The document summarizes the winter meeting of the Dietitians' Nutrition Network of Nova Scotia (DNNS). It provides an agenda that discusses the evolution and objectives of the DNNS, the launch of their new website and social media presence, opportunities for membership involvement, and upcoming events and initiatives for nutrition month and beyond. The overall goal of the DNNS is to unite dietitians, raise public awareness of the profession, and promote their work through collaborative campaigns and sharing of resources.

1. Winter Meeting 2013

2. & Thank you for coming!

3. Introductions

4. Agenda
 Evolution of the DNNS
 Website Launch!
 SNAP Photo
 Social Media Update
 Media Opportunities Update
 Membership Involvement

5. Review
Network Objectives
1. Unite us as professionals (Dietitian’s, Dietetic Interns & Nutrition
Students)
2. Raise public awareness of the profession
3. Promote the work that we do & the services we provide (ALL
Dietitian’s)
4. Collaborate on major projects & initiatives
5. Share ideas, resources & opportunities
How do we achieve these objectives?
Create action steps towards sustainable campaigns that will increase our exposure
to the public and heighten the professional image of the Dietitian!

6. Evolution of DNNS
Launched in August 2012
 Luke & Edie (co-facilitators)
 Sharon Rundle (secretary/treasurer)
 Andrew Kobayashi (website leader)
 Lindsay Buchanan (social media leader)
 Edie Shaw-Ewald (media opportunities leader)

7. Evolution of DNNS
 Sub-committee’s without Leaders
- Funding
- Insurance Coverage
- Events
- Marketing/Promotional Materials (Creative Design)
• Regional Leaders needed
- Annapolis Valley
- Cape Breton
- Eastern Shore
- Northumberland Shore
- South Shore
- Yarmouth & Acadian Shore

8. Evolution of DNNS
 Website & Social Media launched!
 Social Media strategy in place
 Events planned for Nutrition Month & beyond

9. Website Launch & Update
 Website launched Feb. 18th/2013
www.dietitiansns.com
 Continually being updated (your input welcomed!)
 Dietitian profiles (send in application & picture)
 Pictures of workplace/seminars/counseling/etc.
 Goal is to get returning traffic

10. Picture Time!

11. Social Media Update
 Launch
 Social Media Sites
 Content
 Contributors

12. DNNS Launch
Monday, Feb 18th, 2013
Public launch of DNNS:
• Website
• Twitter
• Facebook

13. Twitter and Facebook
Two most popular social networking sites:
 Most hits per week.
 Most referrals per week.
Opportunity to:
• Engage in conversation with DNNS members and
followers.
• Refer traffic to website and “Find a Dietitian” page.
• Promote events with dietitians.

14. Twitter and Facebook
Management:
• Social media weekly “on call” schedule. Sites are
checked at least twice per day.
• Respond to questions or concerns within 24hr.
• Daily posts to FB and more for Twitter (as possible).
• Tracking reach of messages and user engagement.
In future:
• Pinterest
• You Tube

17. Weekly Summary
Public Launch

18. Content
Criteria for content: Will the post or comment....
1. Promote dietitians in a positive way?
2. Showcase our talents?
3. Promote collaboration?
4. Engage our followers/members?
Includes:
• Media & Myths - Monday
• Tips & Tools - Tuesday
• Eat - Foodie Friday

19. Myths & Media
 Share print articles,
research, videos or radio
clips of your work (nutrition
month).
 Evaluate nutrition messages
in the media.
 Include photo to accompany
article.

20. Tips & Tools
Tips
• <50 w0rds
• Provide research as
appropriate.
Tools
• Dietitian approved tools
• <200 word description about
why you are making the
recommendation.

21. Eat
 Recipes.
 Video demonstration.
 Novel/seasonal foods.
 Restaurant suggestion
for clients with specific
health concern.
 Meal makeover.

22. Eat – Recipe Template
Recipe Name
Photo
Brief description
# Servings
Ingredients
Preparation
Cook’s tip
Credit for photo/recipe

23. Recipe Examples

24. Coming Up
April May
• Daffodil Days: Cancer • Celiac Awareness Month
Awareness • Food Allergy Awareness
• Irritable Bowel Month
Syndrome Awareness • National Nursing Week
Month • Naturopathic Medicine
• World Health Day Week
• Earth Day • Aboriginal Awareness
Week
• Canada Health Day

25. Media Opportunities Update
 Edie!
 Spring Workshop

26. Membership Involvement
 Looking for Regional Leaders
 Need to recruit more Dietitian’s, Interns, Students
- How?
 Join a sub-committee
 Contribute Social Media content

27. Going Forward!
 Nutrition Month events
 Input on the website (content, format, etc)
 Connections
 Seasonal meetings (Summer, Fall, Winter, Spring)?
 Collaborate with other nutrition groups

28. QUESTIONS