Northwell Health: Psychosis, Instagram, and the case of the missing visits
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In her SocialMedia.org Health case study presentation, Northwell Health's Emily Kagan Trenchard discusses how they partnered with their Behavioral Health department to present a risk assessment for early onset psychosis to young people via Facebook and Instagram.
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Northwell Health: Psychosis, Instagram, and the case of the missing visits
- 1. Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings Northwell Health Emily Kagan Trenchard Case study: Psychosis, Instagram, and the case of the missing visits
- 2. Northwell Health Case Study: Psychosis, Instagram and the Case of the Missing Visits
- 3. The Ask Drive usage of the Early Treatment Program HRA Detect early signs of schizophrenia and psychosis in young people and connect them to care. Timeframe: December 10-30, 2015 Target: 18-25 yo in NYC 5 boroughs KPI’s: Site Visits & Completes Budget: $400
- 4. Why use Social Media? Role of social media and the Internet in pathways to care for adolescents and young adults with psychotic disorders and non-psychotic mood disorders Early Interventions in Psychiatry 23 March 2015 Michael L. Birnbaum1,2,3,* , Asra F. Rizvi1,3 , Christoph U. Correll1,2,3 and John M. Kane
- 6. Testing distribution through Facebook + Instagram
- 8. Image Performance Website Clicks Reach Cost Per Click Ammount Relevency Score 500 71,551 $0.61 $305.40 8 54 13,704 $0.87 $46.87 5 39 11,110 $0.68 $26.69 7 593 84,461 $0.64 $378.96
- 10. How Many Pageviews via Social Referral? 507 14% variance
- 11. Google Events Tracking says... 182 people Clicked “Submit” 149 people Received Results ??? 18% variance
- 12. Northwell’s HRA Results Having Difficulty Not Distressed Grand Total % of positive results 15-Nov 3 3 0% 15-Dec 98 51 149 66% Jan-16 2 2 0% Grand Total 98 56 154 63% 30% (149 sessions) completed the quiz 66% (98 sessions) identified as at risk 70% (103 session) who took the assessment downloaded their results
- 13. Up Next Target by behavior change search queries Follow up by risk segment Track by Google Analytics Premium + Validation
- 14. Thanks! Emily Kagan- Trenchard AVP, Digital & Innovation Strategy @ektrenchard
- 15. Learn more about past and upcoming Member Meetings health.socialmedia.org/meetings Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings