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500
15 countries, 3 continents, 3 universities
Five Facets of Sustainable
Entrepreneurship
And how to use them
How to Live Like a Lion
Eat well when you want and
hang out when you please
Why a Great Idea
Doesn’t Equal Success
Why Transparency is
The Golden Ticket
IDEA
TEAM
PLANNING
RESOURCES
HEALTH
Entrepreneurship is about skills
IDEA
HEROES
EXPERIENCED
STARTERS
DREAMERS
IDEA
Your idea
A big facet of sustainable
success is doing what enjoy
doing and are good at
Your idea should feel like an
important mission
Most people will think your idea is
bad and that you sound crazy
Focus on a small, specific market
You need a market that is going to
be big in ten years
Develops
Over ten years
Think global
Change the world
Why now?
Do you like it yourself?
Clearly articulated vision
TEAM
Friends, family and fools
Your team
Formalized, empowered and
responsibilities
Get the best people
Find experts in a domain
Find tough and calm people
Experience matters a lot
Try not to hire
LAWYER BUILDER MANAGERHUSTLER
YOUR SUCCESS
MENTOR SOCIAL DIGITAL TRAINER PR COACH
Try not to hire
You’ll lose a lot of money
Be proud on a small team
Hire if you have a desperate need
Mediocre people kill your career
Find new hires through hires
How to find
good people?
Three questions
Are they smart?
Do they get things done?
Do you like them?
Date
Get to know them
Mentors
You need them when you’re on a roll
What is your
job?
Figure out what to do and how
to get it done
Set the vision
Make money
Take people on your journey
Hire and manage
Make sure the team executes
PLANNING
Understanding
the timeline
Involvement
Where do you come from?
Where are you now?
Where do you want to go to?
The planning
process
Online tools. Share.
Business Model
Strategy
Timeline
RESOURCES
What do you
have?
What don’t you have?
Money
People
Time
Unique
What resources are unique to
your situation?
Customers
Location
Knowledge
Patents
Connections
HEALTH
How do you
measure?
Find help from experts
Financial health
Emotional health
Physical health
0,0001%
Makes it to the DJ Mag Top 100
$19.09
Hourly mean wage independent artists (US, 2014)
Later stage
advice
But a waste of time until you
have something going on
Management
HR
Productivity
Legal, finance, accounting and tax
Your role in the team
Marketing and PR
Dealmaking
IDEA
TEAM
PLANNING
RESOURCES
HEALTH
IDEA
Focus on one supplier and the
80/20 rule.
Google Drive
Google Home
Stripe
G Suite
Squarespace
TEAM
Manage your LinkedIn as if it is
your best friend.
LinkedIn
Mentors
Mailing lists
Walking meetings
PLANNING
A virtual assistant until you can
afford a human one.
Calendly
Google Home
Business Model Canvas
RESOURCES
Learn to say NO!
Money
Time
People
HEALTH
Listen to your body. Listen to
your mind. Listen to your
mentors.
Podcasts
Google Home
Kindle
No alarm
Learn to say NO
One green juice per day
One juice fast per year
Visit redesignbook.com and
invite me to your LinkedIn
Sebastiaan Hooft
Life Hacks Workshop (Erasmus Centre for Entrepreneurship)

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