common goals, as different countries and groups prioritize their own benefits over worldwide cooperation needed to address issues like climate change. A third challenge is the competition inherent in market economies can encourage monopolization of resources and excessive consumption by some at the expense of others' basic needs and environmental protection.
This document discusses how feminist perspectives can contribute to the degrowth movement. It argues that degrowth must address unpaid work, redistribution of resources, and inclusive participation. Feminist approaches emphasize the value of unpaid labor and ecological services. For degrowth to be equitable, it must consider how policies impact different groups and include diverse voices, especially those with direct experience of simpler living. The document provides recommendations for building degrowth theory and practice grounded in social and environmental justice.
CREATIVE INTELLIGENCE AND ITS APPLICATION TOMurray Hunter
CREATIVE INTELLIGENCE AND ITS APPLICATION TO
ENTREPRENEURIAL OPPORTUNITY AND ETHICS
Contemporary Readings in Law and Social Justice Vol. 4, No. 1. 2012
1. The document discusses the need for a new paradigm of fair and sustainable development as societies continue to urbanize and the majority of the world's population lives in cities.
2. It proposes a framework where development occurs within planetary boundaries and aims to satisfy nine central needs of happiness and well-being: decent living standards, health, knowledge, community, culture, work-life balance, participation and psychological well-being.
3. Key elements of the proposed paradigm include sustainable and equitable development, environmental conservation, cultural promotion, good governance, and investment in natural, human, social, built, and financial capital. The intended outcome is equitable and sustainable societal well-being.
This document summarizes recent literature on the deep historical roots of economic development. It finds that:
1) Early geographic conditions like climate and natural resources availability affected development indirectly through their impact on factors like agriculture, disease environments, and colonial settlement patterns over the long run, rather than directly impacting current productivity.
2) Key human characteristics like institutions, human capital, and culture that impact development are transmitted intergenerationally over hundreds or thousands of years, helping explain persistent differences today.
3) Inherited human characteristics may impact development both directly, by affecting productivity, and indirectly, by acting as barriers to technological and institutional diffusion across populations.
This document discusses building a microeconomic approach based on degrowth principles through analyzing a case study of a Community Supported Agriculture (CSA) in Belgium.
It begins with reviewing literature on degrowth and criticisms of the mainstream economic assumption of "Homo Economicus" as solely self-interested. It then presents the case study of a self-harvesting CSA in Belgium that is analyzed to develop a model grounded in holism, trust, cooperation and environmental responsibility rather than profit-seeking.
The paper aims to contribute a microeconomic foundation for degrowth by theorizing from this grassroots initiative, challenging the standard economic view of individualism and competition. It concludes by outlining challenges of implementing such a small-
Dilemmas In A General Theory of PlanningMarc Danziger
This document discusses the differences between "tame" problems that scientists deal with versus "wicked" problems faced in policy and planning. It argues that policy problems cannot be definitively described, have no objective public good or definition of equity, and have no truly correct or optimal solutions. Even determining goals and defining problems in social systems is very difficult due to complex interactions and unintended consequences. The nature of these wicked problems means that the classical scientific approaches used by professionals are not applicable to social issues.
For nearly a century, the Rockefeller Foundation and its Thai partners have been engaged in an innovative partnership to promote the well-being of the people of Thailand. From the battle against hookworm and other diseases to the development of rice biotechnology and agriculture, the lessons learned from this work offer powerful insights into the process of development. On the occasion of its centennial in 2013, the Rockefeller Foundation has commissioned a history of this innovative partnership.
The document discusses applying meme science and cultural design to help spread ideas and influence culture. It describes how memes are the basic units that generate ideas and spread through social networks. The presentation advocates using memetic mapping and analysis to understand how ideas spread as cultural genes and then develop strategies to promote positive memes and tip culture in a desired direction, such as supporting sustainability. It provides examples of analyzing the Coca-Cola meme online and developing a "ClimateMeme" to spread awareness of climate change issues.
This document provides an analysis of memes related to global warming found on social media. It identifies 5 dimensions that capture the different perspectives expressed in the memes: Harmony vs Disharmony, Survival vs Extinction, Cooperation vs Disintegration, Momentum vs Stall, and Populist vs Vanguard. It then presents example memes from each dimension to illustrate the range of attitudes. The analysis aims to understand how to promote more positive messaging around climate change issues.
Communication, Creativity, Consilience and Cost-Benefit Ratios in Cinema - JT...JT Velikovsky
This document summarizes the key findings of a study comparing the top 20 highest return-on-investment (RoI) movies to the bottom 20 RoI movies across 15 elements of conventional screenwriting advice. The study found several differences between the high and low RoI movies, including that horror is the most common genre among top movies, top movies on average have fewer and present-day settings while dramas tend to be less profitable. Character arcs are also not essential to high ROI stories. Overall, the study suggests that highly profitable movies do not always adhere strictly to typical screenwriting guidelines.
Building and fostering a design cultureInVision App
Designers design more than products. They also contribute to the design of their company's culture—inspiring and educating their colleagues on the importance of design and great user experiences. Learn the specific steps you can use to foster design deeply in your company culture, measure success, and continue to keep people excited.
What Are the Grand challenges for Cultural Evolution?Joe Brewer
An ad hoc steering committee initiated steps to form the Cultural Evolution Society (CES) in the summer of 2015. As part of the inaugural proceedings, a survey of CES members was conducted to identify a suite of "grand challenge" problems of broad scientific and social interest that can drive cutting-edge research and practice within the field of cultural evolutionary studies for future decades.
Over the course of several weeks, a total of 236 CES members from around the world completed an online questionnaire in which they could nominate up to ten such challenges, providing a brief description and rationale for each. Additionally, CES members were also asked to indicate their level of understanding and mode of training in core domains (cultural studies and evolutionary theory), how they see their current work fitting into the wider world of cultural evolutionary studies, and how they see themselves contributing to the grand challenges facing the society.
The responses to the initial grand challenges survey are summarized below.
Exercises to adapt Design Culture in your organisation Gokul Rangarajan
Design Culture has been talked much but it changes from organization to organization, here are some tangible activities to setup design culture in day to day office life
This poster art piece by Chinese designer Yang Liu compares German/Western culture to Chinese culture through a humorous examination of societal differences. The poster, displayed at the German Ministry of Foreign Affairs, depicts differences between the two cultures in areas like punctuality, anger, queues, parties, beauty standards, problem-solving, and perceptions of each other's cultures. Yang Liu was born in Beijing in 1976 and creates works that meet East and West.
This presentation shows the point of view of one Chinese person, who was born and raised in German, about the differences between Western and Eastern Cultures!!! Let\'s watch and share me your opinion, pls. Thanks for watchinh!!!
Ch02 - Organisation theory design and change gareth jonesAnkit Kesri
This document discusses stakeholders in organizations and their relationships with managers. It defines stakeholders as anyone with an interest in an organization, separating them into inside stakeholders like managers and employees, and outside stakeholders like customers, suppliers, and the government. It describes how managers must balance competing stakeholder goals and allocate resources to satisfy their various interests. The CEO plays a key role in setting goals and strategy to influence organizational effectiveness for stakeholders. Agency theory is also introduced to explain conflicts that can arise between shareholders and top managers.
Ch01 - Organisation theory design and change gareth jonesAnkit Kesri
Organizations exist to create value by bringing together people and resources to produce goods and services. They do this through three stages: input, conversion, and output. Organizations exist for five major reasons: to increase specialization, use large-scale technology, manage the external environment, exert power and control, and economize on transaction costs. Organizational effectiveness is important because it allows organizations to maximize value creation and perform well through approaches like control, innovation, and efficiency. Managers measure effectiveness using goals like the mission, official goals, and operative goals.
This document presents a pictorial representation contrasting cultural differences between Western and Eastern cultures in areas such as punctuality, queues, parties, meals, transportation, treatment of elders, and attitudes towards bosses and children. While generalizations should be avoided, the drawings capture key distinctions that can be useful for those working with people from different cultures across corporate settings.
The document discusses differences between Eastern and Western business cultures. It notes that while cultures share some aspects, they differ significantly in important ways like communication style, decision making, and views on individualism vs collectivism. Specifically, it outlines differences between Asian cultures like respect for hierarchy and saving face in China and formality in interactions and punctuality in Japan. It emphasizes the importance of understanding these cultural nuances to build effective cross-cultural relationships and bridge gaps between East and West.
What is culture?
Where did western culture come from?
How is it different from Chinese culture?
How should I deal with these differences at work?
See more on www.randomwire.com
This document outlines Netflix's culture of freedom and responsibility. Some key points:
- Netflix focuses on attracting and retaining "stunning colleagues" through a high-performance culture rather than perks. Managers use a "Keeper Test" to determine which employees they would fight to keep.
- The culture emphasizes values over rules. Netflix aims to minimize complexity as it grows by increasing talent density rather than imposing processes. This allows the company to maintain flexibility.
- Employees are given significant responsibility and freedom in their roles, such as having no vacation tracking or expense policies beyond acting in the company's best interests. The goal is to avoid chaos through self-discipline rather than controls.
- Providing
The document discusses qualitative research methods. It begins by defining qualitative research as a method that focuses on gathering in-depth insights through interviews, observations, and stories rather than quantitative data. It then outlines several key themes in qualitative research, including phenomenology, ethnography, case studies, narrative analysis, participatory action research, and feminist research. The document also discusses what constitutes a good research question, including that it should be relevant, specific, and meaningful. It provides steps for developing a research question and examples of good and bad research questions.
The document provides an overview of discourse analysis, process tracing, and content analysis research methods. For discourse analysis, it discusses how representations are socially constructed and how researchers analyze similarities and differences between representations. For process tracing, it defines causal mechanisms and explains how process tracing is used to study them. For content analysis, it outlines the 8 steps to consider before conducting a content analysis and provides details on how to conduct the analysis.
Qualitative research involves collecting and analyzing non-numerical data such as text, video, or audio to understand concepts, opinions, or experiences. It is commonly used in fields like anthropology, sociology, education, and health sciences. Some key characteristics of qualitative research methods include collecting data in natural settings, using multiple data sources like interviews and observations, and producing meaningful inferences. Common qualitative research approaches include in-depth interviews, focus groups, narrative research, phenomenology, ethnography, case studies, content analysis, grounded theory, and record keeping. The process of qualitative data analysis generally involves preparing, organizing, reviewing, coding, and identifying themes in the data.
Qualitative research is a type of scientific research that seeks to understand a research problem from the perspectives of the local population involved. It provides complex descriptions of how people experience issues and identifies intangible factors like social norms. Common qualitative methods are participant observation, in-depth interviews, and focus groups. Qualitative research is flexible and allows open-ended questions and probing of participants' responses to generate rich, explanatory data.
ACTIVITY 1
Chosen Research Design: Qualitative
Why do you think this design is appropriate to your research interest?
Based on my understanding of qualitative research, I believe it can be appropriate for certain types of research questions. In my view, qualitative research is particularly useful for exploring complex phenomena, gaining insights into people's experiences and perspectives, and developing theory. I also recognize that it can be valuable in applied settings, such as healthcare or social work, where understanding people's experiences is crucial for improving practice.
Guide Questions
1. Did you remember the research design listed in the table?
YES, I have remembered all the research design listed in the table.
2. What other research designs did you recall which is/ are not listed in the table?
Longitudinal Study
Cross-sectional Study
Survey Research
Action Research
Participatory Action Research
Grounded Theory
Ethnographic Research
3. Was it easy or hard to determine the research design to be used in your selected topic or interest?
For me, it is easy because in the first place I already have an idea where to start. I believe when you select a topic, you already considered what design you will use.
4. What are the factors that you consider in selecting a research design for your study?
As a researcher, I must consider various factors when selecting a qualitative research design for my study. These include the research question, the purpose of the study, the nature of the phenomenon being studied, and the available resources and time frame. Additionally, I must reflect on my own philosophical and theoretical perspectives to ensure that the chosen design aligns with my worldview and research goals.
Reflection
How does research design make your study colorful/ interesting?
As a researcher, I have come to appreciate how qualitative research design can add color and interest to a study. By using methods such as open-ended interviews, observations, and document analysis, I can capture the rich and complex experiences, perspectives, and contexts of the participants. This type of research allows me to delve deeper into the phenomenon being studied and gain a more nuanced understanding of it.
One of the benefits of using qualitative research is the ability to create vivid descriptions, quotes, and narratives that add depth and meaning to the study. It's fascinating to see how the data can come to life and offer a unique perspective on the topic. Additionally, I've found that unexpected findings often emerge during qualitative research, which can add to the intrigue and interest of the study.
Overall, I believe that qualitative research design offers a powerful way to explore the intricacies and nuances of human experience. It enables me to create a study that is more compelling and engaging, as well as provides insights that cannot be obtained through other research methods.
ACTIVITY 2: TELL ME THE QUANTITY
Directions: Read the qu
Qualitative research methods focus on obtaining in-depth data through open-ended communication rather than numerical data. This allows researchers to understand not just what people think but also why. Common qualitative methods include in-depth interviews, focus groups, ethnographic research, case studies, observation, and visual techniques. While time-consuming, these methods provide meaningful insights into motivations, behaviors, and perspectives.
This document provides an overview of qualitative research. It begins by defining qualitative research as an interdisciplinary field that takes a naturalistic and interpretative approach to understanding human experiences. It discusses some key characteristics, such as using multiple methods to understand subjects in their natural settings. The document then contrasts qualitative with quantitative research and covers paradigms like positivism and non-positivism. It also discusses advantages and disadvantages of qualitative research, common data collection techniques, approaches to analysis, and frequently asked questions.
This document discusses moving from research design to data collection and choosing appropriate methods. It addresses unpacking the research question by identifying key constructs, theoretical focus, and types of evidence needed. Examples are provided for qualitative and quantitative data. Ethical issues, sampling, resources, and procedures are also outlined.
1. The document discusses food practices as situated action, exploring everyday food practices of households through interviews and shop-alongs.
2. It identifies several patterns of situated food practices, such as implicit planning and stocking up on food. These practices are influenced by various household and social factors.
3. The outcomes suggest opportunities for design solutions to help people address food-related challenges and misconceptions. The study demonstrates how understanding everyday practices can inform the design of technologies.
The Process of Qualitative Research Methodsevamaealvarado
This document outlines the process of qualitative research methods. It discusses determining research questions and purpose, selecting a topic, developing a theory or worldview, collecting and analyzing data through coding emerging themes and developing hypotheses. It emphasizes iterative analysis and interpreting findings by telling the overall story while accounting for researcher perspective and ensuring dependability, confirmability and potential transferability.
This document provides information about research methods for a research methods course. It discusses elements of a research proposal such as the title, background, objectives, and methodology. For methodology, it outlines the research design, study population, sampling, and research framework including theoretical framework, conceptual framework, definition of variables, and data collection and analysis plans. It also discusses people-oriented research, surveys, research frameworks, and outlines for the discussion section.
This proposal outlines a study to understand how social networks contribute feedback to mainstream media. The background discusses the growth of digital advertising, including social media advertising. The problem aims to analyze social network popularity, their current role, how feedback is provided to media, and importance in media reviews. Both qualitative and quantitative data will be collected through online surveys of 1000 social network users. Data will be analyzed for frequencies, percentages, and weighted means. The outcome is to assess social networks' effectiveness in providing feedback to mainstream media.
This document discusses various qualitative research approaches and methods. It begins by defining key terms like methodology, which refers to the philosophy of research, and method, which are the specific tools and techniques used to collect data. Some common qualitative methods mentioned include interviews, focus groups, observations, and document analysis. The document then discusses different qualitative research approaches like phenomenology, case studies, grounded theory, and ethnography. It provides examples of each approach and outlines the typical steps involved in qualitative data analysis which usually includes preparing, coding, and analyzing data to identify themes.
This document discusses bridging the gap between researchers and designers. It notes there are often misunderstandings due to differences in skills, culture, roles, languages, and mindsets between the two fields. Researchers favor an information-driven approach while designers prefer inspiration-driven work. The document provides examples of conducting light analysis directly with raw data or using a database for heavier analysis. It also discusses communicating results through presentations or by involving clients throughout the process. The goal is for both data and overall frameworks to inform conceptualization of new design ideas.
This document provides an overview of qualitative research designs. It defines qualitative research and lists factors to consider when using a qualitative approach, such as the research problem, personal experiences of the researcher, and intended audience. Qualitative research is described as focusing on words, perceptions and concepts. The document then discusses when a qualitative approach would be applied, such as when exploring human behaviors, attitudes and experiences. Several qualitative research methods are outlined in brief, including phenomenology, ethnography and grounded theory.
qualitative research DR. MADHUR VERMA PGIMS ROHTAKMADHUR VERMA
This document provides an overview of qualitative research methods. It defines qualitative research and discusses its historical roots. Some key characteristics of qualitative research include exploring phenomena from participants' perspectives with a small sample size. Common qualitative methods described are participant observation, interviews, focus group discussions, and case studies. The document also covers qualitative data analysis and sampling.
This document discusses the differences between deductive and inductive reasoning, as well as etic and emic approaches in research. Deductive reasoning starts with a general hypothesis and reaches a specific conclusion, while inductive reasoning makes broad generalizations from specific observations. Etic approaches apply established theories to research, potentially imposing biases, while emic approaches immerse researchers in a culture to understand it from within and develop culturally relevant instruments and conclusions. Both have strengths and limitations for understanding human behavior across cultures.
The document provides an introduction to research. It defines research as the careful consideration of studying a particular concern or problem using scientific methods. Research involves both inductive and deductive methods and can analyze observed events or verify observed events. The document discusses the uses of health research including drug approvals, discoveries and policy decisions. It also outlines the characteristics, purpose, types and methods of research including participatory, qualitative, operational and evaluative research.
Milyen mesében milyen hősök vagyunk? Meddig tart bennünk az archetípus és hol kezdődik a személyes részünk? Miben rejlik az igazi erőnk? Jungi archetípusokat elemeztünk. Kiváncsi vagy, mi a vezetői archetípusod? Töltsd ki a tesztet 2 perc alatt itt: http://www.drkarafiath.hu
This document discusses how our mental processes and beliefs can distort reality and limit us, and provides methods for debugging and reframing our thinking. It suggests that we can change what programs we run, how we think and see the world, and even the brain itself. It advocates observing our mental stimuli and responses to spot patterns and limiting beliefs that can then be changed, cleared or debugged to expand our comfort zone and achieve more both individually and as a team.
Hogyan ismerheted fel a Benned rejlő vezetői archetípusokat, és hogyan tudod használni őket? Ismerd meg a 9 archetípus különleges jegyeit, főbb kihívásait és erényeit!
This document discusses memes and their role in shaping culture and public perception. It begins with the author's story of declining a job with Coca-Cola and awakening to issues of corporate capitalism. It then discusses how memes generate cultural waves and movements by spreading ideas and behaviors. Specific examples discussed include climate change memes and how they have framed sustainability as an environmental rather than business issue. The author argues that culture design is about gardening memes and networks to drive positive change.
Előadásom a Mobile Evolution konferencián 2016.03.03.-án Budapesten. Az első néhány oldal kivételével az adatok az amerikai lakosság 16-24 éves korcsoportjára vonatkoznak. Források nálam.
The document discusses growth hacking and memes. Growth hacking is about finding a company's niche and temporary evolutionary advantage. Memes are particles of consciousness that generate the flow of ideas and thoughts in culture. The presentation provides strategies for companies to grow their memes, including finding an archetype and niche, building a tribe through storytelling, and spreading the meme through networks. The key is to build a culture and story that people want to belong to.
1. The document discusses the concept of growth hacking, which involves finding temporary opportunities or niches to propel a company's "meme" or core idea forward.
2. It explains that memes are ideas, thoughts, or behaviors that spread among people and influence culture. Successful companies define and nurture their core meme.
3. The presentation provides tips for growth hackers, such as finding an archetype that resonates with customers, building an internal growth culture, and continually evolving the company's niche to drive growth.
You never felt fully part of this world where you had to make a living. Somewhere along the way, you had your “Blue Marble” moment… seeing that the world is interconnected, sacred, beautiful. And it is under threat. This is the moment where you were called to service...
This document outlines 10 rules of memetic marketing presented by B. Lazlo Karafiath, CEO. It discusses how memes spread in networks and culture like viruses or genes. Effective marketing uses an understanding of memes to identify ideas that will spread and shape perceptions. The document examines different types of memes and how to integrate memes that reinforce your message while avoiding those that may undermine it.
This document discusses using memes to spread awareness and drive action on climate change. It describes how climate change exists primarily as a meme in people's minds since most have no direct experience with its effects. It analyzes 5000 climate change memes and finds they activate only minority archetypes and don't spread widely. To increase spread, messages need to appeal to more majority archetypes like citizens and everyday people. The document argues that designing culturally resonant memes is key to generating widespread thought and behavior change around climate action.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Culture Design 101
1. Culture Design 101
An Introduction to Our Meme Research Methodology
Prepared by:
B. Lazlo Karafiath, Producer
Joe Brewer, Research Director
+1 415 603 9506
+1 206 914 8927
lazlo@culture2inc.com
joe@culture2inc.com
Culture Design 101 - An Introduction to Our Meme Research Methodology
2. Mapping Out the Next Generation of Cultural Research
Culture2 Inc. and its collaborators have pioneered a methodology for mapping ecosystems
of ideas that reveal how and why they spread from one person to another. In this brief, we
share our general approach to provide greater clarity into the emerging best practices of
cultural research.
Limitations of Standard Approaches
Most cultural research—whether it focuses on consumer behavior or organizational
practice—is conducted through the use of polling, focus groups, and structured
interviews. It is typically divided into qualitative or quantitative categories, implying that a
trade-off must always exist between interpretive nuance and numerical rigor. And research
is usually approached through the theoretical lens of the researcher, whose selection of
language tends to frame the study in a manner that is consistent with prior research using
the same technique.
All of these factors introduce constraints on the value of cultural research. Subjects are
asked to declare how they think and feel when responding to opinion polls, despite a
mountain of psychological research telling us that what people say is a poor predictor for
what they ultimately do. Clients are restricted to qualitative or quantitative analyses even
though combined approaches can now provide the best of both worlds without significant
increase in cost. And the influence of ‘priming effects’ in the framing of language is well
known as a source of bias in the interpretation of results.
For all these reasons, the
standard approaches are insufficient for analyzing and influencing cultural systems.
The False Choice of Qual vs. Quant
Differences between qualitative and quantitative research are well known among
practitioners. What is not well known is the fact that they were never truly separate. Many
subjective evaluations go into the selection of a numerical technique, with the result being
that a quantitative measure is only as good as the interpretive framework in which it was
Culture Design 101 - An Introduction to Our Meme Research Methodology
3. developed. In other words, you can always get a number but it it may not actually mean
anything. For example, a study that claims “64% of respondents are concerned about the
environment” will have the feel of being concrete. But what does this really mean? The
use of a numerical metric makes the finding seem more robust than it actually is.
Similarly, there is a widespread misconception that interpretation cannot be done with
rigor. Indeed the hallmark of a well-trained qualitative researcher is their ability to analyze
and evaluate information with clarity and accuracy. This goes beyond the superficial, where
a finding about medical health might show that respondents “have a positive impression”
of a new drug on the market. Researchers can now analyze the rich semantic structure of
language to show how the worldview of a group of people is organized around particular
understandings and value priorities. If they are educated in cognitive anthropology or social
psychology, they can reveal the motivations that drive behavior by deconstructing the
social contexts where decisions are made. This is how usability design and information
architecture are done on websites, in urban planning, and other application spaces where
qualitative methods have matured considerably in recent decades.
For too long there has been a false choice between qualitative and quantitative methods.
One that both obscures these nuances and their implications for robust research while also
concealing the fact that a middle way is possible (and in many cases preferable) to one or
the other approach.
Beyond the Problem of Researcher Bias
Two major issues plague the domain of cultural research. The first is a misguided notion
that people know their own minds. The second is the presumption that researchers have
an unbiased “god’s eye view” when they design a study. When a poll is conducted, the
presumption is that a person simply needs to be asked how they feel (or what they will do)
and their answer is a reliable predictor of future actions. This is a bias that may be held by
Culture Design 101 - An Introduction to Our Meme Research Methodology
4. the client, the researcher, or any stakeholder who interprets the findings from a cultural
study.
Similarly, when a researcher creates a survey or designs questions for a focus group, the
subtle complexities of language are often not fully recognized. They may be aware that
word choice will influence the outcome, often in profound ways. But if the researcher has
not been thoroughly trained in cognitive linguistics (which few are), they are unlikely to have
the advanced technical skills to map out the semantic feedbacks associated with the
neural processing of language. This is akin to the enthusiast who has read popular science
books about theoretical physics but lacks the years of formal training of a Ph.D. physicist
working in a research laboratory. Linguistic analysis is highly technical and requires years
of study to achieve mastery.
The researcher may be well educated in a particular approach—conducting opinion polls,
moderating focus groups, or some other specialized technique—and is often brought in by
the client to apply this particular skill. As such, they will tend to construct language that
draws from and reinforces the perspective underlying their approach.
But many
researchers lack formal experience with the deeper philosophical considerations that
inform the design of research tools.
In other words, most researchers are trained as
technicians rather than as scientists. So they may be skilled at their technique but lack the
depth and rigor of critical assessment that would come from the experimental process of
creating and improving a research technique. As a result many researchers default into
habitual selection of language for their studies without a full appreciation of the way this
introduces bias into their methodology.
Getting around these issues is easier than it may seem. All that one needs to do is monitor
and observe people’s thoughts and actions “in the wild” without prompts from the
researcher.
If you want to know how people talk about your product, you can simply
observe them talking about it in their natural settings. You don’t need to create a survey
Culture Design 101 - An Introduction to Our Meme Research Methodology
5. that requires them to react to your choice of words. Qualitative researchers with good
ethnography skills know how to interpret what they see as observer analysts. This skill set
applies here as well.
Toward A Science of Cultural Design
When all of these issues are addressed, a new approach to cultural research becomes
apparent. The framework from which our methodology was developed takes them into
account:
✦ Combine qualitative and quantitative methods to introduce numerical rigor
while ensuring that interpretation is done well.
✦ Observe behavior in the wild to avoid measuring reactions to researcher
language and thus get a more accurate reflection of the real cultural drivers.
✦ Create scientifically testable models that explain why people are behaving as
observed with accuracy, clarity, and testability.
At Culture2 Inc. we have developed a methodological approach that overcomes important
limitations in the field. We now offer research services that deploy this approach for the
design of cultural change.
Culture Design 101 - An Introduction to Our Meme Research Methodology
6. Overview of Our Methodology
In this section we present the steps involved in conducting viable research on cultural
ecosystems. A central concept we apply is the meme, which can be thought of as any
unit of cultural meaning that spreads from one person to the next. A meme can be any
story, idea, or practice that is replicated by others. One example is the practice of rubbing
two sticks together to start a fire. When one person in a society figures out how to do this
it can quickly spread to every other member of the group. Another example is the idea
that growth is good which has guided economic policy for decades in the Western world.
Memes like these propagate across social networks and compete for attention in the
minds of people around the world.
In the discussion that follows, we will explain step-by-step how we conduct our research.
To assist in making each step more clear we will provide a case study from one of our
projects completed in the fall of 2012 where we mapped the meme landscape for the
Coca-Cola brand using Twitter data.
Step 1 - Harvesting Memes
The first step in our research is to gather memes that will be analyzed for rich semantic
content. We harvest memes in three primary ways:
1. Conducting Memetic Interviews: Identify thought leaders and influencers of
culture. Use an open-ended interview process to get them talking about the topic
under study. Write down what they say verbatim to capture the unique manner in
which their mind constructs their thoughts. Enter these verbatim statements into a
meme database.
2. Data Mining on Social Media: Use keyword and hash tag searching to gather
tweets on Twitter, status updates on Facebook, comments on blog posts, etc.
Enter the text verbatim into our meme database.
3. Facilitated Meme Hackathons: Organize a social event where influencers of
culture are brought together to discuss the topic under study. Have them get into
Culture Design 101 - An Introduction to Our Meme Research Methodology
7. small groups and talk. Gather memes by having participants write down verbatim
the statements of their peers and tweet them with a specialized hashtag for later
data capture.
Case Study - Harvesting Memes About Coca-Cola
In this study we limited ourselves to social media. During a one month period,
we downloaded all tweets on Twitter that mentioned Coca-Cola and were
retweeted at least once (an indicator of replication). More than 5000 unique
memes were gathered in this manner.
Step 2 - Sorting and Grading Memes
We can now begin to “preprocess” the data and prepare it for analysis. This involves the
standard clean-up procedures to ensure data quality, followed by a specialized protocol for
grading the semantic content of each meme that assigns a numerical value while
preserving qualitative information.
The sequence goes like this:
1. Clean up the database by removing duplicates and restructuring the data so an
analyst can easily go through and assign numerical values.
2. Introduce a taxonomy of semantic filters that will be used to grade each meme.
Each filter is a set of binary opposite words (such as Up/Down or Male/Female) that
represents an emotional tension deemed relevant for study by the analyst.
3. For each meme in the database, assign one numerical value for each semantic filter
that reflects both (1) its relevance for that meme and (2) which polarity it aligns with
most closely.
Culture Design 101 - An Introduction to Our Meme Research Methodology
8. 4. This procedure is used to create a large matrix of numbers that will be used in the
statistical analysis described in the next section.
Case Study - Sorting the Coca-Cola Memes
The 5000+ memes gathered from Twitter were coded by an analyst to assign
numerical values for each semantic filter. This produced a spreadsheet filled
with numbers that represent the thematic resonance of each filter to every meme
in the original database.
Step 3 - Number Crunching to Reveal Statistical Patterns
We are now ready to apply factor analysis to the numerical data for our meme set. Factor
analysis is a well-known statistical technique for identifying how diverse factors vary
together.
In our case, the factors are both the memes themselves and the thematic
tensions of our binary semantic filters.
The most important output of this statistical analysis is the “clustering of variance” that tells
us which thematic tensions are most important for spreading information about the topic
under study. In this manner we are able to reveal the unresolved psychological issues that
compel people to talk about the topic in the manner that they have done.
Culture Design 101 - An Introduction to Our Meme Research Methodology
9. Case Study - Crunching the Numbers on CocaCola
The analysis revealed four highlevel themes that explain public
sentiment about the Coca-Cola
brand. Each theme represents an
unresolved tension about the
feelings people harbor for this
universally recognized piece of
global culture.
Note how these findings suggest
Step 4 - Reveal the Psychological Drivers of Culture
The themes revealed in Step 3 are what we call meme dimensions.
They are the
resonance points in the culture that tell us why people are talking about the topic under
study. They also tell us why people are inclined to share information, which means it is
possible to get people to talk about these themes with others in their social network by
speaking about them in the same way that they do.
We now perform another qualitative analysis on the meme dimensions to shed light on the
psychological mechanisms at play. This is where the findings become richly nuanced and
actionable.
Culture Design 101 - An Introduction to Our Meme Research Methodology
10. Case Study - Psychology of the Emotion Dimension
In the Coca-Cola study, a prominent theme that stood out was the Love/Hate
relationship people have with the brand. The general public is deeply ambivalent
and conflicted, threatening the future of the company.
These feelings are quite strong, indicating that those who love the brand can
easily become angered with thoughts of betrayal. Combined with the emphasis
on dishonesty it becomes clear that the company’s negative social impacts place
its most valuable asset—the intangible worth of its brand equity—in jeopardy.
Meme analysis reveals that the world’s most powerful brand could easily collapse
if public sentiment sways toward dishonesty and hatred.
Step 5 - Create A Meme Map
At this point in the process we have so many insights to work with that we need to
organize it in visual form. The tool we use to communicate strategic issues is called the
meme map. The meme map is constructed by observing that memes do not act alone in
the world. They have important relationships with each other that tell us how they help or
hinder the spreading of different themes.
Culture Design 101 - An Introduction to Our Meme Research Methodology
11. The DarwinSF Meme MapTM
We organize all of the memes in the database into five categories based on how they
orient around the high-level themes uncovered by the statistical analysis. These categories
are inspired by the field of ecology and each tells us how one meme relates to all others in
the cultural ecosystem. The five categories are:
✦ Defining Memes: What are the defining features of the topic? How is it thought
about and understood? What are its essential emotional qualities and most central
themes? These memes give answers through the diverse perspectives of key
actors in the marketplace.
✦ Symbiotic Memes: What are the topics that spread easily on their own and also
form natural synergies with the topic? These memes can boost its spreading power
and increase adoption of key practices.
✦ Parasitic Memes: How does the conversation get pulled away from the topic’s
core strengths? What are the distractions and diversions that take attention and
resources away, thus limiting its capacity to spread? These memes are the
parasites that sap the topic of energy and hinder adoption.
Culture Design 101 - An Introduction to Our Meme Research Methodology
12. ✦ Hostile Memes: Who are the antagonists that want to see protagonists for the
topic fail? How do they respond to the threat of the topic’s success? These memes
actively fight against the spreading of the topic.
✦ Immune Deficiency Memes: What are the qualities of the topic that hinder its
ability to spread? How is it handicapped by its internal makeup? These memes are
the weak areas that need to be avoided or overcome in order to grow its
marketplace more quickly and achieve larger gains.
By creating a map of the relationships between these five categories of memes, we are
able to recommend tactics and strategies that help spread new ideas.
Case Study - A New Brand Strategy for Coca-Cola
Increasing concern about social impacts is placing this global brand in jeopardy.
Acknowledging the immense value of the Coca-Cola brand, we recommend that
the company thoughtfully begin to address past harms to restore trust with the
public.
Also, this analysis reveals an opportunity to leverage the love people have for
Coke to transition its core business strategies toward a configuration of genuine
corporate responsibility while benefitting from this leadership. Along the way
care must be taken not to activate hostile memes that could damage their brand
further.
Step 6 - Prepare the Deliverables
We are now ready to prepare deliverables for the client.
These may take the form of
strategy briefs, slide decks, infographics and instructional materials. We guide our client
through the most important findings and help them incorporate this new information into
their operations.
Culture Design 101 - An Introduction to Our Meme Research Methodology
13. As the Coca-Cola case study demonstrates, meme research brings alive the richness of
deep cultural contexts around specific topics.
Any organization seeking to alter social
norms, introduce new ideas, or make sense of the changing marketplace will benefit
greatly from the power of this advanced approach to cultural research.
An Evolutionary Approach to Cultural Research
Hopefully by now it is clear how powerful an approach this is, combining the dual strengths
of qualitative and quantitative methods to achieve mathematical rigor without loss of
interpretative depth and breadth. An additional layer of sophistication comes in when the
entire process is repeated at a later time. Armed with the meme insights that arise from
each round of study, our clients go out and interact with their constituents.
Every time they do so, the world is changed in some way. Unfortunately most cultural
research methods lack any ability to measure impact.
We overcome this by taking an
evolutionary approach where the insights gained in one study are then applied iteratively
as design criteria for encouraging cultural change.
With multiple iterations, the cultural
ecosystem is able to evolve (just like in biology where the introduction of new species will
alter how an ecosystem changes in time).
Along the way, our clients are able to engage their constituents where they are and help
them get to where they need to go. This is cultural design in action!
Culture Design 101 - An Introduction to Our Meme Research Methodology
14. A Note About Us
At Culture2 Inc. our mission is to help good memes spread. We are living in a world where
“good memes are not good memes” — the most influential ideas are often destructive and
harmful. They have had more success at spreading than the ideas that humanity needs to
survive and flourish into the foreseeable future. As a social impact company, we recognize
that doing good is a great way to earn a living. Our advanced meme technologies are only
used in the service of this worthy ideal. We live our values and hold the integrity of our
mission as a core operating principle.
Culture Design 101 - An Introduction to Our Meme Research Methodology