A creative & strategic idea for the Internal Reward Program of Nike, amplifying employee recognition.

1. If Nike had an
Internal Reward Program
Proactive Project By Sulagna Das

2. Brief:
Nike is developing an Internal
Awards Program. This will be
a monthly best performer
national award. The goal is to
reward and recognize
performance.

3. Insight.

4. Idea.
Step into their shoes.
A reward program that doesn’t just judge the employees
based on their professional skills but their morality as
well!
Stepping into someone’s shoes means understanding
what the other person’s situation is. It is otherwise very
easy to judge them. But by understanding someone’s
actual situation, we don’t just get to know them better
but become a better person ourselves.
Therefore, a reward program that starts with helping
out a fellow employee. And in turn, winning a reward.

5. How it works...
Ask for Help Anonymously
There are quite a few employees who feel
shy to ask for help.
On the company portal, the employees
ask for help regarding any work related
problem they are facing. It can be as
simple as not being able to find the
holiday list, or as difficult as cracking a
new marketing brief.
People Reach Out with Solutions
The ones who are interested and/or
know how to solve the particular
problem, reach out to these posts
with their solutions, on the same
portal, below the stated problem.
Much like a Tweet chain, or how
Quora functions.
Solutions Tested | Feedback/Response
Shared
The one who asked for help, tries out the suggested
solutions and responds to everyone, sharing
gratitude and the experience/feedback about
which solution worked out best.
This way, there can be transparency and the
decision making for the reward will be unbiased.
Reward
The reward is announced for the
well-deserved employee.
Rewards, being the integral part of this
arrangement, can be of various types.
(For suggestions, refer to the next slide.)
Evaluation/Acknowledgement by
HR/Supervisor/Equivalent
Based on the effectiveness of the
solutions, the professional and moral
capabilities are judged. The designated
decision maker acknowledges
everyone’s efforts and announces the
best performer.
05
01
02 03
04

6. Rewards be like...
❏ Employees Reward Each Other
The one who has asked for help, rewards the one
who has helped out with a solution. This will not
only increase peer-to-peer connect, but also prove
to be quite motivating.
❏ Meaningful Rewards
Send them a favourite meal through Zomato,
Coffee Subscription, Dedicate a customised Zoom
background, Best Parking Spot (post-Covid),
❏ Trackable Reward Programs
How many times they helped out a colleague. How
useful the solution was. Feedback from the
colleague.
❏ Supportive Shoes/Insoles
(OR) Laundry Service/ House CLeaning
Services
❏ Referrals
The ones who received help from other
employees can refer the best help provider to the
others. This person can win brownie points
because of the referral.
❏ Calling Dibs on Upcoming Projects
An employee loves it when they get to work on a
project of their choice. Even if they fail, it can a
learning experience for them. Besides, what are
supervisors for?

7. Mode of Communication:
Through Which Platforms & Why
Step 1
EDMs
Because it is the most direct
kind of communication
during this era of working
from home. It gives the
reader the comfort and
space of reading the
message at a convenient
time and accordingly take
action.
Step 2
Slack (Or Equivalent)
Because it is the official group
or platform where the
colleagues/peers can cheer
each other. They can also
nominate and/or refer each
other for the particular
engagements.
Step 3
LinkedIn (not Facebook
please!)
LinkedIn is a great medium of
employee and organisation
advocacy. In the present day
world, the young enthusiasts
resort to LinkedIn for making
connections at an early stage of
life such as while they’re still
pursuing their graduation.
Bringing out a good reward
program in front of this
audience can be very beneficial
for the brand.

8. A Broad Sweep 5-Months Schedule
Blueprint - Teaser - Pre-launch - Launch - Sustenance
January 20XX
A blueprint of a microsite will be
required, where the employees
can log in and participate in the
reward program. The microsite can
have as simple UI/UX as Quora.
March 20XX
The teaser phase of the reward
program will be activated.
The employees will be informed
about the various kinds of rewards
that the organisation would be
distributing. This will entice them to
keep an eye out for what’s coming.
In this phase, all employees will be
introduced to the reward program.
There can be explanatory videos
and EDMs about the whole
program, the benefits, the rewards,
everything!
July 20XX
This is when the idea sees the
light of the day and hence, will
need a big enough promotional
stunt - suggested day off, or a
virtual event where all
employees are present.
They will definitely need a
nudge and a push to start
interacting and participating.
October 20XX
Send communications to the
employees as well as the
supervisors to nominate/refer
the ones who like to perform
more and help out others.
The first participation can even
be staged - from someone from
the HR Team or the top
management, so that the other
employees feel comfortable.
Month #1 Month #2 Month #3 Month #4 Month #5

9. Sample Microsite Blueprint

10. Sample Microsite Blueprint

11. Sample Microsite Banner

12. Sample Teaser EDM
Art Cue on the Right
Copy:
Addicted to Helping People Out?
Welcome to Club
“Step into Their Shoes”!
Imagine being rewarded with your favourite burger every
time you helped out your colleague with something.
And not just that. There are points to collect too!
Learn More (CTA)

13. Sample Slack (Or Equivalent) Communication
Message for Expression of Gratitude:
Kudos to @Ashish for laying out the Media Plan within such
short notice and helping out a colleague, with the best of
interest at heart. As always, the team speaks highly of your
expertise and your kindred spirit.
Message for Reward Announcement:
Congratulations to our top five leaderboard winners!
You have now moved up to compete in the Employee of the
Year activities.
In the meantime, let us cheer you up with your choice of
rewards which you can redeem with your points on the
portal.

14. Sample LinkedIn Sustenance Post
Art Cue on the Right
Copy:
Already Good at Your Craft?
Be a part of the Brand that values
the kindness of your heart!
“At Nike, we believe in doing good
on and off the field!”
Join the Team (CTA)

15. 4 Months Micro Calendar
04
W1 W2 W3 W4
03
W1 W2 W3 W4
02
W1 W2 W3 W4
01
W1 W2 W3 W4
Blueprint of
Microsite
Microsite Design
Implementation
Pre-launch activities through EDMs &
Slack
Launch the Reward Program
Start Teaser Phase through EDMs & Slack | Microsite Revisions | Prep for Launch Event
LOREM
Brief the Writer &
Designer
Upload Content |
Update Design
Microsite Testing | Bug Fixes

16. Thank you...