2017 MACE Annual Conference presentation from Della Schmidt from the Winona Area Chamber of Commerce. Membership Onboarding

1. Della Schmidt
President/CEO
Winona Area Chamber of Commerce

2. Top reasons members don’t renew – ROI
Improve member engagement
Increase odds of renewal in your favor

3. Track motivations – careful – use only what you
know you can deliver
Record Motivations – ChamberMaster?
Hold accountable for Motivations

4. Create a “High-Risk” Profile
Some members you don’t want – can’t meet the
expected ROI, so don’t bother
Create a “Best Fit” Profile
Sell more of these!
Use Profile to prioritize onboarding/retention

5. Understand It’s Everyone’s Job!
Build your Process
Accountability Weekly!!

6. What is the 1st thing that happens when a new
member joins your organization? (Note:
Don’t do what we were doing! YIKES!)
Is the 1st thing the right thing?

7. Open Onboarding Template
Open Winona real-time template
Member Drives = Different onboarding plan

9. What’s in it for me? – invite at point of sale
Breakfast and Lunch
Door Prize and Gift
BOD/Membership/Ambassadors participate
Focus on ROI!
Getting From/Getting Done

10. LOVE
Welcome, welcome – staff and BOD
Make it easy for your new members – take away
the mystery
New member ribbons – other recognition tools?
Network buddy
Relevance! (its not always about Network Nite)

11. We just "POPPEDIN"to say "HI!"
We value your membership in the Winona Area Chamber of
Commerce...and we want to know how we are doing!
The Winona Area Chamber of Commerce is working to reach
business like yours throughout the year. We stopped by today to
check in with you and see how you are feeling about your Winona
Chamber membership. Your continued support is very much
appreciated!
Please contact Leslie Kemp with any questions or concerns you may
have.
507-452-2272 or lkemp@winonachamber.com