Referral marketing is all about profitable relationships that grow your business. How is your Referral Marketing funnel performing?

1. Rev Up Your Referrals
WOAMTEC April 2014

2. What is a Referral?

3. R.E.F.E.R.R.A.L.S.
Repeat Business
Effortless as an Expert
FUN
Earned not Given (Incubation &
Nurturing)
Reciprocity, Boomerang Effect
Reap the Rewards of Follow-Up
Authentic & Active Networking
Learn Your Numbers
Schedule Time

4. Repeat Business vs One –
Time
Business-to-Business
•Mortgage Brokers
•Insurance Agents
•Home
Improvement
Contractors
Consumer-to-Business
•Friends
•Family
•Neighbor
•Coworker

5. Repeat Business has built-in…
•Know
•Like
•Trust

6. Effortless as an Expert

7. FUN!  = Shared Hobbies
Some of the best referral sources will have
similar interests.
i.e. Spas, Golf, Social Networking, Wine Tasting,
Running Groups, etc.

8. The problem you solve, NOT your title
• Earned
Referrals
• Top of Mind
• Service Level

9. Reap the Rewards of
Follow-UP:
Funnel – invite to connect on
social networks, hand written
thank you notes, phone call,
etc.
Move the conversation forward

11. Reciprocity

12. Authentic &
Active Networking

13. Learn Your Numbers

15. Schedule Time to
Build Relationships

16. How Is Your Referral Marketing
Funnel Performing?
Let’s talk:
nishikajones at gmail dot com