Waveborn Sunglasses reached its crowdfunding campaign goal of $10k in < 36 hours. Waveborn CEO, Mike Malloy, shares a detailed guide on how to prep, launch, run, and fulfill a successful campaign to get funding for your next product. There are several tools, tips, and tricks included in the presentation to help make your life more efficient while running the campaign.

1. Crowdfunding SuccessHow to Raise $10k in < 36 Hours
Mike Malloy
Waveborn Sunglasses, CEO

3. Successful Campaigns
•SOMA Water-$100k in 10 days
•Nice Laundry
•Waveborn Sunglasses
•Eone –Watch for the Blind
•iJUMP –Smartphone Battery Booster

4. Prep Work –3 Months
•Secure pre-commits prior to launching and focus on huge Day One with momentum
•Define roles and time commitment on TEAM

5. Best Practices
•45 day campaign
•Start on Tuesday –end on Friday
•Set low goal and reach it quickly
•Build momentum towards stretch goals
•Video is most important feature
•Update emails weekly to engage supporters

6. Templates, Templates, Templates
•Google Docs are your best friend
•Email templates
•Facebook posts to copy and paste
•Click to Tweetlinks
•Social sharing page for supporters to get all the text needed to share, share, share!

7. Tiered Contact Lists
•1 –Key influencers, large network, high net worth, focus on referrals
•2 –Friends and family who have supported you on the journey, focus on pre-commit on Day One of campaign
•3 –Every other person you have ever met, focus on getting engagement

11. Use These Tools
•Breevy(PC) | TextExpander(Mac)
–Camp; 
–http://bit.ly/waveborncampaign
–https://www.indiegogo.com/projects/waveborn- shades-that-give-sight/x/2385224
•Bit.ly Links
•Google Docs
•ToutApp

12. Your Inbox Is Going to Explode
•Auto Response/Out of Office emails will save your life (and get more campaign backers)
•http://bit.ly/campaignautoresponseemails

13. Press Kits
•http://os-fashion.com/press-kit-freestyle- conference-dc-2014-2/
•http://wiki.waveborn.com/campaign/press-kit
•FAQs (post on campaign page, too!)

14. Fulfillment
•Create a BUFFER for production and fulfillment
•Transparency to backers about supply chain
•Share photo updatesof production/packaging
•Hire DirectAnswerfor
fulfillment services

15. Waveborn Contact Info
Shop: http://www.waveborn.com
Wholesale: http://shop.waveborn.com/wholesale
Customer Service: +1-844-FIND-SUN waveborn@custsvc.net
Mike Malloy, CEO: 443-694-1545 malloy@waveborn.com
@waveborn