The document outlines Cisco's strategy for driving market transitions through innovative technology architectures and cloud computing solutions. It emphasizes the importance of collaboration, virtualization, and the future of work in creating sustainable differentiation and responding to customer needs. Cisco aims to transform businesses by integrating its leadership products and services into customer operations, positioning itself as a trusted partner in the evolution of the next generation internet.

1. Session ID 20PT

3. • Anticipate and create market disruptions
• Deliver the next generation Internet for
Lead market transitions
Collaboration, Video and Virtualization
with customer-centric
customer-centric
systems, solutions and • Build innovative technology architectures
architectures
• Invest in a pipeline of innovation
• Align portfolio of investments
• Drive innovation through operational
excellence

4. Anticipate and create market disruptions

5. Three Key Market Transitions
Future
of Work Future
of Computing
Future of Connected Life
Driven by Video and Collaboration

6. Future of Work
Inter-Company Clusters Mobile
Millennials
Collaboration of Experts Experience

7. Future of Connected Life
Internet Content Lifestyle
Mobility will Sharing vs. Video
Optimization
be Pervasive “Owning”

8. Future of Computing
Cloud
Disruptor:
Virtualization
Web
Client Server
Minicomputer
Mainframe
1960 1970 1980 1990 2000

9. Deliver the next generation Internet
for Collaboration, Video and Virtualization

10. Evolution of the Internet
Scale /
Richness of
Experience
Media Distributed,
Collaboration
Experience Sustainability Virtualized
Platform
Platform Architecture
Vertically Vertically
Data Messaging Price/ Data Messaging Price/
Integrated Integrated
Transport Platform Performance Architecture Transport Platform Performance Architecture
NETWORK PLATFORM Time
The First Internet The Next Internet

11. Evolution of the Internet
Cisco Smart Virtualization
Strategic Video Collaboration Connected Cloud
Communities
Focus
The Next
Internet
Media Distributed,
Collaboration Sustainability
Experience Virtualized
Platform
Platform Architecture

12. 30 Market Adjacencies
Future Future
Future of Work of Connected Life of Computing
• Cisco 3.0 • Advertising • Cloud Computing
• Collaboration • Consumer • IRIS (Routers in Space)
• Commercial • Green • Managed Services
Acceleration • Media Solutions • Safety and Security
• Services • Smart Connected • Software / XaaS
• Small Business Communities • Virtualization / Data
• Smart Grid Center
• Sports & Entertainment
• Virtual Healthcare
Emerging Countries | Globalisation | Mexico 3.0 | Brasil/Russia/Saudi Arabia Strategy
China | Video| Mobility | Quality | Talent
Collaboration / Teamwork | Command / Control | Solutions
Cisco Market Adjacencies ARE Next Generation Internet Drivers

13. Build innovative technology architectures

14. Creating Sustainable Differentiation
Through Platform Leadership
Architectural Plays
Solutions &
Business Models
Systems
Products

15. Creating Sustainable Differentiation
Through Platform Leadership
• Business and technology architectures for new value
propositions
Architectural Plays • Earn the right to help transform our customers’
businesses
• Systems with services, partners, intellectual capital and
Solutions & financing for verticals
Business Models • Address the customers’ expectations to integrate
• Leadership products and technical services designed
and tested to work together to solve a customer problem
Systems • Expand the engagement by leveraging leadership
products
• Portfolio of leadership products by customer segment
Products • Leadership products give us a seat at the table

16. Creating Sustainable Differentiation
Optimized Pod Systems for the Data Center
IP Cloud
Core
L3
N7K N7K
ASA ASA
Services
POD
Aggregation
L3 C6K ACE ACE C6K
L2 N7K N7K
Nexus & Catalyst Switching Products Unified
L2 Access
Computing
N5K N5K N5K N5K
C4948 C4948 C6K C6K
Products
DC Services DC Storage
Products Products
DC Interconnect Products

17. Creating Sustainable Differentiation
Integrated StadiumVision Solution
IP Digital Tele-
Telephony Signage Presence
Solutions &
Business
Models
System
Products

18. Creating Sustainable Differentiation
Transforming Enterprise Video and Collaboration
Digital Signage + Video Unified
Video Architecture
Digital Signage + Video Unified
Enterprise TV Surveillance
Enterprise TV Surveillance TelePresence
TelePresence Communications
Communications
Service Provider
Service Provider
Architectural Plays Video
Video
Flip
WebEx
Desktop Video
Desktop Video Consumer
Consumer Unified
Unified
Media TelePresence
Media TelePresence Connections (PCI)
Connections (PCI)
Processing
Processing
Mobility
Mobility Session Control
Session Control Mobility
Mobility
Solutions & QoE
QoE Content Virtualization Session Control
Content Virtualization Session Control
Security
Security Management
Management Security
Business Models Security
medianet
Systems
Products

19. The Next Inflection Point: Cloud
WHAT IS
CLOUD COMPUTING?
IT resources and services that are abstracted from the
underlying infrastructure and provided “on-demand”
and “at scale” in a multi-tenant environment
Today, clouds are associated with an off-premise, hosted model

20. What Do Cisco Customers Need?
Solution to Current Cloud Barriers
Weakness Strength
Cost
Flexibility
Security
SLAs
Interoperability

21. The Datacenter Today
Trusted
Control
Reliable
Secure

22. Why Cloud Computing?
Cloud
Computing
Trusted Flexible
Control Dynamic
Reliable On-demand
Secure Efficient

23. Why Cisco?
Trusted Flexible
Control Dynamic
Reliable On-demand
Secure Efficient
Virtualization
Virtualized Security Cloud
Data Center Information Computing
Network Platform

25. The Evolution of Cloud
Phase 1 Phase 2 Phase 3 Phase 4
Internal Cloud Private Cloud Open Cloud
Virtual
Private Cloud
Inter-Cloud
Stand-Alone
Data Centers
Public Public
Public Cloud Public Cloud Cloud 1 Cloud 2
PRESENT 2015-2017
Federation / Workload Portability / Interoperability

26. Evolution of Enterprise Cloud Computing
Infrastructure
Start Here
Consolidation Virtualization Automation Utility Market
Intercloud
Private Clouds
Unified Computing
Unified Fabric Architecture
Data Center Networking

27. Private Cloud Computing
Empower the business to innovate while optimizing IT
spend through the power of cloud computing.
Private Cloud
Any Device, Any Where
Your Applications
Your Information
Enterprise IT Resources
Virtualized Infrastructure
Cloud Operating System
Cloud Internetwork
Enterprise Provider
Infrastructure: Infrastructure:
Servers – Network – Storage Servers – Network – Storage

28. Traditional Compute vs. Private Cloud

29. The Journey
to UCS and Cloud…

30. The Foundation for Private Clouds:
Unified Computing System
Transparent Scaling
Rapid and zero-touch deployments
Network Centric
Model
Everything as a software
provisioned service
Designed for Virtualization at Scale

31. The Advantages of UCS
Reduces total cost of ownership
30% workload increase on flat power budget
Increases business agility
Pre-engineered: provision in minutes, not months
Investment protection
Increased efficiency enables longer lifecycles

33. Vision: The Inter-Cloud
Flexible Infrastructure and a New Application Platform
Applications Integrate
Dynamic Services from
Workload Migration Multiple Clouds
A Federation of Clouds Based on Open Standards:

34. Are YOU Ready
to rewrite the old rules?