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Marwa MostafaEl Kady
Personal Information
Nationality: Egyptian
Driver's license: valid – experienced.
Contact Information
Email Address: m-elkady68@hotmail.com
Mobile Phone: +201060600130
Address: Al Ma'adi.
Target Job
Seeking a managerial position, Incorporating process as well as business
management, where I can further enhance my skills, and make use of my
extensive work background in the areas of Administrator, sales & marketing
operations and business development.
Skills Profile
 * Dynamic
* Charismatic
* Commercially astute and profit driven
* An influential, proactive and strong leader
* A proven track record of delivering success through teamwork
* An excellent negotiator
* Comfortable managing complexity Exceptional communication skills
 Strong Inter-personal skills
 Proficient computer skills and knowledge of Microsoft Office (Word, Excel,
PowerPoint, Outlook, )
 Excellent time management and organizational skills
 Outstanding abilities to convey ideas concretely both orally and written
 High Aptitude for Sales and Customer business relationship.
 Skilled in developing and creating departmental objectives.
Experience
OMS ( 2012- Present )
Job title: Executive BDM
Job Purpose
Develop advice on and implement policies relating to the effective use of personnel
within an organization. main aim is to ensure that the organization employs the right
balance of staff in terms of skills and experience, and that training and development
opportunities are available to employees to enhance their performance and achieve the
employer's business aims
Responsibilities
working closely with departments, increasingly in a consultancy role, assisting
line managers to understand and implement policies and procedures;
promoting equality and diversity as part of the culture of the organization;
liaising with a wide range of people involved in policy areas such as staff
performance and health and safety;
recruiting staff - this includes developing job descriptions and person
specifications, preparing job adverts, checking application forms, shortlisting,
interviewing and selecting candidates;
developing and implementing policies on issues such as working conditions,
performance management, equal opportunities, disciplinary procedures and
absence management;
preparing staff handbooks;
advising on pay and other remuneration issues, including promotion and
benefits;
undertaking regular salary reviews;
negotiating with staff and their representatives (for example, trade union
officials) on issues relating to pay and conditions;
administering payroll and maintaining employee records;
interpreting and advising on employment law;
dealing with grievances and implementing disciplinary procedures;
planning, and sometimes delivering, training, including inductions for new staff;
analysing training needs in conjunction with departmental managers.
Advanced Solutions Group Xerox (CCSS) 2010- 2012
Job title: Executive Business Development Manager
Job Purpose
work to improve an organization's market position and achieve financial growth. Define
long-term organizational strategic goals, builds key customer relationships, identifies
business opportunities, negotiate and closes business deals and maintains extensive
knowledge of current market conditions.
Responsibilities
pursuing sales leads and prospective clients, delivering presentations and proposals,
negotiating and closing business deals; developing business plans that include
marketing strategies; maintaining extensive knowledge of current market conditions
and reporting this to key staff; and building and maintaining important client
relationships.
Skills
Excellent communication, analytical and financial skills. Personal attributes .consist of
strong leadership capabilities, self-motivation, outstanding ability to sell, and strong
writing and presentation skills.
BLU International - Dubai, U.A.E
(Oct 2008 – Dec2009)
Real Estate –Marketing operation Manager
Responsibilities:
Responsible for all Marketing and Advertising as well as events / PR.
 Handling sales of prestigious properties
 Seeking new opportunities
 Measure / monitor / analyze market key player in the real estate field.
 Develop and create all the marketing activities in order to insure achieving financial
and non financial company objectives.
 Using all marketing tools available to create branding and awareness.
 Insure developing consumer equity
 Insure providing sales team with necessary tools and data that enable them to face
competition in order to gain new customers as well as spreading a positive word of
mouth.
Xerox Egypt 1994-2008
 Business Development channel Manager
Responsible for open a new market and engage dealer, reseller and ccss.
Also, for the management of Xerox Document Network which included five channel
(Alexandria, Delta, Sharm El -Shekh, upper Egypt and Cairo) in area of Hardware and
software.
 Preparation of all action plans. Develop the quality of sales techniques.
 Territories analysis, achieving Channel targets, in the area of selling color,
engineering and high volume equipments.
 Provide total documents solutions.
 Develop and retain Channels (training, incentive).
Handling Channel & customer objections
 Account Manager (Area of laser printers)
 Engage new effective channels
 Develop and retain Channels (training, incentive)
 Ensure smooth pipeline between Distributors and channels
 Support channels in tenders and corporate mega deals
 Design programs (XTI, packages, events) for channels and
end users
 Tender analyses to provide channels with competitive prices
 Special actions to support channels against competitors
marketing programs to keep channels loyalty.
 management of Xerox Document Network which includes one
main distributor for all of Egypt.
 Managed 7 re-sellers and handled all the government sectors,
territories analysis, making interview to hire new candidate using
HR process.
 Preparation of all action plans.
 Handling customer objections and preparing incentive plans.
 Conduct training of sales team relating to negotiation skills, sales
skills and product knowledge, to achieve distributors and dealer
target with 6.5 million dollars per year budget.
 Distributor SupplyBusiness Specialist
 Responsible for the management of Xerox Document Network
which included three distributors (Alexandria, Beheara, Delta,
Gharbia, and upper Egypt, Cairo) and three dealers (Hurgada,
Sina, and Canal Cities)
 Territories analysis, sales skills training, product knowledge to
achieve distributors and dealer target (sell out & sell in) with 4.3
million dollars per year
 Concessionaires Business Specialist
 Responsible for the management of Xerox Document Network
in hardware & software.
 Preparing territories, achieving sales targets, preparing analysis,
in the area of selling color, engineering and high volume
machines
 Improving the quality of sales techniques using Lean Six Sigma
techniques.
 Executive Marketing Representative
 Responsible for the management of Xerox Document Network
which includes Dealers & Concessionaires.
 Setting budgets, preparing territories, achieving sales targets,
creating promotions, preparing analysis, in the area of selling
paper and consumables.
 SeniorMarketing Representative
 Responsible for managing East Alex selling Xerox various
equipments.
 Marketing Representative
 Responsible for managing and supporting the major and named
accounts in Alex (selling Xerox paper)
Sales Agent
 Responsible for Xerox and non Xerox customers (New Business)
covering east Alexandria.
1993 – 1994 Privet Business (Real-State & Automotive
1990 – 1992ElkhobarEducational School,KSA
Education
Bachelor of Educational Colleague English Department (Grade, very good) in
1990.
King Faisal Saudi Arabian University
Presently Studies Master International Business Administration. (MIBA)
at Slesca.
skills
 Fluent in Arabic and English.
 Dynamic, ambitious & independent.
 Good communication and presentation skills.
 Socially active with ability to learn and work in a team.
Training
Courses
 Value For Money
Xerox Middle East training center
 Customer First Workshop
Alexandria Training Center
 Major Accounts and High Volume (Complex Sale)
Xerox Middle East Training Center
 Negotiation Skills
Xerox Middle East Training Center
 System Awareness
Xerox Middle East Training Center
 Leader Ship Through Quality
Alexandria Training Center
 Xerox Customer Approach
Alexandria Training Center
 Channels management training
Xerox Turkey Training Center 2004
 Business development management training
Training center, Cairo Sheraton
 Lean Six Sigma Yellow belt Course with 92% degree
Xerox Egypt training center
Awards and Accomplishments
President Club Award & Par Club Award For the outstanding Sales
Performance 185% all over in 1996
President Club Award in June 1998
A Recognition of High Performance 153%
President Club Award & Par Club Award in December 1998
A Recognition of High Performance 147%
President Club Award & Par Club Award in June 1999
A Recognition of High Performance 124%
President Club Award in June 2001
A Recognition of High Performance 133%
President Club Award in March 2002
A Recognition of High Performance 113%
Excellence Award.in March 1998
Recognition of Excellent Accomplishment During 1st Quarter 1998.
Writer:
 Starting from 1992 as an Editor in Women Departments and a
Writer/ Columnist for Women Issues and Literature.
 Writer in “Al Youm” Newspaper in Saudi Arabia in 1993.
 Covered many Poetry Recitals, Art Exhibits, in addition to being
interviewed various times on Women Issues in the Middle East
by well known T.V. Stations.
 Due to excellent connections in the Publication Industry, Media
Field, and Film Industry, I organized various events;
International Women’s Day in The Egyptian Opera House, Art
Exhibit of renowned Fine Art’s Artist Amin El Serafy, Writer
Hala El Beshbeeshy’s Literary Gatherings and Book Signings,
among many other events throughout the years.
 Currently I have a weekly column in Al- Mowaten Online News
Paper in The Women’s Department.
 Previously I wrote in well-established Egyptian Magazine Nos El
Donia.
My first publishing book ( ‫موالنا‬‫العشق‬ ) it’s kind of poem books.
Administrative and office ManagerAl- MowatenNewspaper:
Supports operations by supervising staff; planning, organizing, and
implementing administrative systems
•Maintains administrative staff by recruiting , selecting, orienting,
and training employees; maintaining a safe and secure work
environment; developing personal growth opportunities.
•Accomplishes staff results by communicating job expectations;
planning, monitoring, and appraising job results; coaching,
counselling, and disciplining employees; initiating, coordinating, and
enforcing systems, policies, and procedures.
•Provides supplies by identifying all needs .
•Provides communication systems by identifying needs; evaluating
options; maintaining equipment; approving invoices.
•Purchases printed materials and forms by obtaining requirements;
negotiating price, quality, and delivery; approving invoices.
•Completes special projects by organizing and coordinating
information and requirements; planning, arranging, and meeting
schedules; monitoring results.
•Provides historical reference by developing and utilizing filing and
retrieval systems.
•Improves program and service quality by devising new applications;
updating procedures; evaluating system results with users.
•Achieves financial objectives by anticipating requirements;
submitting information for budget preparation; scheduling
expenditures; monitoring costs; analyzing variances.
•Maintains continuity among corporate, division, and local work
teams by documenting and communicating actions, irregularities,
and continuing needs.
•* Maintains professional and technical knowledge by attending
educational workshops; benchmarking professional standards;
reviewing professional publications; establishing personal networks.

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Merwa Al-Qadi's CV

  • 1. Marwa MostafaEl Kady Personal Information Nationality: Egyptian Driver's license: valid – experienced. Contact Information Email Address: m-elkady68@hotmail.com Mobile Phone: +201060600130 Address: Al Ma'adi. Target Job Seeking a managerial position, Incorporating process as well as business management, where I can further enhance my skills, and make use of my extensive work background in the areas of Administrator, sales & marketing operations and business development.
  • 2. Skills Profile  * Dynamic * Charismatic * Commercially astute and profit driven * An influential, proactive and strong leader * A proven track record of delivering success through teamwork * An excellent negotiator * Comfortable managing complexity Exceptional communication skills  Strong Inter-personal skills  Proficient computer skills and knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook, )  Excellent time management and organizational skills  Outstanding abilities to convey ideas concretely both orally and written  High Aptitude for Sales and Customer business relationship.  Skilled in developing and creating departmental objectives.
  • 3. Experience OMS ( 2012- Present ) Job title: Executive BDM Job Purpose Develop advice on and implement policies relating to the effective use of personnel within an organization. main aim is to ensure that the organization employs the right balance of staff in terms of skills and experience, and that training and development opportunities are available to employees to enhance their performance and achieve the employer's business aims Responsibilities working closely with departments, increasingly in a consultancy role, assisting line managers to understand and implement policies and procedures; promoting equality and diversity as part of the culture of the organization; liaising with a wide range of people involved in policy areas such as staff performance and health and safety; recruiting staff - this includes developing job descriptions and person specifications, preparing job adverts, checking application forms, shortlisting, interviewing and selecting candidates; developing and implementing policies on issues such as working conditions, performance management, equal opportunities, disciplinary procedures and absence management; preparing staff handbooks; advising on pay and other remuneration issues, including promotion and benefits; undertaking regular salary reviews; negotiating with staff and their representatives (for example, trade union officials) on issues relating to pay and conditions; administering payroll and maintaining employee records; interpreting and advising on employment law; dealing with grievances and implementing disciplinary procedures; planning, and sometimes delivering, training, including inductions for new staff;
  • 4. analysing training needs in conjunction with departmental managers. Advanced Solutions Group Xerox (CCSS) 2010- 2012 Job title: Executive Business Development Manager Job Purpose work to improve an organization's market position and achieve financial growth. Define long-term organizational strategic goals, builds key customer relationships, identifies business opportunities, negotiate and closes business deals and maintains extensive knowledge of current market conditions. Responsibilities pursuing sales leads and prospective clients, delivering presentations and proposals, negotiating and closing business deals; developing business plans that include marketing strategies; maintaining extensive knowledge of current market conditions and reporting this to key staff; and building and maintaining important client relationships. Skills Excellent communication, analytical and financial skills. Personal attributes .consist of strong leadership capabilities, self-motivation, outstanding ability to sell, and strong writing and presentation skills.
  • 5. BLU International - Dubai, U.A.E (Oct 2008 – Dec2009) Real Estate –Marketing operation Manager Responsibilities: Responsible for all Marketing and Advertising as well as events / PR.  Handling sales of prestigious properties  Seeking new opportunities  Measure / monitor / analyze market key player in the real estate field.  Develop and create all the marketing activities in order to insure achieving financial and non financial company objectives.  Using all marketing tools available to create branding and awareness.  Insure developing consumer equity  Insure providing sales team with necessary tools and data that enable them to face competition in order to gain new customers as well as spreading a positive word of mouth. Xerox Egypt 1994-2008  Business Development channel Manager Responsible for open a new market and engage dealer, reseller and ccss. Also, for the management of Xerox Document Network which included five channel (Alexandria, Delta, Sharm El -Shekh, upper Egypt and Cairo) in area of Hardware and software.  Preparation of all action plans. Develop the quality of sales techniques.  Territories analysis, achieving Channel targets, in the area of selling color, engineering and high volume equipments.  Provide total documents solutions.  Develop and retain Channels (training, incentive). Handling Channel & customer objections
  • 6.  Account Manager (Area of laser printers)  Engage new effective channels  Develop and retain Channels (training, incentive)  Ensure smooth pipeline between Distributors and channels  Support channels in tenders and corporate mega deals  Design programs (XTI, packages, events) for channels and end users  Tender analyses to provide channels with competitive prices  Special actions to support channels against competitors marketing programs to keep channels loyalty.  management of Xerox Document Network which includes one main distributor for all of Egypt.  Managed 7 re-sellers and handled all the government sectors, territories analysis, making interview to hire new candidate using HR process.  Preparation of all action plans.  Handling customer objections and preparing incentive plans.  Conduct training of sales team relating to negotiation skills, sales skills and product knowledge, to achieve distributors and dealer target with 6.5 million dollars per year budget.  Distributor SupplyBusiness Specialist  Responsible for the management of Xerox Document Network which included three distributors (Alexandria, Beheara, Delta, Gharbia, and upper Egypt, Cairo) and three dealers (Hurgada, Sina, and Canal Cities)  Territories analysis, sales skills training, product knowledge to achieve distributors and dealer target (sell out & sell in) with 4.3 million dollars per year  Concessionaires Business Specialist  Responsible for the management of Xerox Document Network in hardware & software.
  • 7.  Preparing territories, achieving sales targets, preparing analysis, in the area of selling color, engineering and high volume machines  Improving the quality of sales techniques using Lean Six Sigma techniques.  Executive Marketing Representative  Responsible for the management of Xerox Document Network which includes Dealers & Concessionaires.  Setting budgets, preparing territories, achieving sales targets, creating promotions, preparing analysis, in the area of selling paper and consumables.  SeniorMarketing Representative  Responsible for managing East Alex selling Xerox various equipments.  Marketing Representative  Responsible for managing and supporting the major and named accounts in Alex (selling Xerox paper) Sales Agent  Responsible for Xerox and non Xerox customers (New Business) covering east Alexandria. 1993 – 1994 Privet Business (Real-State & Automotive 1990 – 1992ElkhobarEducational School,KSA Education Bachelor of Educational Colleague English Department (Grade, very good) in 1990. King Faisal Saudi Arabian University
  • 8. Presently Studies Master International Business Administration. (MIBA) at Slesca. skills  Fluent in Arabic and English.  Dynamic, ambitious & independent.  Good communication and presentation skills.  Socially active with ability to learn and work in a team. Training Courses  Value For Money Xerox Middle East training center  Customer First Workshop Alexandria Training Center  Major Accounts and High Volume (Complex Sale) Xerox Middle East Training Center  Negotiation Skills Xerox Middle East Training Center  System Awareness Xerox Middle East Training Center  Leader Ship Through Quality Alexandria Training Center  Xerox Customer Approach Alexandria Training Center  Channels management training Xerox Turkey Training Center 2004  Business development management training Training center, Cairo Sheraton
  • 9.  Lean Six Sigma Yellow belt Course with 92% degree Xerox Egypt training center Awards and Accomplishments President Club Award & Par Club Award For the outstanding Sales Performance 185% all over in 1996 President Club Award in June 1998 A Recognition of High Performance 153% President Club Award & Par Club Award in December 1998 A Recognition of High Performance 147% President Club Award & Par Club Award in June 1999 A Recognition of High Performance 124% President Club Award in June 2001 A Recognition of High Performance 133% President Club Award in March 2002 A Recognition of High Performance 113% Excellence Award.in March 1998 Recognition of Excellent Accomplishment During 1st Quarter 1998. Writer:  Starting from 1992 as an Editor in Women Departments and a Writer/ Columnist for Women Issues and Literature.  Writer in “Al Youm” Newspaper in Saudi Arabia in 1993.  Covered many Poetry Recitals, Art Exhibits, in addition to being interviewed various times on Women Issues in the Middle East by well known T.V. Stations.  Due to excellent connections in the Publication Industry, Media Field, and Film Industry, I organized various events; International Women’s Day in The Egyptian Opera House, Art Exhibit of renowned Fine Art’s Artist Amin El Serafy, Writer Hala El Beshbeeshy’s Literary Gatherings and Book Signings, among many other events throughout the years.
  • 10.  Currently I have a weekly column in Al- Mowaten Online News Paper in The Women’s Department.  Previously I wrote in well-established Egyptian Magazine Nos El Donia. My first publishing book ( ‫موالنا‬‫العشق‬ ) it’s kind of poem books. Administrative and office ManagerAl- MowatenNewspaper: Supports operations by supervising staff; planning, organizing, and implementing administrative systems •Maintains administrative staff by recruiting , selecting, orienting, and training employees; maintaining a safe and secure work environment; developing personal growth opportunities. •Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counselling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures. •Provides supplies by identifying all needs . •Provides communication systems by identifying needs; evaluating options; maintaining equipment; approving invoices. •Purchases printed materials and forms by obtaining requirements; negotiating price, quality, and delivery; approving invoices. •Completes special projects by organizing and coordinating information and requirements; planning, arranging, and meeting schedules; monitoring results. •Provides historical reference by developing and utilizing filing and retrieval systems. •Improves program and service quality by devising new applications; updating procedures; evaluating system results with users. •Achieves financial objectives by anticipating requirements; submitting information for budget preparation; scheduling expenditures; monitoring costs; analyzing variances. •Maintains continuity among corporate, division, and local work teams by documenting and communicating actions, irregularities, and continuing needs.
  • 11. •* Maintains professional and technical knowledge by attending educational workshops; benchmarking professional standards; reviewing professional publications; establishing personal networks.