Presentation for MOA () about gamification in marketing. Outlines what gamification is, where it is heading and how to succesfully implement gamification strategies. Lot's of examples, best practices and case stories of major brands.

1. MOA Gamification
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GAMIFICATION
in practice

2. MOA Gamification
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(serious)
Games
Gamification PARTSWHOLE
Gamification is applying game thinking
and game mechanics to non-game contexts

3. MOA Gamification
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GAMIFICATION IS ENRICHMENT
CHALLENGE
ACTION
FEEDBACK
PROGRESSION

4. MOA Gamification
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“NOT THE CARROT BUT THE HUNT”

5. MOA Gamification
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“IT’S NOT ABOUT THE PRINCESS”

6. MOA Gamification
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A
STORY
OF
TEMPTATION,
OPPORTUNITIES
AND
CHALLENGE

7. MOA Gamification
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UNLIMITED ENGAGEMENT

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I want that!

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WELCOME GAMIFICATION

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Gartner Report 2011
Top of the Hype Cycle
70% of organizations have > 1 gamified application by 2014

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GAMIFICATION
IS
MORE
THAN
BADGES
REWARDS
WINNING
Easy?

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Gartner Report 2011 2012
80% of implementations will fail by 2014 due to bad design

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Copy-paste gamification does not lead to engagement

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How to implement it?

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NO EASY APPROACH

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4 TIPS

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1. Keep it simple

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Selfdestructive

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2. Beware of extrinsic motivation

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3. Truly hit their motivation
What drives me?
Who am I?

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ACTING
INTERACTING
WORLDPLAYERS
KILLERS
ACHIEVERS
EXPLORERS
SOCIALIZERS
Bartle
model,
1996

28. MOA Gamification
@rutgerteunissen
ACTING
INTERACTING
WORLDPLAYERS
KILLERS
ACHIEVERS
EXPLORERS
SOCIALIZERS

29. MOA Gamification
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ACTING
INTERACTING
WORLDPLAYERS
KILLERS
ACHIEVERS
EXPLORERS
SOCIALIZERS

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It all starts wrong /// We need love, not steroids

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Epic meaning
Progression
Discovery
Collections
Lottery
Challenges
Random acts
Customization

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4. Use the right Gamification SET
TOOLSELEMENTSSYSTEM
POINTS
LEVELS
PROGRESS
RULES
WIN
STATUS
COLLABORATION
SURPRISE
LEADERBOARD
ACHIEVEMENTS
PROGRESS BAR
LOTTERY

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CHALLENGE
LEVEL
SKILL
LEVEL

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ACTING
INTERACTING
WORLDPLAYERS
KILLERS
ACHIEVERS
EXPLORERS
SOCIALIZERS

37. MOA Gamification
@rutgerteunissen
Epic meaning
Progression
Badges
Leaderboard
Status
Challenges
Rewards
Instant feedback

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MARIO SAYS…

41. MOA Gamification
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Gamification is not a game
Gamification is about enriching
Not the carrot but the hunt
There’s no easy trick…

42. MOA Gamification
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Keep it simple
Beware of extrinsic motivation
Truly hit their motivation
Use the right gamification SET

43. MOA Gamification
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?