In her SocialMedia.org Health case study presentation, Memorial Hermann's Nicole Rose explains how they run social and digital marketing across the organization. She goes into detail about using 360 video and Google Cardboard to promote their Dwight Howard sponsorship in social media.

1. Member Meeting 1
June 22, 2016
Chicago
Learn more about Member Meetings
health.socialmedia.org/meetings
Memorial Hermann
Nicole Rose
Dwight Howard 360

2. Dwight Howard 360

3. Opportunity
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• Dwight Howard Sponsorship
• How do we use social media to amplify this?

4. Idea
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• Use 360 video and Google Cardboard to
create an immersive experience for our
pediatric patients

5. Concept
• Create 2 videos
1. 360 video tour of Houston Rockets facility
2. Surprise video at Children’s Memorial
Hermann Hospital
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6. Development
5
• Testing, Testing, Testing

7. Challenge
• Working with a celebrity and other brands
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8. Execution
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• Video Shoot @ Children’s Hospital

9. Video Launch
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https://youtu.be/54NFfToTsrQ https://youtu.be/UpGIsatH1O4
360 Video Tour Surprise Video

10. Social Delivery
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• Twitter, Facebook, Instagram

11. Celebrity Share
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12. Other Shares
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13. Results
• 858,434 Video Views
• 105,052 Engagements on MH channels
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14. Q&A
Questions?
Nicole Rose
Manager, Social Media Marketing and Videography
Memorial Hermann Health System
Nicole.Rose@memorialhermann.org
713-242-4708
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15. health.socialmedia.org/meetings
Member Meeting 1
June 22, 2016
Chicago
Learn more about Member Meetings
health.socialmedia.org/meetings
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