Social Media for Not For Profit Organisations

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Social Media for Not For Profit Organisations

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  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Townsville Social Media Marketing
  • Social Media for Not For Profit Organisations

    1. 1. Fundraisingand Promoting
    2. 2. • Why use Social Media for fundraising and promoting events? Facebook Twitter
    3. 3. Use Social Media
    4. 4. Use Social Media
    5. 5. Why Social Media
    6. 6. Make it EASY
    7. 7. Make it FUN
    8. 8. Fundraising and Event Promoting
    9. 9. What is Facebook?Worldwide Facebook Users – 901 millionAustralian Facebook Users - 13 millionNearly 37% of Facebook Users in AUS are over 34AUS women aged 55 and over are the fastestgrowing Facebook demographic.Australian users spend around 30 hours a monthAUS leads the world in time spent on social media
    10. 10. Facebook 101• Two main types:- • Personal Profiles = Friends • Business Pages = Fans• Each has two main areas:- • News Feed (what you see) • Wall/Timeline (what others see)
    11. 11. Facebook 101• Administrators need to have their own personal Facebook Profile in their real name.• Used to ‘invisibly’ Access the organisation’s Facebook Page.
    12. 12. ‘Personal’ Profile• Personal account is called a PROFILE and it collects FRIENDS• Your Wall/Timeline is used to display your status updates to selected FRIENDS• Your status updates will display in selected FRIENDS’ News Feeds• A News Feed (‘Home’) is where YOU read your FRIENDS’ status updates
    13. 13. ‘Business’ Page• A user can create BUSINESS PAGES that collects LIKES (aka FANS)• Your Business Page Wall/Timeline is used to display Business updates to FANS• Your Business News Feed (‘Home’) is where YOU read updates from other Pages that your Page ‘Likes’
    14. 14. Page Ideas• Create and share Facebook Events;• Install a Fundraising App on your Page;• Run “Matching” Campaigns;• Sell actions eg ‘every LIKE on a Page, the Page will donate $1’• ‘Sell / Auction’ products;• Reward Donors by mention.
    15. 15. Page AppsTo Promote Events • Facebook Events • http://apps.facebook.com/eventbritet • http://new.livestream.com
    16. 16. Page AppsTo Fundraise:- • http://www.facebook.com/FundRazr • http://www.easy-fundraising-ideas.com/pr • http://www.causes.com • http://apps.facebook.com/promotionshq
    17. 17. Fundraising and Event Promoting
    18. 18. What is TWITTER?Worldwide Twitter Users – 465 millionAustralian Twitter Users – 1.6 million64% of Twitter Users in Australia areMalesAUS spend around 10 minutes per session44% of Australian Politicians are onTwitter
    19. 19. Twitter 101• Tweet• Following• Follower• Timeline• @ Sign• Hashtag• Retweet
    20. 20. Twitter Ideas• Leverage news items;• Create a buzz around events;• Update during events;• Link to “Donation” App;• Share ‘sharable’ content.
    21. 21. Twitter Apps
    22. 22. Townsville Social Media
    23. 23. Where to Start?Start slow:- • Which Network? • Who, How and When?
    24. 24. ReviewHow can social media help your organisation? • Fundraising • Event Promotion
    25. 25. Where to Learn More? ‘LIKE’ us on Facebook and get access to information and tutorials. Fb.com/TownsvilleSocialMediaMarketing Or Check for hands-on Workshops http://townsvillesocialmediamarketing.com/courses/

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