Offseason Member Engagement | Maximize Demosphere
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This document provides an overview of offseason member engagement strategies for a youth sports organization. It discusses developing a yearly calendar to supplement communication and activities each month, including ideas like awards banquets, non-sports events, and seasonal programs. It also covers testing and optimizing engagement methods through tools like Google Analytics and emphasizing benefits in communications. The document promotes Demosphere's registration and communication products and services to help organizations implement these strategies through features like an online registration system and recommendations from their experience in the youth sports industry.
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Offseason Member Engagement | Maximize Demosphere
- 1. Offseason Member Engagement Sean Rose - Vice President, Marketing December, 2012
- 2. Session Overview Part 1: Current Situation - Yearly Calendar Part 2: Supplement Your Calendar Part 3: Test & Optimize Part 4: How Demosphere Can Help Join us on Twitter | Like us on Facebook
- 3. Optional Products Online Registration System Parents register children online. Process payments. Run reports. Export data.
- 4. Your Organization Today When thinking about your organization today... We only communicate during registration times. One or more months with no activity. Nothing ‘new’ has happened in years.
- 5. What Your Org. Can Be In the future... Consistent communication with members. At least one activity/event/etc each month. Constantly testing and evolving.
- 6. Demosphere Knows Youth Sports! 1,300+ customers 900,000+ registrations annually 22+ years of experience. 7 years of experience personally.
- 7. Yearly Calendar What is the situation today? Log all key organizational events - every year!! Registration Periods Special Events (Elections/Fundraisers) Club Communications
- 8. Yearly Calendar Where are the holes? Can anything be moved? Does anything need to be added/subtracted?
- 9. Supplement Your Calendar What Can Be Added?
- 11. Awards Banquet
- 12. Non-Sports Event
- 14. Supplement Your Calendar Other Events Auction Casino Night Golf Tournament Other?
- 15. Test & Optimize Refine Your Offers Scarcity - Limited Time Opportunity! Bandwagon Effect - Others Are Joining!
- 16. Test & Optimize Drive Interest Good Title & Call To Action Emphasize Benefits
- 17. Google Analytics What events are driving traffic? Content Overview
- 18. Google Analytics What events are driving traffic? Annotations - Refresh Your Memory
- 19. Google Analytics Other Important Data Goals Time on site? Visit a specific page? Conversions What defines “success?” Previous Maximize Demosphere Session
- 20. Demosphere Can Help! 22 years of database management experience SSL Encryption / PCI Compliant Reliable Backups Privacy Policy
- 21. Bonuses Recommendations & Best Practices Best-in-class Support + Learning Tools Positioned on the cutting edge.
- 22. Investment $250 Setup Fee $2.50 per registrant OR $3.00 per child per year 2.09% + $.50 credit card
- 23. Wrap Up Questions? support@demosphere.com Subscribe to the Demosphere Blog for... Industry News Product Features Best Practices ... and more!