Strategic and well thought out social mediaDee Schutte
Presented by Anna Anderson, CEO of artunlimited
In this seminar, you'll learn how to:
Build brand consistency within your social media strategy;
The best media types to use on social media; and
Using organic and paid marketing within social media to build your brand awareness.
Gain an understanding of how graphics and better organizing information can have a positive impact on target audiences. Hear case studies from your own backyard about marketing challenges organizations faced and how they were solved in a creative manner with the use of re-purposing content.
W.A. Fisher - Getting the Most Out of Google AnalyticsAlex Rudie
2018 MACVB Education Summit presentation from Kathryn Gritzmacher of Google Analytics.
This presentation focuses on the basics of Google Analytics, what they mean, and how to best utilize them to suit your and your business’s needs.
How to Compete & Win with Smaller BudgetsAlex Rudie
This presentation from Dave Looby, Joe Henry, and Steve Markuson provides tips on how to compete and win in the Tourism industry, even if you have a small budget.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
Strategic and well thought out social mediaDee Schutte
Presented by Anna Anderson, CEO of artunlimited
In this seminar, you'll learn how to:
Build brand consistency within your social media strategy;
The best media types to use on social media; and
Using organic and paid marketing within social media to build your brand awareness.
Gain an understanding of how graphics and better organizing information can have a positive impact on target audiences. Hear case studies from your own backyard about marketing challenges organizations faced and how they were solved in a creative manner with the use of re-purposing content.
W.A. Fisher - Getting the Most Out of Google AnalyticsAlex Rudie
2018 MACVB Education Summit presentation from Kathryn Gritzmacher of Google Analytics.
This presentation focuses on the basics of Google Analytics, what they mean, and how to best utilize them to suit your and your business’s needs.
How to Compete & Win with Smaller BudgetsAlex Rudie
This presentation from Dave Looby, Joe Henry, and Steve Markuson provides tips on how to compete and win in the Tourism industry, even if you have a small budget.
The Content Cycle by Fresh Egg - Brighton Digital Marketing Festival 2013Fresh Egg UK
A presentation by David Somerville, head of social media at Fresh Egg, given at the 2013 Brighton Digital Marketing Festival.
The presentation covers the five different stages of the content cycle, with the aim of helping you plan, implement, measure and improve upon the success of your content marketing strategy. These five stages are:
- Discovery – an investigation stage to guide your content strategy and campaigns
- Planning and setup – a stage that ensures your content is well thought-out and designed to meet specific objectives
- Execution – creating your content and promoting it
- Reporting, analysis and insight – measuring what has happened as a result of your content campaigns
- Refinement – learning from your reporting and feeding back into planning and setup to help guide future campaigns
Fresh Egg and Buzzsumo: How to create heavyweight content marketing campaignsFresh Egg UK
Fresh Egg and Buzzsumo ran a webinar on the topic of 'How to create heavyweight content marketing campaigns'.
The webinar looked at some key areas in relation to campaign planning, including:
- Different types of campaign planning
- Key campaign planning elements
- What are the different phases of campaign planning?
- Campaign planning tools
This presentation contains all of the practical information that was shared.
For more information visit www.freshegg.co.uk/blog and search for "webinar"
MOBILE MARKETING CAN BE A GAME-CHANGER FOR YOUR BUSINESS.
The fact that mobile search traffic has officially surpassed desktop, combined with an audience that takes action (50% of local searchers visit the location in 24 hours), can result in more sales for your business ... if you have a mobile marketing strategy.
This deck covers:
-- #Mobilegeddon's impact (what it means for your business)
-- How to increase your website's traffic
-- Going beyond the bare minimum to grow your sales
-- Mobile marketing strategies that convert local mobile search into paying customers
Figaro Digital Marketing Conference: Content really is still king - Joe Griff...Branded3
This session and case study details the benefits of developing a content-led strategy for one of Branded3’s major clients in the travel sector; a worldwide leading tour operator. The session shows how the implementation of user-focused content can drive business from acquisition right through to engagement and critically, conversion.
Hitting the Content Bullseye- How Targeting Drives ResultsTaboola
On December 15, 2015 Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) presented a webinar on how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Listen to learn how to develop and maintain an audience-centric strategy that will ensure reach and results.
Gone were the days when hotel marketers use Facebook simply to promote brand awareness and engage fans. Nowadays, you have to go beyond growing "vanity" metrics such as likes and followers -- you're tasked to drive sales with Facebook ads.
How can you effectively and efficiently impact the bottom line while proving the ROI of Facebook ad spend to your boss? Consider Facebook Travel Ads for Hotels.
In this webinar, our digital marketing experts will share their insights and strategies on how to utilize this innovative ad product to convert more travelers. Learn more about:
-What makes Facebook Travel Ads such a powerful solution
-How to budget for Facebook Travel Ads within your total -marketing spend
-How to launch hotel ads and optimize your campaigns
-Success stories of effective ad copy and design that drive conversions
We will also share case studies illustrating how we helped several hotels decrease CPA and increase ROAS with enhanced targeting and tailored ads.
Watch the full webinar: https://try.traveltripper.com/facebook-travel-ads-for-hotels-webinar/
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
The Art & Science of Converting Hotel Guests on Your Website Nancy Huang
Many travelers come and leave your hotel website. How can you motivate them to stay and convert?
It starts with understanding their mindsets and behaviors.
In this webinar, we’ll dive into consumer behaviors, audience segmentation, and the guest journey for booking direct on hotel websites. Using an array of techniques and technology, you can effectively influence your guest’s decision-making, forge deeper relationships, and drive more direct bookings.
Learn how to:
- Analyze your website data to segment your audience and uncover user behaviors
- Map out the guest journey for different types of buyers
- Showcase the value of booking direct to visitors every step of the way
- Incentivize conversion and retention by personalizing rewards
Interested in learning more? Contact our team for additional information.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
Delighting your guests with a personalized experience is crucial for increasing customer loyalty and revenue. But it’s easier said than done.
Hoteliers have to leap over many hurdles to create holistic customer profiles and implement marketing personalization at scale.
You need strategic partners by your side to make that happen.
In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty. Learn more about:
- Why data is the lifeblood that powers personalization
- How to set a strong foundation for CRM & loyalty program integration to scale personalization
- Ways to identify and segment your best guests so you can strategically market to them
- How to actively engage your guests through marketing efforts and increase direct booking contribution
- Strategies for creating a more personalized and seamless booking experience on the hotel website
Interested in learning more? Contact our team for detailed information.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
Native advertising as the part of the content strategy Anna Lebedeva
One-third of the marketing budget goes to Content Marketing. The demand for content professionals grew by 235,9%. But organic channels for content distribution are not reliable. In this presentation, you can see how Native Advertising is used by companies of different types as a good alternative to Display Ads.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Attracting the Right Customer with Google Adwords: An Overview of Search, Dis...Adina Zaiontz
Take advantage of the Google Adwords ecosystem to promote your business and increase exposure to your target customer. An overview of Google Adwords, Google My Business, Google Display Ad Network (GDN), Google Retargeting and More.
Tapping into the power of authentic travel experiences for hotel marketingNancy Huang
Webinar on May 3, 2018. Video available at https://youtu.be/EajqHQJkBz4.
----
Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.
In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.
In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.
Experts from Travel Tripper, Arrivedo, and Flip.to will discuss:
- Using your hotel website to better reach travelers during the inspiration and planning phase of travel
- Why mobile is the key to getting ahead in those I-want-to-get-away moments
- The importance of local experiences and neighborhood guides in selling your property
- How to turn your hotel’s wealth of local knowledge into a powerful digital tool
- How storytelling can increase hotel revenue
- Ways to turn your guests into influencers and brand evangelists
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018Britt Brouse
In this rapidly changing digital landscape, organic reach is being throttled by pay-to-play models and big platforms. Find out why leading digital experts are turning clients into content publishers to increase visibility and reach. Discover industry secrets and proven tactics that digital agencies are using for content strategy, information architecture, content production, and more.
Presented by Britt Brouse - Digital Strategy Director - Tempest
Pay to Play: Using Facebook Advertising to Drive Impact #17NTCWhole Whale
It’s no secret that you have to pay to play in order to get meaningful social media engagement these days. With the recent Facebook Ad Credit program, now is a more important time than ever to understand how to use this platform to drive brand awareness, engage your followers, and build traffic and conversions on your website.
Using impact campaigns from Greater Than AIDS (Henry J. Kaiser Family Foundation) as an example, we’ll show you how organizations can have an impact using digital advertising, no matter what their budget. Bring your thinking cap, because we’ll also work together to set up a new ad campaign from scratch. Plus, we’ll share some rapid-fire tips we’ve learned that help make the best FB ads. Whether you’re a total newbie to Facebook ads or an old pro, you’ll walk away with new ideas for ways to use Facebook to further your mission.
Takeaways:
- What’s the difference between the various ad formats?
- How much should I expect to pay, and for what?
- How can I craft an advertising plan that meets my organization’s goals?
- Finding the ROI: how do I know if it’s worth it?
How Small Businesses Can Effectively Generate More LeadsJustin Levy
Learn how small businesses can level the playing field allowing them to generate more leads and increase sales by leveraging social media tools, search engine optimization (SEO), blogging, email marketing and more.
This slide deck will teach you:
-The importance of calls-to-actions and landing pages to capture more leads effectively.
-The role of search engine optimization (SEO) and how blogging can help increase your search rankings thus allowing you to get found easier.
-How social media tools such as Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare help you to generate more leads and create buzz around your small business.
-Why email marketing is one of the most important tools you can use in converting leads.
-Understand how all of these tools integrate into one another to form an easy to understand strategy.
-How to effectively measure your lead generation efforts.
How to Create Content that is Engaging, Shareable and Delivers ROIInfluence and Co.
Learn all the secrets regarding how to create shareable, engaging content, as well as some compelling stats from our report "The State of Digital Media 2018" and NetLine's 2018 "State of B2B Content Consumption & Demand Report."
Figaro Digital Marketing Conference: Content really is still king - Joe Griff...Branded3
This session and case study details the benefits of developing a content-led strategy for one of Branded3’s major clients in the travel sector; a worldwide leading tour operator. The session shows how the implementation of user-focused content can drive business from acquisition right through to engagement and critically, conversion.
Hitting the Content Bullseye- How Targeting Drives ResultsTaboola
On December 15, 2015 Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) presented a webinar on how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Listen to learn how to develop and maintain an audience-centric strategy that will ensure reach and results.
Gone were the days when hotel marketers use Facebook simply to promote brand awareness and engage fans. Nowadays, you have to go beyond growing "vanity" metrics such as likes and followers -- you're tasked to drive sales with Facebook ads.
How can you effectively and efficiently impact the bottom line while proving the ROI of Facebook ad spend to your boss? Consider Facebook Travel Ads for Hotels.
In this webinar, our digital marketing experts will share their insights and strategies on how to utilize this innovative ad product to convert more travelers. Learn more about:
-What makes Facebook Travel Ads such a powerful solution
-How to budget for Facebook Travel Ads within your total -marketing spend
-How to launch hotel ads and optimize your campaigns
-Success stories of effective ad copy and design that drive conversions
We will also share case studies illustrating how we helped several hotels decrease CPA and increase ROAS with enhanced targeting and tailored ads.
Watch the full webinar: https://try.traveltripper.com/facebook-travel-ads-for-hotels-webinar/
Win with Social Advertising for Twitter, LinkedIn and YouTubeJustin Levy
This is a speech that was delivered during Social Fresh 2016 in Orlando, FL. It explores how to win with social advertising using Twitter, LinkedIn and YouTube.
The Art & Science of Converting Hotel Guests on Your Website Nancy Huang
Many travelers come and leave your hotel website. How can you motivate them to stay and convert?
It starts with understanding their mindsets and behaviors.
In this webinar, we’ll dive into consumer behaviors, audience segmentation, and the guest journey for booking direct on hotel websites. Using an array of techniques and technology, you can effectively influence your guest’s decision-making, forge deeper relationships, and drive more direct bookings.
Learn how to:
- Analyze your website data to segment your audience and uncover user behaviors
- Map out the guest journey for different types of buyers
- Showcase the value of booking direct to visitors every step of the way
- Incentivize conversion and retention by personalizing rewards
Interested in learning more? Contact our team for additional information.
Celebrate and Nurture Your Guests: Drive Loyalty Through a Personalized Journ...Nancy Huang
Delighting your guests with a personalized experience is crucial for increasing customer loyalty and revenue. But it’s easier said than done.
Hoteliers have to leap over many hurdles to create holistic customer profiles and implement marketing personalization at scale.
You need strategic partners by your side to make that happen.
In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty. Learn more about:
- Why data is the lifeblood that powers personalization
- How to set a strong foundation for CRM & loyalty program integration to scale personalization
- Ways to identify and segment your best guests so you can strategically market to them
- How to actively engage your guests through marketing efforts and increase direct booking contribution
- Strategies for creating a more personalized and seamless booking experience on the hotel website
Interested in learning more? Contact our team for detailed information.
Guiding the Consumer Through the Funnel: Steps for Email Acquisition and Nurt...Taboola
On Wednesday, January 20th 2016, Senior Content Strategist of Taboola, Inbar Yagur, and Senior Content Marketing Manager of Movable Ink, Laura Chau, presented a webinar session on email acquisition and lead nurturing with steps on how to engage your audience throughout the communications funnel.
3 Pillars of Content Marketing: Strategy, Creativity & PromotionKevin Gibbons
What REALLY makes content marketing a success? Find out in this SMX London presentation about content, keyword research & the art of audience engagement.
Native advertising as the part of the content strategy Anna Lebedeva
One-third of the marketing budget goes to Content Marketing. The demand for content professionals grew by 235,9%. But organic channels for content distribution are not reliable. In this presentation, you can see how Native Advertising is used by companies of different types as a good alternative to Display Ads.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
Attracting the Right Customer with Google Adwords: An Overview of Search, Dis...Adina Zaiontz
Take advantage of the Google Adwords ecosystem to promote your business and increase exposure to your target customer. An overview of Google Adwords, Google My Business, Google Display Ad Network (GDN), Google Retargeting and More.
Tapping into the power of authentic travel experiences for hotel marketingNancy Huang
Webinar on May 3, 2018. Video available at https://youtu.be/EajqHQJkBz4.
----
Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.
In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.
In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.
Experts from Travel Tripper, Arrivedo, and Flip.to will discuss:
- Using your hotel website to better reach travelers during the inspiration and planning phase of travel
- Why mobile is the key to getting ahead in those I-want-to-get-away moments
- The importance of local experiences and neighborhood guides in selling your property
- How to turn your hotel’s wealth of local knowledge into a powerful digital tool
- How storytelling can increase hotel revenue
- Ways to turn your guests into influencers and brand evangelists
Thinking Like A Publisher: Your Key to Content Success - Tourism Academy 2018Britt Brouse
In this rapidly changing digital landscape, organic reach is being throttled by pay-to-play models and big platforms. Find out why leading digital experts are turning clients into content publishers to increase visibility and reach. Discover industry secrets and proven tactics that digital agencies are using for content strategy, information architecture, content production, and more.
Presented by Britt Brouse - Digital Strategy Director - Tempest
Pay to Play: Using Facebook Advertising to Drive Impact #17NTCWhole Whale
It’s no secret that you have to pay to play in order to get meaningful social media engagement these days. With the recent Facebook Ad Credit program, now is a more important time than ever to understand how to use this platform to drive brand awareness, engage your followers, and build traffic and conversions on your website.
Using impact campaigns from Greater Than AIDS (Henry J. Kaiser Family Foundation) as an example, we’ll show you how organizations can have an impact using digital advertising, no matter what their budget. Bring your thinking cap, because we’ll also work together to set up a new ad campaign from scratch. Plus, we’ll share some rapid-fire tips we’ve learned that help make the best FB ads. Whether you’re a total newbie to Facebook ads or an old pro, you’ll walk away with new ideas for ways to use Facebook to further your mission.
Takeaways:
- What’s the difference between the various ad formats?
- How much should I expect to pay, and for what?
- How can I craft an advertising plan that meets my organization’s goals?
- Finding the ROI: how do I know if it’s worth it?
How Small Businesses Can Effectively Generate More LeadsJustin Levy
Learn how small businesses can level the playing field allowing them to generate more leads and increase sales by leveraging social media tools, search engine optimization (SEO), blogging, email marketing and more.
This slide deck will teach you:
-The importance of calls-to-actions and landing pages to capture more leads effectively.
-The role of search engine optimization (SEO) and how blogging can help increase your search rankings thus allowing you to get found easier.
-How social media tools such as Twitter, Facebook, LinkedIn, Flickr, YouTube, and Foursquare help you to generate more leads and create buzz around your small business.
-Why email marketing is one of the most important tools you can use in converting leads.
-Understand how all of these tools integrate into one another to form an easy to understand strategy.
-How to effectively measure your lead generation efforts.
How to Create Content that is Engaging, Shareable and Delivers ROIInfluence and Co.
Learn all the secrets regarding how to create shareable, engaging content, as well as some compelling stats from our report "The State of Digital Media 2018" and NetLine's 2018 "State of B2B Content Consumption & Demand Report."
Discover the latest tools, technologies and trends shaping content strategy for forward-thinking marketers in 2023 and beyond! You'll find out which tools & technologies are right for your company...right now. You'll find out which influencers and thought leaders you need to connect with to expand your own influence. You'll see exactly what types of content you should be producing right now...and why.
From our Future of Content Strategy: Accessible, Personalised and SEO Friendly webinar on February 11th 2021.
Discover the Cyber-Duck way for establishing a future-proof content strategy that works at scale.
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
What Content Marketing Is All About And Why It MattersBuiltvisible
An introduction to content marketing, with everything you need to get started. Learn how to research your audience, find out what they need, and then execute a campaign to maximise your brand exposure.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
Similar to MACVB Education Summit - Media One (20)
Measure and Communicate ROI - Bruce Nustad, MN Retail AssociationJeff Zahn
2017 MACE Annual Conference presentation from Bruce Nustad of the Minnesota Retail Association.
Before we talk about increasing return on investment let's first discuss all aspects of effectively measuring it from a members perspective. This presentation will include practical measurement tools to use for different chamber disciplines.
Habits of Top Producers: Brent Widman, Southwestern ConsultingJeff Zahn
2017 MACE Annual Conference presentation from Brent Widman of Southwestern Consulting.
Learn the best tips in sales execution and training from Brent, a professional sales coach. You will leave with at least 10 new ideas that you can use when you return home. This session includes practical advice to improve sales, motivation to persist through obstacles and self-management tips on how to be more efficient and effective.
Passion For Maximizing Membership – Mark Lindquist, keynote speakerJeff Zahn
2017 MACE Annual Conference presentation from keynote speaker Mark Lindquist.
Chamber professionals have been equipped with the tools, techniques and strategies they need to make the case that chamber membership is not only a good value, but a necessary part of a successful business. It is up to each attendee to hold on to the passion for maximizing membership ROI throughout the weeks, months and years ahead. Mark will deliver a closing keynote that sends you out the door on fire, ready to prove to all of our members that a chamber membership is a good investment.
Sustainable Growth – Jay Handler, Membership 180Jeff Zahn
2017 MACE Annual Conference presentation from Jay Handler of Membership 180.
One thing is clear in the chamber world. We're all facing many of the same challenges. If you are like most chambers you’re probably dropping roughly the same number of members as you bring in new. Jay will share his expertise about building a culture of sustainable growth that creates members willing to invest more in your chamber. You will leave knowing exactly the steps your chamber can take to retain and grow your membership moving toward 2020.
Chamber 2020 – Jay Handler, Membership 180Jeff Zahn
2017 MACE Annual Conference presentation from Jay Handler of Membership 180.
While some Chambers have really kept pace with the way our industry has changed in recent years, many of us are struggling to adapt. Jay will talk about some of the trends we're already seeing, as well as a few that might be on the horizon, and what we can do as chamber professionals to utilize this new information to the benefit of our organizations.
Supporting Entrepreneurs - Eric Schmidt, EventBankJeff Zahn
2017 MACE Annual Conference presentation from Eric Schmidt of EventBank.
Entrepreneurs can become key contributors in your community when you provide the right mix of membership benefits. As a member of the American Chamber of Commerce in China’s Board of Governors and entrepreneur himself, Eric L. Schmidt will share how to craft a strategic plan that increases participation and delivers ample value for entrepreneurs on small budgets.
It is crucial for successful chambers to benchmark themselves against their peers in the industry and take advantage of best practices. The MACE Operations survey gives our members the opportunity to use this information for FREE.
This is a small snippet of the types of information you will receive from participating.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
Eureka, I found it! - Special Libraries Association 2021 Presentation
MACVB Education Summit - Media One
1. The Art & Science of Creating
and Delivering Quality Content
2. Questions we’ll try to answer
What does a content strategy look like?
What is content?
What do I write about?
How can I be a resource to travelers?
Why is content important?
Why do I need fresh content?
How do I get people to read my content?
How often do we need new content?
How do we measure our campaigns?
How do I get started or take it up a level?
4. Content Objectives
Be more engaging than other forms of advertising
Build your SEO over the long haul
Get traffic to your site
Have people share your content like word of mouth
advertising
6. Content Strategy
Think like a publisher
Know your audience – build style guide
Develop topics in advance on a content calendar
Learn SEO best practices
Determine how content will work with other marketing
channels
Build your plan to distribute content
Measure and be malleable - learn from what you are doing
and adjust on the fly
8. Susan Barnes - A Little About Me
• 16 years of writing, editing, marketing and
public relations experience (APR)
• started with AAA Auto Club South -
Going Places Magazine
9. Susan Barnes - A Little About Me
• Current and recent content development clients:
10. What is content?
Written
words like
blogs, posts,
articles, etc.
Videos &
podcasts
Images &
infographics
Social
posts
The original:
visitor guides
11. Sample one-page plan
Objectives:
1 Increase visitation to AllThat, Minnesota over the next 12 months
2 Position AllThat, Minnesota as the place to visit in the midwest
Goals:
1 Increase hotel revenue by 3% in 2017
2 Build visitor awareness to 35%
Strategy:
1 Become the best source of information on visiting AllThat, Minnesota
2 Deliver useful information and thought-provoking insights
3 Educate visitors on:
What is new in AllThat, Minnesota
How to best experience AllThat, Minnesota, depending on the type of visitors they are
Metrics:
1 Increase website traffic +25% year over year
2 Increase social media interactions +50% year over year
4 Generate revenue of $1 million
17. Content Calendar
Content Calendar
Content
Content Subject
Matter Due Date
Content First
Draft (M1 to
client)
Images & video
due date
Social sharing
headlines & images
Final version
on website
Paid Media
Start Date
Paid Media
End Date
Budget
Paid
Channels
Blog Network sites
Content 1 6/8/2017 6/14/2017 6/20/2017 6/23/2017 6/29/2017 7/1/2017 8/31/2017 $ 30,000
Native,
Display
LifesMustDos.com,
SecondChanceTravels.co
m,
TravelForGrownups.com
Content 2 6/22/2017 6/28/2017 6/30/2017 7/7/2017 7/13/2017 7/15/2017 9/14/2017
Native,
search,
social
Content 3 n/a n/a
No Media
for this post
Content 4
18. Style Guide Overview
Holistic set of standards that define your
company’s branding.
GrammarTone
Logo Usage ColorsVisuals
Word Usage
Point of
View
19. Style Guide
Put all of your stylistic
nuances in one document
Distribute to everyone
who will work on
messaging on your
behalf
23. Three Takeaways
1. Determine who will manage content creation in
your office
2. Develop a one-page strategy, editorial calendar and
style guide
3. Partner with content creators
25. Why content is important
Google loves it and sends you over
42% of traffic
Frequently updated content that supplies
a demand is what Google is looking for
Much higher engagement than other
channels
The growth of your website depends
upon the content within it
42%
2.5x
SEO
27. Goal of Content:
Getting found by consumers
and used as a resource
Source: comScore Media Metrix Multi-Platform Media Trend Reporting, January 2015 – April 2016 data, Total Minutes.
29. “…in recent years, we’ve
seen a shift away from
keyword-focused content
towards more relevant
content written in natural
language.”
- Andrey Lipattsev
Search Quality Senior Strategist
at Google
36. Encourage Employees to Share
Make sure it clicks to your site
with a tracking URL
Provide template to employees
with image and copy or have
them share the original
37. PR
• Share with influencers and news
organizations
• Distribution via a custom list, newswire
service (PR Newswire/PR Web) or media
database (Cision/Meltwater).
• Leverage memberships in organizations
like Society of American Travel Writers,
Midwest Travel Writers Association, etc.
44. • Text copy
• Images/infographics
• Videos embedded
• Social sharing icons
• Internal/external
links
• Native headline links
• Email collection
Title and subtitle
Copy. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Donec
lectus quam, imperdiet non
sodales vel, venenatis id arcu.
Copy. Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Donec lectus quam, imperdiet non sodales vel, venenatis
id arcu.
The Best
Destination
Content Layout Variable Elements
Native headline linking to
another section Email collection in story
45. Title and subtitle
Copy. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Donec
lectus quam, imperdiet non
sodales vel, venenatis id arcu.
Copy. Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Donec lectus quam, imperdiet non sodales vel, venenatis
id arcu.
The Best
Destination
Native headline linking to
another section Email collection in story
46. Title and subtitle
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Donec lectus quam, imperdiet non sodales vel, venenatis id
arcu.
Copy. Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Donec lectus quam, imperdiet non sodales vel, venenatis
id arcu.
The Best
Destination
Click to
see more
about Jeep
excursions
47. 64% of people watch videos
to make decisions. Only 14%
of those are from brands.
Source: Google/Ipsos MediaCT, “The 2015 Traveler's Road to Decision,” base: U.S.
leisure and business travelers, leisure n=1,230, business n=87, Aug. 2015
48. Title and subtitle
Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Donec
lectus quam, imperdiet non
sodales vel, venenatis id arcu.
Copy. Lorem ipsum keyword
link amet, consectetur
adipiscing elit. Donec lectus
quam, imperdiet.
The Best
Destination
Click to
see more
about Jeep
excursions
55. Scroll
Click
Watch video
Share
Title and subtitle
Copy. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Donec
lectus quam, imperdiet non
sodales vel, venenatis id arcu.
Copy. Lorem ipsum dolor sit amet, consectetur adipiscing
elit. Donec lectus quam, imperdiet non sodales vel, venenatis
id arcu.
The Best
Destination
What do people do on page?
Native headline linking to
another section Email collection in story
66. Which gets more organic traffic?
• Refreshes content 2x per month
• Knows how they rank on many keywords
• Actively searches for partner links (475 links
from other sites)
• Promotes fresh content on social channels and
in email
• Written to best practices
Website
A
Website
B
• Few pages with content
• Updated rarely
• Has a bunch of listings some haven’t
been updated for a couple years
• No fresh content or very rarely posts
• Not sure how many sites link to mine
67. ✓ Be a resource for travelers and their FAQs
✓ Create more content
✓ Have a strategy and a plan… and a
calendar
✓ Distribute content in multiple ways
✓ Learn the basics of SEO and
measurement
✓ When in doubt, work with a professional
company you can trust
Key Takeaways