Consumer behavior and preferences towards men’s personal care industry in Dubai along with developing insights into the future prospects of this industry after a thorough analysis of the current industry environment.
Unilever outlined 5 strategic choices to drive growth: 1) Develop their portfolio into high growth spaces like prestige beauty and functional nutrition. 2) Win with purpose-driven brands powered by innovation. 3) Accelerate in the US, India, China and emerging markets. 4) Lead in future channels. 5) Build a purpose-led organization with a growth culture. They will focus on operational excellence, improving competitiveness, and driving long-term growth and margin improvement.
Cadbury-Kraft's integration in India has faced challenges as the cultures clash. Cadbury managers find the new parent company Kraft to be officious and overbearing, with decisions now taking longer due to additional layers of approval. Several senior Cadbury executives have resigned citing cultural differences. Meanwhile, Kraft has invested disproportionately in promoting its own brands like Oreo and Tang in India over Cadbury brands. Oreo has been successful in India, gaining a 6% market share within six months of its launch by leveraging Cadbury's distribution network and using aggressive pricing and marketing strategies. However, this has come at the expense of Cadbury's existing brands and some managers feel Kraft does not understand the Indian confection
Gary Fayard presented The Coca-Cola Company's financial vision and outlook. He outlined the company's long-term growth targets of 6-8% annual net revenue growth and 3-4% annual operating income growth on a currency neutral basis. He explained how the company will achieve these targets through tailored actions in different markets and by leveraging its competitive advantages of global brands, an extensive bottling system, scale and operational flexibility.
- The Company (Celsius) is significantly outpacing category growth in the convenience channel, growing 44% YoY compared to the category growth of 4%.
- Though Celsius has only 15% of total sales volume (ACV), it is ranked as the 11th top brand with over 200 brands in the category.
- Celsius saw record quarterly revenue in Q3 2020 of $80 million, up 80% year-over-year, marking its 7th consecutive quarter of growth in North America.
François-Xavier Roger, CFO of Nestlé, discusses the company's focus on sustainability leadership and creating shared value. Nestlé has a proven track record of margin improvement and cost savings over the past 4 years. Sustainability investments of CHF 3.2 billion from 2020-2025 are expected to be earnings-neutral through a similar resource generation model. Sustainability is integral to Nestlé's growth strategy and consumer expectations, including increasing investments in climate action, sustainable packaging, and plant-based products.
Mondelēz International is focused on delivering strong shareholder returns through leveraging unique assets, cost reduction initiatives, and generating strong cash flow. The company is a global snacks powerhouse with leading brands in biscuits, chocolate, gum, and candy. It has an advantaged global footprint, with emerging markets representing 38% of revenues. Mondelēz will continue to focus on snacks, reduce supply chain and overhead costs, and invest in brands, innovation, and routes to market.
- The Middle East is a lucrative and growing market for confectionery, with annual sales growth of 15-20% driven by population growth. Major confectionery companies like Cadbury, Nestle, and Mars have found success in the region.
- Egypt is a promising market within the Middle East, with a population of 85 million and government support for foreign investment. The Egyptian confectionery market was worth $415 million in 2011 and is growing at an average annual rate of 2.5%.
- A PESTEL analysis of Egypt found positive factors like a warm climate attractive to tourists, unemployment providing a large talent pool, and efforts to develop renewable energy. However, high interest rates, inflation, and political
Laurent Freixe presented on driving sustainable value creation in Zone Americas. Some key points:
1) Zone Americas has a strong footprint across North and Latin America with $37.7 billion in sales and over 90,000 employees.
2) Zone Americas has accelerated organic growth from 3.4% in 2017 to 4.8% in 2020 while reducing structural costs and increasing underlying operating profit margin.
3) Sustainability is at the core of the strategic framework, including initiatives from farm to fork and beyond like regenerative agriculture, renewable energy, and reducing water usage.
Unilever outlined 5 strategic choices to drive growth: 1) Develop their portfolio into high growth spaces like prestige beauty and functional nutrition. 2) Win with purpose-driven brands powered by innovation. 3) Accelerate in the US, India, China and emerging markets. 4) Lead in future channels. 5) Build a purpose-led organization with a growth culture. They will focus on operational excellence, improving competitiveness, and driving long-term growth and margin improvement.
Cadbury-Kraft's integration in India has faced challenges as the cultures clash. Cadbury managers find the new parent company Kraft to be officious and overbearing, with decisions now taking longer due to additional layers of approval. Several senior Cadbury executives have resigned citing cultural differences. Meanwhile, Kraft has invested disproportionately in promoting its own brands like Oreo and Tang in India over Cadbury brands. Oreo has been successful in India, gaining a 6% market share within six months of its launch by leveraging Cadbury's distribution network and using aggressive pricing and marketing strategies. However, this has come at the expense of Cadbury's existing brands and some managers feel Kraft does not understand the Indian confection
Gary Fayard presented The Coca-Cola Company's financial vision and outlook. He outlined the company's long-term growth targets of 6-8% annual net revenue growth and 3-4% annual operating income growth on a currency neutral basis. He explained how the company will achieve these targets through tailored actions in different markets and by leveraging its competitive advantages of global brands, an extensive bottling system, scale and operational flexibility.
- The Company (Celsius) is significantly outpacing category growth in the convenience channel, growing 44% YoY compared to the category growth of 4%.
- Though Celsius has only 15% of total sales volume (ACV), it is ranked as the 11th top brand with over 200 brands in the category.
- Celsius saw record quarterly revenue in Q3 2020 of $80 million, up 80% year-over-year, marking its 7th consecutive quarter of growth in North America.
François-Xavier Roger, CFO of Nestlé, discusses the company's focus on sustainability leadership and creating shared value. Nestlé has a proven track record of margin improvement and cost savings over the past 4 years. Sustainability investments of CHF 3.2 billion from 2020-2025 are expected to be earnings-neutral through a similar resource generation model. Sustainability is integral to Nestlé's growth strategy and consumer expectations, including increasing investments in climate action, sustainable packaging, and plant-based products.
Mondelēz International is focused on delivering strong shareholder returns through leveraging unique assets, cost reduction initiatives, and generating strong cash flow. The company is a global snacks powerhouse with leading brands in biscuits, chocolate, gum, and candy. It has an advantaged global footprint, with emerging markets representing 38% of revenues. Mondelēz will continue to focus on snacks, reduce supply chain and overhead costs, and invest in brands, innovation, and routes to market.
- The Middle East is a lucrative and growing market for confectionery, with annual sales growth of 15-20% driven by population growth. Major confectionery companies like Cadbury, Nestle, and Mars have found success in the region.
- Egypt is a promising market within the Middle East, with a population of 85 million and government support for foreign investment. The Egyptian confectionery market was worth $415 million in 2011 and is growing at an average annual rate of 2.5%.
- A PESTEL analysis of Egypt found positive factors like a warm climate attractive to tourists, unemployment providing a large talent pool, and efforts to develop renewable energy. However, high interest rates, inflation, and political
Laurent Freixe presented on driving sustainable value creation in Zone Americas. Some key points:
1) Zone Americas has a strong footprint across North and Latin America with $37.7 billion in sales and over 90,000 employees.
2) Zone Americas has accelerated organic growth from 3.4% in 2017 to 4.8% in 2020 while reducing structural costs and increasing underlying operating profit margin.
3) Sustainability is at the core of the strategic framework, including initiatives from farm to fork and beyond like regenerative agriculture, renewable energy, and reducing water usage.
#KEEP MOVING - BRANDGYM INSPIRATION FOR YOUR BRAND IN 2020Anne Charbonneau
The document provides examples of brands that have managed to continue growing during the COVID-19 pandemic by effectively adapting their marketing strategies. It describes four different growth challenges brands may face depending on the impact of COVID-19 on consumer behavior in their category. It then highlights eleven brands that illustrate agile, business-focused, consumer-centric, and digital-driven COVID-era marketing strategies such as virtual events, new product launches, and social missions to rescue, restart, respond to, or reinforce their brands.
The document discusses how specialty chemicals company Sadhan has outperformed the market. It summarizes Sadhan's business model, financial performance, and valuation. Sadhan started in 1979 and now generates around 70% of its revenue from pharmaceutical and agrochemical products. It has consistently grown sales by 17% annually and earnings. The market has highly valued Sadhan due to its growth trajectory, with its price-earnings ratio expanding in recent years. However, further rerating of the PE ratio is unlikely, so future outperformance will depend on continuing strong earnings growth.
Dirk Van de Put, CEO of Mondelēz International, presented at CAGNY 2019. He outlined the company's strategy to drive accelerated growth by adopting a more consumer-centric approach, focusing on operational excellence, and building a winning culture. Van de Put projected 3%+ organic net revenue growth, high single-digit adjusted EPS growth at constant currency, dividend growth above adjusted EPS growth, and over $3 billion in annual free cash flow as part of an attractive long-term financial outlook. He also highlighted strategic initiatives around global and local brands, new marketing approaches, agile innovation, expanding channels and key markets, and partnerships and M&A to support continued growth.
P&G's mission is to provide superior quality branded products and services that improve lives now and for future generations. Their vision is to be recognized as the best consumer products company worldwide. P&G faces threats from new entrants, substitute products, and power of buyers like Walmart. However, they have significant market share, suppliers need P&G, and they differentiate through innovation. P&G operates through global business units, market development organizations, and global business services to build competitive advantage across functions like R&D, marketing, and human resources.
Institutional presentation 080413 eng final impressãovigor_ri
This document contains Vigor Alimentos' presentation on its business prospects, financial performance, and strategy. It notes that any projections are based on management's expectations and are subject to various risks and uncertainties. It then provides an overview of Vigor's brands, market position, growth strategy, financial results, and experienced management team. Specifically, it highlights Vigor's diversified product portfolio and market leadership positions, its focus on geographic and channel expansion, and its goal of continuing to improve margins and return on capital.
This case study is a great example of how Companies uses Strategic Management as the principle while forming any strategy for their business. It also showed how Apple, Kellogg's & Skoda used strategic management priciples like aims & objectives, planning & organizing, communication, different matrixes (BCG, GE9) to overcome all the hurdles and reach new heights.
P&G has diverse product segments and a large customer base. However, profits declined 5.2% despite revenue growth. Competition is intense with Unilever and Johnson & Johnson. Opportunities exist in developing markets and new products. Threats include regulation and changing demand. P&G should focus on quality, innovation and developing markets to maintain market share against strong competitors.
Parkville strategic project final-convertedMohamed Ahmed
Parkville Pharmaceuticals is an Egyptian pharmaceutical company established in 2006 with headquarters in Alexandria and Cairo. It has grown from a small local company to a multinational company with over 175 employees and a diverse product range including pharmaceuticals, cosmeceuticals, dietary supplements, and medical devices. Parkville's vision is to be a key player in healthcare in the Middle East and Africa by 2025 and expand globally thereafter. Its mission is to have a strong presence in the Egyptian market and gain momentum in other fast-growing markets through innovative, high-quality, affordable products. A PESTEL analysis identifies opportunities and threats in the company's external environment.
The Procter & Gamble Company Full Report (1)Mozika Maloba
P&G is restructuring its business to focus on 10 core brands that account for 85% of sales and 95% of profits. It is cutting costs by streamlining operations and reducing the number of agency relationships. This will improve margins while funds are reinvested in innovation. P&G is also rebranding its beauty segment, which accounts for 40% of profits, by focusing on key brands like Olay, Pantene, and Head & Shoulders that have growth potential. A risk is P&G's declining market share over the past 16 quarters and lower organic sales volumes.
This presentation contains the analysis of a prospective acquisition of Bulgari by LVMH. This exercise was done as a part of a case study competition conducted by JPMorgan. The presentation covers various aspects like DCF Valuation, Trading comps, Transaction Comps, Synergy estimation, Acquisition financing etc.
This document discusses marketing strategies used by multinational companies (MNCs) in Pakistan. It provides details on the strategies of LG Electronics, Unilever, and Coca-Cola. LG targets upper-middle class consumers and focuses on major urban areas. It spends 6-7% of revenue on marketing including sponsorships and advertisements. Unilever has operated in Pakistan since 1948 and produces home and personal care goods. It uses various marketing strategies discussed later. Coca-Cola focuses on sports sponsorships and uses local celebrities in advertisements to appeal to Pakistani consumers.
The document analyzes Procter & Gamble (P&G), the world's largest consumer goods company. P&G is organized into two global business units divided into business segments. In fiscal year 2012-2013, P&G's cash and current assets increased while inventories declined slightly. P&G is cutting $10 billion in costs by 2016 to invest in emerging markets and plans to add 20 new manufacturing plants by 2015. For fiscal year 2013, P&G's net income rose 5% to $11.31 billion on revenue of $84.17 billion, and executives expect continued 3-4% revenue growth going forward.
The document discusses various strategic management tools and concepts including:
- Types of business strategies such as market penetration, product development, diversification, integration, and retrenchment.
- Analytical tools for strategic analysis including SWOT, BCG matrix, SPACE matrix, IE matrix, and Grand Strategy matrix.
- The setting of strategic objectives including examples of strategic objectives related to market share and financial objectives related to revenues, profits, and other metrics.
Henkel has undergone significant changes since Kasper Rorsted became CEO in 2008, including setting ambitious 4-year financial goals, overhauling the company's culture through new values and a performance management system, and transforming Henkel into a leaner, more performance-driven organization through plant closures and other restructuring efforts.
Henkel AG is a 139-year-old German multinational corporation with business units in laundry and home care, beauty care, and adhesive technologies. The document analyzes Henkel's corporate strategy, including its growth by acquisition strategy, financial performance compared to competitors, and strategic issues such as changing consumer preferences. It recommends Henkel focus on core competencies, reduce costs, upgrade performance management, and make new acquisitions or alliances to drive future growth.
This document provides an overview of Clorox's Q1 2018 investor presentation. It highlights that Clorox holds the number one or two market share position in over 80% of its categories globally. The presentation outlines Clorox's Strategy 2020, which aims to drive superior consumer value through brand investment, innovation, and digital transformation while fueling growth through reducing waste. It provides Clorox's financial algorithm of 2-4% annual sales growth and 25-50 basis points of annual margin improvement through 2020.
This document provides an overview of Edita Food Industries S.A.E., including its products, subsidiaries, locations, employees, stakeholders, competitors, and market share. Edita is one of the leading FMCG companies in Egypt and the Middle East, known for high quality products. It has over 5,400 employees across four production facilities. Key subsidiaries include Edita Confectionary, Chipita, Digma Trading, and ACTIS. Major competitors include Al Faysal Group, Faragallah Group, and Monginis Foods. Edita has the largest market share in Egypt's snacks market at 6%. The document also outlines Edita's mission, vision, values, and a competency framework
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands. The document then discusses Henkel's strategic priorities, strategies for each business sector, sustainability strategy, and provides analyses including PEST, SWOT, Porter's Five Forces and value chain.
The document provides an overview of Savola Group, one of Saudi Arabia's largest diversified conglomerates. It discusses Savola's history since being founded in 1979, outlines its operations in key sectors like food, retail, and packaging. It also analyzes Savola's competitive environment and provides financial highlights for 2015. The document aims to analyze Savola through assessing various aspects like its subsidiaries, markets, products, and performance to provide a comprehensive report on the company.
Finland has a population of 5.26 million people and its capital and largest city is Helsinki. Finnish is the official language, though ethnic groups also speak their own languages. 91% of the population practices Christianity. Finland has one of the best education systems in the world, with compulsory schooling starting at age 7 and no grading in the first six years. The Northern Lights are a remarkable feature visible in Finland's night sky, which some immigrate to see.
#KEEP MOVING - BRANDGYM INSPIRATION FOR YOUR BRAND IN 2020Anne Charbonneau
The document provides examples of brands that have managed to continue growing during the COVID-19 pandemic by effectively adapting their marketing strategies. It describes four different growth challenges brands may face depending on the impact of COVID-19 on consumer behavior in their category. It then highlights eleven brands that illustrate agile, business-focused, consumer-centric, and digital-driven COVID-era marketing strategies such as virtual events, new product launches, and social missions to rescue, restart, respond to, or reinforce their brands.
The document discusses how specialty chemicals company Sadhan has outperformed the market. It summarizes Sadhan's business model, financial performance, and valuation. Sadhan started in 1979 and now generates around 70% of its revenue from pharmaceutical and agrochemical products. It has consistently grown sales by 17% annually and earnings. The market has highly valued Sadhan due to its growth trajectory, with its price-earnings ratio expanding in recent years. However, further rerating of the PE ratio is unlikely, so future outperformance will depend on continuing strong earnings growth.
Dirk Van de Put, CEO of Mondelēz International, presented at CAGNY 2019. He outlined the company's strategy to drive accelerated growth by adopting a more consumer-centric approach, focusing on operational excellence, and building a winning culture. Van de Put projected 3%+ organic net revenue growth, high single-digit adjusted EPS growth at constant currency, dividend growth above adjusted EPS growth, and over $3 billion in annual free cash flow as part of an attractive long-term financial outlook. He also highlighted strategic initiatives around global and local brands, new marketing approaches, agile innovation, expanding channels and key markets, and partnerships and M&A to support continued growth.
P&G's mission is to provide superior quality branded products and services that improve lives now and for future generations. Their vision is to be recognized as the best consumer products company worldwide. P&G faces threats from new entrants, substitute products, and power of buyers like Walmart. However, they have significant market share, suppliers need P&G, and they differentiate through innovation. P&G operates through global business units, market development organizations, and global business services to build competitive advantage across functions like R&D, marketing, and human resources.
Institutional presentation 080413 eng final impressãovigor_ri
This document contains Vigor Alimentos' presentation on its business prospects, financial performance, and strategy. It notes that any projections are based on management's expectations and are subject to various risks and uncertainties. It then provides an overview of Vigor's brands, market position, growth strategy, financial results, and experienced management team. Specifically, it highlights Vigor's diversified product portfolio and market leadership positions, its focus on geographic and channel expansion, and its goal of continuing to improve margins and return on capital.
This case study is a great example of how Companies uses Strategic Management as the principle while forming any strategy for their business. It also showed how Apple, Kellogg's & Skoda used strategic management priciples like aims & objectives, planning & organizing, communication, different matrixes (BCG, GE9) to overcome all the hurdles and reach new heights.
P&G has diverse product segments and a large customer base. However, profits declined 5.2% despite revenue growth. Competition is intense with Unilever and Johnson & Johnson. Opportunities exist in developing markets and new products. Threats include regulation and changing demand. P&G should focus on quality, innovation and developing markets to maintain market share against strong competitors.
Parkville strategic project final-convertedMohamed Ahmed
Parkville Pharmaceuticals is an Egyptian pharmaceutical company established in 2006 with headquarters in Alexandria and Cairo. It has grown from a small local company to a multinational company with over 175 employees and a diverse product range including pharmaceuticals, cosmeceuticals, dietary supplements, and medical devices. Parkville's vision is to be a key player in healthcare in the Middle East and Africa by 2025 and expand globally thereafter. Its mission is to have a strong presence in the Egyptian market and gain momentum in other fast-growing markets through innovative, high-quality, affordable products. A PESTEL analysis identifies opportunities and threats in the company's external environment.
The Procter & Gamble Company Full Report (1)Mozika Maloba
P&G is restructuring its business to focus on 10 core brands that account for 85% of sales and 95% of profits. It is cutting costs by streamlining operations and reducing the number of agency relationships. This will improve margins while funds are reinvested in innovation. P&G is also rebranding its beauty segment, which accounts for 40% of profits, by focusing on key brands like Olay, Pantene, and Head & Shoulders that have growth potential. A risk is P&G's declining market share over the past 16 quarters and lower organic sales volumes.
This presentation contains the analysis of a prospective acquisition of Bulgari by LVMH. This exercise was done as a part of a case study competition conducted by JPMorgan. The presentation covers various aspects like DCF Valuation, Trading comps, Transaction Comps, Synergy estimation, Acquisition financing etc.
This document discusses marketing strategies used by multinational companies (MNCs) in Pakistan. It provides details on the strategies of LG Electronics, Unilever, and Coca-Cola. LG targets upper-middle class consumers and focuses on major urban areas. It spends 6-7% of revenue on marketing including sponsorships and advertisements. Unilever has operated in Pakistan since 1948 and produces home and personal care goods. It uses various marketing strategies discussed later. Coca-Cola focuses on sports sponsorships and uses local celebrities in advertisements to appeal to Pakistani consumers.
The document analyzes Procter & Gamble (P&G), the world's largest consumer goods company. P&G is organized into two global business units divided into business segments. In fiscal year 2012-2013, P&G's cash and current assets increased while inventories declined slightly. P&G is cutting $10 billion in costs by 2016 to invest in emerging markets and plans to add 20 new manufacturing plants by 2015. For fiscal year 2013, P&G's net income rose 5% to $11.31 billion on revenue of $84.17 billion, and executives expect continued 3-4% revenue growth going forward.
The document discusses various strategic management tools and concepts including:
- Types of business strategies such as market penetration, product development, diversification, integration, and retrenchment.
- Analytical tools for strategic analysis including SWOT, BCG matrix, SPACE matrix, IE matrix, and Grand Strategy matrix.
- The setting of strategic objectives including examples of strategic objectives related to market share and financial objectives related to revenues, profits, and other metrics.
Henkel has undergone significant changes since Kasper Rorsted became CEO in 2008, including setting ambitious 4-year financial goals, overhauling the company's culture through new values and a performance management system, and transforming Henkel into a leaner, more performance-driven organization through plant closures and other restructuring efforts.
Henkel AG is a 139-year-old German multinational corporation with business units in laundry and home care, beauty care, and adhesive technologies. The document analyzes Henkel's corporate strategy, including its growth by acquisition strategy, financial performance compared to competitors, and strategic issues such as changing consumer preferences. It recommends Henkel focus on core competencies, reduce costs, upgrade performance management, and make new acquisitions or alliances to drive future growth.
This document provides an overview of Clorox's Q1 2018 investor presentation. It highlights that Clorox holds the number one or two market share position in over 80% of its categories globally. The presentation outlines Clorox's Strategy 2020, which aims to drive superior consumer value through brand investment, innovation, and digital transformation while fueling growth through reducing waste. It provides Clorox's financial algorithm of 2-4% annual sales growth and 25-50 basis points of annual margin improvement through 2020.
This document provides an overview of Edita Food Industries S.A.E., including its products, subsidiaries, locations, employees, stakeholders, competitors, and market share. Edita is one of the leading FMCG companies in Egypt and the Middle East, known for high quality products. It has over 5,400 employees across four production facilities. Key subsidiaries include Edita Confectionary, Chipita, Digma Trading, and ACTIS. Major competitors include Al Faysal Group, Faragallah Group, and Monginis Foods. Edita has the largest market share in Egypt's snacks market at 6%. The document also outlines Edita's mission, vision, values, and a competency framework
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands. The document then discusses Henkel's strategic priorities, strategies for each business sector, sustainability strategy, and provides analyses including PEST, SWOT, Porter's Five Forces and value chain.
The document provides an overview of Savola Group, one of Saudi Arabia's largest diversified conglomerates. It discusses Savola's history since being founded in 1979, outlines its operations in key sectors like food, retail, and packaging. It also analyzes Savola's competitive environment and provides financial highlights for 2015. The document aims to analyze Savola through assessing various aspects like its subsidiaries, markets, products, and performance to provide a comprehensive report on the company.
Finland has a population of 5.26 million people and its capital and largest city is Helsinki. Finnish is the official language, though ethnic groups also speak their own languages. 91% of the population practices Christianity. Finland has one of the best education systems in the world, with compulsory schooling starting at age 7 and no grading in the first six years. The Northern Lights are a remarkable feature visible in Finland's night sky, which some immigrate to see.
This study compared the nutrient and mineral content of two grass species, Andropogon gayanus and Pennisetum pedicellatum, grown in Sokoto, Nigeria. The results showed that P. pedicellatum had higher crude protein and crude fiber content than A. gayanus, likely due to its leafier nature and stemmy growth. A. gayanus contained more ether extract and ash. In terms of minerals, A. gayanus contained higher levels of phosphorus, potassium, magnesium, iron, copper and zinc, while P. pedicellatum contained more calcium and sodium. Overall, the higher nutrient and mineral content indicates that A. gayanus is more useful as livestock
Memahami dan dapat melakukan penilaian kompensasi (insentif dan tunjangan)ErnandaRF
Dokumen tersebut membahas tentang pengertian, tujuan, dan jenis-jenis insentif dan tunjangan sebagai bagian dari kompensasi yang diberikan kepada karyawan. Insentif diberikan untuk memberikan penghargaan atas prestasi kerja tinggi sedangkan tunjangan merupakan bagian penting dari pemberian upah. Jenis-jenis insentif meliputi insentif keuangan dan non keuangan, sedangkan jenis tunjangan meliputi tunjangan upah, asur
This document provides troubleshooting steps for shuttle motion failures on a ProJet 1000/1500 3D printer. Common causes include overfill or cured material in the material tray, material buildup on the shuttle rails, or worn bearings. The document outlines how to check for overfill, clean the shuttle plate assembly, test the home switch, and check that the actuator motor is securely mounted. If errors persist after troubleshooting, the actuator motor may need replacement.
How to print great parts webinar projet1500esclatec
This document provides tips and instructions for setting up and using Projet 1000 & 1500 3D printers to print high quality parts. It discusses software and printer setup steps like ensuring the printer is clean, the vacuum is adequate, and the material coating is clean. It also reviews available print materials and provides examples of using the print preview software to optimize part orientation and support generation. The document emphasizes that following best practices for software, setup, material selection, and post-processing can improve part quality.
This document provides an English yearly scheme of work for Year 4 students in 2014. It outlines 13 units to be covered from January to October, organized by theme. Each week lists learning objectives and outcomes for listening & speaking, reading, writing, language arts, and grammar. Key areas of focus include understanding texts, applying spelling and punctuation rules, responding to literature, and using grammar structures like nouns, verbs and prepositions correctly. The scheme of work provides a comprehensive overview of the material and skills to be developed in English over the academic year.
India Beauty and Personal Care Market PPT(2022- 2027) : Trends, Scope, Demand...IMARC Group
According to the latest report by IMARC Group, the India beauty and personal care market is anticipated to grow at a CAGR of 6.5% during 2022-2027.Beauty and personal care products are generally utilized for improving the appearance and overall health of skin, nails and hair. They are widely used for beautifying and cleaning purposes that aid in enhancing the physical appearance of individuals.
This document provides information about Safed, a detergent brand produced by Safechem Industries in Eastern India. It discusses Safechem's history, vision, product portfolio including Safed detergent powder and Sparkle dishwashing products. It also outlines Safechem's management structure, strengths as a leading detergent brand in Eastern India, and main competitors like HUL and Ghari. The document analyzes the Indian detergent market size and market shares of top players like HUL, Nirma, Jyothy Labs and others.
This document provides the results of the 2015 Randstad Award survey regarding employer branding and perceptions of attractiveness of different companies and sectors as potential employers. Some key findings:
- The life sciences sector was found to appeal most to respondents based on criteria like career progression opportunities, interesting job content, and potential for international experience.
- Within the life sciences sector, salary/benefits, job security, and career development remained the most important factors for respondents when considering an employer.
- The survey gathered responses from over 225,000 employees and job seekers across 23 countries to understand perceptions of large employers and identify the most attractive sectors.
The document provides market analysis information about the men's grooming industry. It finds that men's grooming products make up 8% of the global cosmetics market, with a compound annual growth rate of 5.68% from 2012 to 2017. The largest markets for men's grooming products are Western Europe, Latin America, and North America. The document also analyzes customer profiles for men's grooming product users in Taiwan, finding that department store customers tend to be 35 years old, have a graduate degree, earn $1,500-$3,000 per month, and spend their free time surfing the internet.
The report provides a complete roadmap for setting up an oleic acid manufacturing plant. It covers a comprehensive market overview to micro-level information such as unit operations involved, raw material requirements, utility requirements, infrastructure requirements, machinery and technology requirements, manpower requirements, packaging requirements, transportation requirements, etc.
Dear Colleagues,
We would like to welcome you to the second edition of the HR Newsletter “Ahl Al Dar” أهل الدار
Ahl Al Dar is a quarterly Newsletter issued by the HR department that tackles news, events , activities and other work related subjects.
Hope you enjoy reading it.
Regards,
Raed Ali
HR Manager
Dar Al Dawa
Segmentation and satisfaction level royal enfieldSalmaliDutta
The document discusses customer satisfaction and market segmentation in the context of a study on Royal Enfield motorcycles. It provides background on customer satisfaction, defining it as managing expectations and experience. It also defines market segmentation as dividing consumers into groups with similar needs. The study will examine Royal Enfield's segmentation strategies, targeting, positioning, and customer satisfaction based on their marketing mix of product, price, place and promotion. It notes the importance of customer retention and measuring satisfaction to meet consumer needs better than competitors.
This document provides an analysis of personal care opportunities in emerging markets. It compares BRIC countries and frontier economies across various metrics to determine their attractiveness. The key findings are:
1) China and Brazil are the largest personal care markets, valued at $24.7 billion and $21 billion respectively, with expected growth rates over 5%.
2) Countries with both large personal care markets (over $1.5 billion) and high per capita spending (over $60) like Argentina, Russia, and Saudi Arabia show high potential.
3) Countries with low per capita spending but large markets and forecasted growth over 5% like China, India, Indonesia, and Turkey offer opportunities to expand reach through promotion
This document presents an integrated marketing communication plan for launching a new hair styling gel brand called Vital Edge in Pakistan. It begins with an introduction and overview of the hair care industry in Pakistan. It then provides a situation analysis, including reasons for launching a hair gel, insights about consumers, the brand name and unique selling proposition. Competitive brands are analyzed through market research data showing Gatsby, Nova Gold and Set Wet currently hold the largest market shares. The target market is identified as urban males aged 10-35 years. The marketing mix elements of product, price, place and promotion are outlined, with strategies proposed for the product features, pricing, distribution channels and promotional activities including objectives, target audience, image, budget
The document summarizes Peter Cosgrove's presentation at the NRF conference on May 1st 2014. It discusses the NRF's activities over the past year, including growing membership and providing education and events. Global recruitment trends are presented, showing that LinkedIn and job boards are most effective for recruiting. The Irish recruitment market is growing, with skills shortages expected to increase. Future trends discussed include the changing nature of work and talent acquisition, and the importance of specialization, mobile technology, and personal connections for recruiters. Cosgrove concludes by emphasizing the need for recruiters to adapt to change and focus on building strong candidate relationships.
This document provides an overview of a market study on consumer preferences towards Gillette products. It includes an introduction to the personal grooming industry and Gillette company. The objectives of the study are to understand consumer expenses on shaving products, habits, preferred brands, and post-shave routines. The study also analyzes consumer preferences and buying behaviors for razors, gels, creams and foams.
This document provides an overview of a project report submitted by Ankit Kumar Gangwal for their Master of Business Administration degree. The report examines consumer preferences and brand recall of dairy products from Saras Dairy in Jaipur City, India. It includes a literature review on the background and importance of the study, as well as the research methodology used. The report then presents data analysis and interpretation through tables and charts. It identifies key findings and provides recommendations to help management with decision making. In summary, the project report evaluates consumer behavior related to Saras Dairy products to gain insights that can aid the company's marketing strategies.
Primary and Secondary Market Research to gather data and Statistical analysis using Marketing Research techniques like Anova, Regression, T-Test, Z-Test to determine the optimum strategy
Kashyap Shah_SIBM-B_Rajkot & AhmedabadKashyap Shah
This document summarizes a marketing project analyzing the effectiveness of below-the-line promotional activities for Navratna Oil brand. The objectives were to understand distribution channels, consumer behavior related to door-to-door promotion, BTL activities undertaken, and measuring the impact of door-to-door and van promotional activities. The methodology included surveys of 243 users and non-users in Rajkot, Gujarat. Key findings were that door-to-door promotion led to 38% of recipients purchasing the product, and main reasons for non-purchase were side effects. Major learnings included understanding rural marketing and issues with BTL activity coordination. Suggestions focused on improving promoter identification, data collection, product visibility, and
JK Tyre summer internship report on two wheeler tyre segmentVarun Jha
This document is a summer training report submitted by Varun Jha at JK Tyre & Industries Limited. The report analyzes dealer and customer satisfaction at JK Tyre. It includes an acknowledgement, declaration, executive summary, details about JK Tyre and the tyre industry in India, objectives, methodology, data analysis, conclusions, findings, suggestions, learning experience, and a week-by-week description of the training. The executive summary provides an overview of factors affecting customer and dealer satisfaction discovered in the study such as price, quality, brand, durability, commission, new schemes, service, and quality.
Diaper Market in India PPT 2022: Size, Growth, Demand and Forecast till 2027IMARC Group
According to the latest report by IMARC Group, the diaper market in India reached a value of US$ 1.37 Billion in 2021. Diapers refer to a type of underwear made using absorbent materials, such as cotton, tissue papers, and polyester nonwoven fabrics. They are designed to retain and absorb urine and feces for an extended period of time, allowing the wearer to urinate and defecate without using the toilet.
Similar to Mens personal care industry in dubai (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
No Cookies, No Problem - Steve Krull, Be Found Online
Mens personal care industry in dubai
1. A study on Men’s Personal Care
Industry in Dubai
CRP Group 3
Viren Baid | Ameya Sonkusale | Ayush Golyan
2. Agenda
• Why men’s personal care industry?
• Research Methodology
• Aim and Objectives
• Market Scenario
• Key Trends and Developments
• Primary Research
• Analysis and Interpretation
• Prospects
• Recommendations
2CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3
3. Why Men’s Personal Care Industry?
• Growth of 7% in the year 2013 which amounts to AED213 million
• The value growth outperformed volume growth
• Increased contribution margin across all products in men’s personal care categories in
2013
• AED 150 million, highest value contribution for Men’s shaving products category in 2013
3CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3
Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Report: Men’s Grooming In UAE, September 2014
4. Research Methodology
• Conduct a detailed analysis of the men’s personal care industry by reviewing journals,
case studies & papers, expert opinions, research databases and peer reviewed business
journals
• Conducting primary research by interacting with distributors and retail store managers
having in-depth interviews
4CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3
5. Aim and Objectives
5CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3
1
• Identify the key drivers, trends and challenges within the industry
2
• Study the companies in the industry and their market share, pricing and
product portfolios
3
• To understand the impact of Expo 2020 on the men’s personal care industry
6. Market Scenario
6CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3
World
• Positive growth and varying demand depending on region
• No longer a women dominated industry
UAE &
Dubai
• Expected CAGR 5%, value rising to AED 271 million by 2018
• Expatriates are a major reason for the boom in the industry
• Grooming is a daily ritual and a big part of everyday life for men
• Personal care expenses: AED 1,131 in 2013 to AED 1,280 AED by 2018
Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Report: Men’s Grooming In UAE, September 2014
7. Why Men’s Shaving Category?
7CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3
73%
27%
Men's Personal Care Industry 2012-13
Men's Shaving Men's Toiletries
72%
28%
Men's Personal Care Industry 2013-14
Men's Shaving Men's Toiletries
72%
28%
Men's Personal Care Industry 2014-15
Men's Shaving Men's Toiletries
72%
28%
Men's Personal Care Industry 2015-16
Men's Shaving Men's Toiletries
Source: Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Report: Men’s Grooming In UAE, September 2014
8. Market Overview - 2013
Men’s Grooming
Market - AED
212.7 Million
Men’s Shaving
Products - AED
154.5 Million
Men’s Shaving
Products
Growth - 4.6%
Men’s shaving
products
category form
73% of the
market share
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 8
9. Key Trends & Developments
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 9
10. PEST Analysis of Dubai
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 10
11. Increase in Disposable Income &
Consumer Confidence
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 11
TRENDS
Increase in
disposable
income &
consumer
confidence
• Aftermath of global economic crises
• Highest standard of living in the world
• Increase in disposable income
• Shift of focus from traditional products to
more specialized products
• Customers now prefer to use branded &
premium products
12. Rising importance of having a well groomed
personality
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 12
TRENDS
Increase in
disposable
income &
consumer
confidence Rising
importance
of having a
well
groomed
personality
• Increasing awareness of having a well groomed
personality
• Charismatic appearance and image through personal
grooming
• Potent product launches by leading international
players like Proctor & Gamble, Beiersdorf and Unilever
• Increase in efforts put in for advertisement
13. Massive Influx of Expatriates
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 13
TRENDS
Increase in
disposable
income &
consumer
confidence Rising
importance
of having a
well
groomed
personality
Massive
Influx of
Expatriates
• Majority of jobs undertaken by expatriates
require high standard of personal grooming
• Pre-set and a ready base of consumers which is
available to the competing brands to be exploited
• Men in the UAE are more involved with using
cosmetics and grooming products when compared
to men in other Gulf countries
14. Increase in Product Offerings
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 14
TRENDS
Increase in
disposable
income &
consumer
confidence Rising
importance
of having a
well
groomed
personality
Massive
Influx of
Expatriates
Increase in
Product
Offerings
• Recent past the personal care products available for
men were limited
• Male-specific beauty and personal care products
by premium beauty and personal care brands
• Available in department stores, hair salons and
multi-brand beauty specialist retailers
• Beauty specialist retailers widely available in the UAE
15. Growth in Sub Segments
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 15
TRENDS
Increase in
disposable
income &
consumer
confidence Rising
importance
of having a
well
groomed
personality
Massive
Influx of
Expatriates
Increase in
Product
Offerings
Growth in
Sub
Segments
• Men’s Shaving Products
• Men’s Toiletries Products
• Personal Care Appliances
16. Pricing Trends
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 16
TRENDS
Increase in
disposable
income &
consumer
confidence Rising
importance
of having a
well
groomed
personality
Massive
Influx of
Expatriates
Increase in
Product
Offerings
Growth in
Sub
Segments
Pricing
Trends
• Cost of raw materials majorly factors affect the
final price of the products in the personal care industry
• Year: 2013, the average unit price increased
• Products offered in the men’s personal care
industry are niche
• Market leaders can raise the prices without having
to worry about the fall in demand of their products
17. Primary Research
Interview by Mr. Nitin H. Nandwani, General Manager, Roophar Trading LLC
• Current trends and scenario in the men’s personal care industry
• Government regulations
• Competition
• Challenges
• Role of regional culture
• Marketing strategies
• Product Packaging
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 17
25. Recommendations
• Companies like Malhotra Shaving Products LTD, Beiersdorf Middle East need to strengthen
their distribution network in order to spread their reach in the market and be easily
accessible to the customers.
• In order to increase the popularity of their products and increase the awareness of their
brands they can have tie-ups with MNCs set up in Dubai to provide grooming solutions to
their employees at a discounted rates.
• They can also have tie-ups with international gyms as well as local reputed gyms frequented
by the locals and the expats all over Dubai in order to increase their brand awareness and
sales.
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 25
26. Recommendations
• They can collaborate with various professional apparels’ brands for men like Boggi, Brioni,
Andrew’s Ties etc. and give the customers trial offers and trial products
• There are many sporting events like Gulf Cup (football), BWF Destination Dubai World Series,
FIT Awards and so on. In order to gain brad awareness and recognition these companies can
go ahead and be the title sponsors of such sporting events
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 26
27. Recommendations
• Companies can target the labour class in Dubai by setting up small kiosks near their
residential areas as well as near their work locations and make the lower price segment
products easily accessible to them.
• Dubai Expo 2020 will give a tremendous surge to the revenues from the sale of personal care
products for a short period of time, all the companies need to have a proper demand forecast
for the period to avoid the ‘Bull Whip Effect’ and accordingly stack up their inventories
CRP 1 PRESENTATION - MGB SEPTEMBER 2014 - GROUP 3 27